Dignity Health Sports Park

What Dignity Health Sports Park does

Dignity Health Sports Park is a privately held, multi-venue sports and entertainment complex located on a 125-acre campus at 18400 Avalon Blvd, Carson, California. It is owned and operated by AEG (Anschutz Entertainment Group) and houses three core physical assets: a 27,000-seat Soccer Stadium (home of the six-time MLS Cup Champion LA Galaxy and host of seven MLS Cups, more than any other U.S. stadium), an 8,000-seat multi-use Tennis Stadium, and the VELO Sports Center — a 100,000 sq ft, $15 million indoor velodrome with a 250-meter international-standard Siberian Pine track that is the only permanent indoor velodrome of international standard in North America and an Official U.S. Olympic Training Site for USA Cycling. A 2024-2025 renovation (completed February 26, 2025) added permanent cabanas, premium mesh seating, a refreshed American Express Stadium Club and a full field renovation, and a first-of-its-kind-in-MLS 5,100 sq ft curved LED video display was installed in February 2026.

The company monetizes the campus through six primary revenue streams: ticketing and gate receipts (single-game and premium-event sales via AXS and a 877-3GALAXY box office); premium experiences and suites (41 luxury suites, 6 event suites, 11 terrace cabanas, refreshed American Express Stadium Club); venue rental and Host Your Event services for private events, film & photo, concerts and rallies; concessions, merchandise and parking; naming rights and category sponsorships (Dignity Health, American Express, Coca-Cola, Modelo, Kia, Yaamava', Michelob Ultra, Spectrum, Takis, Jameson, Hakutsuru, CNB, Nongshim, Intermex, Avocados From Mexico, ABM); and co-managed broadcast/media rights partnerships with Apple TV, TelevisaUnivision, Matchroom/DAZN and SMX/Feld Motor Sports. Its resident customer base includes LA Galaxy, U.S. Soccer, USA Cycling and USTA Player Development, with annual marquee events such as Liga MX Campeón de Campeones (hosted for the tenth consecutive year in 2026), Matchroom Boxing cards and SuperMotocross Playoff rounds. Operational technology includes a 1 MW Stem/Tesla battery energy storage system with AI-driven energy flow management, MLS-first LED stadium lighting, recycled-water field irrigation, and facility-wide motion-sensor controls.

Go-to-market combines direct-to-consumer ticketing, event-driven sales, channel partnerships with rights-holders, an enterprise inside-sales team for premium experiences and venue rental, and a community-led program for non-profits. The venue has been selected as an official LA28 Olympic venue for rugby, modern pentathlon, tennis, track cycling and field hockey, and reported scale metrics include 7-time MLS Cup hosting, 10th-consecutive Campeón de Campeones year, 33% potable-water reduction, >9% electricity and ~16% peak-load reduction, and 200,000+ lbs of waste diverted during 2024 renovation projects.

Name

Dignity Health Sports Park

Legal name

Dignity Health Sports Park

Website

https://dignityhealthsportspark.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Dignity Health Sports Park is a privately held, AEG-owned 125-acre multi-venue sports and entertainment complex in Carson, California, anchored by a 27,000-seat Soccer Stadium (home of the LA Galaxy), an 8,000-seat Tennis Stadium, and the VELO Sports Center velodrome, serving MLS, Liga MX, boxing, motocross, cycling, and private-event clients.

Ownership category

akta.pro rank

Product category

Multi-Venue Sports & Entertainment Complex

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Multi-venue sports complex
• Event hosting services
• Premium hospitality suites
• Stadium ticketing services
• Venue rental services

