PJX Media
PJX Media is a New York-based out-of-home advertising agency serving mid-market and enterprise brands with end-to-end OOH campaign management across traditional, programmatic digital, guerrilla, and international formats. Revenue derives from agency fees and media commissions on placements.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PJX Media does
PJX Media is a New York-based out-of-home (OOH) advertising agency serving mid-market and enterprise brands across diverse industries including fashion and beauty, food and beverage, technology, financial services, automotive, retail, travel, and government. The firm operates from a New York headquarters (legal entity Project X Media, LLC, a Delaware LLC) and sells through a direct sales motion targeting brands and their agency-of-record partners, supplemented by channel relationships with marketing agencies such as January Digital.
The company's core offering is a five-service suite covering Traditional OOH (static billboards, bulletins, posters), Programmatic Digital OOH (PDOOH), Guerrilla and Experiential OOH (non-traditional formats including murals, branded vehicles, and street-level activations), International OOH (UK, Mexico, Brazil, and additional markets), and OOH Reporting & Attribution, supported by in-house production and end-to-end campaign management. Distribution is anchored by a network of over 1,500 media partners. PJX previously owned Adstruc, a traditional OOH planning software that served as a core agency tool for nearly 15 years; this asset was divested to Vistar Media in April 2024, leaving PJX as a pure-play services agency.
Revenue is generated through agency fees and commissions on OOH media placements, with pricing varying by format, location, duration, and market—Times Square digital screens range from $10,000 to $500,000 per 4-week cycle, while static billboards range from $30,000 to $100,000+. Campaign scope is project-based (typically 4-week cycles), and the firm has been recognized by the OAAA in 2023 and 2024 plus an OBIE 2023 Gold award for media planning and execution excellence.
PJX Media firmographics
Firmographics- Name
- PJX Media
- Legal name
- Project X Media, LLC
- Website
- https://pjxmedia.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PJX Media is a New York-based out-of-home advertising agency serving mid-market and enterprise brands with end-to-end OOH campaign management across traditional, programmatic digital, guerrilla, and international formats. Revenue derives from agency fees and media commissions on placements.
- Ownership category
- akta.pro rank
PJX Media industry classification
Industry- Product category
- Out-of-Home Advertising Services
- NAICS
- Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418), Media Representatives (54184)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)
- akta.pro secondary industries
- Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), OOH Production, Printing & Installation Services (BPAFALAL)
Keywords
Where PJX Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PJX Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- OOH Advertising Agency Fees and Commissions: PJX Media operates as an out-of-home advertising agency, generating revenue through agency fees and media commissions from OOH advertising placements. The company offers expert-driven planning, competitive rates through their media partnerships, and flexible pricing models to accommodate various client requirements.
- OOH Media Planning and Buying Services: Full-service OOH campaign management including planning, buying, production, trafficking, execution, and post-buy analytics. Revenue derived from service fees for comprehensive campaign management as a sole point of contact throughout the process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom OOH Campaign Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
PJX Media product offering
Product offeringCore offering
PJX Media is an out-of-home (OOH) advertising agency that plans, buys, produces, executes, and measures OOH campaigns for brands and their agency partners. Its core service lines include Traditional OOH (static billboards, bulletins, posters), Programmatic Digital OOH (PDOOH), Guerrilla and Experiential OOH, International OOH, and OOH Reporting and Attribution, all backed by in-house creative production and single-point-of-contact campaign management. The agency works with a network of 1,500+ media partners across major US DMAs and select international markets.
Product overview
PJX Media is an out-of-home (OOH) advertising agency offering a suite of services rather than a software platform. Its core offering comprises five integrated service lines: Traditional Out-of-Home Advertising (static billboards, bulletins, posters), Programmatic Digital Out-of-Home (PDOOH) for automated digital screen buying, Guerrilla and Experiential Out-of-Home (non-traditional formats including guerrilla postings, murals, and branded vehicles), International Out-of-Home Advertising, and OOH Reporting & Attribution. Supporting these client-facing services are two operational capabilities: Campaign Development & Management (end-to-end project management from planning through performance reporting) and In-House Production (creative design, proofing, trafficking, and printing). PJX Media previously owned and developed the Adstruc OOH media planning software, which provided centralized inventory access, audience insights, and campaign data for nearly 15 years; this product was acquired by Vistar Media in April 2024. The company works with a network of over 1,500 media partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Traditional Out-of-Home (OOH) Advertising Planning and buying of traditional OOH media including static billboards, bulletins, and posters in high-traffic locations across the US and internationally, for brands and their agency partners.
- Programmatic Digital Out-of-Home (PDOOH) Programmatic digital OOH advertising services enabling automated buying of digital billboard and screen inventory for brands seeking digital OOH placements.
- Guerrilla and Experiential Out-of-Home Non-traditional OOH formats including guerrilla postings, hand-painted murals, branded vehicles, experiential activations, and street-level guerrilla tactics for brands seeking high-impact, unconventional placements.
- International Out-of-Home Advertising OOH campaign planning and execution across international markets, including coordination of global media placements in the UK (London), Mexico, Brazil, and other countries for brands seeking global OOH presence.
- OOH Reporting and Attribution Campaign performance measurement and attribution services for OOH campaigns, including a client performance dashboard with real-time metrics and ROI visibility for brands and agencies.
- Campaign Development and Management End-to-end campaign management from planning through performance reporting, with a single point of contact throughout the process for brands and agency partners.
