What Logoworks does

Logoworks is a US-based online graphic design firm, founded in 2001 and currently headquartered in New Bern, North Carolina, that delivers custom logo, brand identity, website, and print/marketing design services to small businesses and startups. The company operates a managed-services model: customers purchase fixed-fee design packages ranging from $59 (basic business cards) to $1,699 (Platinum Startup package), pay upfront via credit card or PayPal, and are then guided through a structured creative brief → initial concepts → revision cycle (typically 2-6 rounds) by a dedicated US-based project manager. A hand-vetted freelance designer community (top 5% acceptance rate) is matched to projects based on specific expertise rather than via open contests; designers are distributed across the US, Mexico, Peru, Argentina, Brazil, and New Zealand. Final deliverables include full copyright transfer across vector and raster formats (SVG, EPS, AI, PNG, JPG, PDF).

Underlying technology comprises a proprietary project-management and creative brief/revision workflow layered on top of WordPress CMS for website builds. The product surface has expanded well beyond core logo design to include Full Brand Design, Startup Design packages, business cards, stationery, social media graphics, brochures and flyers, posters, postcards, t-shirts, sports jerseys, themed/seasonal logos, infographics, email templates, web banners, icons and buttons, book and magazine covers, landing pages, and coming-soon pages. Distribution is entirely direct-to-consumer through the logoworks.com e-commerce site supplemented by phone (1-919-244-2535), email, and chat support — no reseller or retail channels are used. Marketing is content-led (blog, social, customer testimonials) with supplementary partner referrals to adjacent SMB services such as hosting, accounting, and lending.

The company is privately held and has changed ownership three times: raised $9.3M in a 2005 Series A led by Benchmark and Shasta Ventures; acquired by Hewlett-Packard in 2007 and integrated into the Snapfish portfolio; sold by HP to The Old Slip Group (a growth-focused PE firm) in 2012; and acquired by BK Creative LLC in 2018 with operations relocated to New Bern, NC. Cumulative scale figures cited include 300,000+ projects completed, 80,000+ customers served across 75 countries, and a 97% satisfaction rating. Reported headcount is 11-50.

Name

Logoworks

Legal name

Logoworks

Website

https://logoworks.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Logoworks is a US-based online graphic design firm that delivers custom logo, brand, website, and print design services to small businesses and startups via fixed-fee packages managed by US-based project managers and a vetted freelance designer network.

Ownership category

akta.pro rank

Headquarters

HQ city

New Bern

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Package Sales (One-Time): Customers purchase fixed-fee design packages (Logo Design, Brand Design, Website Design, etc.) in a one-time transaction model. Packages range from $99 to $1,699 depending on scope. Payment is collected upfront via credit card or PayPal before design work begins.
2. Printing Services (Add-on): Optional printing add-on for business cards, stationery, and other materials. Prices are all-inclusive (tax and shipping included). Customers can also choose to use their own printers with delivered design files.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Logoworks is an online graphic design agency that sells custom logo design, brand identity, website design, and print/digital marketing material packages directly to small businesses and startups through its e-commerce website. Customers purchase fixed-fee packages (ranging from $59 to $1,699) and are guided through an iterative brief-to-revision process by a US-based project manager working with hand-vetted freelance designers, receiving full copyright ownership of the final designs.

Product overview

Logoworks is a U.S.-based online graphic design firm offering a comprehensive portfolio of design services. The core offerings center on four main categories: Logo & Branding (Logo Design, Full Brand Design, Startup Design), Websites & Digital (Website Design, Landing Pages, Coming Soon Pages, Social Media Design), Print & Marketing (Business Cards, Brochures & Flyers, Posters, Postcards, T-Shirt Design, Sports Jerseys), and Digital Assets (Email Templates, Web Banners, Icons & Buttons, Infographics, Book & Magazine Covers). The company differentiates through hand-vetted designers (top 5% acceptance rate), dedicated U.S.-based project managers, and full copyright ownership transfer to clients. All design projects include 3-day turnaround for initial concepts and come with a 100% Satisfaction Guarantee. The service model combines custom design work with structured packages ranging from $99 to $1,699+, supporting small businesses and startups from logo-only needs to complete brand identity packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Logo Design

Quantifiable outcome

• 97% satisfaction rating
• +5 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor.

