What Ircam Amplify does

Ircam Amplify is a Paris-based private company founded in 2019 as a commercial spin-off of IRCAM (Institut de recherche et coordination acoustique/musique), the French public acoustic research institute. The company operates two distinct business lines. The first, Sound Experience, is a professional-services and signature-products business that designs sonic identities, immersive soundscapes, and multisensory installations for luxury brands, cultural institutions, automotive manufacturers, and retail environments, using proprietary methods such as the SPEAK© methodology and spatialization technologies including IRCAM Spat, Stereo-to-Spatial®, Sonic Bloom directional sound showers, and Harmonic Vault. The second, AIMD (AI Music Detector), is a B2B software platform launched in 2024 that exposes an AI-generated music detection engine via RESTful API and JavaScript SDK, claiming 99% accuracy and under 1% false positives across major generative-AI music models (Suno, Udio, Sonauto, Eleven Labs), with a usage-based pay-as-you-go pricing model starting at 2,000 tracks and capacity to scan over 250,000 tracks per hour.

The company's technology stack is built on IRCAM's decades-long acoustic research base, combining psychoacoustics, binaural audio, and signal-processing expertise. Customer delivery is B2B enterprise sales: Sound Experience projects are quote-based professional engagements (projects for clients such as Louis Vuitton, Dior, Guerlain, LVMH, TAG Heuer, IWC Schaffhausen, Renault, DS Automobiles, Michelin, Krug, Centre Pompidou, Théâtre du Châtelet, and C.D. Peacock), while AIMD is gated behind a request-access application flow targeting DSPs, distributors, labels, CMOs/PROs, and music publishers. Headcount is in the 11–50 range, leadership is led by CEO Nathalie Birocheau, and the company operates as a privately held French entity (SIRET 85208525700016) with no disclosed external funding, revenue, or institutional investors.

Name

Ircam Amplify

Legal name

Ircam Amplify

Website

https://ircamamplify.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Ircam Amplify is a Paris-based company spun off from IRCAM in 2019, operating two business lines: Sound Experience (bespoke sonic identities and immersive spatial-audio installations for luxury, cultural, and automotive brands) and AIMD (a B2B AI music detection API for the music rights industry).

Ownership category

akta.pro rank

Product category

AI Audio Detection and Spatial Audio Technology

NAICS

Sound Recording Studios (51224), Other Sound Recording Industries (512290)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG)

akta.pro secondary industries

Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural) (MPAHAEAJ), Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH), Audio Engineering Services (Tracking, Mixing, Mastering) (MPAIAHAD), Music Recognition, Lyrics & Metadata Platforms (MPAIADAK)

Keywords

• AI music detection
• Spatial audio solutions
• Sound design services
• Sonic branding
• Immersive audio experiences

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. AIMD AI Music Detection: Usage-based pricing for AI-generated music detection services. Pay-as-you-go plan starting from 2,000 tracks, with scalability for high-volume needs. B2B professional service targeting DSPs, Distributors, Labels, CMOs/PROs, and Music Publishers.
2. Sound Experience Services: Professional services for custom sound design, sonic identity creation, and immersive audio installations for luxury brands, cultural institutions, and retail environments. Includes one-time project fees for specific installations and ongoing retainer arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Ircam Amplify operates two business lines. AIMD (AI Music Detector) is a B2B software platform accessible via RESTful API/SDK that identifies AI-generated music tracks from major Gen AI models (Suno, Udio, Sonauto, Eleven Labs) with 99% accuracy and less than 1% false positives, targeting DSPs, distributors, labels, CMOs/PROs, and music publishers. Sound Experience is a professional services division that designs bespoke sonic identities, immersive soundscapes, and multisensory brand experiences for luxury, retail, cultural, and automotive clients using proprietary spatial audio and psychoacoustics technologies including Stereo-to-Spatial®, Sonic bloom, and Harmonic Vault.

Product overview

Ircam Amplify operates two core business lines: AIMD (AI Music Detector) and Sound Experience. AIMD is a market-leading AI-generated music detection platform achieving 99% accuracy with less than 1% false positives, accessible via RESTful API/SDK for professional music industry users. Sound Experience designs bespoke sound identities, immersive soundscapes, and multisensory brand experiences using proprietary technologies including Stereo-to-Spatial® (spatial audio conversion), Sonic bloom (directional sound showers), and Harmonic Vault. The portfolio serves luxury, retail, culture, art, automotive, and consumer electronics sectors.

