MaxiCoffee
MaxiCoffee is a French e-commerce specialist in coffee, tea, and related equipment, founded in 2006 and headquartered in La Teste-de-Buch, serving 350+ brands and 8,000+ SKUs to consumers and B2B clients across France and 25 European countries, complemented by 2 Concept Stores, 60 B2B field agencies, private-label coffee brands, and a training academy, now integrated into Lavazza Group (announced April 2025).
- Company typePrivate
- Founded2006
- HeadquartersLa Teste-de-buch, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What MaxiCoffee does
MaxiCoffee is a French specialty coffee and tea e-commerce retailer founded in 2006 (firmographics also list 2007) and headquartered in La Teste-de-Buch, France, operating an online platform aggregating more than 8,000 product references from over 350 brands across coffee machines, beans, capsules/dosettes, tea, accessories, syrups, breakfast appliances, and maintenance products. The platform is complemented by two physical Concept Stores (La Teste-de-Buch and Plan de Campagne near Marseille, both opened in 2018) and 60 B2B sales agencies that design, install, and service custom coffee spaces for enterprises, hotels, restaurants, bakeries, hospitals, airports, and highway service stations. The company also operates proprietary private-label brands (Cafés Lugat, Green Lion Coffee, Perléo Espresso), an editorial blog (Coffee Spirit), and a training academy (École Café), and ships to 25 European countries beyond its French base.
The company's revenue model rests on four streams: transactional e-commerce (one-time purchases of equipment and consumables, free delivery threshold €39), a B2B professional solutions arm (quote-based equipment sales and ongoing service contracts), the MaxiCoffee Premium annual subscription (€19.90/year offering free delivery and early access to private sales), and a no-commitment Regular Delivery subscription providing up to 20% discount on 3-6 month recurring orders. The B2C individual consumer segment is primary, with an equally strategic B2B professional segment served by the field agency network. Distribution occurs through maxicoffee.com, Concept Stores, the field agency network, and point-relais collection partnerships.
In April 2025, Italy-based Lavazza Group publicly confirmed MaxiCoffee's integration into its brand portfolio following Lavazza's prior acquisition of IVS Group, establishing MaxiCoffee as a subsidiary within a global coffee platform and creating a potential distribution, sourcing, and cross-selling runway across Southern Europe. The company employs approximately 1,500 experts and has been named the best e-commerce site in the coffee and tea category by Capital magazine for six consecutive years through 2025 (with a 2026 recognition also referenced).
MaxiCoffee firmographics
Firmographics- Name
- MaxiCoffee
- Legal name
- MaxiCoffee
- Website
- https://maxicoffee.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MaxiCoffee is a French e-commerce specialist in coffee, tea, and related equipment, founded in 2006 and headquartered in La Teste-de-Buch, serving 350+ brands and 8,000+ SKUs to consumers and B2B clients across France and 25 European countries, complemented by 2 Concept Stores, 60 B2B field agencies, private-label coffee brands, and a training academy, now integrated into Lavazza Group (announced April 2025).
- Ownership category
- akta.pro rank
MaxiCoffee industry classification
Industry- Product category
- Specialty Coffee & Tea E-commerce
- NAICS
- Coffee and Tea Manufacturing (31192), Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
- akta.pro secondary industries
- Coffee, Espresso & Tea Appliances Retail (CRACADAC), Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale) (CRAHAMAH)
Keywords
Where MaxiCoffee is headquartered
LocationHeadquarters
- HQ city
- La Teste-de-buch
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
MaxiCoffee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- E-commerce Product Sales: Online sales of coffee machines, coffee beans, capsules, accessories, tea, and gourmet products to consumers and professionals. Revenue generated from product transactions with free shipping threshold at €39.
- Premium Subscription: MaxiCoffee Premium annual subscription at €19.90 providing free delivery benefits and exclusive access to private sales.
