VietUnion (Payoo)
VietUnion (Payoo) is a Vietnamese payment intermediary operating a multi-channel payment platform — e-wallet, POS, online gateway, and bill payment — connecting 30,000+ acceptance points, 2,000+ merchants, and 40+ banks across nearly 99% of Vietnam's districts.
- Company typePrivate
- Founded2008
- HeadquartersHo Chi Minh City, Vietnam
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What VietUnion (Payoo) does
VietUnion Online Services Corporation, operating as Payoo, is a Vietnamese payment intermediary service provider founded in 2008 and headquartered in Ho Chi Minh City with a representative office in Hanoi. The company builds and operates a multi-channel payment infrastructure comprising the Payoo consumer e-wallet, an online bill payment portal (bill.payoo.vn), an online payment gateway (onestop.payoo.vn), a fleet of POS / SmartPOS / mobile POS devices, a 0% installment (Trả góp) service supported by 30+ banks, mobile top-up, and digital scratch cards. The platform connects over 30,000 offline payment acceptance points, 2,000+ enterprise merchants, and 40+ partner banks (with a broader 100+ bank/financial/insurance integration ecosystem), reaching nearly 99% of Vietnam's administrative districts and communes. Payoo holds Payment Intermediary Service License No. 87/GP-NHNN from the State Bank of Vietnam (November 2025) and is PCI DSS and ISO 27001 certified, with Visa Principal Membership status.
Payoo monetizes primarily through transaction-based fees: merchant discount rates of 0.3%–2.8% on card payments, QR deposit fees of 0.3%–1.1% (varying by partner bank), fixed withdrawal fees of 5,500–27,500 VND, installment commissions, and e-wallet usage fees. The go-to-market combines direct merchant acquisition for POS deployment, bank-channel distribution for QR and fund transfer services, and direct-to-consumer adoption through the Payoo app, Zalo, and Facebook, supported by QR code distribution at merchant locations. Annual processed volume exceeds 100,000+ billion VND per the company's homepage.
Notable recent strategic moves include the 2025 State Bank licensing, June 2026 launch of VietQRGlobal cross-border QR payments and Visa Click to Pay at 700+ retail partners, March 2026 launch of QR Nhận Tiền for free personal money reception, and a series of security-focused product launches in 2024–2025 (NFC CCCD authentication, Facial Recognition Login, Smart OTP). Named merchant partners include KOI Thé, AEON, LG Electronics, Sony, and the major state-owned and joint-stock banks (Vietcombank, Vietinbank, Sacombank, BIDV).
VietUnion (Payoo) firmographics
Firmographics- Name
- VietUnion (Payoo)
- Legal name
- Công Ty Cổ Phần Dịch Vụ Trực Tuyến Cộng Đồng Việt
- Website
- https://payoo.vn
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VietUnion (Payoo) is a Vietnamese payment intermediary operating a multi-channel payment platform — e-wallet, POS, online gateway, and bill payment — connecting 30,000+ acceptance points, 2,000+ merchants, and 40+ banks across nearly 99% of Vietnam's districts.
- Ownership category
- akta.pro rank
VietUnion (Payoo) industry classification
Industry- Product category
- Digital Payment Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)
- akta.pro secondary industries
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Bank-to-Bank Transfers & Pay-by-Bank (Consumer & Merchant) (FSAMAFAC), Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)
Keywords
Where VietUnion (Payoo) is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
VietUnion (Payoo) business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Card Payment Processing (MDR): Merchant Discount Rate (MDR) charged to merchants on card transactions processed through POS terminals. Fees range from 0.3% to 2.8% depending on card type and transaction value.
- QR Payment Transaction Fees: Transaction fees on QR code payments including VietQR and VietQRGlobal cross-border transactions. Deposit fees vary from 0.3% to 1.1% depending on partner bank.
- Installment Commission: Commission revenue from installment payment services (Trả góp) offered at partner retail locations
- E-Wallet Usage Fees: Fees associated with Payoo e-wallet transactions including money transfers, withdrawals, and bill payments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Money receiving: Free |
| Transaction based/ take rate | Pay-as-you-go | QR deposit fees: 0.3% - 1.1% per transaction |
| Unit Pricing | Pay-as-you-go | Withdrawal fees: 5,500 - 27,500 VND per transaction |
| Transaction based/ take rate | Pay-as-you-go | Payment processing MDR: 0.3% - 2.8% |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
VietUnion (Payoo) product offering
Product offeringCore offering
VietUnion (Payoo) is a Vietnamese payment intermediary service provider operating a multi-channel payment platform that processes transactions across QR codes, POS terminals, e-wallets, and online gateways. The company connects 40+ partner banks and serves both individual consumers through its Payoo e-wallet and bill payment services, and enterprise merchants via POS deployment, online payment gateway, and 0% installment services at 30,000+ acceptance points across Vietnam.
