Commercial Tire
Commercial Tire is an employee-owned tire and automotive service retailer operating 45 locations across Washington, Oregon, Idaho, and Utah, serving individual consumers and commercial/fleet customers with tires, wheels, and full-service auto care.
- Company typePrivate
- Founded1968
- HeadquartersMeridian, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Commercial Tire does
Commercial Tire is an employee-owned (ESOP) tire and automotive service retailer founded in 1968 by Bob Schwenkfelder in Boise, Idaho. The company operates 45 retail and service locations across the Pacific Northwest, serving individual vehicle owners and commercial/fleet customers in Washington, Oregon, Idaho, and Utah. It employs 251-500 people and is headquartered in Meridian, Idaho.
The company's product and service portfolio centers on tires from major brands (Firestone, Michelin, Goodyear, Bridgestone, and 13+ additional manufacturers) and wheels, paired with a full automotive service offering that includes brake repair, wheel alignments, oil changes, batteries, fluid exchanges, shocks and struts, and air conditioning repair. Commercial and fleet services span trucking, OTR/industrial, agricultural and forestry, and light truck fleets, supported by 24-hour radio-dispatched roadside assistance, tire retreading, and managed fleet maintenance solutions. A separate wholesale distribution channel operates through commercialtirewholesale.com. Service is delivered by ASE-certified technicians using standard automotive service equipment; no proprietary technology platforms are disclosed.
Commercial Tire generates revenue across four streams: retail tire sales (one-time transactions), automotive service and maintenance (professional services), commercial and fleet services (professional services with 24-hour availability), and wholesale distribution. Consumer purchases can be financed through a Synchrony integration. Pricing is not publicly disclosed; manufacturer cash-back rebates (Bridgestone, Cooper, Firestone, Goodyear, Milestar) and a nationwide warranty covering tires and service protection across the US and Canada support the value proposition. The company relies on its website, local SEO, and physical storefront presence as primary marketing and distribution channels, with no third-party app, API, or mobile application disclosed.
Commercial Tire firmographics
Firmographics- Name
- Commercial Tire
- Legal name
- Commercial Tire
- Website
- https://commercialtire.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Commercial Tire is an employee-owned tire and automotive service retailer operating 45 locations across Washington, Oregon, Idaho, and Utah, serving individual consumers and commercial/fleet customers with tires, wheels, and full-service auto care.
- Ownership category
- akta.pro rank
Commercial Tire industry classification
Industry- Product category
- Tire Retail & Automotive Services
- NAICS
- Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), Tire and Tube Merchant Wholesalers (42313), Tire Retreading (326212)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industries
- Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC)
Keywords
Where Commercial Tire is headquartered
LocationHeadquarters
- HQ city
- Meridian
- HQ country
- United States
- HQ region
- North America
Offices40 records
Markets served
Commercial Tire business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Tire Sales: Retail sale of tires from major brands including Firestone, Michelin, Goodyear, Bridgestone, and many others. Sales occur through physical store locations and website.
- Auto Service & Maintenance: Professional automotive services including alignments, oil changes, brakes, batteries, fluid exchanges, shocks & struts, and air conditioning repair performed by ASE certified technicians.
- Commercial & Fleet Services: Dedicated services for commercial fleets including trucking, OTR/industrial, agricultural & forestry, and light truck fleets. Includes 24-hour radio dispatched truck & roadside assistance, retreading, and fleet maintenance solutions.
- Wholesale Distribution: Wholesale operations through commercialtirewholesale.com for business customers purchasing tires and services for resale or fleet use.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Commercial Tire product offering
Product offeringCore offering
Commercial Tire is an employee-owned retailer that sells a broad selection of passenger, light-truck, and commercial tires and wheels from major brands (Firestone, Michelin, Goodyear, Bridgestone, and many others) and provides professional automotive services such as alignments, brakes, oil changes, batteries, fluid exchanges, shocks/struts, and air conditioning. The company also runs a dedicated commercial and fleet services division offering 24-hour roadside assistance, retreading, fleet maintenance solutions, and wholesale distribution across 45 storefronts in Washington, Oregon, Idaho, and Utah.
