PM Group

What PM Group does

PM Group (legal entity PM Oil & Steel S.p.A.) is an Italian manufacturer of truck-mounted hydraulic cranes founded in 1959 and headquartered in San Cesario sul Panaro near Modena, Italy. It operates as a subsidiary of Manitex International, which was acquired by Tadano in January 2025, producing a comprehensive range of cranes organized by lifting capacity — small, light, medium, heavy, and super heavy — alongside specialized Power Lift and TP product lines. The portfolio is differentiated by in-house electronic control technology, including the Power Tronic Control Unit (with three CAN-bus lines), the Smart Winch System, Auto-Folding, the CMI Multifunction Display, and a Digital Dispenser, all engineered to meet the EN 12999:2020 European safety standard. PM Group holds ISO 50001 energy management certification and is associated with ISO 9001 and ISO 14001 compliance.

Revenue is generated primarily through hardware sales of cranes and accessories, complemented by after-sales services, maintenance, and spare-parts distribution conducted through an authorized dealer and service network. Pricing is B2B and quote-based, customized to load capacity, reach, and host-vehicle specifications. The go-to-market combines direct enterprise sales — managed by region-specific export sales directors covering Europe, the Americas, the Middle East, Africa, Asia-Pacific, Australia, and New Zealand — with the authorized dealer channel and recurring participation in major trade shows such as Bauma, GIS Expo, and ConExpo. With reported headcount of 251–500 employees and customers spanning construction, infrastructure, logistics, and heavy industrial verticals (e.g., Autostrade per l'Italia, Baiocco Srl, Savo Truck, ENEA Brasimone Research Center), the business is positioned as a mid-sized industrial manufacturer with broad geographic reach.

Strategic direction since 2022 has been shaped by the appointment of Giovanni Tacconi as Managing Director, the centralization of export sales for PM and Oil & Steel under Marco Castiglione, a dense product launch cadence (7 SP, 70.5 SP, 83.5 SP, 15.5 P, 100 SP restyling, 210 SP), and the 2025 change of control to Tadano with subsequent co-exhibition at GIS Expo 2025 and Bauma 2025. The principal defensible elements of the business today are its 65-year brand heritage, proprietary control technology, EN 12999:2020 compliance, installed dealer network, and integration with vehicle upfitters and aftermarket parts ecosystems.

Name

PM Group

Legal name

PM OIL & STEEL S.P.A.

Website

https://pm-group.eu

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

251–500 employees

Short description

PM Group (PM Oil & Steel S.p.A.), an Italian manufacturer founded in 1959, produces truck-mounted hydraulic cranes across all load classes. It serves construction, infrastructure, logistics, and industrial customers globally through proprietary Power Tronic controls, authorized dealers, and direct export sales.

Ownership category

akta.pro rank

Product category

Truck-Mounted Hydraulic Cranes

NAICS

Construction Machinery Manufacturing (333120), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Truck-Mounted & Loader Cranes (IMAHAJAF)

akta.pro secondary industries

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Truck-mounted hydraulic cranes
• Crane manufacturing
• Industrial lifting equipment
• Hydraulic loader cranes
• Mobile crane systems

Headquarters

HQ city

San Cesario Sul Panaro

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Truck-Mounted Hydraulic Cranes: Primary revenue from manufacturing and selling hydraulic truck-mounted cranes. Product range includes small cranes, light cranes, medium cranes, heavy cranes, super heavy cranes, Power Lift, and TP models with various accessories.
2. After-Sales Service and Spare Parts: Revenue from after-sales support services including maintenance, repairs, and spare parts distribution through authorized service centers and dealers.
3. Accessories: Sale of crane accessories including jibs, outriggers, and operator baskets.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

PM Group (legal entity PM Oil & Steel S.p.A.) designs, manufactures, and sells truck-mounted hydraulic cranes across five lifting-capacity tiers (small, light, medium, heavy, super heavy) plus specialized Power Lift and TP lines, complemented by crane accessories, spare parts, and after-sales service through an authorized dealer and workshop network. Founded in 1959 as the first Italian manufacturer of truck-mounted hydraulic cranes, the company equips construction, infrastructure, and logistics operators with mobile lifting solutions integrated with advanced electronic control systems.

