DoveConviene

What DoveConviene does

DoveConviene is an Italian digital retail media platform that aggregates promotional flyers, catalogs, and store information from hundreds of major retail chains across 17+ categories (groceries, electronics, home improvement, DIY, fashion, travel, and more). The platform serves Italian consumers seeking to discover and compare location-based deals, and is delivered through a responsive website, native iOS and Android applications, and a newsletter subscription service. Its core technical differentiator is Drive-to-Store technology, which tracks and attributes physical store visits generated from digital flyer browsing, providing a measurable ROI loop between online engagement and in-store foot traffic.

The platform is operated by ShopFully S.p.A., an Italian sole-shareholder corporation headquartered in Milan (Via Giosuè Borsi 9) and subject to the direction and coordination of MEDIA Central Holding GmbH. ShopFully operates parallel country-level platforms in Brazil, Mexico, France, Australia, and New Zealand, positioning DoveConviene as the Italian brand within a six-country retail media group. The company was founded in 2010, employs 11-50 people, and has raised approximately $22.2 million across three funding rounds between 2013 and 2015 from Principia SGR, 360 Capital, Merifin Capital, and Highland Europe (the latter leading the 2015 Series 3 round).

DoveConviene monetizes by providing retailers with a digital channel to promote flyers, offers, and store information to consumers in specific geographic areas, driving foot traffic to physical retail locations. The platform is free for consumers; retailer marketing and advertising is the principal revenue stream. Distribution channels include organic search via city-specific landing pages, app store listings, and email newsletter re-engagement. Founders Alessandro Palmieri (CEO) and Stefano Portu, along with tech lead Massimiliano Aroffo, lead the platform.

Name

DoveConviene

Legal name

Shopfully S.p.A.

Website

https://doveconviene.it

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

DoveConviene is an Italian digital retail media platform that aggregates promotional flyers and store information from hundreds of major retailers across 17+ categories, helping consumers discover location-based deals via web, iOS, Android apps, and newsletters. It is operated by ShopFully S.p.A.

Ownership category

akta.pro rank

Product category

Retail Media Platform

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

akta.pro secondary industry

Vertical/Specialty Marketplaces (BPAMAGAB)

Keywords

• Digital flyer aggregation
• Retail deal discovery
• Promotional catalog platform
• Location-based shopping
• Drive-to-store marketing

Headquarters

HQ city

Sestu

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Retailer Marketing and Advertising: The platform likely generates revenue by providing retailers with a digital channel to promote their flyers, offers, and store information to consumers in specific geographic areas, driving foot traffic to physical locations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

DoveConviene is an Italian digital platform that aggregates promotional flyers, catalogs, and store information from hundreds of retailers across 17+ categories (supermarkets, electronics, DIY, fashion, travel, etc.). It enables consumers to discover nearby deals via a responsive website and native iOS/Android mobile apps, using location-based services to surface relevant stores, addresses, hours, and phone numbers. The platform's "Drive-to-Store" technology connects digital offer browsing with physical store visits.

Product overview

DoveConviene is a deal aggregation platform that operates as a unified product comprising a website, mobile app (iOS and Android), and digital content services. The core platform aggregates promotional flyers and catalogs from multiple retail chains, organized by category (electronics, groceries, DIY, home care, toys, etc.) and location. The mobile app extends this with location-based store finding, mapping, and opening hours. Users can browse deals, locate nearby stores, subscribe to newsletters, and access retailer information across Italian cities.

Differentiator

Problem solved

Functional benefit

Products and services

• DoveConviene Web Platform A responsive website at doveconviene.it that aggregates digital flyers and promotional catalogs from multiple retailers, allowing users to browse deals by category, city, and proximity to their location.
• DoveConviene Mobile App A native mobile application for iOS and Android that provides location-based deal browsing, store locator with maps, opening hours, and phone numbers for nearby retailers across 17+ retail categories.
• DoveConviene Newsletter Subscription Email notification service that delivers personalized flyers and deals to users based on their selected categories and preferred retailers.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• ShopFully S.p.A. (Parent Company)coreOthersDoveConviene is a brand operated by ShopFully S.p.A., an Italian company subject to direction and coordination by MEDIA Central Holding GmbH. The company also operates similar platforms in Brazil (shopfully.com.br), Mexico (shopfully.mx), France (shopfully.fr), Australia (shopfully.com.au), and New Zealand (shopfully.co.nz).
• Retailer Partners (Unieuro, Leroy Merlin, Esselunga, Carrefour, Conad, Coop, Lidl, Eurospin, Expert, MediaWorld, Trony, and hundreds more)coreChannel Partner/ Reseller/ DistributorDoveConviene aggregates promotional flyers, offers, and store information from hundreds of major Italian retail chains across 17+ categories including supermarkets, electronics, home improvement, fashion, travel, and more. The platform drives foot traffic to physical store locations.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Circana (formerly NielsenIQ / IRI retail media): Circana is a large retail data and analytics firm with retail media capabilities. A broader incumbent in retailer marketing intelligence and measurement rather than a direct flyer platform, but operates in the same retailer-ad ecosystem DoveConviene depends on.
• RetailMeNot: RetailMeNot is a large established coupons and deals platform (now Harland Clarke brand). Operates in adjacent deal-discovery space, primarily in North America, with broader scope than pure-flyer aggregation but overlapping retailer marketing monetization.

Emerging players

• Ibotta: Ibotta is a U.S. mobile-first cashback and digital offer platform with strong retailer-partner-driven monetization. Comparable mobile-first deal-discovery product and advertising/revenue model, though focused on cashback rather than flyer browsing.

Direct peers

• ShopFully: ShopFully is the parent-group brand running the same digital flyer platform in Brazil, Mexico, France, Australia, and New Zealand. Substantively identical product, technology, and business model as DoveConviene under a different market-facing name.
• Flipp: Flipp is the North American leader in digital flyer/deal aggregation, used by major U.S. and Canadian retailers. Comparable product (weekly ad browsing, location-based deal discovery) and comparable retailer-ad-driven revenue model.
• Bonial: Bonial (formerly kaufDA / Bonial International) operates digital leaflet/flyer aggregation platforms across multiple European countries (Germany, France, Spain, etc.). Direct competitor to DoveConviene in the EU digital circulars space, serving the same retailer marketing use case.
• Pepper (Pepper.com / Pepper Media): Pepper Media operates Pepper.com, a pan-European platform for digital coupons, deals, and cashback offers from retailers. Closely comparable offering to DoveConviene across multiple EU markets with a similar advertising-led monetization model.

Regional players

• PromoQui: PromoQui is a Spain-focused digital leaflets and promotions platform. Operates a directly comparable flyer/deal aggregation product in a nearby European market, not directly competing in Italy but representing the regional model DoveConviene faces from neighboring markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/DoveConviene
• Facebookfacebook.com/doveconviene
• LinkedInlinkedin.com/company/shopfully

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DoveConviene