Differentiator

Problem solved

Functional benefit

Brands

• AIMD: AI Music Detector - the world's most accurate solution to detect AI-generated music with 99% accuracy and less than 1% false positives. Detects music generated by Suno, Udio, Sonauto, Eleven Labs, and other major Gen AI models.

Products and services

• AIMD (AI Music Detector) AIMD is Ircam Amplify's AI-generated music detection platform that identifies tracks created by AI models including Suno, Udio, Sonauto, and Eleven Labs with 99% accuracy and less than 1% false positives. It serves as a trusted third-party safeguard solution for DSPs, Distributors, Labels, CMOs/PROs, and Music Publishers to ensure transparency in the age of AI music, processing 250,000+ tracks per hour via API/SDK.
• Sound Experience Sound Experience is Ircam Amplify's professional services division that designs bespoke sound experiences for luxury, retail, culture, and art sectors across digital and physical worlds. The division combines design, psychoacoustics, and innovation to create sonic identities, immersive soundscapes, and multisensory brand experiences for clients such as Louis Vuitton, Dior, Krug, Guerlain, and Renault.
• Stereo-to-Spatial® Stereo-to-Spatial® is a proprietary spatialization technology that converts stereo audio content into immersive three-dimensional soundscapes without requiring wiring changes, format conversions, or specialized hardware. It enables spatial audio experiences across any speaker configuration for consumer electronics, automotive, and home entertainment applications.
• Sonic bloom Sonic bloom is a directional sound shower technology that uses ultrasonic loudspeakers to emit targeted audio beams audible only to persons in the diffusion axis. It creates private listening experiences in public spaces without disturbing others, used in fashion weeks, museum installations, and brand activations.
• Harmonic Vault Harmonic Vault is a signature product in Ircam Amplify's portfolio designed for creating immersive sound experiences, part of the company's suite of spatial audio and sound design solutions for brand and cultural environments.

Quantifiable outcome

• +7% conversion rate, -33% bounce rate, +45% time on site for Fitness Park e-commerce sound integration
• +2 more outcomes

Named customers29 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• IRCAM (Institut de recherche et de coordination acoustique/musique)coreStrategic or Co-development Partner · 1 January 2019IRCAM is the parent research institute from which Ircam Amplify was spun off in 2019. The company translates IRCAM's research into products and services deployed at industry scale. Ircam Amplify leverages IRCAM's vocal transformation tools, spatialization technologies, and psychoacoustic research expertise. This relationship provides access to decades of acoustic research and development capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• LANDR: LANDR provides AI-powered audio mastering and music production tools for creators and professionals. Adjacent to Ircam Amplify's audio AI capabilities, focused on mastering rather than detection or spatial.
• AudioStrip: AudioStrip offers AI-based stem separation and audio analysis tools for music creators and producers. Comparable AI-audio capability set though narrower in scope than AIMD's detection focus.
• Sonible: Sonible builds AI-driven audio processing plugins (smart:EQ, smart:comp, smart:reverb) for music production and post-production. Comparable to Ircam Amplify's psychoacoustic and audio engineering expertise but focused on plugin-based music production tools.
• Source Audio: Source Audio provides music identification, rights management, and AI-based audio search for music platforms and catalogs. Comparable to AIMD's B2B API play for rightsholders and distributors.

Direct peers

• Pex: Pex provides AI-powered content identification and detection (including AI-generated content flagging) for music, video, and images via API. Direct competitor to Ircam Amplify's AIMD in the AI music detection segment serving DSPs and rightsholders.
• Audible Magic: Audible Magic is a long-established audio fingerprinting and content identification provider for music rights holders, streaming services, and UGC platforms. Comparable to AIMD's trusted third-party detection positioning for the music industry.
• ACRCloud: ACRCloud offers audio content recognition and AI-based audio detection APIs for music identification, broadcast monitoring, and copyright protection. Direct overlap with AIMD's API/SDK-based audio scanning model.

Broad incumbents

• Dolby Laboratories: Dolby is a major audio technology incumbent offering Dolby Atmos immersive spatial audio and professional audio production tools. Comparable to Ircam Amplify's spatial audio and sound experience work, but at vastly greater scale and broader scope.
• Bose Professional: Bose Professional designs installed sound systems, spatial audio solutions, and room-tuning technologies for venues and experiential installations. Comparable to the Spatial Audio / Sound Experience installations delivered for Cercle, Krug, and cultural venues.
• Sonos: Sonos is a broad audio hardware and software incumbent that has invested heavily in spatial audio and multi-room listening experiences. Comparable in addressing the spatial audio consumer/professional market that Stereo-to-Spatial targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ircam Amplify