What Twogether Creative does

Twogether Creative is a UK-based, full-service B2B marketing agency focused exclusively on business technology clients. Founded in 2012 and operating as a subsidiary of the Next15 group, the agency is headquartered in London and serves a global enterprise technology client base including Adobe, Dell, Hitachi, Juniper, Lenovo, NetSuite, Sage, and Salesforce. Its service portfolio spans strategy and planning, creative, digital, media, ABM, MarTech and operations, data operations and performance, channel solutions, experience and events, and video and voice. Revenue is generated primarily through professional services engagements sold via a direct, sales-led enterprise model with retainer- and project-based arrangements.

The agency's underlying technology stack combines traditional creative and media capabilities with proprietary SaaS tooling for channel and partner marketing. Its partnermarketing.com platform is a through-channel marketing automation system, supported by PartnerView (partner analytics and growth planning), DealBook (deal registration), Find-a-Partner (partner discovery), and My Partner News (partner content distribution). On the AI layer, Twogether deploys predictive AIQL lead scoring and AI-driven hyper-personalisation of content at scale, operated under a Director of Innovation and AI. The agency also operates The Tech Marketing Podcast (146+ episodes) and the Pretzl content platform as owned-media distribution assets.

Twogether is ISO 27001 certified for information security management and is self-described as 'B2B Marketing Agency of the Year.' The company employs between 101 and 250 staff, with named senior leadership including the CEO, Director of Innovation and AI, and Executive Media Director. As a subsidiary of Next15, the agency operates within a larger marketing and communications group rather than as an independent entity, with no disclosed external funding rounds or M&A activity.

Name

Twogether Creative

Legal name

Twogether Creative Limited

Website

https://wearetwogether.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Twogether Creative is a UK-based, full-service B2B marketing agency focused exclusively on enterprise technology clients, offering strategy, creative, ABM, MarTech, and proprietary through-channel marketing automation tools under the Next15 group.

Ownership category

akta.pro rank

Product category

B2B Marketing Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• B2B technology marketing
• Account-based marketing
• Channel partner marketing
• Through-channel marketing automation
• Demand generation services

Headquarters

HQ city

Marlow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: Full-service B2B technology marketing agency providing strategy & planning, copy, creative, digital, media, ABM, MarTech & Ops, data ops & performance, channel solutions, experience & events, and video & voice services to enterprise technology clients. Revenue is generated through professional service engagements, likely retainer and project-based arrangements.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Twogether Creative is a full-service B2B marketing agency delivering strategy, creative, digital, media, ABM, MarTech, data operations, channel solutions, and experiential event services exclusively to enterprise technology clients. It supplements its professional services with proprietary SaaS tools — including partnermarketing.com, PartnerView, DealBook, and Find-a-Partner — for through-channel marketing automation and partner ecosystem management.

Product overview

Twogether Creative is a full-service B2B marketing agency focused 100% on business technology. The agency operates across two main pillars: professional services (Strategy & Planning, Copy, Creative, Digital, Media, ABM, Martech & Ops, Data Ops & Performance, Channel Solutions, Experience & Events, Video & Voice) and proprietary SaaS platforms. The product portfolio includes partnermarketing.com (through-channel marketing automation platform), PartnerView (partner analytics and growth planning tool), DealBook (deal registration), and Find-a-Partner (partner location). The agency also produces The Tech Marketing Podcast and associated research content as part of its thought leadership offering.

Differentiator

Problem solved

Functional benefit

Products and services

• partnermarketing.com — Through-Channel Marketing Automation Platform Through-channel marketing automation (TCMA) platform that lets technology vendors run professional marketing solutions and services through a single platform to build profitable channel ecosystems without straining internal resources.
• PartnerView Partner performance analytics and growth-planning tool that builds a complete picture of every channel partner, automates partner performance analysis, and empowers partners with clear growth plans.
• DealBook Deal registration tool that streamlines partner deal submissions and enhances channel strategy and revenue contribution tracking.
• Find-a-Partner Partner discovery tool that helps customers and vendors find relevant channel partners by location and profile, supporting channel recruitment and strategy.
• The Tech Marketing Podcast B2B technology marketing podcast series with 146+ episodes featuring industry leaders discussing ABM, AI, buying groups, first-party data, channel marketing, MarTech, and sales-marketing alignment. Used as a thought-leadership and lead-generation platform.
• B2B Marketing Services — Strategy, Creative, Digital, Media, ABM, MarTech, Data, Channel, Events, Video & Voice Full-service B2B technology marketing agency engagement covering Strategy & Planning, Copy, Creative, Digital, Media, ABM, MarTech & Ops, Data Ops & Performance, Ecosystem Growth (Channel Solutions), Experience & Events, and Video & Voice, delivered to enterprise technology clients.

Quantifiable outcome

• 128% over lead target for Hitachi's 'The Safe Place' campaign
• +12 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Accenture Song: Global creative, marketing, and technology services arm of Accenture, including acquired B2B tech specialists like Stein IAS. Competes with Twogether for large global enterprise tech engagements with broader service breadth and geographic scale.
• Ogilvy: Global advertising, PR, and consulting network with B2B tech practice serving many of the same enterprise technology vendors as Twogether. Provides creative, media, and technology services at network scale.
• Dentsu Creative: Global creative network within Dentsu, including the former gyro B2B creative brand. Overlaps Twogether in B2B tech creative, ABM, and channel marketing at scale, with deeper geographic and media-buying resources.
• Crenshaw Communications / Lewis Global: Global B2B technology marketing and communications agency network with UK and US presence. Overlaps Twogether in B2B tech PR, content, and integrated marketing for enterprise tech clients.

Direct peers

• Velocity Partners: B2B marketing agency specializing in technology and B2B tech clients with full-service strategic, content, and demand-gen capabilities. Closest comparable as a specialist B2B tech creative agency of similar size and profile.
• Hotwire: Global B2B tech communications and marketing agency with strong enterprise technology client base (similar to Twogether's Dell/Sage/Hitachi roster). Comparable in focus on tech PR, content, and demand-gen programs.
• Crenshaw Communications: B2B tech PR and marketing agency serving enterprise technology clients. Comparable in serving similar B2B tech clients with PR, content, and integrated marketing services.
• Stein IAS: B2B technology creative agency acquired by Accenture Song. Operates in the same B2B tech creative niche as Twogether, serving enterprise technology clients with brand, demand, and content services.
• Real Chemistry (formerly W2O Group): Large B2B marketing and communications agency with deep enterprise technology and healthcare-tech client relationships. Comparable in serving enterprise tech buyers with integrated marketing and analytics capabilities.
• B2B Marketing: UK-headquartered B2B marketing agency serving technology and B2B clients with strategy, content, ABM, and demand-gen services. Directly overlaps Twogether's geographic and service-line focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wearetwogether
• Facebookfacebook.com/twogethercreative
• LinkedInlinkedin.com/company/twogether

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twogether Creative