- In-House Production In-house production team that designs creative to specification and handles proofing, trafficking, posting instructions, and printing to ensure on-time OOH media posting.
Quantifiable outcome
- Flexcar used billboards to boost website traffic by 76% in Boston with targeted out-of-home advertising campaign
- +3 more outcomes
Companies that use PJX Media
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles2 records
PJX Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PJX Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Idea PeddlercorePJX Media co-published a white paper with Idea Peddler, Locality, and Share Local Media warning that digital attribution systems are significantly inflating advertising performance metrics. The white paper addresses attribution challenges facing brands in light of privacy changes.
- LocalitycorePJX Media co-published a white paper with Idea Peddler, Locality, and Share Local Media on digital attribution challenges. Locality contributed research findings on match rates dropping to 31% and attribution inflation in ad-tech systems.
- Share Local MediacorePJX Media co-published a white paper with Idea Peddler and Locality on digital attribution challenges. Share Local Media contributed to research on attribution illusion and its impact on brand budget allocation.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
PJX Media competitors and assessment
Company assessmentDirect peers
- Talon Outdoor: Talon is a global OOH media agency offering planning, buying, and analytics across traditional and digital out-of-home. Directly comparable to PJX as a full-service OOH agency serving enterprise brands with multi-market campaign capabilities.
- Rapport (IPG Mediabrands): Rapport is the OOH specialty agency within IPG Mediabrands, providing planning, buying, and activation across traditional and digital OOH for global brands. Comparable to PJX in serving as an OOH expert extension to broader agency holding-company clients.
- Posterscope (Dentsu): Posterscope is Dentsu's global OOH and location-based media network, providing planning, buying, and measurement across traditional and digital OOH. Directly comparable to PJX as a full-service OOH planning and buying specialist for enterprise advertisers.
- Billups: Billups is a U.S.-based independent OOH media agency focused on planning, buying, and analytics for brands and agencies. Comparable to PJX as an independent, full-service OOH agency competing for the same mid-market and enterprise brand budgets.
Broad incumbents
- Outfront Media: Outfront Media is one of the largest U.S. OOH media owners, operating billboards, transit, and digital inventory nationwide. Comparable to PJX as a dominant OOH industry participant, though as an inventory owner/incumbent rather than an independent planning agency.
- Lamar Advertising: Lamar Advertising is a leading U.S. OOH advertising company operating over 350,000 billboard and transit displays. Comparable to PJX as a major OOH industry player, though primarily as an inventory owner rather than an agency intermediary.
- Clear Channel Outdoor: Clear Channel Outdoor is a global OOH media owner operating billboards, street furniture, transit, and digital displays. Comparable to PJX as an OOH industry incumbent on the supply side of the same planning-and-buying ecosystem.
Emerging players
- Vistar Media: Vistar Media is a programmatic DOOH ad server and SSP that enables automated buying of digital out-of-home inventory. Directly comparable to PJX after acquiring Adstruc in April 2024, and a key technology counterparty shaping the DOOH ecosystem PJX operates in.
- Place Exchange: Place Exchange is a programmatic DOOH supply-side platform connecting digital out-of-home inventory with omnichannel DSPs. Comparable to PJX as a technology-driven participant reshaping how DOOH media is transacted and bought.
Others
- OMA (Outdoor Media Alliance): OMA is a national trade association representing out-of-home advertising agencies and suppliers in the U.S. Comparable to PJX as a relevant ecosystem organization in which PJX and its direct agency peers participate for industry advocacy and standards.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
PJX Media social profiles
Digital presencePJX Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
PJX Media leadership team
Management profileNumber of profiles
Profiles6 records
PJX Media funding detail
Funding detailFunding overview
Funding rounds5 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PJX Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PJX Media
What does PJX Media do?
PJX Media is an out-of-home (OOH) advertising agency that plans, buys, produces, executes, and measures OOH campaigns for brands and their agency partners. Its core service lines include Traditional OOH (static billboards, bulletins, posters), Programmatic Digital OOH (PDOOH), Guerrilla and Experiential OOH, International OOH, and OOH Reporting and Attribution, all backed by in-house creative production and single-point-of-contact campaign management. The agency works with a network of 1,500+ media partners across major US DMAs and select international markets.
Is PJX Media a public or private company?
PJX Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PJX Media founded?
PJX Media was founded in 2010. It employs 11 to 50 people.
Where is PJX Media based?
PJX Media is headquartered in New York, United States, in the North America region.
How does PJX Media make money?
Two revenue lines are on record. OOH Advertising Agency Fees and Commissions are the primary driver. The others are OOH Media Planning and Buying Services.
Who are PJX Media's main competitors?
Direct peers on record are Talon Outdoor, Rapport (IPG Mediabrands), Posterscope (Dentsu) and Billups. Broad incumbents are Outfront Media, Lamar Advertising and Clear Channel Outdoor. Emerging players are Vistar Media and Place Exchange. OMA (Outdoor Media Alliance) is listed as an others.
Does PJX Media have an API?
No public API is recorded for PJX Media.
What industry is PJX Media in?
PJX Media's product category is Out-of-Home Advertising Services. Its primary akta.pro industry code is MPAAABAG, Out-of-Home (OOH) Media Planning & Buying, with a secondary code of BPAFABAE, Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH). Its NAICS code is 541830 and its SIC code is 7310.