Product overview
VietUnion (Payoo) operates a multi-channel payment platform comprising a consumer-facing e-wallet (Ví Điện Tử Payoo), a bill payment portal (bill.payoo.vn), an online payment gateway (onestop.payoo.vn), POS terminal solutions (pos.payoo.vn) spanning fixed, SmartPOS, and mini mobile form factors, and a 0% installment service (tragop.payoo.vn). The ecosystem is tied together by a QR-based payment network at over 30,000 offline merchant locations and connects to over 40 partner banks, multiple e-wallets (Momo, ZaloPay), and international payment rails (VietQRGlobal, Visa Click to Pay, Apple Pay, Google Pay, Samsung Pay). Additional modules cover mobile top-up and digital scratch cards.
Differentiator
Problem solved
Functional benefit
Products and services
- Payoo E-Wallet (Ví Điện Tử Payoo) Digital wallet enabling users to store money, transfer funds, pay bills, top up mobile credit, make in-store and online payments, and receive money from any bank or e-wallet via QR code, with KYC identity verification and biometric security features. Targeted at Vietnamese consumers for daily financial transactions.
- Bill Payment (Thanh toán hóa đơn) Online bill payment platform allowing users to settle utilities (electricity, water, internet), phone bills, credit cards, tuition, insurance, medical fees, tickets, and other service invoices through the Payoo portal. Targeted at Vietnamese consumers paying recurring household and personal bills.
- Payoo POS (Thiết bị thanh toán) Point-of-sale terminal solutions including fixed POS, SmartPOS, and mini mobile POS devices that accept card payments (ATM/NAPAS, Visa, Mastercard, JCB, Amex), QR payments (VietQR, e-wallets), and digital wallets (Apple Pay, Google Pay, Samsung Pay), deployed at over 30,000 merchant locations. Targeted at retail merchants, F&B chains, and enterprises across Vietnam.
- Online Payment Gateway (Cổng thanh toán trực tuyến) Online payment gateway for e-commerce and mobile apps accepting international cards, domestic ATM cards, internet banking, QR scanning, BNPL installment payments, e-vouchers, and e-wallets. Targeted at e-commerce merchants and digital businesses needing integrated online checkout.
- 0% Installment (Dịch vụ trả góp 0%) Credit card installment service allowing merchants to accept 0% interest installment payments from customers with transactions above VND 2 million, processed through Payoo POS or online gateway with support from 30+ participating banks. Targeted at retail merchants (electronics, fitness, healthcare, travel) seeking to offer installment financing to customers.
- Mobile Top-up (Nạp tiền điện thoại) Service for purchasing mobile phone recharge cards and top-up credits for VinaPhone and Mobifone subscribers, available via the Payoo website and mobile app. Targeted at Vietnamese consumers topping up prepaid mobile credit.
- Scratch Card / Game Card (Mua thẻ cào) Service for purchasing phone cards, software licenses, and game cards delivered digitally via email on the Payoo website. Targeted at Vietnamese consumers buying digital phone, software, and gaming credits.
- VietQRGlobal & Click to Pay International Payment Solutions International QR payment and streamlined online checkout solution enabling cross-border acceptance for visitors from countries such as those using Alipay/UnionPay, and biometric-authenticated Visa card payments online. Targeted at retail merchants serving international customers and e-commerce merchants seeking biometric checkout.
- QR Nhận Tiền (QR Money Receive) Personal QR code feature enabling Payoo e-wallet users to receive money transfers from any bank or e-wallet instantly and free of charge by displaying their own QR code. Targeted at Vietnamese consumers needing an easy, free method to receive peer-to-peer transfers.
- Facial Recognition Login for New Devices Biometric authentication security feature requiring facial recognition match against the user's stored KYC record when logging in from an unrecognized device. Targeted at Payoo e-wallet users as a security layer for account access.
- Smart OTP Authentication In-app single-use OTP authentication that replaces SMS OTP for payment and money transfer transactions on the Payoo app. Targeted at Payoo e-wallet users performing transfers, particularly high-value transactions above VND 10M.
- NFC CCCD Chip Authentication NFC-based reading of the Vietnamese chip-based national ID card (CCCD) for automated identity data extraction during KYC onboarding. Targeted at Payoo e-wallet users completing identity verification.
Quantifiable outcome
- 30,000+ payment acceptance points deployed across Vietnam
- +2 more outcomes
Companies that use VietUnion (Payoo)
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles4 records
VietUnion (Payoo) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature4 records
VietUnion (Payoo) partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- NAPAScoreStrategic integration with NAPAS 247 national payment network enabling VietQR domestic and VietQRGlobal cross-border QR payments. NAPAS provides the underlying payment rail infrastructure connecting all participating banks.
- VISAcorePrincipal membership enabling VISA card acceptance and Visa Click to Pay integration for streamlined online checkout. Payoo processes VISA transactions through its payment infrastructure.
- VietcombankcoreIntegration with Vietcombank enabling QR payments, fund transfers, and card processing through the Payoo platform.
- VietinbankcoreBank partnership for payment processing services, QR code acceptance, and fund transfer capabilities.
- SacombankcoreBank partnership enabling QR payments and payment acceptance services.
- BIDVcoreBank partnership for QR code payments and payment processing.
- MomocoreE-wallet interoperability allowing Payoo users to pay with Momo e-wallet and vice versa through QR code acceptance.
- ZaloPaycoreE-wallet integration enabling cross-wallet QR payments between Payoo and ZaloPay users.
- ShopeePaycoreE-wallet interoperability for QR code payment acceptance across platforms.
- KOI ThéflagshipFlagship merchant partner using Payoo POS terminals and QR code payments across their tea shop chain in Vietnam.
- AEONflagshipMajor retail partner accepting Payoo payment solutions including QR codes and card payments at AEON shopping centers.
- LG ElectronicsminorElectronics brand partner offering installment payment services (Trả góp) through Payoo at authorized retail locations.
- SonyminorElectronics brand partner using Payoo installment payment services for consumer electronics purchases.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
VietUnion (Payoo) competitors and assessment
Company assessmentDirect peers
- Moca (Grab Vietnam): Grab-owned payment platform offering e-wallet and QR acceptance across Vietnam. Comparable consumer payment services and merchant acquiring play, backed by the Grab super-app.
- VNPay: Vietnam's largest domestic payment gateway and QR aggregator, processing card and QR payments for thousands of Vietnamese merchants. Closely comparable to Payoo's integrated PSP/aggregator model and target merchant base.
- MoMo (M_Service): Vietnam's leading consumer e-wallet and super-app with extensive QR acceptance and merchant payment services. Competes directly with Payoo in QR acceptance and online payment gateway, though MoMo is more consumer-led.
- ZaloPay (VNG Corporation): Major Vietnamese e-wallet integrated with the Zalo messaging super-app, offering QR payments, bill pay, and merchant acquiring. Direct overlap with Payoo's e-wallet and QR acceptance business.
- ShopeePay (SeaMoney): E-wallet operated by Sea Group, widely accepted for QR payments at Vietnamese merchants. Competes with Payoo in e-wallet and QR acceptance, particularly within Shopee's merchant ecosystem.
Emerging players
- NextPay: Vietnamese payment aggregator targeting SMEs with multi-bank QR and card acceptance. Overlaps with Payoo's payment gateway and POS offerings but at a smaller scale and earlier stage.
- 1Pay: Vietnamese online payment gateway offering multi-method checkout for e-commerce merchants. Overlaps with Payoo's online payment gateway product but with narrower bank and wallet coverage.
Regional players
- TrueMoney (Ascend Money): Regional Southeast Asian e-wallet/payment platform with Vietnam operations, part of the Charoen Pokphand/Ant Group ecosystem. Comparable consumer payment services but anchored by a regional (Thai) parent rather than a local PSP.
Others
- NAPAS: Vietnam's national payment switch and infrastructure provider for interbank card and QR payments. Payoo depends on NAPAS 247 rails; NAPAS is an enabler/upstream rather than a direct competitor.
Broad incumbents
- Visa (Vietnam operations): Global card network with a Vietnam-issued card business and Visa Click to Pay online checkout. Payoo is a Visa Principal Member; Visa represents both an upstream partner and a broad incumbent whose acceptance solutions overlap with Payoo's card processing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Customer concentration
VietUnion (Payoo) social profiles
Digital presenceVietUnion (Payoo) compliance and trust
Trust signalCompliance3 records
VietUnion (Payoo) financial estimates
Financial estimateRevenue estimate
Valuation estimate
VietUnion (Payoo) leadership team
Management profileNumber of profiles
Profiles2 records
VietUnion (Payoo) funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VietUnion (Payoo) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VietUnion (Payoo)
What does VietUnion (Payoo) do?
VietUnion (Payoo) is a Vietnamese payment intermediary service provider operating a multi-channel payment platform that processes transactions across QR codes, POS terminals, e-wallets, and online gateways. The company connects 40+ partner banks and serves both individual consumers through its Payoo e-wallet and bill payment services, and enterprise merchants via POS deployment, online payment gateway, and 0% installment services at 30,000+ acceptance points across Vietnam.
Is VietUnion (Payoo) a public or private company?
VietUnion (Payoo) is a private company. It is classified as venture growth investor backed and is currently operating.
When was VietUnion (Payoo) founded?
VietUnion (Payoo) was founded in 2008. It employs 101 to 250 people.
Where is VietUnion (Payoo) based?
VietUnion (Payoo) is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does VietUnion (Payoo) make money?
Four revenue lines are on record. Card Payment Processing (MDR) is the primary driver. The others are QR Payment Transaction Fees, installment Commission and E-Wallet Usage Fees.
Who are VietUnion (Payoo)'s main competitors?
Direct peers on record are Moca (Grab Vietnam), VNPay, MoMo (M_Service), ZaloPay (VNG Corporation) and ShopeePay (SeaMoney). Emerging players are NextPay and 1Pay. TrueMoney (Ascend Money) is listed as a regional player. NAPAS is listed as an others. Visa (Vietnam operations) is listed as a broad incumbent.
Does VietUnion (Payoo) have an API?
No public API is recorded for VietUnion (Payoo).
What industry is VietUnion (Payoo) in?
VietUnion (Payoo)'s product category is Digital Payment Services. Its primary akta.pro industry code is FSAMABAA, Integrated Payment Processors (PSP/Acquirer), with a secondary code of FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout). Its NAICS code is 522320 and its SIC code is 6199.