Boticinal
Boticinal is a French online parapharmacy and 500-store pharmacy network under EVECIAL GROUP, selling approximately 15,000 SKUs from 600 brands across skincare, nutrition, hygiene, baby care, and health to French and Eurozone consumers, with Click & Collect and a private-label Boticinal Laboratoire line.
- Company typePrivate
- Founded2016
- HeadquartersPuteaux, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Boticinal does
Boticinal (legal entity Boticinal Dotcom) is a French health and beauty retail platform that operates as both an online parapharmacy marketplace and a network of 500 physical pharmacies and parapharmacies across France. The company is headquartered in Puteaux and was founded in 2016 under the ownership of EVECIAL GROUP, a diversified pharmacy conglomerate that also unites the Ceido, Dynamis, and Officinal by Boticinal affiliate networks. Boticinal's core offering is the boticinal.com e-commerce storefront, which lists approximately 15,000 SKUs from around 600 partner brands spanning face care, dietary supplements, hygiene, baby and maternity, body care, hair care, health, sun care, and K-beauty, complemented by the proprietary Boticinal Laboratoire private-label line developed with pharmacists, dermatologists, and nutritionists.
The underlying technology is a standard e-commerce platform with website and mobile-app storefronts, integrated payment processing (CB, Visa, PayPal, and Sofinco 3x/4x interest-free installments under 3D Secure), and multi-carrier delivery orchestration through Mondial Relay, Chrono Relais, Colissimo, and Chronopost. The platform supports Click & Collect at select pharmacy locations and accumulates customer activity in the Boticinal et Moi loyalty program. No APIs, developer platforms, or AI-driven personalization are documented in the source data.
Boticinal's business model is transaction-based retail sales of parapharmaceutical products (skincare, hygiene, nutrition, baby care, body care, hair care, sun care, and consumer health), with prices positioned as "Prix Bas" and free delivery thresholds at EUR 49 for pickup point and EUR 69 for home delivery. GTM is direct-to-consumer across both the online storefront and the physical pharmacy network. The customer base is segmented horizontally across French consumers seeking health and beauty products, with secondary targeting of parents and families for baby and maternity needs. Revenue is generated through unit pricing with no recurring subscription component.
Boticinal firmographics
Firmographics- Name
- Boticinal
- Legal name
- Boticinal Dotcom
- Website
- https://boticinal.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Boticinal is a French online parapharmacy and 500-store pharmacy network under EVECIAL GROUP, selling approximately 15,000 SKUs from 600 brands across skincare, nutrition, hygiene, baby care, and health to French and Eurozone consumers, with Click & Collect and a private-label Boticinal Laboratoire line.
- Ownership category
- akta.pro rank
Boticinal industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Health & Pharmacy Omnichannel (CRAFAEAK)
- akta.pro secondary industries
- Health, Wellness & Pharmacy Online Retailers (CRAFADAG), Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA)
Keywords
Where Boticinal is headquartered
LocationHeadquarters
- HQ city
- Puteaux
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Boticinal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail sales of parapharmaceutical products: Boticinal generates revenue through direct retail sales of parapharmaceutical products including skincare, hygiene, nutrition, and baby care products via its e-commerce platform and 500 physical pharmacy/parapharmacy locations. Revenue is transaction-based with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free delivery thresholds |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Boticinal product offering
Product offeringCore offering
Boticinal operates an online parapharmacy platform (boticinal.com) combined with a network of 500 physical pharmacies and parapharmacies across France, offering 15,000 products from 600 partner brands across categories including face care, hygiene, nutrition, baby and maternity care, body care, hair care, health, and sun care. The hybrid model merges e-commerce convenience with in-person pharmacist expertise, multiple delivery options (home delivery, pickup points, Click & Collect), installment payments, and the proprietary Boticinal Laboratoire sub-brand developed by pharmacists with dermatologists and nutritionists.
Product overview
Boticinal is an online parapharmacy marketplace operating both as an e-commerce platform and physical pharmacy network. The core offering is the Boticinal.com marketplace featuring 15,000 products from 600 partner brands, complemented by the proprietary Boticinal Laboratoire sub-brand developed with pharmacists, dermatologists, and nutritionists. The product portfolio spans ten main categories: Face Care (VISAGE) with subcategories for cleansing, anti-aging, hydration, acne, and sensitive skin; Dietary Supplements (NUTRITION) including vitamins, wellness, and beauty products; Hygiene; Baby & Mom; Body Care; Hair Care; Health; and Sun Care. Additional offerings include Korean Skincare (K-Beauty) products, travel-size formats, and specialized facial accessories. The service layer includes a loyalty program, Click & Collect at 500+ pharmacies, and a mobile application. The company also provides expert consultations through pharmacists and educational content via advice articles.
Differentiator
Problem solved
Functional benefit
Brands
- Boticinal Laboratoire: Private label skincare, health, and wellness products formulated by pharmacists with dermatologists and nutritionists using natural ingredients
Products and services
- Boticinal.com Online Parapharmacy Marketplace Comprehensive online parapharmacy platform offering 15,000 products from 600 partner brands (La Roche-Posay, Avène, Bioderma, Uriage, SVR, Mustela, Arkopharma, and others) across face care (VISAGE), hygiene, nutrition and dietary supplements, baby and maternity care (BÉBÉ & MAMAN), body care (CORPS), hair care (CHEVEUX), health (SANTÉ), sun care (SOLAIRES), and Korean skincare categories. Supports secure checkout via CB, Visa, PayPal, 3D Secure, and 3x/4x interest-free installments via Sofinco, with home delivery, pickup point delivery, and Click & Collect options.
- Boticinal Laboratoire (Own Brand) Proprietary Boticinal-branded product line developed by pharmacists with dermatologists and nutritionists, featuring health, wellness, and skincare products made with natural ingredients for general health needs. Sold under the registered 'Boticinal Laboratoire' trademark through the Boticinal network.
Companies that use Boticinal
Customer profileSegments2 records
Ideal customer profiles2 records
Boticinal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Boticinal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EVECIAL GROUP (Ceido, Dynamis, Officinal by Boticinal)coreBoticinal is part of EVECIAL GROUP, which unifies the Boticinal, Ceido, Dynamis, and Officinal by Boticinal pharmacy networks. This consolidation enables collective purchasing power, unified expertise, and competitive pricing across the combined network of hundreds of pharmacies in France.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Boticinal competitors and assessment
Company assessmentBroad incumbents
- Pharmacie Lafayette: Large French chain of physical pharmacies with a discount/value positioning on parapharmaceutical products. Comparable on value-driven positioning and pharmacy-network distribution, though Boticinal adds a stronger e-commerce layer.
- Amazon Pharmacy: Global e-commerce marketplace extending into OTC and pharmacy-adjacent categories in selected markets. Relevant as the principal pricing-pressure incumbent threatening independent and chain pharmacy economics.
- DocMorris: European online pharmacy leader operating across multiple markets with a deep parapharmaceutical assortment. Comparable on cross-border online pharmacy model and catalog breadth, though at a much larger geographic scale.
- Parapharmacie Leclerc: Parapharmacy offering operated by E.Leclerc, a major French retail group, leveraging store traffic and aggressive pricing. Comparable on assortment, price-led positioning and French consumer base, though backed by a broader retail conglomerate.
Direct peers
- Easypara: French online parapharmacy offering a wide assortment of parapharmaceutical products at competitive prices. Similar catalog depth, target demographic and digital-first merchandising approach.
- Cocooncenter: France-focused online parapharmacy selling skincare, hygiene, baby care and nutritional supplements from a broad multi-brand catalog. Closely mirrors Boticinal's e-commerce proposition and customer segment.
- Doctipharma: French online pharmacy platform offering OTC and parapharmaceutical products with pharmacist-led service. Comparable on regulated online dispensing, French market focus and multi-brand assortment.
- 1001Pharmacies: Online pharmacy and price-comparison platform in France aggregating independent pharmacies and parapharmacies. Comparable on product catalog breadth, price-led positioning and French consumer base.
- Atida (formerly Pharmasimple): European online pharmacy and parapharmacy retailer with strong presence in France, selling OTC, skincare, nutrition and wellness products across multiple markets. Directly comparable on product mix, online-led GTM and target customer.
Regional players
- LaSante.net: France-focused online pharmacy retailer offering parapharmaceutical and OTC products. Comparable on direct-to-consumer online model and French regulatory context, with a narrower assortment than Boticinal.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Boticinal social profiles
Digital presenceBoticinal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boticinal leadership team
Management profileNumber of profiles
Profiles1 record
Boticinal subsidiaries and ownership
Company hierarchySubsidiaries1 record
Boticinal funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boticinal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boticinal
What does Boticinal do?
Boticinal operates an online parapharmacy platform (boticinal.com) combined with a network of 500 physical pharmacies and parapharmacies across France, offering 15,000 products from 600 partner brands across categories including face care, hygiene, nutrition, baby and maternity care, body care, hair care, health, and sun care. The hybrid model merges e-commerce convenience with in-person pharmacist expertise, multiple delivery options (home delivery, pickup points, Click & Collect), installment payments, and the proprietary Boticinal Laboratoire sub-brand developed by pharmacists with dermatologists and nutritionists.
Is Boticinal a public or private company?
Boticinal is a private company. It is classified as corporate owned and is currently operating.
When was Boticinal founded?
Boticinal was founded in 2016. It employs 101 to 250 people.
Where is Boticinal based?
Boticinal is headquartered in Puteaux, France, in the Europe region.
How does Boticinal make money?
One revenue line is on record: retail sales of parapharmaceutical products.
Who are Boticinal's main competitors?
Broad incumbents on record are Pharmacie Lafayette, Amazon Pharmacy, DocMorris and Parapharmacie Leclerc. Direct peers are Easypara, Cocooncenter, Doctipharma, 1001Pharmacies and Atida (formerly Pharmasimple). LaSante.net is listed as a regional player.
Does Boticinal have an API?
No public API is recorded for Boticinal.
What industry is Boticinal in?
Boticinal's product category is Retail Pharmacy. Its primary akta.pro industry code is CRAFAEAK, Health & Pharmacy Omnichannel, with a secondary code of CRAFADAG, Health, Wellness & Pharmacy Online Retailers. Its NAICS code is 456110 and its SIC code is 5912.