MyPlace Self Storage

What MyPlace Self Storage does

MyPlace Self Storage is a privately held U.S. self-storage facility operator running approximately 60 locations across 15+ states and 50+ cities, with claimed 30+ years of operating history. Its physical footprint spans Alabama, Arizona, Colorado, Florida, Georgia, Illinois, Indiana, Michigan, New Jersey, North Carolina, Ohio, South Carolina, Tennessee, Texas, and Virginia, with a notable concentration in the Southeast (especially Florida and the Carolinas) and Texas.

The company's core offering is a portfolio of self-storage products delivered through standardized facilities: traditional units ranging from lockers to 10'x30' spaces, climate-controlled units for humidity- and temperature-sensitive goods, drive-up access units, and outdoor parking for RVs, boats, cars, and motorcycles. The underlying technology stack is relatively conventional for the sector — an online reservation and payment platform for self-serve leasing, electronic gate access with unique tenant PIN codes, recorded video surveillance, and climate-control HVAC at applicable sites. No AI, computer vision, or proprietary software IP is disclosed; the platform appears to be commodity SaaS over a physical real-estate base.

MyPlace monetizes primarily through month-to-month recurring rental fees on physical units (priced by size, location, and amenity), with an ancillary stream from a mandatory Storage Protection Plan insurance add-on offered in $2,000/$3,000/$5,000 tiers. A referral rewards program provides low-cost customer acquisition. The go-to-market motion is product-led: customers browse, reserve, sign leases, and pay online without visiting an office, supported by location-specific SEO, a content blog, social media presence, and toll-free phone support. End customers span personal/home users, small businesses and contractors, students near university markets, vehicle/RV owners, and military personnel near bases.

Name

MyPlace Self Storage

Website

https://myplaceselfstorage.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

MyPlace Self Storage is a private U.S. self-storage operator running approximately 60 facilities across 15+ states, offering month-to-month rentals of standard, climate-controlled, drive-up, and vehicle/RV storage units to individuals, small businesses, students, and military customers via an online self-serve platform.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI)

akta.pro secondary industries

Standard/Non-Climate Self-Storage (HSAKAGAB), Climate-Controlled Self-Storage (HSAKAGAA), Vehicle & RV/Boat Self-Storage (HSAKAGAC), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Student & Seasonal Self-Storage (HSAKAGAE), Storage Insurance (Self-Storage Unit Contents Coverage) (HSAKANAF)

Keywords

• Self-storage rentals
• Storage unit leasing
• Climate-controlled storage
• Vehicle storage parking
• Month-to-month rentals

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Monthly Storage Unit Rentals: Core recurring revenue from month-to-month rental of self-storage units in various sizes. Customers pay monthly fees based on unit size, location, and amenities (climate-controlled, drive-up access).
2. Vehicle/RV/Boat Storage: Monthly rental fees for outdoor parking spaces designed for recreational vehicles, boats, and cars. Pricing varies by space size and covered/uncovered options.
3. Storage Protection Plans: Low-cost insurance coverage options required for all tenants, available in tiers ($2,000, $3,000, $5,000 limits) with extended coverage add-ons for windstorms, water damage, burglary, and vermin.
4. Referral Rewards: Program rewarding existing customers who refer new renters to MyPlace Self Storage locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MyPlace Self Storage rents self-storage units and parking spaces on a month-to-month basis across nearly 60 facilities in 15+ U.S. states. Customers can reserve, lease, and pay online or in-person for unit sizes ranging from 5'x5' lockers to 10'x30' large units, with options including climate-controlled, drive-up access, and vehicle/RV/boat parking. The company also offers a Storage Protection Plan insurance add-on covering tenant belongings.