Headquarters

HQ city

Carson

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticketing and Gate Receipts: Single-game and premium-event ticket sales for LA Galaxy MLS matches, Liga MX Campeón de Campeones, international friendlies, Matchroom Boxing cards and SuperMotocross Playoffs, sold via axs.com, the DHSP Box Office (877-3GALAXY) and authorized outlets; includes Season Ticket Member pre-sales and group sales.
2. Premium Experiences and Suites: 41 Luxury Suites, 6 Event Suites, 11 Terrace Cabanas, refreshed American Express Stadium Club and permanent open-air/semi-private cabanas on the West Terrace sold as recurring and event-based premium hospitality.
3. Venue Rental and Host Your Event Services: Rental of soccer stadium, tennis stadium, velodrome and event spaces for private events, film & photo shoots, concerts, commencements, political rallies and fitness competitions, including virtual-tour-led bookings.
4. Concessions, Merchandise and Parking: Concession stand sales with refreshed menus and food options; Team Store Discount, Concession Stand Discount and Ticket Discount offered as employee perks signal ongoing retail/F&B revenue.
5. Event Naming Rights and Sponsorships: Naming-rights and category sponsorships including Dignity Health (naming rights), Coca-Cola, Yaamava, Kia, Modelo, Takis, Spectrum, Soonhari Fruit, Michelob Ultra, Jameson, Hakutsuru, CNB, American Express, Nongshim, Intermex, Avocados From Mexico and ABM, sold as multi-year partnerships with on-site signage and digital placement on the new curved LED video board.
6. Broadcast and Media Rights (Co-Managed Events): Co-managed event broadcast partnerships (e.g., Campeón de Campeones on Univision/TUDN; Matchroom Boxing on DAZN; Apple TV MLS broadcasts) generate rights and production revenue through AEG Sports / LA Galaxy joint event management with Liga MX, TelevisaUnivision, Matchroom and MLS.

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels7 records

Core offering

Dignity Health Sports Park operates a 125-acre multi-venue sports and entertainment complex in Carson, California, comprising a 27,000-seat Soccer Stadium (home of the LA Galaxy), an 8,000-seat Tennis Stadium, and a 100,000 sq ft indoor VELO Sports Center velodrome. The venue hosts MLS matches, Liga MX finals, boxing cards, motocross, tennis, track cycling, concerts and private events, and generates revenue through ticketing, premium hospitality (suites, cabanas, American Express Stadium Club), naming rights/sponsorships, venue rental, concessions, and broadcast/media rights.

Product overview

Dignity Health Sports Park is a multi-venue sports and entertainment complex located on a 125-acre site in Carson, California, owned and operated by AEG. Rather than a single unified software product, the company's offering is a portfolio of physical venues and associated event, hospitality, and operational services. The core physical assets are the Soccer Stadium (the 27,000-capacity home of the LA Galaxy), the multi-use Tennis Stadium, and the VELO Sports Center velodrome. Layered on top of these venues are Premium Experiences (suites, cabanas, and the American Express Stadium Club), the Host Your Event service line (private events, film & photo, Galaxy Park), and the venue's sustainability and operational technology stack — including a 1-megawatt Tesla-based Stem Energy Storage System (AI-managed) and MLS-first LED stadium lighting. The complex also supports part-time workforce operations (Guest Services, Security, Groundskeepers) and event ticketing via AXS.com. Together, these venues and services form an integrated sports, entertainment, and event-hosting platform.

Differentiator

Problem solved

Functional benefit

Brands

• VELO Sports Center: A 100,000 square foot indoor velodrome located on the Dignity Health Sports Park complex, featuring a 250-meter international size track. Operated as part of the park's partnership with the USOPC as an Official U.S. Olympic Training Site and home track for USA Cycling's national track cycling program.
• Galaxy Park

Products and services

• Soccer Stadium
• Tennis Stadium
• VELO Sports Center (Velodrome)
• Premium Experiences
• Host Your Event
• Curved LED Video Display (Soccer Stadium)

Quantifiable outcome

• 33% reduction in potable water use via recycled-water irrigation
• +6 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

37 partnerships are on record, tiered flagship, core and minor.

