dieter lange
- Company typePrivate
- Founded-
- HeadquartersCologne, Germany
- Headcount—
- GTM typeB2B
- OfferingServices
dieter lange firmographics
Firmographics- Name
- dieter lange
- Legal name
- Dieter Lange – Coaching | Training | Consulting GmbH
- Website
- https://dieter-lange.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
dieter lange industry classification
Industry- Product category
- Executive Coaching and Leadership Training
- NAICS
- Professional and Management Development Training (61143), Professional, Scientific, and Technical Services (54)
- SIC
- Services-Management Consulting Services (8742), Services-Educational Services (8200)
- akta.pro primary industry
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)
- akta.pro secondary industries
- Stakeholder, Communication & Change Management (EDABAHAF), Behavior Change & Motivational Coaching (HSADAGAF), Wellness Program Design & Accountability Coaching (HSADAGAC)
Keywords
Where dieter lange is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
dieter lange business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Seminar Revenue: Open seminars (TETA I, II, III) offered multiple times per year with group sizes of 10-30 participants. Prices are net prices plus additional costs for travel, accommodation, materials, and VAT.
- Individual Coaching: Project-based individual coaching with personalized coordination required. Targets executives and board members in top European companies.
- Keynote Speeches/Presentations: Fees for speaking engagements on topics including leadership excellence, change management, motivation, and personal development.
- Context Workshop: Corporate workshop for developing new company contexts and strategic orientations for executive teams.
- Book Sales: Sales of published book 'Sieger erkennt man am Start - Verlierer auch' (Victors Are Recognized at the Start).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Seminar pricing with additional costs |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
dieter lange product offering
Product offeringCore offering
Dieter Lange delivers executive coaching, leadership seminars, keynotes, and corporate training programs structured around the proprietary TETA methodology (TETA I, II, III). Core offerings include the progressive TETA seminar series, the 6-month Lebensschule program (in partnership with Greator), individual executive coaching, the Context Workshop, sales training (Passion for Selling), the ALPHA Reset retreat, and motivational keynotes. The practice serves corporate executives, large enterprises, top athletes, and high-achieving individuals across Europe, Asia, and the USA.
Product overview
Dieter Lange offers a comprehensive portfolio of coaching, training, and consulting services centered around personal and leadership development. The core offerings are the TETA seminar series (TETA I, II, III), which provide a progressive learning journey from foundational self-awareness to advanced leadership excellence. Additional offerings include the Lebensschule 6-month program, individual coaching, Context Workshop for organizational development, and Passion for Selling training. The company also delivers motivational talks on topics such as change management, leadership, and personal transformation. All offerings emphasize practical application of psychological principles for professional and personal development.
Differentiator
Problem solved
Functional benefit
Brands
- TETA I: Basic seminar on principles of successful action, conflict and stress situations, personal transformation.
- TETA II
- TETA III
- Lebensschule
Products and services
- TETA I Seminar
Companies that use dieter lange
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles2 records
dieter lange technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
dieter lange partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- IAK (Institut für Angewandte Kreativität)coreIAK serves as a key distribution partner for seminar dates and event coordination. Open enrollment seminar dates and registration are handled through IAK.
- GreatorcoreGreator distributes extended programs including the Lebensschule (6-month life program) and Alpha Reset retreats. Multiple cross-referrals between platforms.
- INTES (Akademie für Familienunternehmer)minorINTES is an academy for family businesses. Dieter Lange is listed as a reference/expert contributor for family business leadership development.
- ZFUminorZFU (Zentralstelle für Fernunterricht) is a German distance learning authority. Listed as a partner reference.
- IFGminorIFG (Institut für企业管理) appears as a reference partner. Listed among client references.
- SprecherhausminorSprecherhaus is a speakers bureau. Dieter Lange is featured on their platform for booking speaking engagements.
- GSA (German Speakers Association)minorGSA is the German Speakers Association. Listed as a partner association.
- Speakers ExcellenceminorSpeakers Excellence is a speakers bureau platform. Dieter Lange is listed among their expert speakers.
- Top100 SE (Swiss Excellence)minorTop100 is a Swiss Excellence organization. Listed as a partner reference.
- Top100 ES (European Speakers)minorTop100 European speakers network. Listed as a partner reference.
- YounityminorYounity is a networking platform. Listed as a partner reference.
- GedankentankenminorGedankentanken is a thought leadership platform. Listed as a partner reference.
- Erfolg500minorErfolg500 is a success/achievement network. Listed as a partner reference.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
dieter lange competitors and assessment
Company assessmentDirect peers
- Greator: DACH-focused coaching and personal-development platform that distributes Dieter Lange's Lebensschule program and Alpha Reset retreats; operates in the same German-speaking leadership/self-development market with a scalable digital + event-driven model that both partners with and competes for the same executive and high-achiever audience.
- Malik Management (Malik Management Zentrum St. Gallen): Swiss-German management training and consulting firm built around the St. Gallen Management Model; comparable as a DACH-rooted executive-education practice combining proprietary methodology, leadership seminars, and corporate consulting for senior leaders.
- Reinhard Sprenger: Prominent German leadership author, keynote speaker and consultant whose books (e.g., 'The Decisive Moment') are staples of German executive development; competes in the same DACH leadership-coaching and corporate-speaking niche with a similar individual-anchor brand.
- Boris Grundl: German performance and leadership coach and bestselling author offering seminars, keynotes and corporate training focused on peak performance and values-based leadership; directly comparable in scale, German-speaking market, and individual-anchor delivery model.
Broad incumbents
- FranklinCovey: Global leadership and execution training company (The 7 Habits, Leading at the Speed of Trust) with a strong DACH presence; comparable as an enterprise-facing leadership-development provider competing for the same corporate training budget.
- Dale Carnegie Training: Long-established global corporate training provider operating in Germany through licensed partners; comparable as a broad incumbent offering leadership, communication and sales training to enterprise clients in the DACH market.
- Korn Ferry: Global organizational consulting firm with a substantial leadership-development and executive-coaching practice; comparable as a scaled incumbent serving the same multinational enterprise clients with structured leadership-development solutions.
- Gallup: Global analytics and consulting firm known for CliftonStrengths and employee-engagement research; comparable as a broad incumbent in leadership coaching and corporate training targeting the same enterprise buyer.
- Cegos: International corporate training and leadership-development group with operations in Germany; comparable as a broad incumbent offering structured leadership, change-management and personal-development curricula to enterprise clients across Europe.
Emerging players
- Mindvalley: Global personal-growth and self-development platform operating in the DACH market with structured life-design and transformation programs; comparable as a scaled digital alternative targeting the same high-achiever consumer segment with a tech-enabled delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
dieter lange financial estimates
Financial estimateRevenue estimate
Valuation estimate
dieter lange leadership team
Management profileNumber of profiles
Profiles1 record
dieter lange funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dieter lange M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dieter lange
What does dieter lange do?
Dieter Lange delivers executive coaching, leadership seminars, keynotes, and corporate training programs structured around the proprietary TETA methodology (TETA I, II, III). Core offerings include the progressive TETA seminar series, the 6-month Lebensschule program (in partnership with Greator), individual executive coaching, the Context Workshop, sales training (Passion for Selling), the ALPHA Reset retreat, and motivational keynotes. The practice serves corporate executives, large enterprises, top athletes, and high-achieving individuals across Europe, Asia, and the USA.
Is dieter lange a public or private company?
dieter lange is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was dieter lange founded?
dieter lange was founded in -1.
Where is dieter lange based?
dieter lange is headquartered in Cologne, Germany, in the Europe region.
How does dieter lange make money?
Five revenue lines are on record. Seminar Revenue is the primary driver. The others are individual Coaching, keynote Speeches/Presentations, context Workshop and book Sales.
Who are dieter lange's main competitors?
Direct peers on record are Greator, Malik Management (Malik Management Zentrum St. Gallen), Reinhard Sprenger and Boris Grundl. Broad incumbents are FranklinCovey, Dale Carnegie Training, Korn Ferry, Gallup and Cegos. Mindvalley is listed as an emerging player.
Does dieter lange have an API?
No public API is recorded for dieter lange.
What industry is dieter lange in?
dieter lange's product category is Executive Coaching and Leadership Training. Its primary akta.pro industry code is EDABANAH, Strategy, Decision-Making & Business Acumen Coaching, with a secondary code of EDABAHAF, Stakeholder, Communication & Change Management. Its NAICS code is 61143 and its SIC code is 8742.