Product overview

PM Group (PM OIL & STEEL S.p.A.) is an Italian manufacturer of truck-mounted hydraulic cranes founded in 1959, claiming to be the first Italian producer in this category. The company operates as part of Manitex International and offers a comprehensive portfolio organized by lifting capacity: Small Cranes (gru piccole), Light Cranes (gru leggere), Medium Cranes (gru medie), Heavy Cranes (gru pesanti), and Super Heavy Cranes (gru super pesanti). The product range includes specialized lines such as Power Lift and TP series, complemented by a full range of Accessories. PM supports its products through after-sales service, spare parts supply, and a network of authorized workshops and dealers. Recent notable models include the 7 SP (smallest in Gold range), 15.5 P (compact light crane), 70.5 SP (flagship model), 83.5 SP (Platinum range), 100 SP (heavy crane), and 210 SP (medium-heavy crane).

Differentiator

Problem solved

Functional benefit

Brands

• PM: Core brand for truck-mounted hydraulic cranes, positioning Power, Passion, Performance as core values
• OIL&STEEL
• RABERN
• VALLA
• Classic Line
• Gold Range
• Platinum Range

Products and services

• Small Cranes (Gru piccole)

Quantifiable outcome

• 20% overall increase in performance compared to previous models (70.5 SP)
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered major, core, regional and minor.

• TadanomajorStrategic or Co-development Partner · 16 September 2025PM and Oil & Steel exhibiting together with Tadano at GIS Expo 2025, marking a new chapter following Tadano's acquisition of Manitex International's customer base. This partnership represents strategic collaboration in the truck crane and aerial work platform markets.
• Manitex InternationalcoreStrategic or Co-development Partner · 27 June 2022PM Oil & Steel is a subsidiary of Manitex International (NASDAQ: MNTX). Giovanni Tacconi serves as Vice President of Manitex International. PM operates alongside other Manitex brands including Oil & Steel, RABERN, and VALLA.
• Monzali sncregionalChannel Partner/ Reseller/ DistributorHistoric authorized dealer of PM Group, responsible for equipment upfitting and dealer network support. Collaborated on PM 100 SP installation for Baiocco Srl.
• GF OleodinamicaregionalChannel Partner/ Reseller/ DistributorAuthorized dealer that created custom rear stabilizing equipment configuration for PM for customer Savo Truck, combining PM 70.5 crane with innovative stabilizing system.
• SigmadueminorImplementation/ SI/ Consulting PartnerEquipment specialist collaborating with Monzali snc on PM 100 SP upfitting for Baiocco Srl customer project.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fassi Group: Italian manufacturer of articulated truck-mounted cranes founded in 1965, making it a direct domestic competitor to PM with overlapping product categories and Italian manufacturing heritage; particularly close peer given shared geography and customer base.
• Palfinger: Austrian-based global leader in truck-mounted loader cranes, knuckle-boom cranes, and lifting solutions with a comparable product portfolio and overlapping customer base in construction, infrastructure, and logistics; PM's most direct global competitor.
• COPMA: Italian manufacturer of truck-mounted cranes with similar heritage and product portfolio; directly competes with PM in the Italian domestic market across light, medium, and heavy-duty categories.
• Hiab (Cargotec): Finland-based manufacturer of truck-mounted loader cranes, hooklifts, and material handling equipment under Cargotec; competes head-to-head with PM across Europe and international markets with a similarly broad capacity range.
• Epsilon (Palfinger): Austria-based manufacturer of truck-mounted loader cranes and timber/logging cranes, now part of Palfinger; competes directly with PM in mid- and heavy-duty lifting segments across European and export markets.
• HMF: Danish manufacturer of truck-mounted loader cranes serving similar construction and infrastructure customers in Europe; offers comparable product range from light to heavy cranes with focus on quality and customization.
• Amco Veba: Italian-based manufacturer of truck-mounted loader cranes and tipper cranes; directly comparable to PM in product categories, geography, and customer segments in construction and infrastructure.
• Ferrari Cranes (Hyva): Italian manufacturer of truck-mounted loader cranes now part of Hyva Group; competes with PM particularly in light and medium-duty segments in Italy and Europe with overlapping dealer and customer base.

Broad incumbents

• Tadano: Japanese global crane manufacturer and acquirer of Manitex International (PM's parent) in January 2025; broader portfolio across all-terrain, rough-terrain, and truck cranes, with PM now operating as a subsidiary brand.

Others

• Manitex International: Former publicly traded parent company of PM Group (NASDAQ: MNTX), acquired by Tadano in January 2025; structurally related as the historical holding entity and sibling brands (Oil & Steel, VALLA, RABERN).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVVF8jpGcmKAXAZE-M-FtYw
• Facebookfacebook.com/PMCranes
• LinkedInlinkedin.com/company/pm-group-spa
• Instagraminstagram.com/pmcranes_it

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PM Group