• AEG (Anschutz Entertainment Group)flagshipStrategic or Co-development PartnerAEG owns and operates Dignity Health Sports Park and the LA Galaxy. AEG corporate office is at 1100 South Flower St., Suite 3200, Los Angeles. Liga MX and TelevisaUnivision have partnered with AEG Sports and the LA Galaxy to manage the Campeón de Campeones event. AEG also runs AEG Sustainability, the corporate environmental program the venue participates in.
• Dignity HealthflagshipStrategic or Co-development PartnerDignity Health holds the naming rights to Dignity Health Sports Park; branding is featured on the homepage banner and the Dignity Health 2026 sponsor tile, and the company promotes the venue across its SoCal footprint (dignityhealth.org/socal). The Dignity Health - Español banner also appears on the homepage.
• LA GalaxyflagshipStrategic or Co-development PartnerResident six-time MLS Cup Champion team playing home matches at the 27,000-seat Soccer Stadium; co-managed events such as Campeón de Campeones via AEG Sports. Season ticket holder office co-located on campus at 18400 Avalon Blvd, Suite 200.
• U.S. SoccercoreStrategic or Co-development PartnerListed as a Resident Team on the homepage footer and linked to ussoccer.com; uses the campus for U.S. national team soccer matches and programming.
• USA CyclingcoreStrategic or Co-development PartnerVELO Sports Center is the home track of USA Cycling's national track cycling program and an Official U.S. Olympic Training Site, hosting training and international competitions for elite cyclists.
• USTA Player Development, Inc.coreStrategic or Co-development PartnerOn-campus office at 18400 Avalon Blvd, Suite 600, operating USTA player development programming at the Tennis Stadium.
• Liga MX / TelevisaUnivision (Univision, TUDN)flagshipStrategic or Co-development PartnerCo-manage the annual Liga MX Campeón de Campeones final (2026 = 11th edition, tenth consecutive at DHSP); match broadcast live on Univision, TUDN, TUDN Radio and the TUDN app; tickets on sale via axs.com and 877-3GALAXY.
• Matchroom Boxing (Eddie Hearn) / DAZNcoreStrategic or Co-development PartnerCo-promotes Matchroom Boxing cards in the Tennis Stadium (e.g., Diego Pacheco vs Immanuwel Aleem on July 18, 2026, broadcast live worldwide on DAZN). Pacheco signed a new long-term deal with Matchroom; the venue is promoted as a recurring Matchroom site in Southern California.
• Apple TV (MLS Season Pass)coreGTM or Marketing PartnerCo-promotes LA Galaxy vs Houston Dynamo FC as Apple TV's first major professional live sporting event broadcast shot entirely on iPhone 17 Pro.
• SuperMotocross World Championship (SMX) / Feld Motor Sports / Monster EnergycoreStrategic or Co-development PartnerHosts the SMX World Championship Playoffs fueled by Monster Energy at the Soccer Stadium (Round 2 on Sept 19, 2026); 22 best riders compete on custom-built tracks; broadcast and ticket partnership with axs.com.
• American ExpressflagshipGTM or Marketing PartnerTitle sponsor of the refreshed American Express Stadium Club and exclusive pre-sale partner for events such as Campeón de Campeones (April 15, 10 a.m. PT Card Member pre-sale). Has a dedicated venue benefits page at americanexpress.com.
• Coca-ColacoreGTM or Marketing PartnerFeatured sponsor on the homepage banner and footer; integrated into concessions and event activations across the campus.
• Modelo (Grupo Modelo)coreGTM or Marketing PartnerFeatured beer sponsor with prominent placement on the homepage banner and footer; tied to Michelob Ultra and Jameson activations across the campus.
• Yaamava' Resort & Casino (San Manuel Band of Mission Indians)minorGTM or Marketing PartnerCross-promotion partner with a banner ad (e.g., Kane Brown concert at Yaamava') featured on the homepage.
• Kia (TADG Cars)minorGTM or Marketing PartnerFeatured automotive sponsor with logo on the homepage footer, driving dealership traffic via tadgcars.com.
• TakisminorGTM or Marketing PartnerFeatured snack brand sponsor with logo on the homepage footer and concession presence.
• Spectrum (Charter Communications)minorGTM or Marketing PartnerFeatured telecom sponsor with logo on the homepage footer and co-marketing around LA Galaxy broadcasts on Apple TV / MLS Season Pass.
• Soonhari Fruit (Kwangdong Pharmaceutical)minorGTM or Marketing PartnerFeatured beverage sponsor with logo on the homepage footer.
• Michelob UltraminorGTM or Marketing PartnerFeatured beer sponsor with logo on the homepage footer; part of the beverage portfolio alongside Modelo and Jameson.
• Jameson Irish Whiskey (Pernod Ricard)minorGTM or Marketing PartnerFeatured spirits sponsor with logo on the homepage footer.
• Hakutsuru SakeminorGTM or Marketing PartnerFeatured sake brand sponsor with logo on the homepage footer.
• CNB (Comerica National Bank / banking partner)minorGTM or Marketing PartnerFeatured financial services sponsor with both English and Spanish banners on the homepage.
• Nongshim USAminorGTM or Marketing PartnerFeatured food sponsor with logo on the homepage footer (nongshimusa.com).
• Intermex (International Money Express)minorGTM or Marketing PartnerFeatured financial services sponsor with logo on the homepage footer.
• Avocados From MexicominorGTM or Marketing PartnerFeatured produce sponsor with logo on the homepage footer.
• ABM IndustriesminorImplementation/ SI/ Consulting PartnerFeatured facility services partner (ABM 2026 banner) supporting sports & entertainment venue operations.
• GenslercoreImplementation/ SI/ Consulting PartnerProject Architect for the 2024-2025 stadium renovation; provided framework and direction for the updated coastal design elements.
• Shawmut Design and ConstructioncoreImplementation/ SI/ Consulting PartnerGeneral Contractor (and Project Manager Mary Jreisat) for the 2024-2025 stadium renovation; led and executed installation of premium seating, restroom renovations, cabanas and stadium club entryway.
• Code FourminorImplementation/ SI/ Consulting PartnerContributed the vision, design and execution of the stadium concourse refresh (concession stand refacing) for the 2024-2025 renovation.
• BF ConstructionminorImplementation/ SI/ Consulting PartnerContributed to the stadium concourse refresh and concession stand refacing for the 2024-2025 renovation.
• Athletic Field Engineering (AFE)minorImplementation/ SI/ Consulting PartnerExecuted the full field renovation including drainage, irrigation, natural grass and artificial siding for the widest pitch in MLS.
• Stem, Inc. / TeslacoreTechnology or IntegrationOperates a 1-megawatt Tesla battery energy storage system at the venue; AI-driven energy flow management that supports grid integration of renewable sources.
• Copia (food recovery)minorOthersRecovered and donated over 1.5 tons of edible surplus food from game days to those in need across Los Angeles in 2025.
• SA RecyclingminorOthersRecycling partner on the Protect the Pitch campaign launched in 2024, implementing recycling programs with the LA Galaxy Academy and reinvesting collected funds into equipment drives for local schools.
• Herbalife NutritionminorStrategic or Co-development PartnerCo-sponsors the Galaxy Garden and Seed to Table School Program with the LA Galaxy Foundation and the Garden School Foundation, supplying fresh produce for venue tenants and local elementary schools.
• Green Sports AlliancecoreOthersActive member since 2018, collaborating with venues and organizations nationwide on best environmental practices; honored DHSP with the 2023 "Waste Player" Award.
• United Nations Sports for Climate Action FrameworkminorOthersAEG has joined the framework on behalf of the venue, aligning with international efforts to reduce emissions and use sports as a climate-awareness platform.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• SoFi Stadium: 70,000+ seat mega-venue in Inglewood, CA, hosting NFL Rams/Chargers, Super Bowl LVI, 2026 FIFA World Cup matches, and major concerts — the primary competitor for premium live-event content in the LA basin and a benchmark for newer-generation venue economics.

