CloudBlue
CloudBlue is a B2B monetization platform providing subscription management, billing automation, catalog management, and marketplace operations for telcos, MSPs, ISVs, and tech vendors. It supports 36.8M+ seat subscriptions through 450+ vendor products and hyperscaler marketplace integrations globally.
- Company typePrivate
- Founded2018
- HeadquartersIrvine, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What CloudBlue does
CloudBlue is a B2B monetization platform that enables service providers to operate in the subscription economy through subscription management, billing automation, catalog management, and marketplace operations. Founded in 2018 and headquartered in the United States, the platform supports multi-currency and multi-language global commerce, serving four primary customer segments: telecommunications providers seeking to evolve into digital service providers, managed service providers (MSPs) monetizing cloud services, independent software vendors (ISVs) transitioning to subscription distribution, and technology vendors managing global cloud reselling. The core CloudBlue Platform provides end-to-end subscription lifecycle management, n-tier reseller orchestration, and white-label marketplace capability, with native integrations into AWS Marketplace, Microsoft Azure Marketplace, Google Cloud Platform Marketplace, and Ingram Micro Cloud Marketplace. A catalog of 450+ vendor products and 300+ top-selling vendors underpins the ecosystem, which manages 36.8M+ seat subscriptions.
The company operates a multi-channel go-to-market combining direct enterprise sales, a global partner network (Co-Sell, Resell, Referral models), and hyperscaler marketplace listings. Revenue is generated through subscription-based platform fees, transaction-related fees from catalog and marketplace access, and professional/acceleration services for implementation and optimization. Pricing is quote-based and not publicly disclosed, reflecting enterprise deal structures tied to scale, features, and partner type. The company was acquired by HostPapa Inc. from Ingram Micro in August 2025 and operates as a subsidiary, with Jorge Carvalho as CEO and Jamie Opalchuk holding group CEO responsibilities across the HostPapa organization. CloudBlue maintains offices globally, with operational affiliates including Keenondots in Spain and the Netherlands.
CloudBlue firmographics
Firmographics- Name
- CloudBlue
- Legal name
- CloudBlue LLC
- Website
- https://cloudblue.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- CloudBlue is a B2B monetization platform providing subscription management, billing automation, catalog management, and marketplace operations for telcos, MSPs, ISVs, and tech vendors. It supports 36.8M+ seat subscriptions through 450+ vendor products and hyperscaler marketplace integrations globally.
- Ownership category
- akta.pro rank
CloudBlue industry classification
Industry- Product category
- B2B Cloud Commerce / Subscription Management Platform
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC)
- akta.pro secondary industries
- Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE), Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)
Keywords
Where CloudBlue is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
CloudBlue business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Management Platform: CloudBlue generates revenue through subscription-based platform fees for its monetization and marketplace technology, enabling vendors, telcos, MSPs, and ISVs to manage recurring billing, automate subscription lifecycles, and scale cloud commerce operations.
- Marketplace & Catalog Access: Revenue derived from providing access to the CloudBlue catalog of 450+ products and integration with hyperscaler marketplaces, enabling partners to expand their product portfolios and distribution reach.
- Professional & Acceleration Services: Additional revenue from implementation, onboarding, and managed services supporting partners in deploying and optimizing their marketplace and subscription operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing tailored to customer requirements |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels11 records
CloudBlue product offering
Product offeringCore offering
CloudBlue provides a hyperscale B2B monetization platform that enables tech vendors, telecommunications providers, managed service providers (MSPs), and independent software vendors (ISVs) to manage the entire subscription lifecycle, including automated recurring billing, multi-currency product catalog management, multi-tier reseller orchestration, and publishing/selling on hyperscaler marketplaces (AWS, Azure, GCP). The platform also offers an Ecosystem Marketplace with 450+ vendor products and a developer API (Connect) for extensions and integrations.
Product overview
CloudBlue is a unified monetization platform designed for the subscription economy, serving Tech Vendors, Telcos, MSPs, and ISVs. The core CloudBlue Platform provides subscription management and billing automation, supported by the CloudBlue Catalog with 400+ products from 300+ vendors. Key integrated modules include Subscription & Billing for recurring revenue automation, Catalog Management for product bundling, Reseller Management for multi-tier channel oversight, Hyperscaler Marketplaces for AWS/Azure/GCP marketplace publishing, and Ecosystem Marketplace for global multi-currency transactions. The platform supports white-label marketplace building, cloud provisioning automation, and integrates with leading hyperscaler marketplaces and business systems. CloudBlue enables partners to expand product portfolios, automate go-to-market operations, and monetize across the subscription value chain.
Differentiator
Problem solved
Functional benefit
Products and services
- CloudBlue Platform The central CloudBlue monetization platform providing subscription management, billing automation, and marketplace capabilities that allow telcos, MSPs, ISVs, and tech vendors to manage the complete end-to-end subscription lifecycle.
- CloudBlue Catalog A B2B marketplace catalog (catalog.cloudblue.com) offering access to 400+ vendor products and solutions, enabling partners to expand their portfolio and sell third-party products directly or through CloudBlue's ecosystem.
- CloudBlue Connect Developer onboarding and integration platform enabling vendors to join the CloudBlue ecosystem, expose their portfolios to marketplaces, and build custom integrations via public API and developer documentation.
Quantifiable outcome
- Infinigate reached $200M ARR using CloudBlue platform
- +2 more outcomes
Companies that use CloudBlue
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles5 records
CloudBlue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability1 record
Feature6 records
CloudBlue partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered featured, core, regional and strategic.
