What Doctipharma does

Doctipharma, now operating as DocMorris France, is a Paris-based direct-to-consumer e-commerce platform selling pharmacy, parapharmacy, beauty, hygiene, dietetic, baby and maternity, optical and orthopedic products to French consumers. Founded in 2013 and operating under Spanish-domiciled parent PromoFarma Ecom, SL, the company runs an owned web storefront at docmorris.fr, complemented by dedicated iOS and Android applications, and distributes orders through home delivery and a Point Relais pickup-point network across France. The catalog covers third-party brands (e.g., Avène, ISDIN, SVR, PiLeJe, Solgar) alongside a growing private-label DocMorris range of supplements and personal care products, and the platform is supported by a Health Points loyalty program, frequent flash and seasonal promotions, and a Trusted Shops certification with a 4.5/5 rating on 9,618 customer reviews.

The business is product-led and self-serve: revenue is generated from one-time retail product sales at unit pricing with promotional markdowns (including -50% on second items and seasonal sales), free shipping above €49 and €2.99 pickup-point shipping above €25. Customer acquisition is driven by a multi-channel digital marketing mix spanning Facebook, Instagram, TikTok, X, an email newsletter, a blog (/mag) and an affiliate program, with no disclosed enterprise or B2B channel. The company self-positions as the largest online pharmacy and parapharmacy in Europe and employs 101-250 staff; no revenue, funding, or headcount growth data is publicly disclosed in the source material.

The company does not disclose proprietary technology beyond the standard e-commerce platform and mobile apps, and there is no evidence of AI/ML, APIs, SDKs, patents, or differentiated data assets. Strategic emphasis visible from the inputs is on brand consolidation under DocMorris, expansion of higher-margin own-brand SKUs, and customer retention through loyalty and omnichannel presence rather than on technology differentiation or M&A.

Name

Doctipharma

Legal name

PromoFarma Ecom, SL

Website

https://doctipharma.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Doctipharma, now DocMorris France, is a Paris-based direct-to-consumer e-commerce platform selling pharmacy, parapharmacy, beauty, and personal care products to French consumers through a web storefront, mobile apps, and a pickup-point delivery network.

Ownership category

akta.pro rank

Product category

Online Pharmacy & Parapharmacy Retail

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456), Food (Health) Supplement Retailers (456191)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

akta.pro secondary industries

Health, Wellness & Pharmacy Marketplaces (CRAFABAF), Pharmacy-Led Health & Wellness Discount Retail (CRAEAHAD)

Keywords

• Online pharmacy
• Parapharmacy products
• Health supplements
• Beauty ecommerce
• Personal care retail

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Retail): Revenue generated from selling pharmacy, parapharmacy, beauty, and wellness products directly to consumers through the online platform at retail markup.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Doctipharma (operating as DocMorris France) runs a direct-to-consumer e-commerce pharmacy and parapharmacy platform selling medications, health supplements, beauty, dermocosmetics, hygiene, dietetics, baby/maternity, optics, and orthopedic products to French consumers. The platform combines a broad multi-brand catalog with a private-label DocMorris supplement and skincare line, a Health Points loyalty program, and promotional pricing. Distribution is via the owned website and mobile apps with home delivery and Point Relais pickup options.

Product overview

DocMorris (formerly Doctipharma) operates as Europe's largest online pharmacy and parapharmacy e-commerce marketplace. The platform offers a comprehensive range of health, beauty, wellness, and personal care products across multiple categories including dermocosmetics, health, hygiene, dietetics, babies and maternity, optics, orthopedics, herbal medicine, and natural cosmetics. The company also sells private-label DocMorris brand supplements and health products including ashwagandha, vitamins, probiotics, and botanical supplements. A Health Points loyalty program provides additional savings opportunities for registered customers.

Differentiator

Problem solved

Functional benefit

Brands

• DocMorris (own brand): The company's private label product line including health supplements, vitamins, and personal care products such as Ashwagandha, Curcuma, Magnesium supplements, and sun care products.

Products and services

• DocMorris Online Pharmacy & Parapharmacy Platform (formerly Doctipharma) Direct-to-consumer e-commerce platform (docmorris.fr, iOS and Android apps) selling pharmacy medications, parapharmacy, beauty, dermocosmetics, hygiene, dietetics, baby/maternity, optics, and orthopedic products to French consumers, with home delivery and Point Relais pickup options.
• Health Points Loyalty Program

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Trusted ShopsminorOthersCustomer review and trust certification partner providing verified seller badge and customer review platform. DocMorris displays Trusted Shops 4.5/5 rating based on 9618 reviews.
• WorldCoominorOthersCharitable donation integration partner enabling customer donations through the platform.
• Confianza OnlineminorOthersSpanish trust and safety certification organization verifying e-commerce trustworthiness.
• Point Relais NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of pickup points throughout France enabling convenient order collection for customers, with reduced shipping costs (2.99€) for orders over 25€.
• PromoFarma Ecom, SLcoreOthersParent company and legal entity operating DocMorris France platform.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Parapharmazen: French specialist online parapharmacy with a comparable assortment of beauty, hygiene, and well-being products; competes for the same French parapharmacy consumer.
• Newpharma: Belgium-rooted online pharmacy selling across France and Benelux with comparable parapharmacy, beauty, and OTC assortment; competes for the same French online consumer with similar delivery and pricing mechanics.
• DocMorris AG: Swiss-listed parent of the DocMorris franchise and operator of the same e-commerce pharmacy model across the DACH region; Doctipharma operates as its French arm, making the core proposition, assortment, and brand DNA directly comparable.
• Atida: European online pharmacy platform operating across multiple countries with a comparable assortment of pharmacy, parapharmacy, and personal-care products; competes head-to-head for cross-border online pharmacy demand in France.
• LaSante.net: French online pharmacy selling prescription, OTC, and parapharmacy products; comparable operating model and regulatory exposure to Doctipharma within the French market.
• Cocooncenter: French online pharmacy and parapharmacy retailer offering a comparable catalog across health, beauty, and well-being; directly competes in the French online pharmacy category.
• Shop Apotheke / Redcare Pharmacy: Leading European online pharmacy operating a comparable D2C e-commerce marketplace for OTC, pharmacy, and beauty products; directly competes for the same European consumer with similar assortment breadth and discount-led acquisition.
• Pharmao (formerly 1001Pharmacies): French online pharmacy and parapharmacy marketplace with a similar D2C assortment and discount-driven model; most direct French-headquartered peer competing for the same consumer.

Broad incumbents

• Amazon Pharmacy: Generalist e-commerce giant with a growing pharmacy and health/wellness offering; competes with Doctipharma for the same French consumer wallet share in beauty and OTC categories via Amazon's broader marketplace.

Regional players

• Pharmacy2U: UK's largest online pharmacy with a comparable D2C model for prescriptions, OTC, and health products; not in France but applies the same digital-pharmacy playbook at meaningful scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Doctipharma_
• Facebookfacebook.com/doctipharmafr
• Instagraminstagram.com/docmorris_fr
• TikToktiktok.com/@docmorris.fr
• LinkedInlinkedin.com/company/doctipharma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doctipharma