- B2B Professional Solutions: Custom coffee space design and equipment provision for businesses including enterprises, hotels, restaurants, bakeries, and public sites. Revenue from equipment sales and ongoing service.
- Regular Delivery Subscription: Recurring delivery service with up to 20% discount on regular orders, without commitment, allowing customers to schedule deliveries every 3, 4, 5, or 6 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free standard delivery on orders over €39 |
| Subscription | Annual | MaxiCoffee Premium subscription for €19.90/year |
| Subscription | Pay-as-you-go | Regular delivery subscription with up to 20% discount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
MaxiCoffee product offering
Product offeringCore offering
MaxiCoffee operates an online platform selling more than 8,000 coffee, tea, and chocolate products from 350+ brands to individual consumers across Europe, and designs, installs, and supplies custom professional coffee spaces for businesses, hotels, restaurants, bakeries, and public sites through 60 agencies in France. It complements these commerce and B2B services with two recurring subscriptions, a training academy (École Café), an editorial blog (Coffee Spirit), two physical Concept Stores, and its own roasting and private-label brands (Lugat, Green Lion Coffee, Perléo Espresso).
Product overview
MaxiCoffee is a French e-commerce specialist and expert in the coffee and tea universe, operating both online and through physical Concept Stores. The company offers a comprehensive portfolio of products organized around several core categories: coffee machines (whole bean grinders, espresso machines, capsule machines, and manual lever machines) representing brands such as Delonghi, Philips, Krups, Jura, and Nespresso; coffee products including beans, ground coffee, capsules, and dosettes from brands like Lavazza, Carte Noire, and its private labels Lugat and Green Lion Coffee; tea and infusions from specialty brands such as Dammann Frères and Kusmi Tea; accessories including barista tools, slow coffee equipment, and storage; maintenance products for coffee machines; syrups and gourmet beverages including Monin and 1883 Routin; and breakfast appliances. The company also provides services including professional coffee solutions for businesses, a Premium subscription offering free delivery and exclusive benefits, regular delivery subscriptions with discounts up to 20%, coffee training through its École Café, and operates Concept Stores for immersive coffee experiences. MaxiCoffee's platform aggregates over 350 brands and more than 8,000 product references, positioning itself as a one-stop destination for both individual consumers and professionals seeking coffee equipment, supplies, and expertise.
Differentiator
Problem solved
Functional benefit
Brands
- Cafés Lugat: Specialty coffee brand offering freshly roasted coffee for aromatic tasting.
- Green Lion Coffee
- Perléo Espresso
- MaxiCoffee Brands (Marques MaxiCoffee)
- Ecole Café
- Coffee Spirit
- MaxiCoffee Premium
Products and services
- Coffee Machines Whole bean, espresso, capsule, and manual lever coffee machines from brands such as Delonghi, Philips, Krups, Jura, Saeco, Kottea, Siemens, Sage, Lelit, Rocket Espresso, La Pavoni, Bialetti, and Nespresso — sold to home consumers and professionals.
- Coffee Beans Whole coffee beans covering specialty, organic, Italian blends, and decaf; private-label beans under Lugat, Green Lion Coffee, and Perléo.
- Ground Coffee and Capsules Pre-ground coffee, capsules, and ESE pods compatible with Nespresso, Dolce Gusto, Senseo, Illy Iperespresso, and Tassimo — brands include Lavazza, Carte Noire, L'Or Espresso, Starbucks, and Kimbo.
- Tea and Infusions Loose leaf tea, caffeine-free infusions, and specialty teas from Dammann Frères, Kusmi Tea, Comptoir Français du Thé, Palais des Thés, and Pukka.
- Coffee and Tea Accessories Espresso glasses, cups, insulated containers, tampers, milk pitchers, barista tools, slow coffee gear, and storage from Bodum, Thermos, Baristator, Qwetch, Motta, and Duralex.
- Maintenance and Cleaning Products Descaling solutions, filter cartridges, cleaners, spare parts, brushes, and maintenance kits for coffee machines from Arfize, Durgol, Urnex, and PulyCaff.
- Syrups and Beverages Monin and 1883 Routin syrups, plus chocolates, biscuits, sugars, and gourmet treats.
- Breakfast Appliances Electric kettles, toasters, milk frothers, breakfast sets, blenders, citrus presses, waffle makers, and chocolate makers from Kottea, Philips, Smeg, Melitta, Kenwood, KitchenAid, and Ariete.
- Professional Coffee Solutions Commercial whole bean machines, professional espresso machines, professional grinders, Nespresso-compatible pods for businesses, and professional maintenance products; includes recurring delivery subscriptions for professional clients.
- Lugat Coffee (Private Label) MaxiCoffee private-label specialty coffee brand offering freshly roasted whole beans known for quality and aromatic profiles.
- Green Lion Coffee (Private Label) MaxiCoffee private-label coffee brand focused on organic cultivation and environmentally conscious roasting.
- MaxiCoffee Premium Subscription Annual subscription at €19.90/year providing free home delivery (standard and 48h) and point relais delivery without minimum purchase, half-price express delivery, and exclusive access to private sales and Coffee Spirit magazine.
- Regular Delivery Subscription No-commitment subscription service for automatic recurring delivery of favorite products at 3, 4, 5, or 6-month intervals with up to 20% immediate discount and free delivery.
- École Café (Coffee School) Training programs covering barista skills, coffee-shop opening, and professional coffee-equipment use for individuals and businesses.
- MaxiCoffee Concept Stores Physical retail locations in La Teste-de-Buch (Gironde) and Plan de Campagne (near Marseille) offering immersive coffee experiences with freshly roasted specialty coffees, equipment demonstrations, and Slow Coffee brewing methods.
- Corporate Coffee Solutions Custom coffee-corner design and automatic beverage-vending machine supply for enterprises, hotels, restaurants, bakeries, and public sites across France, delivered through 60 B2B field agencies.
- Reconditioned and Anti-Waste Products Refurbished and second-hand coffee equipment at reduced prices, plus short-expiry anti-waste products and private sales.
Companies that use MaxiCoffee
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
MaxiCoffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MaxiCoffee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lavazza GroupcoreLavazza Group confirmed MaxiCoffee integration as part of its expansion strategy. MaxiCoffee operates as a subsidiary under the Lavazza Group umbrella, combining Lavazza's Italian coffee heritage with MaxiCoffee's French e-commerce expertise and market position.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
MaxiCoffee competitors and assessment
Company assessmentBroad incumbents
- Krups (SEB Group): French kitchen and coffee appliance brand, part of SEB Group, selling espresso machines and grinders direct online with service center support. Comparable as a manufacturer-direct seller overlapping with MaxiCoffee's small-domestic-appliance category while also being a multi-brand supplier on MaxiCoffee's site.
- Lavazza Group: MaxiCoffee's parent company (acquisition confirmed 2025) and one of Italy's largest coffee brands. Comparable in that Lavazza sells machines, beans, capsules, and food-service solutions across Europe — overlapping with MaxiCoffee's catalog, but as a manufacturer-brand play rather than a multi-brand specialty retailer.
- Nespresso: Global capsule coffee brand owned by Nestlé operating direct-to-consumer e-commerce, boutique retail, and B2B solutions (Office Coffee). Competes directly with MaxiCoffee's capsule assortment, Nespresso-compatible pods, and B2B automatic dispenser business, but as a single-brand incumbent with no multi-brand breadth.
- De'Longhi Group: Italian manufacturer and direct seller of espresso, bean-to-cup, and capsule machines, including the La Specialita and Magnifica lines MaxiCoffee resells. Comparable as both a competitor (when selling machines direct via own channel) and a supplier/partner (multi-brand SKU on MaxiCoffee's platform).