Product overview
Commercial Tire is an employee-owned tire and automotive service company operating 45 locations across Washington, Oregon, Idaho, and Utah since 1968. The company offers a comprehensive portfolio centered on tires and automotive services. Core offerings include tires from major brands (Firestone, Michelin, Goodyear, Bridgestone, and 13+ others) and wheels in various materials and finishes. The service suite covers brake repair, wheel alignments, oil changes (conventional and full synthetic), batteries, fluid exchanges (transmission, power steering, brake, coolant, differential), shocks/struts, and air conditioning. Commercial and fleet services include 24-hour roadside assistance, trucking, OTR/industrial, agricultural/forestry, retreading, and fleet maintenance solutions. Additional offerings include tire protection warranties, Synchrony financing programs, and wholesale distribution. The company serves both individual consumers and commercial/fleet customers with ASE-certified technicians using modern equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Tires Retail sale of tires across major and specialty brands (Firestone, Michelin, Goodyear, Bridgestone, Cooper, Falken, Continental, BFGoodrich, Mickey Thompson, Milestar, Nexen, Nitto, Nokian, Pirelli, Toyo, Westlake, Yokohama, and Advanta) covering passenger cars, SUVs, trucks, and commercial vehicles.
- Wheels Retail sale of alloy and aluminum wheels in chrome, machined, bare-polished, and painted finishes for passenger cars, CUV/SUVs, vans/duallies, light trucks, muscle cars, and performance vehicles.
- Brakes Professional brake repair and replacement services including brake pad replacement, rotor service, and brake fluid maintenance for consumer vehicles.
- Wheel Alignments Wheel alignment services to ensure proper tire positioning, even tread wear, and optimal vehicle handling.
- Oil Changes Routine oil change services including conventional and full synthetic oil options with oil filter replacement.
- Batteries Car battery testing, replacement, and installation services across vehicle types.
- Fluid Exchanges Comprehensive fluid exchange services for transmission, power steering, differential, brake, coolant, and fuel systems to maintain vehicle performance and longevity.
- Shocks & Struts Shock and strut replacement services with a limited-time warranty covering defects and wear for everyday driving.
- Air Conditioning Vehicle air conditioning repair and maintenance including refrigerant leak detection, AC compressor service, electrical fault diagnosis, and refrigerant recharge.
- Commercial & Fleet Services Comprehensive fleet services including 24-hour radio-dispatched truck and roadside assistance, trucking services, OTR and industrial services, agricultural and forestry services, and car/van/light truck fleet management.
- Retreading Commercial tire retreading services to extend tire life and reduce fleet operating costs.
- Fleet Maintenance Solutions Managed fleet maintenance programs designed to reduce downtime and control costs for commercial vehicle operations.
- Tire Protection & Warranty Nationwide warranty program offering free tire repair for up to 3 years, free tire replacement through 33% tread wear, and parts and service protection for 12 months or 12,000 miles.
- Customer Financing Customer financing through Synchrony for tire and automotive service purchases, including promotional cash-back rebate offers on select tire brands.
- Wholesale Tire Distribution Wholesale tire distribution program through commercialtirewholesale.com for business customers purchasing tires in bulk for resale or fleet use.
Quantifiable outcome
- Free tire repair for up to 3 years
- +2 more outcomes
Companies that use Commercial Tire
Customer profileSegments2 records
Ideal customer profiles2 records
Commercial Tire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Commercial Tire partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Commercial Tire competitors and assessment
Company assessmentDirect peers
- Belle Tire: Employee/privately-held regional tire retailer and auto service operator in the Midwest with ~180 locations, offering tires, alignments, brakes, oil changes and batteries — comparable as a multi-store private regional tire/service chain.
