Shoppermotion

What Shoppermotion does

Shoppermotion, operating under the legal entity Proximus Inc., provides an offline attribution and in-store analytics platform targeted at Retail Media Networks, brick-and-mortar retailers, and FMCG brands. Its core technology uses proprietary token-based tracking attached to shopping carts and baskets to passively and anonymously capture complete shopper journeys from store entrance to checkout, then matches those paths with POS ticket data to recover basket composition and shopper demographics. The platform is organized into modular solutions spanning in-store analytics (Perfect Store, Retargeting & Cross-Selling, Shopper Insights, ROI & Attribution), Retail Media capabilities (Product Analytics, Offline Campaigns, Smart Audiences), and a newly launched warehouse suite (Asset Tracking, Personnel Management, Quality Control, Internal Logistics), supplemented by the Digital Flow tablet tool and automated reporting.

The company serves enterprise customers globally — disclosed logos include Carrefour, Ahold, Food Lion, Hannaford, SPAR, Hiperdino, Coca-Cola, and Unilever — and reports 70+ installed clients with 60,000+ cumulative customer flows tracked. It applies AI/ML for predictive analytics, recommendation, optimization, and automation across these workflows.

Shoppermotion operates a sales-led, enterprise go-to-market with demo-driven acquisition and quote-based pricing; revenue mechanics are recurring subscription-based. The company is privately held, headquartered in Madrid, Spain, and reportedly operates fully remote, with active hiring across marketing and engineering and a recent expansion into warehouse operational analytics.

Name

Shoppermotion

Legal name

Proximus Inc.

Website

https://shoppermotion.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Shoppermotion provides offline attribution and in-store behavioral analytics for Retail Media Networks, retailers, and FMCG brands, using proprietary token-based tracking on shopping carts and baskets to match shopper paths with POS data. The platform serves 70+ enterprise clients globally including Carrefour, Ahold, and Coca-Cola.

Ownership category

akta.pro rank

Product category

Retail Analytics Software

akta.pro primary industry

Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)

akta.pro secondary industry

Retail Media, Shopper Marketing & In-Store Activation Services (CRAOAOAD)

Keywords

• In-store analytics software
• Retail media attribution
• Shopper journey tracking
• Offline attribution platform
• Retail intelligence solutions

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Retail Media Network Analytics Platform: Shoppermotion provides an analytics platform for Retail Media Networks to measure offline attribution, matching shopper paths with purchase data to enable brands and retailers to reach each shopper uniquely. The platform includes product analytics, offline campaigns measurement, and smart audiences segmentation.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Shoppermotion provides an offline attribution platform for Retail Media Networks using proprietary token-based tracking technology attached to shopping carts and baskets. The platform passively and anonymously captures complete shopper journeys from store entrance to checkout, then matches these paths with POS ticket data to retrieve basket items and demographics, enabling retailers and FMCG brands to measure campaign effectiveness, optimize store layouts, and segment audiences in physical stores.

Product overview

Shoppermotion offers an offline attribution platform for Retail Media Networks with a modular architecture combining in-store analytics solutions for both retail and warehouse environments. The core offering includes Perfect Store, Retargeting & Cross-Selling, Shopper Insights, and ROI & Attribution modules for retail operations, complemented by Asset Tracking, Personnel Management, Quality Control, and Internal Logistics for warehouse optimization. The platform operates across Retail Media Networks using proprietary token-based in-store tracking technology that passively and anonymously captures complete customer journeys. Product Analytics, Offline Campaigns, and Smart Audiences form the Retail Media core. Supporting tools include Digital Flow for manual customer journey mapping and Automatic Reports for 1-click PDF/PPTX report generation from collected flow data.

Differentiator

Problem solved

Functional benefit

Products and services

• Perfect Store

Quantifiable outcome

• Up to 100% increase in foot traffic for retail stores following event activations
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature10 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Standard AI: Computer-vision platform for retail analytics and autonomous checkout; emerging competitor using ceiling cameras rather than cart tokens to capture shopper behavior.
• Trigo: Computer-vision store intelligence platform deployed in grocery and retail, including shopper journey and product interaction analytics — competing for similar retail media and offline attribution mandates.

Direct peers

• Placer.ai: Location analytics platform providing foot-traffic and consumer behavior insights to retailers and real estate tenants; overlaps with Shoppermotion's shopper insights and offline attribution use cases.
• RetailNext: Direct in-store analytics platform offering traffic counting, dwell time, and shopper journey analytics for retailers — the closest functional analogue to Shoppermotion's core platform.
• Aislelabs: In-store retail analytics using Wi-Fi and sensors to measure foot traffic, dwell time, and marketing attribution for brick-and-mortar retailers — comparable customer base and use cases.
• Xovis: Sensor-based people counting and in-store flow analytics for retail, airports, and buildings; competes in the same shopper-traffic and path analytics category.
• FootfallCam: People-counting and in-store analytics hardware/software vendor for retailers; offers shopper path and dwell-time analytics functionally similar to Shoppermotion's Perfect Store module.
• Solink: Video-based retail analytics platform combining POS data with in-store footage for loss prevention, conversion, and shopper behavior — competes for the same retail analytics budget.

Broad incumbents

• Sensormatic Solutions (ShopperTrak): Long-established incumbent in retail traffic analytics and loss prevention, now part of Johnson Controls; broader portfolio but directly competes in shopper-traffic and in-store analytics.
• Prism Skylabs (Zebra Technologies): Cloud-based video analytics for retail previously independent, now part of Zebra Technologies; provides shopper flow and conversion analytics as part of a larger retail technology portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shoppermotion

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoppermotion