TOA Technologies
TOA Technologies, founded in 2003, developed cloud-based field service management software for enterprises operating field workforces. Acquired by Oracle in 2014, its FSM capabilities are now delivered as Oracle Field Service within Oracle's CX Cloud suite.
- Company typePublic
- Founded1977
- HeadquartersBeachwood, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What TOA Technologies does
TOA Technologies, founded in 2003 and headquartered in Beachwood, Ohio, developed cloud-based field service management (FSM) software for enterprises that dispatch and manage field-based workforces. The company's platform addressed scheduling, routing, dispatch, and mobile workforce coordination for organizations operating field-intensive operations across utilities, telecommunications, manufacturing, and adjacent sectors. Prior to its acquisition, TOA Technologies operated as an independent SaaS provider with 251-500 employees, backed by approximately $99.8M across four venture funding rounds between 2005 and 2013, with investors including TCV, Sutter Hill Ventures, Intel Capital, and the Draper network. The company was co-founded by Irad Carmi (President and CTO) and Yuval Brisker (CEO).
In 2014, Oracle Corporation acquired TOA Technologies and integrated its field service management capabilities into Oracle's Customer Experience (CX) Cloud suite, where the product is now marketed as Oracle Field Service. Post-acquisition, TOA's technology sits alongside Oracle Marketing (Marketing Automation, Campaign Management, Customer Loyalty, CDP, Behavioral Intelligence), Oracle Sales (SFA, Sales Planning, SPM, Commerce, CPQ, Subscription Management, Partner Relationship Management), Oracle Service (Knowledge Management, Digital Customer Service, Service Center), and Oracle Fusion CX Analytics — all delivered on the Oracle Cloud unified platform that connects CRM with back-office ERP, HCM, and supply chain applications. The platform now offers Oracle AI Agents for CX (autonomous agents, recommendation engines, generative AI, predictive analytics) and the Unity customer data platform for real-time, behavior-based personalization.
Oracle CX is distributed globally through enterprise direct sales, inside sales, an ISV partner ecosystem, and the Oracle Consulting/Partner Finder network, with dedicated industry solutions for communications, financial services, government, hospitality, life sciences, retail, and utilities. Pricing is quote-based on multi-year enterprise subscriptions with associated professional services for deployment, customization, and integration. Customer logos visible on the Oracle CX site include Broadcom, Cisco, DocuSign, Bosch, Johnson Controls, JetBlue, Mazda, Dow Jones, and Duracell, though these reflect Oracle CX adoption broadly rather than TOA's standalone pre-acquisition customer base.
TOA Technologies firmographics
Firmographics- Name
- TOA Technologies
- Legal name
- Oracle Corporation
- Website
- https://toatech.com
- Company type
- Public
- Founded year
- 1977
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- TOA Technologies, founded in 2003, developed cloud-based field service management software for enterprises operating field workforces. Acquired by Oracle in 2014, its FSM capabilities are now delivered as Oracle Field Service within Oracle's CX Cloud suite.
- Ownership category
- akta.pro rank
TOA Technologies industry classification
Industry- Product category
- Field Service Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Field Services & Onsite Support (Dispatch/Break-Fix) (BPAEAJAE)
- akta.pro secondary industry
- IT Service Management (ITSM) Platforms (HDAEALAA)
Keywords
Where TOA Technologies is headquartered
LocationHeadquarters
- HQ city
- Beachwood
- HQ country
- United States
- HQ region
- North America
Markets served
TOA Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Cloud CX Applications Subscription: Oracle CX offers a connected suite of cloud applications for marketing, sales, and service delivered on a subscription basis. Pricing is quote-based for enterprise deployments.
- Professional Services: Oracle Consulting and implementation partners provide deployment, customization, and integration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise-level quote-based pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
TOA Technologies product offering
Product offeringCore offering
TOA Technologies provides cloud-based field service management software that helps businesses schedule, dispatch, and manage mobile field workforces. Following its 2014 acquisition by Oracle, its technology is now delivered as Oracle Field Service within the Oracle Customer Experience (CX) Cloud suite, covering automated scheduling, on-site service delivery, and field operations optimization.
Product overview
Oracle CX is a unified cloud platform combining CRM capabilities across marketing, sales, and service. The platform includes Oracle Marketing (with Marketing Automation, Campaign Management, Customer Loyalty, Customer Data Platform, and Behavioral Intelligence), Oracle Sales (with Sales Force Automation, Sales Planning, Sales Performance Management, Commerce, CPQ, Subscription Management, and Partner Relationship Management), and Oracle Service (with Field Service, Knowledge Management, Digital Customer Service, and Service Center). TOA Technologies' field service management capabilities are now part of Oracle Field Service within the Service suite. The platform also includes Fusion CX Analytics for unified revenue intelligence and incorporates AI agents throughout for autonomous actions and recommendations.
Differentiator
Problem solved
Functional benefit
Brands
- Oracle Field Service: Field service management solution formerly operated as TOA Technologies' flagship product, now integrated into Oracle's CX Cloud suite under Oracle CX Service.
