HomeASAP
HomeASAP is a Jacksonville-based software company that operates a Facebook-native marketing and lead generation platform for US real estate agents, anchored by a 650,000-member agent directory and modular subscription tools for IDX search, seller leads, and automated posting.
- Company typePrivate
- Founded2008
- HeadquartersJacksonville, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What HomeASAP does
HomeASAP LLC is a Jacksonville, Florida-based software company founded in 2008 that builds a Facebook-native marketing and lead generation platform exclusively for licensed real estate agents. Its core asset is the Real Estate Agent Directory (READ), a freemium Facebook directory claiming more than 650,000 agent members across 15,243 US cities, which functions simultaneously as a product, a distribution channel, and the entry point into a paid tool suite. The platform's technical foundation is a set of MLS IDX data integrations covering over 90% of nationwide listings, combined with deep native integrations into Facebook Business Pages, Instagram, WordPress (via plugins), Zapier, and MailGun for email verification.
The commercial product line is modular: agents can subscribe individually to lead generation tools (IDX Home Search, Home Value Leads Tool at $89.49/year, Dream Sweeps at $74.90/year or $44.90 semi-annually, Property Poster, Single Listing Landing Pages, Seller Lead Ads), customer engagement tools (Page Engage for Facebook and Instagram, Lead Magnet Tool), and brand awareness services (Page Create, Google Business Profile, YouTube Channel Creation). These can be consolidated via the TurnKey Suite bundle. A separate Pro Membership tier at $45.99/year for the Real Estate Agent Directory provides priority search ranking, a Pro Agent badge, and access to a 22,000+ agent Agent Referrals Facebook Group. Pricing is uniformly low-dollar and self-serve via the website and Stripe checkout, with a phone-based sales team for IDX and enterprise inquiries. The company is an official Meta Business Partner, has run what it describes as millions of dollars in Facebook ad campaigns generating over 4 million leads for clients, and operates with 11-50 employees.
HomeASAP's go-to-market combines product-led growth (freemium directory with upgrade paths), inside sales for custom and IDX deals, and a community-led motion centered on the agent referral Facebook group. Distribution is US-only, primarily through Facebook and the company's own web properties, with a secondary channel via the WordPress plugin directory. Revenue is generated almost entirely from SMB individual-agent subscriptions and small one-time professional services fees; there is no disclosed enterprise tier, no disclosed institutional investors, no disclosed funding rounds, and no disclosed revenue figures. Leadership consists of John Marshall (President/CEO), David Murphy (Chief Product Officer), Jeff Gellman (Chief Operating Officer), and James Sparkman (Chief Revenue Officer).
HomeASAP firmographics
Firmographics- Name
- HomeASAP
- Legal name
- HomeASAP LLC
- Website
- https://homeasap.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HomeASAP is a Jacksonville-based software company that operates a Facebook-native marketing and lead generation platform for US real estate agents, anchored by a 650,000-member agent directory and modular subscription tools for IDX search, seller leads, and automated posting.
- Ownership category
- akta.pro rank
HomeASAP industry classification
Industry- Product category
- Real Estate Marketing Software
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Advertising Agencies (541810)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Paid Social Media Buying (BPAFABAD)
- akta.pro secondary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where HomeASAP is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
HomeASAP business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue - Lead Generation Tools: Annual and semi-annual subscriptions for lead generation products including IDX Home Search, Home Value Leads Tool, and Dream Sweeps. Recurring revenue model with annual billing at discounted rates.
- Pro Membership: $45.99/year subscription providing priority search ranking, Pro Agent badge, access to Agent Referrals Facebook Group, and discounts on all products and services.
- Home Value Leads Tool: $89.49 per year subscription with complimentary Facebook promotional posts and guides included.
- Dream Sweeps Subscription: Annual plan at $74.90/year or Semi-annual at $44.90. Includes fully managed monthly contests, $200 gift card prizes, lead capture, and promotional posts up to 4x monthly.
- One-time Product Fees: Page Create service at $39.98 for custom Facebook business page design. WordPress plugins and setup services at one-time charges.
- Professional Services: CRM integration setup assistance at $50 one-time charge. YouTube Channel Creation & Optimization as one-time service.
- Free Agent Directory (Freemium): Real Estate Agent Directory free tier with basic profile, featured listings, referral matching, and access to Facebook groups. Generates leads to paid upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Agent Directory - Basic profile with directory listing and referral access |
| Subscription | Annual | Pro Membership - Premium directory benefits at $45.99/year |
| Subscription | Annual | Home Value Leads Tool - Seller lead generation at $89.49/year |
| Subscription | Annual | Dream Sweeps Annual - Monthly Facebook sweepstakes at $74.90/year |
| Subscription | Pay-as-you-go | Dream Sweeps Semi-Annual - Monthly Facebook sweepstakes at $44.90/6 months |
| Subscription | Monthly | Dream Sweeps Monthly - $7.99/month (original pricing) |
| One time/ perpetual license | Pay-as-you-go | Page Create - Custom Facebook page design at $39.98 |
| Professional services/ project-based | Pay-as-you-go | CRM Setup Assistance - $50 one-time |
| Subscription | Annual | IDX Home Search - MLS home search (pricing not publicly disclosed) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
HomeASAP product offering
Product offeringCore offering
HomeASAP sells a Facebook-centric SaaS marketing platform for licensed real estate agents, anchored by the free Real Estate Agent Directory (650,000+ agents) and monetized through paid subscriptions to IDX Home Search, Home Value Leads, Dream Sweeps, Page Engage, ADvantage, Property Poster, Lead Magnet Tool, and the bundled TurnKey Suite. The platform combines MLS-powered property search with automated Facebook/Instagram content posting, Facebook advertising, and Zapier CRM integrations, sold primarily as annual subscriptions with one-time setup services such as Page Create and YouTube Channel Creation.