- CloudSensefeaturedCloudSense provides direct integration with CloudBlue allowing telcos to enrich their own portfolio solutions. The partnership enables telcos to enhance their service offerings through integrated cloud commerce capabilities.
- Ingram Micro Cloud MarketplacecoreIngram Micro Cloud Marketplace provides CloudBlue with global distribution reach through Ingram Micro's established channel partner network, enabling broad market coverage.
- KPNregionalDutch telecommunications provider KPN operates as a CloudBlue partner, leveraging the platform for cloud commerce operations.
- TelefónicacoreGlobal telecommunications giant Telefónica partners with CloudBlue for marketplace and subscription management, successfully implementing marketplace strategies.
- TIM (Telecom Italia)regionalTIM S.p.A., Italian telecommunications company with nearly $26B annual revenue, partners with CloudBlue for cloud and IT solutions delivery.
- KeenondotsstrategicKeenondots operates as CloudBlue's affiliate in Spain and Netherlands, providing technical support, platform operations, and maintenance services.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
CloudBlue competitors and assessment
Company assessmentDirect peers
- BillingPlatform: BillingPlatform is an enterprise subscription billing and revenue management platform. It competes with CloudBlue for complex, multi-tier recurring billing engagements and supports similar catalog, pricing and partner monetization use cases.
- AppDirect: AppDirect is a B2B marketplace and subscription management platform that helps providers, telcos and advisors launch and monetize app stores. It directly competes with CloudBlue in marketplace operations, catalog management and partner enablement for telcos and MSPs.
- Recurly: Recurly provides subscription management and billing automation for subscription-based businesses. While more SMB/mid-market focused, it competes with CloudBlue's subscription management and recurring billing capabilities.
- Zuora: Zuora is a subscription billing and monetization platform used by enterprises to manage recurring revenue, catalogs and customer lifecycles. It overlaps directly with CloudBlue's subscription and billing automation module and targets many of the same telco and enterprise customers.
- Aria Systems: Aria Systems is a cloud-based subscription billing and revenue management platform used by enterprises, including communication service providers. It overlaps with CloudBlue in subscription lifecycle, billing automation and global commerce capabilities.
- Digital River: Digital River provides subscription billing, tax, fraud and global commerce services to software and digital goods vendors. Its recurring billing and global subscription capabilities overlap meaningfully with CloudBlue's platform.
Broad incumbents
- Stripe Billing: Stripe Billing is a payments-led subscription billing module within Stripe's broader commerce platform. It competes with CloudBlue for SaaS and digital subscription billing, though it lacks CloudBlue's native telco/marketplace operations depth.
- 2Checkout (now Verifone): 2Checkout (Verifone) provides global digital commerce and subscription billing for software and SaaS sellers. It targets similar ISV and tech vendor customers as CloudBlue, with overlapping recurring billing and multi-currency capability.
Emerging players
- Mirakl: Mirakl operates a marketplace-as-a-service platform for enterprise retailers and B2B vendors. While primarily focused on goods and third-party seller marketplaces, its operator and seller onboarding tooling competes adjacently with CloudBlue's ecosystem marketplace.
- ChannelEngine: ChannelEngine is a marketplace integration platform that helps brands and distributors list and sell across hundreds of marketplaces. It overlaps with CloudBlue's hyperscaler marketplace integration and catalog distribution capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CloudBlue social profiles
Digital presenceCloudBlue compliance and trust
Trust signalCompliance1 record
CloudBlue financial estimates
Financial estimateRevenue estimate
Valuation estimate
CloudBlue leadership team
Management profileNumber of profiles
Profiles9 records
CloudBlue funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CloudBlue M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CloudBlue
What does CloudBlue do?
CloudBlue provides a hyperscale B2B monetization platform that enables tech vendors, telecommunications providers, managed service providers (MSPs), and independent software vendors (ISVs) to manage the entire subscription lifecycle, including automated recurring billing, multi-currency product catalog management, multi-tier reseller orchestration, and publishing/selling on hyperscaler marketplaces (AWS, Azure, GCP). The platform also offers an Ecosystem Marketplace with 450+ vendor products and a developer API (Connect) for extensions and integrations.
Is CloudBlue a public or private company?
CloudBlue is a private company. It is classified as corporate owned and is currently operating.
When was CloudBlue founded?
CloudBlue was founded in 2018. It employs 251 to 500 people.
Where is CloudBlue based?
CloudBlue is headquartered in Irvine, United States, in the North America region.
How does CloudBlue make money?
Three revenue lines are on record. Subscription Management Platform is the primary driver. The others are marketplace & Catalog Access and professional & Acceleration Services.
Who are CloudBlue's main competitors?
Direct peers on record are BillingPlatform, AppDirect, Recurly, Zuora, Aria Systems and Digital River. Broad incumbents are Stripe Billing and 2Checkout (now Verifone). Emerging players are Mirakl and ChannelEngine.
Does CloudBlue have an API?
Yes. CloudBlue offers a public API enabling programmatic access for building custom integrations and extensions. The API supports integration with business systems to automate procurement and fulfillment. A developer portal is available at connect.cloudblue.com/community/ with documentation for developers. Developer documentation is at connect.cloudblue.com/community.
What industry is CloudBlue in?
CloudBlue's product category is B2B Cloud Commerce / Subscription Management Platform. Its primary akta.pro industry code is BPAEAMAC, Cloud Operations Outsourcing (Cloud Managed Operations), with a secondary code of BPAEABAE, Cloud Managed Services (M365/Azure/AWS/GCP). Its NAICS code is 51321 and its SIC code is 7372.