Greator

What Greator does

Greator GmbH, founded in 2012 and headquartered at Brüsseler Str. 89-93 in Cologne (HRB 77486), is a privately held German personal development platform operating what it describes as Germany's largest brand and stage for the category. The company runs a horizontal D2C platform serving individuals, aspiring coaches, aspiring speakers, leaders, and financial wellness seekers, with 231,920+ cumulative customers, 170,000+ live event attendees, and a YouTube channel generating 3.9 million views per month. The offering is structured as a multi-product platform with a freemium funnel: free 60-90 minute masterclasses and SEO-driven content (Coaching Lexikon, Greator Magazin) feed into paid coaching programs, certifications, and live events.

The core product set spans named coaching programs (BENT's 7-Week Live Coaching at €1,111, Dieter Lange's Lebensschule, Francisco Medina's Momentum Mastery, Eva Kaczor's Psychedelic Breath School, Bodo Schäfer and Stefan Frädrich's Finanzakademie, Detlef D! Soost and Kate Hall's NOW mindful weight loss, Wlad Jachtchenko's Führungskräfte-Ausbildung leadership track), the 99-week extended coaching program, the TheKey speaker training program with a stage package, four certification tracks (Life, Business, Learning, Personality Coach) feeding a Coach Map marketplace of 359+ practitioners, and a calendar of live events anchored by the Greator Festival at LANXESS ARENA Köln (15,000+ attendees) and Tony Robbins' Unleash the Power Within in Cologne. The platform is delivered through a subdomain-per-program login architecture (lebensschule.greator.com, momentum-mastery.greator.com, finanzakademie.greator.com, etc.) over live Zoom sessions, on-demand video, and digital materials; no native mobile app, public API, or AI/ML capabilities are disclosed.

The business model blends one-time paid coaching licenses, subscription-based content access with auto-renewal, event ticket revenue, certification tuition, and a marketplace of certified coaches. GTM is multi-motion: product-led growth through free masterclasses, event-driven acquisition through the festival and Tony Robbins co-branded events, and community-led retention with multi-year alumni engagement. Leadership consists of CEO Alexander Müller and co-Managing Director Dr. med. Stefan Frädrich; there is no disclosed external institutional ownership.

Name

Greator

Legal name

Greator GmbH

Website

https://greator.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Greator is Germany's largest personal development platform, offering online coaching programs, certifications, speaker training, and live events to 231,920+ customers. Founded in 2012 in Cologne, it runs a freemium content-to-coaching funnel anchored by 400+ expert speakers.

Ownership category

akta.pro rank

Product category

Personal Development Coaching

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Instructor Marketplaces (Find-a-Teacher / Book-a-Class) (EDAFAIAD)

akta.pro secondary industry

Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)

Keywords

• Personal development coaching
• Online coaching programs
• Live transformation events
• Coaching certification training
• Speaker training programs

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Coaching Programs: Multi-week live coaching programs (e.g., 7-Week Coaching at €1,111) delivered via Zoom with teaching, reflection, and integration sessions. Programs include certifications upon completion.
2. Content Subscriptions: Subscription-based access to digital coaching content, videos, and educational materials with automatic renewal options (30-day cycles)
3. Event Tickets: Revenue from live events including Greator Festival (multi-day, 15,000+ attendees), retreats, and Tony Robbins events. Event types include Lighthouse in the Darkness, Breathwork Retreats, and Alpha Reset retreats.
4. Speaker Training (TheKey): Training program for aspiring speakers with stage packages and development curriculum
5. Professional Services: Life Coach, Business Coach, Learning Coach (Lerncoach), and Personality Coach certifications with training programs

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Greator sells multi-week live personal-development coaching programs delivered via Zoom, certified coach training (Life, Business, Learning, Personality Coach), speaker training (TheKey), and a calendar of live events and retreats (Greator Festival, Tony Robbins's Unleash the Power Within, Alpha Reset, Breathwork Retreat, Leuchtturm in der Dunkelheit). Customers access programs through dedicated subdomain portals, with payments made as one-time fees or installment plans, complemented by a directory of certified Greator coaches and free masterclasses used to drive acquisition.