Direct peers

• BMO Stadium: 22,000-seat MLS soccer-specific stadium in Los Angeles and home of LAFC; the most direct MLS peer in the same media market, competing for overlapping LA Galaxy / LAFC rivalry content, international friendlies, and Liga MX fixtures.
• PayPal Park: 18,000-seat MLS soccer-specific stadium in San Jose, home of the San Jose Earthquakes; comparable MLS venue with similar premium experience inventory, AEG-affiliated operational DNA, and Bay Area event-hosting profile.
• Audi Field: 20,000-seat MLS soccer-specific stadium in Washington, D.C., home of D.C. United; a directly comparable MLS venue with naming-rights sponsorship, premium hospitality, and multi-event hosting model.
• Red Bull Arena: 25,000-seat MLS soccer-specific stadium in Harrison, NJ, home of the New York Red Bulls; comparable MLS-scale venue with similar premium seating, LED infrastructure, and event-hosting capabilities.
• Lower.com Field: 20,000-seat MLS soccer-specific stadium in Columbus, OH, home of the Columbus Crew; a recently built MLS venue representative of the next-generation MLS stadium economics that compete with DHSP for marquee events.
• Q2 Stadium: 20,500-seat MLS soccer-specific stadium in Austin, TX, home of Austin FC; comparable newer-generation MLS venue with similar premium experience inventory and multi-event booking capability.
• Mercedes-Benz Stadium: Multi-purpose 71,000-seat stadium in Atlanta, home of Atlanta United (MLS) and the Atlanta Falcons (NFL); comparable MLS soccer-specific design layer plus larger-scale event-hosting infrastructure competing for marquee content.

Regional players

• Rose Bowl Stadium: Historic 90,000+ seat multi-sport stadium in Pasadena, CA; a regional LA-area comparable for large-format sporting events, college football, concerts, and tournament hosting that overlaps with DHSP's event calendar.
• The Forum: 17,500-capacity indoor arena in Inglewood, CA, operated by MSG; a regional LA-area live-entertainment venue competing for premium concerts, boxing, and family-show content in the same catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dignityhealthsp
• Facebookfacebook.com/DignityHealthSP
• Instagraminstagram.com/dignityhealthsp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dignity Health Sports Park