Idea Peddler
Idea Peddler is an independent, full-service creative and media agency based in Austin, Texas, serving mid-market and enterprise clients in luxury tourism, hospitality, arts and culture, financial services, advocacy, and government with integrated strategy, creative, media, PR, and social services.
- Company typePrivate
- Founded2014
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Idea Peddler does
Idea Peddler LLC is an independent, full-service creative and media agency founded in 2014 by Cimin Ahmadi Cohen and headquartered in Austin, Texas, with a second office in Santa Fe, New Mexico. The agency delivers an integrated portfolio of services including Account Management, Creative Services (design, 3D animation, motion graphics, video production), Media Planning and Buying across digital and traditional channels, Public Relations, Social Media Management, and Strategy Services. Its core client base spans luxury tourism and hospitality, arts and cultural institutions, financial services, advocacy and non-profits, and government and public-sector organizations, with named engagements for Taos Ski Valley, City of Palm Desert, Georgia O'Keeffe Museum, New Mexico Department of Health, Amplify Credit Union, Briggo (now Costa Coffee), and Elroy Air.
The firm operates as a professional services agency on a project-based pricing model with engagement budgets ranging from under $5,000 to $35,000+. Revenue is generated through retainer and project fees for creative development, paid media execution (including Connected TV, display, and programmatic), influencer and experiential PR, and social content production. The firm does not maintain a proprietary technology platform and instead operates with industry-standard advertising tooling, supplemented by the co-developed Attribution Illusion white paper with PJX Media, Locality, and Share Local Media, which documents measurement gaps in digital advertising. In 2022, Idea Peddler acquired Nimaroh Creative House as a wholly owned sub-brand and earned Austin Business Journal Fast 50, Best Places to Work, and Clutch 100 recognition.
The agency sells directly through its website contact form and a relationship-led business development motion targeting mid-market and enterprise clients in tourism, hospitality, financial services, and advocacy. Ownership is founder-controlled with no disclosed institutional investment, and the firm is recognized regionally through multiple Austin Ad Fed and Ad 2 Austin industry awards, plus the founder's Enterprising Women of the Year nomination.
Idea Peddler firmographics
Firmographics- Name
- Idea Peddler
- Legal name
- Idea Peddler LLC
- Website
- https://ideapeddler.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Idea Peddler is an independent, full-service creative and media agency based in Austin, Texas, serving mid-market and enterprise clients in luxury tourism, hospitality, arts and culture, financial services, advocacy, and government with integrated strategy, creative, media, PR, and social services.
- Ownership category
- akta.pro rank
Idea Peddler industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
- akta.pro secondary industry
- Influencer Campaign Strategy & Planning (BPAFAHAC)
Keywords
Where Idea Peddler is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Idea Peddler business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Services: Full-service creative including design, animation, 3D animation, still and motion graphics, and video production
- Media Planning and Buying: Digital and traditional paid media planning and buying services
- Public Relations: Press outreach, influencer partnerships, and experiential marketing services
- Social Media: Content creation and social media management services
- General Advertising/Campaigns: Full-service advertising campaigns across multiple channels and disciplines
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Enterprise campaigns |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Idea Peddler product offering
Product offeringCore offering
Idea Peddler is an independent full-service advertising agency that delivers integrated marketing campaigns for brands and organizations. Core services include creative development (design, copywriting, 3D animation, motion graphics, video production), paid media planning and buying across digital and traditional channels, public relations, social media management, strategy, and account management. The agency sells engagements on a project basis with budget tiers ranging from under $5,000 to $35,000+.
Product overview
Idea Peddler is a full-service independent media and creative agency offering an integrated portfolio of marketing services. The agency provides Account Management, Creative Services (including design, animation, and production), Media Planning and Buying, Public Relations, Social Media Management, and Strategy Services. These services work together as a unified offering to deliver comprehensive marketing solutions across digital and traditional channels, serving clients in luxury tourism, hospitality, financial services, and advocacy marketing sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Account Management Services Client relationship management and strategic advisory services including account coordination, client communication, project management, and campaign oversight for B2B clients in tourism, hospitality, financial services, advocacy, and government.
- Creative Services Design, copywriting, and visual content creation services including brand identity development, graphic design, 3D animation, motion graphics, video production, and still photography for B2B marketing campaigns.
- Media Planning and Buying Paid media strategy and execution across digital and traditional channels including Connected TV, display advertising, programmatic buying, and cross-platform campaign optimization for B2B advertisers.
- Public Relations Media relations, press outreach, influencer partnerships, experiential marketing, and FAM/influencer trip coordination for building brand awareness and earned media coverage for B2B clients.
- Social Media Management Social media content creation, platform management, community engagement, analytics reporting, and influencer partnership execution across multiple social channels for B2B clients.
- Strategy Services Marketing strategy development, annual planning, campaign strategy, brand positioning, and data-driven insights to guide marketing decisions and business outcomes for B2B clients.
Quantifiable outcome
- Short-form video over-delivered on campaign impressions by 58% for City of Palm Desert
- +3 more outcomes
Companies that use Idea Peddler
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles5 records
Idea Peddler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Idea Peddler partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- BDEXminorPodcast producer of Deconstructing Data where Founder Cimin Ahmadi Cohen appeared as featured guest to discuss the Attribution Illusion phenomenon.
- PJX MediacoreCo-publisher of the Attribution Illusion white paper, partnering with Idea Peddler on research documenting digital attribution inflation and advertising measurement challenges.
- LocalitycoreCo-publisher of the Attribution Illusion white paper, contributing expertise on digital advertising measurement and attribution challenges.
- Share Local MediacoreCo-publisher of the Attribution Illusion white paper, partnering on research into digital attribution systems and privacy impacts on advertising measurement.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Idea Peddler competitors and assessment
Company assessmentDirect peers
- MMGY Global: MMGY Global is a Kansas City-based integrated marketing agency specializing in travel, tourism, and hospitality. Directly comparable to Idea Peddler given overlapping destination marketing organization (DMO) client base and full-service creative, media, PR, and digital offerings targeting the same tourism vertical.
- BVK (Brooks, Von Agency): BVK is a Milwaukee-based independent full-service advertising agency with strong destination marketing and tourism expertise. Comparable to Idea Peddler in being an independent shop serving government DMOs, resorts, and attractions with integrated creative and media services of similar scale.
- Walz Tetrick Advertising: Walz Tetrick is a Kansas City-based independent agency with deep tourism, healthcare, and government client portfolios. Closely comparable to Idea Peddler in serving state tourism boards and DMOs with full-service creative and media planning/buying capabilities at a similar boutique-mid-market scale.
- Lewis Communications: Lewis Communications is a Birmingham-based independent agency specializing in tourism, economic development, and healthcare marketing. Direct comparable given shared focus on destination marketing organizations and government tourism clients with integrated campaign execution.
- The Tombras Group: The Tombras Group is a Knoxville-based independent full-service agency with integrated creative, media, PR, and social capabilities. Comparable to Idea Peddler as an independent, founder-influenced full-service shop operating in similar regional markets with a mid-market enterprise client mix.
- Moroch Partners: Moroch Partners is a Dallas-based independent full-service agency with similar Southwest U.S. presence and integrated creative, media, and PR capabilities. Comparable to Idea Peddler as a Texas-based independent competitor pursuing mid-market and enterprise accounts across tourism, financial services, and consumer verticals.
- Barkley: Barkley is a Kansas City-based independent full-service agency known for integrated creative, media, PR, and social offerings. Comparable to Idea Peddler in being an independent, founder-led shop operating at similar scale with mid-market and enterprise clients across multiple verticals.
- Foundry512: Foundry512 is an Austin-based independent creative and media agency. Directly comparable to Idea Peddler as a same-market boutique competitor targeting Austin-area and Texas enterprise clients with integrated creative and media services of similar scale and structure.
Regional players
- Preacher: Preacher is an Austin-based independent creative boutique agency with strong consumer brand work. Comparable to Idea Peddler as a fellow Austin-headquartered independent shop operating in the same regional talent market and competing for similar creative-driven client engagements.
Broad incumbents
- MMGY NJF: MMGY NJF (part of MMGY Global) is a New York-based tourism marketing and PR specialist with broader scale and international destination reach than Idea Peddler. Comparable as a scaled incumbent in the same tourism/DMO niche that Idea Peddler targets, representing a larger competitor for premium destination marketing RFPs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Idea Peddler social profiles
Digital presenceIdea Peddler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Idea Peddler leadership team
Management profileNumber of profiles
Profiles6 records
Idea Peddler subsidiaries and ownership
Company hierarchySubsidiaries1 record
Idea Peddler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Idea Peddler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Idea Peddler
What does Idea Peddler do?
Idea Peddler is an independent full-service advertising agency that delivers integrated marketing campaigns for brands and organizations. Core services include creative development (design, copywriting, 3D animation, motion graphics, video production), paid media planning and buying across digital and traditional channels, public relations, social media management, strategy, and account management. The agency sells engagements on a project basis with budget tiers ranging from under $5,000 to $35,000+.
Is Idea Peddler a public or private company?
Idea Peddler is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Idea Peddler founded?
Idea Peddler was founded in 2014. It employs 1 to 10 people.
Where is Idea Peddler based?
Idea Peddler is headquartered in Austin, United States, in the North America region.
How does Idea Peddler make money?
Five revenue lines are on record. Creative Services are the primary driver. The others are media Planning and Buying, public Relations, social Media and general Advertising/Campaigns.
Who are Idea Peddler's main competitors?
Direct peers on record are MMGY Global, BVK (Brooks, Von Agency), Walz Tetrick Advertising, Lewis Communications, The Tombras Group, Moroch Partners, Barkley and Foundry512. Preacher is listed as a regional player. MMGY NJF is listed as a broad incumbent.
Does Idea Peddler have an API?
No public API is recorded for Idea Peddler.
What industry is Idea Peddler in?
Idea Peddler's product category is Advertising & Marketing Services. Its primary akta.pro industry code is BPAFAEAD, Creative Concepting & Campaign Development, with a secondary code of BPAFAHAC, Influencer Campaign Strategy & Planning. Its NAICS code is 54181 and its SIC code is 7311.