- Les Schwab Tire Centers: Privately held regional tire retailer headquartered in the Northwest (Oregon) with a comparable multi-state retail/service footprint, multi-brand tire assortment, alignment and brake services, and a strong regional brand — the closest direct comparable to Commercial Tire.
- Big O Tires: Franchise-based tire and auto service chain operating across multiple U.S. states, offering tires, alignments, brakes, oil changes, and shocks — directly comparable in service mix and customer segment to Commercial Tire.
- Monro, Inc. Public multi-brand auto service operator (Monro Muffler, Mr. Tire, Tire Warehouse) with hundreds of stores focused on tires, alignments, brakes, and undercar services — directly comparable service offering and customer base.
- Pep Boys: National tire and full-line automotive service retailer offering tires, alignments, brakes, oil changes, batteries and A/C — directly competes across most service categories Commercial Tire offers.
- Discount Tire (America's Tire): National tire retailer with hundreds of locations across the U.S., offering multi-brand passenger and light-truck tires, mounting/balancing, and rotations — directly competes with Commercial Tire on consumer tire replacement demand.
Emerging players
- Tire Rack: Leading online tire and wheel retailer with national installer network — does not operate retail stores but competes for the consumer tire purchase decision that drives foot traffic into Commercial Tire locations.
Broad incumbents
- Firestone Complete Auto Care: Bridgestone-owned national chain of company-operated and franchised auto care centers offering tires (including the proprietary Firestone brand), alignments, brakes, oil changes and more — a broad incumbent competitor with much larger scale and a captive tire brand.
- TBC Corporation (NTB Tire & Service): Owner of multiple tire retail/service banners (NTB, Tire Kingdom, Big O Tires parent at points, Midas) and a major tire wholesaler (Tire Kingdom Wholesale) — competes with Commercial Tire in retail service, fleet, and wholesale distribution.
- Goodyear Tire & Rubber Company: Global tire manufacturer and owner of Goodyear Auto Service networks and Just Tires — overlaps with Commercial Tire as both a wholesale supplier (tires Commercial Tire retails) and a downstream retail/service competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Commercial Tire social profiles
Digital presenceCommercial Tire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Commercial Tire leadership team
Management profileNumber of profiles
Commercial Tire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Commercial Tire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Commercial Tire
What does Commercial Tire do?
Commercial Tire is an employee-owned retailer that sells a broad selection of passenger, light-truck, and commercial tires and wheels from major brands (Firestone, Michelin, Goodyear, Bridgestone, and many others) and provides professional automotive services such as alignments, brakes, oil changes, batteries, fluid exchanges, shocks/struts, and air conditioning. The company also runs a dedicated commercial and fleet services division offering 24-hour roadside assistance, retreading, fleet maintenance solutions, and wholesale distribution across 45 storefronts in Washington, Oregon, Idaho, and Utah.
Is Commercial Tire a public or private company?
Commercial Tire is a private company. It is classified as management employee owned and is currently operating.
When was Commercial Tire founded?
Commercial Tire was founded in 1968. It employs 251 to 500 people.
Where is Commercial Tire based?
Commercial Tire is headquartered in Meridian, United States, in the North America region.
How does Commercial Tire make money?
Four revenue lines are on record. Tire Sales are the primary driver. The others are auto Service & Maintenance, commercial & Fleet Services and wholesale Distribution.
Who are Commercial Tire's main competitors?
Direct peers on record are Belle Tire, Les Schwab Tire Centers, Big O Tires, Monro, Inc., Pep Boys and Discount Tire (America's Tire). Tire Rack is listed as an emerging player. Broad incumbents are Firestone Complete Auto Care, TBC Corporation (NTB Tire & Service) and Goodyear Tire & Rubber Company.
Does Commercial Tire have an API?
No public API is recorded for Commercial Tire.
What industry is Commercial Tire in?
Commercial Tire's product category is Tire Retail & Automotive Services. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKADAB, Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR). Its NAICS code is 441340 and its SIC code is 7500.