Product overview

Greator is Germany's largest platform for personal development, founded in 2012 in Cologne. The offering is a platform-plus-multiple-programs architecture consisting of certified coaching programs (Die Lebensschule, Momentum Mastery, Psychedelic Breath School, Finanzakademie, NOW, Führungskräfte-Ausbildung, 7-Wochen Live Coaching), speaker training (TheKey), business platform (Greator Business), assessment tools (personality tests, burnout tests), free content (masterclasses, magazine, podcast), event series (Greator Festival, Unleash the Power Within, retreats), and a coach directory. The company operates through dedicated login portals for each program and has trained over 400 speakers, reached 170,000+ live event attendees, and serves 231,920+ customers with 3.9 million YouTube views per month.

Differentiator

Problem solved

Functional benefit

Products and services

• Die Lebensschule Coaching program by Dieter Lange guiding participants from standard of living to quality of life through personal transformation and self-discovery.
• Momentum Mastery Coaching program by Francisco Medina designed to help participants start really living with clarity, vitality, and genuine enthusiasm.
• Psychedelic Breath School Breathwork coaching program by Eva Kaczor helping participants live their calling through breathwork, developing intuition, vision, and clarity.
• Finanzakademie Financial education program by Dr. Stefan Frädrich, Mario Lüddemann, and Bodo Schäfer focused on achieving financial independence and overcoming money-related concerns.
• NOW – Achtsam abnehmen Mindful weight loss program by Detlef D! Soost and Kate Hall focused on developing more energy, lightness, and authentic self-expression.
• Führungskräfte-Ausbildung Management leadership training program by Wlad Jachtchenko designed to develop participants into effective leaders within 6 months.
• 7-Wochen Live Coaching (BENT X) 7-week live online coaching program by BENT guiding participants through 7 pillars of life (Identity, Career, Relationships, Health, Spirituality, Prosperity, Joy of Living) using Teaching, Reflection, and Integration sessions delivered via Zoom.
• 99 Wochen Extended 99-week coaching program offering sustained personal development support over a longer timeframe.
• TheKey Speaker Training Speaker training program teaching participants how to move audiences with their stories through public speaking, positioned as the pathway to Greator's stage.
• Greator Business Platform specifically designed for business success, offering resources and programs tailored to professional and entrepreneurial development.
• Coach Certification Programs (Life Coach, Business Coach, Learning Coach, Personality Coach) Certification programs training individuals to become certified Greator coaches across Life Coach, Business Coach, Learning Coach (Lerncoach), and Personality Coach disciplines, with graduates joining the Greator Coach Map directory.
• Greator Festival Annual multi-day flagship personal development event in Cologne featuring 150+ speakers across 5+ stages, with 15,000+ attendees.
• Unleash the Power Within (Tony Robbins Europe) Four-day Tony Robbins transformation event held in Cologne through the Greator–Tony Robbins partnership.
• Alpha Reset Retreat 3-day retreat with Dieter Lange focused on personal reset and clarity, held in Bad Neuenahr and Munich.
• Leuchtturm in der Dunkelheit 48-hour retreat with BENT focused on helping participants rediscover who they are and what they live for, held near Cologne.
• Greator Coach Map Directory of 359+ certified Greator coaches (266 Life Coaches, 32 Lebensschule, 27 Big Five for Life, 23 Learning Coaches, 13 Business Coaches, 8 Personality Coaches, 6 Momentum Coaches, 5 Seminarleiters) with filtering by certification type, language, gender, and coaching format.

Quantifiable outcome

• 70% fewer costs due to wrong career decisions
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered flagship and core.