- Illy Caffè: Italian premium coffee brand operating direct e-commerce, a global retail network (illy Caffè, Coffee Bars, Espressamente), and B2B Office Coffee. Overlaps with MaxiCoffee's premium beans, capsule (Iperespresso), and professional solutions segments from a single-brand incumbent perspective.
- Julius Meinl: Austrian specialty coffee and tea roaster with a heritage brand and specialty retail (Coffee Houses), online shop, and wholesale/hospitality supply. Comparable specialty/café retail + multi-channel model, established Central-European footprint, and own roasting capability.
- Massimo Zanetti Beverage Group: Italian-headquartered global coffee producer owning brands including Carte Noire, Boncafé, and Chock full o'Nuts, with manufacturing and B2B distribution. Comparable as a multi-brand coffee platform (owns Carte Noire, a key MaxiCoffee SKU) competing in both consumer and professional/hospitality channels.
Direct peers
- Whittard of Chelsea: UK-based specialty tea and coffee multi-brand retailer operating both online and physical retail stores, with a broad catalog of beans, machines, accessories, and gifts. Directly comparable to MaxiCoffee's specialty coffee/tea retail + catalog aggregator model in a neighboring European market.
- Taylors of Harrogate (Yorkshire Tea / Taylors Coffee): UK specialty coffee and tea brand with multi-channel distribution (specialty grocery, online D2C, foodservice). Comparable online specialist retail presence and brand-led content positioning to MaxiCoffee's specialty commerce + editorial approach.
Regional players
- Caffè Vergnano: Italian family-owned coffee company selling beans, capsules, and ESE pods through specialty retail, e-commerce, and hospitality channels. Comparable in product breadth, brand-led specialty positioning, and Italian/European distribution, though concentrated in Italy rather than France.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
MaxiCoffee social profiles
Digital presenceMaxiCoffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
MaxiCoffee leadership team
Management profileNumber of profiles
Profiles4 records
MaxiCoffee funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MaxiCoffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MaxiCoffee
What does MaxiCoffee do?
MaxiCoffee operates an online platform selling more than 8,000 coffee, tea, and chocolate products from 350+ brands to individual consumers across Europe, and designs, installs, and supplies custom professional coffee spaces for businesses, hotels, restaurants, bakeries, and public sites through 60 agencies in France. It complements these commerce and B2B services with two recurring subscriptions, a training academy (École Café), an editorial blog (Coffee Spirit), two physical Concept Stores, and its own roasting and private-label brands (Lugat, Green Lion Coffee, Perléo Espresso).
Is MaxiCoffee a public or private company?
MaxiCoffee is a private company. It is classified as corporate owned and is currently operating.
When was MaxiCoffee founded?
MaxiCoffee was founded in 2006. It employs 11 to 50 people.
Where is MaxiCoffee based?
MaxiCoffee is headquartered in La Teste-de-buch, France, in the Europe region.
How does MaxiCoffee make money?
Four revenue lines are on record. E-commerce Product Sales are the primary driver. The others are premium Subscription, B2B Professional Solutions and regular Delivery Subscription.
Who are MaxiCoffee's main competitors?
Broad incumbents on record are Krups (SEB Group), Lavazza Group, Nespresso, De'Longhi Group, Illy Caffè, Julius Meinl and Massimo Zanetti Beverage Group. Direct peers are Whittard of Chelsea and Taylors of Harrogate (Yorkshire Tea / Taylors Coffee). Caffè Vergnano is listed as a regional player.
Does MaxiCoffee have an API?
No public API is recorded for MaxiCoffee.
What industry is MaxiCoffee in?
MaxiCoffee's product category is Specialty Coffee & Tea E-commerce. Its primary akta.pro industry code is CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories), with a secondary code of CRACADAC, Coffee, Espresso & Tea Appliances Retail. Its NAICS code is 31192 and its SIC code is 5810.