Product overview
HomeASAP is a Facebook-centric marketing platform for real estate agents providing a suite of lead generation, customer engagement, and brand awareness tools. The core product is the Real Estate Agent Directory (READ), the #1 Facebook directory for real estate professionals with over 620,000 agents. The platform operates on a modular architecture where agents can subscribe to individual tools or bundle them via the TurnKey Suite. Key product categories include: Lead Generation tools (IDX Home Search, Home Value Leads Tool, Dream Sweeps, Property Poster, Single Listing Landing Pages, Seller Lead Ads), Customer Engagement tools (Page Engage for Facebook, Page Engage for Instagram, Lead Magnet Tool), and Brand Awareness tools (Page Create, Google Business Profile, YouTube Channel Creation). The Real Estate Agent Directory Pro membership ($45.99/year) provides premium tier features on top of the free directory base. All services integrate with Facebook and Instagram as the primary platform, with WordPress plugins extending functionality to agent websites.
Differentiator
Problem solved
Functional benefit
Brands
- Real Estate Agent Directory (READ): The #1 Facebook directory for connecting consumers with licensed real estate professionals, featuring over 620,000 agents.
- Real Estate Agent Directory Pro
Products and services
- Real Estate Agent Directory (READ) Free searchable directory of licensed real estate agents on Facebook with over 620,000-650,000 members, providing searchable agent profiles, featured listings, referral matching, and access to the largest moderated Facebook group for real estate agents.
- IDX Home Search
Quantifiable outcome
- Over 4 million leads generated for clients through Facebook advertising campaigns
- +3 more outcomes
Companies that use HomeASAP
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
HomeASAP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
HomeASAP partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Meta (Facebook)coreOfficial Meta Business Partner with partner directory listing. Company is featured in Meta's business partner directory and holds the Meta Business Partner badge. As a Meta Business Partner, the company has run millions of dollars in Facebook ad campaigns generating over 4 million leads for clients.
- Multiple Listing Services (MLS)coreIDX data sharing agreements covering over 90% of nationwide MLS listings. Enables IDX Home Search product to display real estate listings from participating MLS brokers. Company works with MLSes to establish valid data-sharing agreements.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
HomeASAP competitors and assessment
Company assessmentPeers
Direct peers
- Inside Real Estate: Provides kvCORE, a leading real estate CRM, IDX home search, lead generation, and marketing automation platform for agents and brokerages. Directly comparable to HomeASAP on IDX-powered lead capture and agent marketing, though positioned as a more integrated full-stack platform.
- BoldTrail (Constellation1): Real estate back-office, lead generation, CRM, and IDX platform serving agents and teams. Competes head-to-head with HomeASAP on IDX home search, lead routing, and agent marketing automation, with comparable SMB pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
HomeASAP social profiles
Digital presenceHomeASAP financial estimates
Financial estimateRevenue estimate
Valuation estimate
HomeASAP leadership team
Management profileNumber of profiles
Profiles4 records
HomeASAP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HomeASAP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HomeASAP
What does HomeASAP do?
HomeASAP sells a Facebook-centric SaaS marketing platform for licensed real estate agents, anchored by the free Real Estate Agent Directory (650,000+ agents) and monetized through paid subscriptions to IDX Home Search, Home Value Leads, Dream Sweeps, Page Engage, ADvantage, Property Poster, Lead Magnet Tool, and the bundled TurnKey Suite. The platform combines MLS-powered property search with automated Facebook/Instagram content posting, Facebook advertising, and Zapier CRM integrations, sold primarily as annual subscriptions with one-time setup services such as Page Create and YouTube Channel Creation.
Is HomeASAP a public or private company?
HomeASAP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HomeASAP founded?
HomeASAP was founded in 2008. It employs 11 to 50 people.
Where is HomeASAP based?
HomeASAP is headquartered in Jacksonville, United States, in the North America region.
How does HomeASAP make money?
Seven revenue lines are on record. Subscription Revenue - Lead Generation Tools are the primary driver. The others are pro Membership, home Value Leads Tool, dream Sweeps Subscription, one-time Product Fees, professional Services and free Agent Directory (Freemium).
Who are HomeASAP's main competitors?
Real Geeks is listed as a peer. Direct peers are Inside Real Estate and BoldTrail (Constellation1).
Does HomeASAP have an API?
Yes. HomeASAP offers an API for CRM integrations via Zapier. The API enables developers to connect lead data from HomeASAP products to external CRM systems. Available triggers include 'New Lead' detection. Available fields returned include: id, firstName, lastName, email, phone, dateCreated, source (product where lead originated), and notes. Authentication uses personal access tokens unique to each Real Estate Agent Directory account.
What industry is HomeASAP in?
HomeASAP's product category is Real Estate Marketing Software. Its primary akta.pro industry code is BPAFABAD, Paid Social Media Buying, with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 5312 and its SIC code is 6531.