Products and services
- Oracle Field Service Cloud-based field service management solution that automates scheduling, dispatching, and on-site service delivery for mobile field workforces. Manages technician schedules, customer appointment windows, predictive ETAs, and integrates field operations with broader Oracle CX, ERP, and back-office systems. (Formerly the flagship product of TOA Technologies.)
Quantifiable outcome
- Organizations can deflect simple requests to digital channels and free up experts to handle more complex customer needs
- +1 more outcomes
Companies that use TOA Technologies
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles2 records
TOA Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
TOA Technologies partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ISV PartnerscoreOracle partners with leading independent software vendors (ISVs) who provide a wide range of solutions that extend and complement Oracle Customer Experience (CX) products. Partners can be found through Oracle's partner finder or by becoming a partner.
- Oracle Consulting PartnerscoreOracle Consulting and implementation partner network provides deployment, customization, and integration services for Oracle CX implementations. Partners accessed through Oracle consulting and Partner Finder marketplace.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
TOA Technologies competitors and assessment
Company assessmentDirect peers
- Salesforce Field Service: Salesforce's Field Service product is a direct competitor in cloud-based FSM, offering scheduling, dispatch, and mobile workforce capabilities to enterprise customers, particularly those already on the Salesforce platform.
- ServiceNow: ServiceNow's Field Service Management module competes directly with Oracle Field Service, leveraging ServiceNow's workflow and ITSM platform strengths to serve enterprise customers with combined service desk and field service needs.
- Microsoft Dynamics 365 Field Service: Microsoft's Dynamics 365 Field Service is a direct competitor, providing scheduling, resource optimization, and mobile workforce management integrated with the broader Microsoft business applications stack.
- SAP Field Service Management: SAP's FSM offering, originally from ClickSoftware (acquired by Salesforce but operations continue across the SAP ecosystem), competes with Oracle Field Service for enterprise customers, particularly in manufacturing, utilities, and asset-intensive industries.
- IFS: IFS provides field service management software as part of its enterprise applications suite, competing with Oracle Field Service in asset-intensive industries such as aerospace, defense, energy, and manufacturing.
- ClickSoftware (Salesforce-owned): Originally an independent FSM pure-play (acquired by Salesforce in 2019), ClickSoftware's scheduling and optimization technology remains a direct competitor to Oracle Field Service, particularly for complex workforce optimization use cases.
- ServiceMax (GE Digital): ServiceMax, now part of GE Digital, offers asset-centric field service management software targeting industrial customers, directly competing with Oracle Field Service in equipment-intensive verticals.
- Trimble Field Service Management: Trimble provides FSM software focused on telco, utilities, and transportation verticals, competing with Oracle Field Service for field workforce scheduling and mobile operations use cases.
Broad incumbents
- Oracle Corporation (parent): Oracle, as TOA's parent company, operates the broader Oracle CX Cloud suite in which TOA's technology is embedded. While not a competitor in the strict sense, Oracle's overall cloud applications strategy frames TOA's commercial trajectory.
Emerging players
- PTC: PTC's Servigistics and ThingWorx platforms include service lifecycle management and connected field service capabilities, providing partial overlap with Oracle Field Service for industrial manufacturers and IoT-enabled service operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights5 records
Customer concentration
TOA Technologies social profiles
Digital presenceTOA Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
TOA Technologies leadership team
Management profileNumber of profiles
TOA Technologies funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TOA Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TOA Technologies
What does TOA Technologies do?
TOA Technologies provides cloud-based field service management software that helps businesses schedule, dispatch, and manage mobile field workforces. Following its 2014 acquisition by Oracle, its technology is now delivered as Oracle Field Service within the Oracle Customer Experience (CX) Cloud suite, covering automated scheduling, on-site service delivery, and field operations optimization.
Is TOA Technologies a public or private company?
TOA Technologies is a public company. It is classified as corporate owned and is currently acquired.
When was TOA Technologies founded?
TOA Technologies was founded in 1977. It employs 251 to 500 people.
Where is TOA Technologies based?
TOA Technologies is headquartered in Beachwood, United States, in the North America region.
How does TOA Technologies make money?
Two revenue lines are on record. Cloud CX Applications Subscription is the primary driver. The others are professional Services.
Who are TOA Technologies's main competitors?
Direct peers on record are Salesforce Field Service, ServiceNow, Microsoft Dynamics 365 Field Service, SAP Field Service Management, IFS, ClickSoftware (Salesforce-owned), ServiceMax (GE Digital) and Trimble Field Service Management. Oracle Corporation (parent) is listed as a broad incumbent. PTC is listed as an emerging player.
Does TOA Technologies have an API?
No public API is recorded for TOA Technologies.
What industry is TOA Technologies in?
TOA Technologies's product category is Field Service Management Software. Its primary akta.pro industry code is BPAEAJAE, Field Services & Onsite Support (Dispatch/Break-Fix), with a secondary code of HDAEALAA, IT Service Management (ITSM) Platforms. Its NAICS code is 54151 and its SIC code is 7370.