Superpath
Superpath is a US-based digital marketing agency founded in 2009 that helps home services contractors become discoverable across the channels where homeowners search. The firm serves a long-tail SMB contractor customer base and has grown partly through acquisitions.
- Company typePrivate
- Founded2009
- HeadquartersMontgomery, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Superpath does
Superpath is a US-based digital marketing agency founded in 2009 and headquartered in Montgomery, operating with 101-250 employees. The firm's stated focus is helping contractors — primarily in the home services category — become discoverable across the channels where homeowners search, implying a multi-channel search, local, and content marketing capability set rather than a single-channel offering. The company has pursued growth through M&A, completing two acquisitions: Bell Media in March 2021 and NDS Digital in October 2022, both for undisclosed amounts, suggesting consolidation of media and digital capabilities within the contractor marketing vertical.
The business model centers on providing marketing services to a long-tail SMB customer base of individual contractors and home services businesses. The website at superpath.com was not accessible beyond a loading/verification page during source collection, so specific product packaging, pricing tiers, technology stack, and revenue mechanics are not publicly disclosed. No public funding rounds, investor disclosures, revenue figures, or detailed product/service breakdowns are available in the source material, limiting visibility into unit economics and growth metrics.
Leadership comprises CEO Scott Bell and co-founder Wesley Mathews, who serves as Co-founder & Chief Growth Officer — a structure that separates operating leadership from founder-led growth functions and is consistent with a firm that has scaled beyond its founder stage. The company's private status, undisclosed financials, and limited public footprint make it a relatively opaque subject for external diligence, with strategic signals primarily inferable from its M&A pattern and vertical positioning.
Superpath firmographics
Firmographics- Name
- Superpath
- Website
- https://superpath.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Superpath is a US-based digital marketing agency founded in 2009 that helps home services contractors become discoverable across the channels where homeowners search. The firm serves a long-tail SMB contractor customer base and has grown partly through acquisitions.
- Ownership category
- akta.pro rank
Superpath industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- SIC
- Construction - Special Trade Contractors (1700)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
- akta.pro secondary industry
- Home Services Coordination & Vendor Management (HSACAIAI)
Keywords
Where Superpath is headquartered
LocationHeadquarters
- HQ city
- Montgomery
- HQ country
- United States
- HQ region
- North America
Markets served
Superpath business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Superpath product offering
Product offeringCore offering
Superpath is a digital marketing agency that helps contractors in the home services industry be found across the digital channels where homeowners search. The firm delivers marketing services aimed at improving online visibility and lead generation for its contractor clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing Services for Contractors
Companies that use Superpath
Customer profileIdeal customer profiles1 record
Superpath technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Superpath partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Superpath competitors and assessment
Company assessmentDirect peers
- SmartSites: Digital marketing agency serving contractors and home services businesses with SEO, web design, and PPC services; overlaps with Superpath in both service offering and customer base.
- WebFX: Large digital marketing agency with a dedicated home services / contractor vertical offering SEO, PPC, and web design; comparable in business model and target customer, though significantly larger in scale.
- Blue Corona: Digital marketing agency historically focused on home services contractors (HVAC, plumbing, roofing), offering SEO, PPC, and analytics; effectively a direct competitor in the same niche Superpath addresses.
- Scorpion: Digital marketing agency that builds websites, SEO, paid media, and AI-driven lead generation specifically for home services contractors; the most directly comparable peer to Superpath's contractor-focused positioning.
- Thrive Internet Marketing Agency: Full-service digital marketing agency with an explicit home services and contractor practice (SEO, web design, paid media), making it a closely comparable agency serving the same buyer persona as Superpath.
- Contractor Marketing Pros: Boutique digital marketing agency that exclusively serves contractors and remodelers with SEO, website design, and lead generation; a smaller-scale but highly focused direct competitor.
Broad incumbents
- Houzz: Home design platform with a Pro directory and advertising products aimed at home improvement professionals; competes with Superpath by offering contractors a built-in discovery channel.
- Porch: Home services marketplace and software platform targeting contractors and homeowners; adjacent to Superpath's end-market and competes for contractor marketing budgets.
- Angi (formerly Angi Leads / HomeAdvisor): Largest lead-generation marketplace for home services contractors; competes with Superpath for the same contractor marketing dollars, though Angi monetizes via leads rather than agency services.
- ServiceTitan: Vertical SaaS platform for home services contractors that bundles marketing tools (local SEO, advertising, call tracking) with field service software; competes indirectly with Superpath by absorbing marketing functions into the contractor's operating system.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Superpath social profiles
Digital presenceSuperpath financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superpath leadership team
Management profileNumber of profiles
Profiles2 records
Superpath funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superpath M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superpath
What does Superpath do?
Superpath is a digital marketing agency that helps contractors in the home services industry be found across the digital channels where homeowners search. The firm delivers marketing services aimed at improving online visibility and lead generation for its contractor clients.
Is Superpath a public or private company?
Superpath is a private company. It is classified as unknown and is currently operating.
When was Superpath founded?
Superpath was founded in 2009. It employs 101 to 250 people.
Where is Superpath based?
Superpath is headquartered in Montgomery, United States, in the North America region.
Who are Superpath's main competitors?
Direct peers on record are SmartSites, WebFX, Blue Corona, Scorpion, Thrive Internet Marketing Agency and Contractor Marketing Pros. Broad incumbents are Houzz, Porch, Angi (formerly Angi Leads / HomeAdvisor) and ServiceTitan.
Does Superpath have an API?
No public API is recorded for Superpath.
What industry is Superpath in?
Superpath's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products), with a secondary code of HSACAIAI, Home Services Coordination & Vendor Management. Its NAICS code is 5192 and its SIC code is 1700.