Product overview

MyPlace Self Storage is a self-storage facility operator offering a unified platform of storage solutions across nearly 60 locations in 15+ states. The core product portfolio includes traditional self-storage units in various sizes (from lockers to 10'x30' units), supplemented by specialized storage types including climate-controlled units, drive-up access units, and vehicle storage (car, boat, ATV, motorcycle, and RV). The company operates on a month-to-month leasing model with flexible terms, online reservation and payment capabilities, and a Storage Protection Plan add-on for insurance coverage. The product ecosystem is designed to serve personal, student, business/commercial, and military storage needs through standardized facilities with consistent features and amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• Home & Personal Storage Secure self-storage units for household items during moves, decluttering, or renovations. Customers can store furniture, boxes, and personal belongings with flexible access and reliable security.
• Business & Commercial Storage Business storage units for inventory, equipment, and documents, keeping small business and growing team operations organized with secure, flexible space.
• Student & Seasonal Mini Storage Student and seasonal storage units for school breaks, moves, or holiday items, providing affordable, flexible storage options year round for college students.
• Climate-Controlled Storage Climate-controlled storage units that protect items from heat, cold, and humidity, ideal for furniture, electronics, and valuables needing extra protection year round.
• Drive-Up Access Storage Drive-up storage units that allow customers to pull their vehicle directly to the unit door for quick loading and unloading of furniture, tools, and frequently used items.
• Small Vehicle & Car Storage Car storage and small vehicle storage with secure access for short- or long-term storage of cars, motorcycles, and other personal vehicles.
• Boat Storage Boat storage with secure, accessible space when not in use, allowing boat owners safe parking with convenient access whenever they want to get back on the water.
• RV Storage RV storage with spacious, secure parking for large recreational vehicles, providing easy access and reliable storage options to keep RVs ready for the next trip.
• ATV & Motorcycle Self-Storage Storage solutions for ATVs, motorcycles, and similar vehicles with secure access and flexible leasing options.
• Military Storage Storage solutions designed for active-duty military personnel and their families, offering flexible terms for deployment and relocations.
• Moving Storage Temporary storage solutions during residential moves, providing flexible access and secure space for belongings between homes.
• Storage Protection Plan Tenant insurance coverage available in tiered limits ($2,000, $3,000, and $5,000) protecting stored belongings against incidents such as fire, natural disasters, burglary, and other covered risks, with optional extended coverages.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Public Storage: Public Storage is the largest U.S. self-storage REIT with thousands of facilities nationwide. It is the most direct comparable to MyPlace, offering standard, climate-controlled, and vehicle storage units on month-to-month leases with online reservations.
• Extra Space Storage: Extra Space Storage is a top-three U.S. self-storage REIT with a national portfolio of facilities. It competes directly with MyPlace across personal, business, and vehicle storage with a similar digital-first rental experience.
• CubeSmart: CubeSmart operates a national self-storage portfolio spanning the same product categories as MyPlace, including standard, climate-controlled, and vehicle storage. It is a directly comparable mid-to-large cap self-storage operator.
• National Storage Affiliates: National Storage Affiliates is a self-storage REIT with over 1,000 facilities across the U.S. through its participating regional brands. Its multi-brand operating model parallels MyPlace's role as a multi-state regional operator.
• SmartStop Self Storage: SmartStop is a self-storage REIT operating hundreds of facilities across the U.S. and Canada. It offers the same standard, climate-controlled, and vehicle storage product set as MyPlace with a digital rental platform.
• Life Storage: Life Storage (now under Extra Space Storage following a 2023 merger) was a major self-storage REIT with a multi-state portfolio of facilities offering personal, business, and vehicle storage directly comparable to MyPlace's offerings.
• Safeguard Self Storage: Safeguard Self Storage operates a network of self-storage facilities across multiple U.S. states offering climate-controlled, drive-up, and vehicle storage. It is a comparable mid-size regional operator to MyPlace.
• Metro Self Storage: Metro Self Storage is a privately held self-storage operator with facilities across the Midwestern and Eastern U.S. It offers similar standard, climate-controlled, and vehicle storage products to MyPlace.
• StorageMart: StorageMart is a privately held self-storage operator with hundreds of facilities across the U.S., Canada, and the U.K. Its multi-state portfolio of personal, business, and vehicle storage facilities is directly comparable to MyPlace's.

Broad incumbents

• U-Haul: U-Haul is a broad incumbent in the moving and storage ecosystem, offering U-Box portable storage and self-storage at many of its locations. While not a pure-play self-storage operator, it competes for the same customers seeking temporary storage during moves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/MyPlaceStorage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyPlace Self Storage