• Tony RobbinsflagshipStrategic or Co-development Partner · 1 January 2012Tony Robbins is a major international partner, with Greator hosting his Unleash the Power Within events in Cologne (September 3-6, 2026). Greator CEO Alexander Müller produced a film about Tony Robbins. This partnership significantly elevates Greator's international brand positioning and attracts large event audiences (4-day transformation events).
• SadhgurucoreStrategic or Co-development Partner · 1 January 2012International spiritual leader who has spoken on the Greator stage, contributing to the platform's international prestige and diverse spiritual content offerings.
• Wim HofcoreStrategic or Co-development Partner · 1 January 2012International breathwork and cold exposure expert who has appeared on the Greator stage, complementing the Psychedelic Breath School program and Eva Kaczor's offerings.
• Barack ObamacoreStrategic or Co-development Partner · 1 January 2012Former U.S. President who has appeared on the Greator stage, representing the highest-profile international speaker to date and establishing Greator's credibility as a premier personal development platform.
• Dieter LangeflagshipStrategic or Co-development Partner · 1 January 2012Founder and key expert of the Lebensschule program. Co-host of the Lange & Müller podcast. Has produced films for Greator and is central to multiple programs including Alpha Reset retreats and the RESET film.
• Stefanie StahlcoreStrategic or Co-development Partner · 1 January 2012Leading German author and psychologist who has presented on the Greator stage, known for personality and relationship expertise.
• Gerald HüthercoreStrategic or Co-development Partner · 1 January 2012Prominent German neurobiologist and author who contributes to Greator masterclasses on brain research and personal development.
• Frank ThelencoreStrategic or Co-development Partner · 1 January 2012German entrepreneur and investor who appears on Greator stage, bringing business and startup ecosystem credibility.
• Bodo SchäfercoreStrategic or Co-development Partner · 1 January 2012German author of 'The Effective Investor' and finance expert, co-creator of the Finanzakademie program and speaker on Greator stage.
• Francisco MedinaflagshipStrategic or Co-development Partner · 1 January 2012Creator of the Momentum Mastery program - one of Greator's flagship coaching programs focused on vitality, clarity, and genuine enthusiasm.
• Dr. Stefan FrädrichflagshipStrategic or Co-development Partner · 1 January 2012Co-creator of the Finanzakademie program. Also listed as one of Greator's managing directors (Geschäftsführer) in privacy documentation.
• BENTflagshipStrategic or Co-development Partner · 1 January 2012Creator of the 7-Week Live Coaching program based on the 7 Pillars of Life methodology. Also runs the 'Lighthouse in the Darkness' retreat. Over 13 years of coaching experience with thousands of transformations.
• Wlad JachtchenkocoreStrategic or Co-development Partner · 1 January 2012Creator of the Leadership/Führungskräfte-Ausbildung program, enabling professionals to become effective leaders in 6 months.
• Eva KaczorcoreStrategic or Co-development Partner · 1 January 2012Creator of the Psychedelic Breath School program and Breathwork Retreat events, specializing in breathwork for intuition, vision, and clarity.
• Detlef D! SoostcoreStrategic or Co-development Partner · 1 January 2012Co-creator of the NOW mindful weight loss program with Kate Hall, focusing on energy, lightness, and personal transformation.
• LANXESS ARENAcoreChannel Partner/ Reseller/ Distributor · 1 January 2012Major event venue in Cologne hosting the annual Greator Festival (expected 15,000+ attendees), representing Greator's flagship annual event.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mindvalley: Creator/expert-led online personal-development platform with cohort courses and global subscription audience. Most direct cross-border comparable: same funnel from free content to premium cohorts.
• Robbins Research International: Tony Robbins' own personal development brand offering live events, Date with Destiny and Unleash the Power Within. Greator is both a partner and a direct competitor in the German-speaking personal-development market.
• CoachHub: Berlin-based digital coaching marketplace connecting enterprises and individuals to certified coaches, with a coach directory and AI matching. Same coach-marketplace category as Greator's Coach Map.

Broad incumbents

• BetterUp: US-based broad incumbent in digital coaching, with enterprise focus and larger scale. Overlapping capability in coaching-as-a-service but does not replicate Greator's stage-festival and cohort course model.
• Headspace: Global broad incumbent in mindfulness and coaching subscriptions. Overlaps Greator on meditation/wellness and B2B channels, but not its flagship live-events and German stage platform.
• Calm: Global incumbent in mindfulness/sleep content subscriptions. Comparable on subscription distribution scale, but no comparable live-event platform or German-speaking personal-development curriculum.
• Udemy: Global broad incumbent in online course marketplaces. Greator positions above Udemy on curation and personal-development vertical depth, but Udemy is a reference point for marketplace/platform economics in EdTech.

Regional players

• 7Mind: Leading German-language mindfulness and meditation app, acquired by Bauer Media. Competes for the same DACH consumer personal-development wallet but with a much narrower subscription-only product set.

Emerging players

• Blinkist: Berlin-based subscription learning content app (book summaries). Adjacent: same DACH B2C learning-content subscription category and similar audience, but lighter depth per topic than Greator's full coaching programs.
• Hay House: Publisher and online learning platform for self-help and personal development. Overlaps Greator on expert-led online courses and certification-style programs, especially in English-speaking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2AnkjPy95aL0X-q9MPm2-Q
• Facebookfacebook.com/greator
• LinkedInlinkedin.com/company/greator-gmbh/?originalSubdomain=de
• Instagraminstagram.com/greator/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greator