Network for Good

What Network for Good does

Network for Good is an AI-powered fundraising and donor management software platform built for small and midsize nonprofit organizations. The platform consolidates donor database management, email marketing with 90,000+ templates, mobile-friendly donation pages, SMS messaging, event and auction management, peer-to-peer fundraising, and volunteer tracking into a single unified system. Its user experience is explicitly designed for "accidental fundraisers" and lean nonprofit teams without dedicated development or fundraising staff, and the company states it serves over 170,000 nonprofit organizations globally as part of Bonterra's social good technology ecosystem.

The platform's proprietary AI assistant, Bonterra Que, delivers generative content creation (fundraising emails, donation forms, and SMS messages), predictive donor prioritization, and a recommendation engine for next-best-action campaign planning. Bonterra Que is grounded in anonymized insights from more than 90,000 fundraising campaigns accumulated over the platform's 22+ year history, forming a domain-specific data layer on top of generic generative AI capabilities. The offering is bundled with 1:1 fundraising coaching from professional consultants as a premium service. Pricing is quote-based with an annual billing cadence; the Essentials Plan carries a performance guarantee that refunds the difference if year-one fundraising does not exceed the prior year's results, and a free trial is available for eligible nonprofits.

Network for Good operates on a SaaS subscription model with a hybrid go-to-market that combines product-led growth (free trial eligibility checks, self-serve onboarding) with sales-assisted engagement (demo requests, direct field sales) for midsize customers. The business was originally founded in 2001 and previously operated two distinct entities: a technology business and a separate 501(c)(3) Donor Advised Fund. In January 2022, Bonterra acquired Network for Good's technology business, integrating its fundraising software, coaching practice, and content assets into the Bonterra portfolio; the DAF continues to operate independently today as For Good.

Name

Network for Good

Legal name

Network for Good

Website

https://networkforgood.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Network for Good is an AI-powered fundraising platform serving small and midsize nonprofits, combining donor management, email and SMS outreach, events, and the embedded Bonterra Que AI assistant. It operates as a wholly-owned product within Bonterra's social good ecosystem.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

Keywords

• Nonprofit fundraising software
• Donor management
• Nonprofit CRM
• Peer-to-peer fundraising
• Volunteer management

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. SaaS Subscription: Subscription-based pricing model for nonprofit fundraising software with tiered plans including Essentials Plan with performance guarantee. Customers pay recurring fees for platform access, donor management tools, and AI-powered fundraising features.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Network for Good provides an AI-powered, all-in-one fundraising and donor management software platform for small and midsize nonprofits. It combines donor data tracking, donation pages, email and SMS marketing, event/auction management, peer-to-peer fundraising, volunteer tracking, and embedded AI guidance via the Bonterra Que assistant, with optional 1:1 expert fundraising coaching. Revenue is generated through tiered subscription plans, including the Essentials Plan featuring a performance-guarantee refund.

Product overview

Network for Good is Bonterra's flagship all-in-one fundraising platform built specifically for small and midsize nonprofits. It combines simple donor management, fundraising tools, and built-in coaching to help nonprofits raise more with confidence. The platform integrates Bonterra Que as its embedded AI assistant, which provides best-practice guidance grounded in insights from over 90,000 campaigns, personalized coaching based on each organization's data, donor segmentation in plain language, intelligent donor stewardship with predictive AI models, and content creation capabilities for emails, donation forms, and SMS messages. Together, these components form a unified system that replaces disconnected tools with a single, easy-to-use platform featuring donor database, donation pages, volunteer tracking, email marketing, mobile messaging, events and auctions, and peer-to-peer fundraising capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Bonterra Que: AI-powered fundraising intelligence built directly into Network for Good. Acts as a trusted AI fundraising assistant that provides donor segmentation, campaign planning, email and SMS creation, and intelligent donor stewardship.

Products and services

• Network for Good Fundraising Platform All-in-one AI-powered fundraising platform that combines donor management, donation pages, email and SMS marketing, event and auction management, peer-to-peer fundraising, and volunteer tracking into a single system for small and midsize nonprofit organizations. Replaces disconnected fundraising tools and embeds best-practice guidance and 1:1 fundraising coaching.
• Bonterra Que AI Assistant Generative and predictive AI assistant embedded inside the Network for Good platform that automates fundraising email and SMS content creation, donor segmentation, campaign planning, and next-best-action recommendations for nonprofit fundraising teams. Trained on anonymized insights from 90,000+ fundraising campaigns.
• 1:1 Fundraising Coaching Premium professional coaching service pairing subscribing nonprofits with a dedicated fundraising consultant who delivers tailored campaign strategies, hands-on support, and accountability to help small and midsize teams execute and scale fundraising.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• GoFundMe (Pro/Charity): GoFundMe is the largest consumer crowdfunding platform and offers GoFundMe Charity for nonprofits. Co-defendant with Network for Good in the Alaska AG lawsuit, suggesting overlapping regulatory exposure and a comparable donation-platform business model.
• Salesforce.org Nonprofit Cloud: Salesforce.org offers Nonprofit Cloud, a CRM and fundraising suite built on the broader Salesforce platform. Represents the large horizontal incumbent competing for the same nonprofit buyer with a much broader technology portfolio; comparable to Network for Good's CRM and donor management capabilities.

Direct peers

• Bloomerang: Bloomerang is a nonprofit donor management CRM and fundraising platform focused on donor retention, with online giving, email, events, and volunteer management. Comparable to Network for Good in target market (small/mid-size nonprofits) and product breadth.
• Funraise: Funraise is a nonprofit fundraising platform offering donation pages, CRM, peer-to-peer, events, and AI-powered fundraising tools. Closely comparable to Network for Good as a modern, AI-augmented nonprofit SaaS targeting similar donor management and online giving use cases.
• Qgiv: Qgiv is a nonprofit fundraising platform providing donation forms, event registration, peer-to-peer fundraising, and CRM tools. Direct competitor to Network for Good for small and mid-size nonprofits with similar pricing and product scope.
• DonorDrive: DonorDrive is a Bonterra-owned peer-to-peer fundraising platform purpose-built for nonprofits and healthcare fundraising. Closely related as a sister product under the same parent, with overlapping use cases (P2P campaigns, donor management).
• GiveGab: GiveGab is a Bonterra-owned platform specializing in giving days and community fundraising events. Closely comparable as a sister product with overlapping nonprofit buyer base and similar donation/peer-to-peer functionality.
• Classy: Classy is a leading nonprofit fundraising and donor management SaaS platform serving small to mid-size nonprofits with online donation pages, peer-to-peer fundraising, and CRM. Directly competes with Network for Good in the same SMB/mid-market nonprofit segment with similar all-in-one positioning.
• Givebutter: Givebutter is a fast-growing nonprofit fundraising platform with free-tier donation pages, CRM, events, and peer-to-peer capabilities. Directly competes with Network for Good for small nonprofit budgets and was named in the same Alaska AG lawsuit, indicating parallel regulatory exposure.
• Bonterra EveryAction: EveryAction is a sibling Bonterra product offering nonprofit CRM, fundraising, and advocacy tools for larger nonprofits. Closely comparable to Network for Good but targeting the higher end of the nonprofit market; overlapping buyer base within Bonterra's portfolio.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bonterratech
• YouTubeyoutube.com/bonterratech
• Facebookfacebook.com/BonterraTech
• LinkedInlinkedin.com/company/for-good-daf
• Instagraminstagram.com/bonterratech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Network for Good