• GrasshopperminorGTM or Marketing PartnerTelephone and communications partner. Logoworks customers receive $25 off Grasshopper phone service. Grasshopper provides phone service for small businesses.
• LendiominorGTM or Marketing PartnerSmall business loan marketplace. Lendio matches small business owners with lenders based on their needs; 7 out of 10 business owners who use Lendio are approved for a loan.
• BluehostminorGTM or Marketing PartnerWeb hosting partner recommended by Logoworks. Prices start at $5.95/month. Logoworks offers integration assistance for websites designed by them.
• 1800 AccountantminorGTM or Marketing PartnerTax and accounting services partner. Provides unlimited consultations for $20/month vs. typical consultant rates of up to $400/hr.
• LiveplanminorGTM or Marketing PartnerBusiness planning software by Palo Alto Software. Includes expert advice, built-in help, online access, and over 500 complete sample business plans.
• MyCompanyWorksminorGTM or Marketing PartnerBusiness incorporation services partner. Has helped over 60,000 small businesses incorporate with a 100% satisfaction guarantee.
• KinstaminorGTM or Marketing PartnerManaged WordPress hosting provider. Uses Google Cloud servers for fast and reliable performance with automatic software updates and security patches.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 99designs: Online design marketplace connecting customers with freelance designers for logos, websites, and branding work through contests and direct hire. Closely comparable to Logoworks in target market (SMBs/startups), service category (custom design packages), and one-time/transactional pricing structure.
• Designpickle: Unlimited graphic design subscription service serving SMBs and marketing teams with vetted designers and a managed workflow. Directly comparable to Logoworks' outsourced SMB design model, differentiated primarily by recurring subscription pricing versus one-time packages.
• Designhill: Online design platform offering logo, graphic, and print design services through freelance designer contests and direct engagement. Direct competitor in the SMB custom design services category with overlapping customer base and project-based package pricing.
• CrowdSPRING: Crowdsourced design marketplace offering logo, web, and graphic design through design contests and one-to-one freelancer engagement. Direct peer to Logoworks with overlapping SMB/startup customer base and similar project-driven package pricing.

Emerging players

• Fiverr: Global freelance marketplace where SMBs can purchase individual logo, website, and graphic design services from independent designers. Overlaps meaningfully with Logoworks on SMB logo and branding buyers but operates as a broad marketplace rather than a managed agency.
• Looka: AI-driven logo and brand identity maker using generative algorithms to produce logos, brand kits, and basic marketing materials. Targets the same SMB customer base as Logoworks but offers instant, low-cost automated output as an alternative to human-led design services.
• Tailor Brands: AI-powered branding platform offering logo generation, brand kits, and LLC formation services for SMBs. Emerging player intersecting with Logoworks on SMB logo and brand design through algorithmic output rather than vetted human designers.

Broad incumbents

• Canva: DIY graphic design platform with templates, AI design tools, brand kits, and a marketplace of graphic assets. Broad incumbent serving the same SMB customer base as a self-service alternative to outsourced design services and an existential threat to custom-logo agencies like Logoworks.
• Adobe Express: Free design tool from Adobe for social media graphics, logos, flyers, and short videos with integrated AI features. Broad incumbent targeting the same SMB customer base with rapidly expanding AI design capabilities that compete for entry-level logo and brand work.
• VistaCreate: Free graphic design tool from Vista (parent of Vistaprint and 99designs) for SMBs to create marketing materials, social graphics, and brand assets. Broad incumbent offering a DIY alternative to outsourced design services within the same Vista-owned competitive ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/logoworks
• LinkedInlinkedin.com/company/logoworks
• Instagraminstagram.com/logoworks
• Xx.com/Logoworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logoworks