What Tupaia does

Tupaia is an Israel-based cloud GNSS positioning company founded in 2020 and headquartered in Tel Aviv. It offers Precise Positioning as a Service (PPaaS), a cloud-native platform that transforms standard GNSS receivers into centimeter-accuracy positioning engines without requiring proprietary hardware, firmware changes, or dedicated reference stations. The platform aggregates multi-constellation satellite data (GPS, Galileo, BeiDou, GLONASS, QZSS), a growing global reference station network (built via partnerships with AT&T, Oscilloquartz, and onocoy), and big-data analytics to deliver positioning that the company claims outperforms traditional RTK in dense urban environments and standard Android GNSS by up to 10x. Core technical components include a mix-and-match data stream selection mechanism, dynamic consensus ephemeris verification, a proprietary GNSS data warehouse, an IoT-optimized energy-efficient API, and cloud-based spoofing detection. The company was co-founded by CEO Nadav Lavi (ex-GM R&D wireless lead, ex-Alvarion) and CTO Kobi Scheim (Tel Aviv University PhD in CDMA/GPS, ex-GM Research), with the late Zohar Zisapel (RAD Group co-founder) serving as founding Chairman until his passing in 2023.

Tupaia serves six primary verticals — automotive (ADAS and V2X), construction, agriculture (precision farming), robotics (autonomous navigation), outdoor logistics and fleet management, and mobile (including tactical/defense ATAK integration) — through a horizontal segmentation approach. Revenue is generated primarily through recurring API subscriptions (per-device) and pay-per-usage pricing, supplemented by infrastructure-partner revenue sharing with telcos and timing-infrastructure owners who contribute reference station data. The go-to-market combines an API-first developer motion with direct enterprise sales, supplemented by OEM integration partnerships (notably with Sony Semiconductor Solutions in March 2025) and channel partnerships with AT&T (corporate investor since June 2024), Oscilloquartz, and onocoy for global reference network coverage. The company remains early-stage, with 1-10 disclosed employees and no publicly disclosed revenue or named end-customer logos.

Name

Tupaia

Legal name

Tupaia Ltd.

Website

https://tupaia-pos.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Tupaia is an Israel-based cloud GNSS positioning company providing centimeter-level accuracy via API to standard devices across automotive, construction, agriculture, robotics, logistics, and mobile/defense segments, monetized through per-device subscriptions and usage-based pricing.

Ownership category

akta.pro rank

Product category

GNSS Positioning Software

NAICS

Software Publishers (513210)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

Keywords

• Cloud GNSS positioning
• Precise location services
• GNSS correction API
• IoT positioning platform
• Centimeter-accuracy navigation

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Cloud GNSS Positioning API Subscription: Tupaia offers cloud-based GNSS positioning as a subscription service. Pricing is available as per-device subscriptions or pay per usage models to support deployments of any size. The company provides scalable subscription options targeting both enterprise and mass-market IoT deployments.
2. Usage-Based Positioning Services: Pay-per-usage model allowing flexible consumption of cloud GNSS positioning services, enabling cost-effective scaling for IoT and mobile device deployments without upfront commitment.
3. Infrastructure Partner Network Revenue: Tupaia enables telcos and infrastructure owners to monetize their existing sites by joining a global network for high-precision positioning, generating recurring revenue for partners while expanding Tupaia's reference station coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Tupaia provides a cloud-based Precise Positioning as a Service (PPaaS) that converts raw GNSS signals from standard receivers into centimeter-accurate positions using proprietary cloud algorithms, multi-constellation satellite data, and a global reference-station network. The service is exposed to customers through a developer-friendly GNSS SDK and API, with an IoT-optimized variant for battery-powered devices, eliminating the need for specialized receivers, firmware changes, or dedicated on-premises reference infrastructure.

Product overview

Tupaia offers a cloud-based GNSS Precise Positioning as a Service (PPaaS) platform that transforms standard GNSS receivers into high-precision positioning engines. The core Cloud-Based GNSS Positioning Service delivers centimeter-level accuracy using proprietary cloud algorithms without specialized hardware or firmware changes. Key offerings include the GNSS SDK and API for developer integration, the IoT Cloud Service optimized for battery-powered devices, and the Precise Positioning Engine combining signal processing with big-data analytics. The company serves multiple industries including automotive, construction, agriculture, robotics, outdoor logistics, and mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud-Based GNSS Positioning Service Core offering that transforms standard GNSS receivers into precision positioning engines through proprietary cloud algorithms, delivering centimeter-level accuracy to mass-market devices without specialized hardware or firmware changes. Serves enterprise customers across automotive, construction, agriculture, robotics, logistics, and mobile.
• GNSS SDK and API Software development kit and API that enables developers and engineering teams to quickly integrate Tupaia's cloud positioning into their products, with real-time data access, provisioning, usage tracking, and network management built for power-efficient GNSS applications.
• IoT Cloud Positioning Service IoT-optimized positioning service tailored for battery-powered trackers and devices, delivering centimeter-level location data with minimal power consumption and supporting large-scale fleet and asset-tracking deployments.

Quantifiable outcome

• Up to 10x more precise positioning than standard Android GNSS performance
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature10 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Sony Semiconductor SolutionsflagshipTechnology or Integration · 24 March 2025Tupaia announced collaboration with Sony Semiconductor Solutions Corporation to integrate its cloud-based positioning service with Sony's GNSS chipset. This collaboration addresses increasing demand for accurate and robust GNSS-based navigation, enabling a unique solution for IoT, trackers, automotive, and heavy-machinery markets. The partnership focuses on efficient battery usage for IoT applications.
• onocoycoreStrategic or Co-development PartnerTupaia partnered with onocoy to bring global centimeter-level GNSS accuracy to standard GNSS devices without specialized hardware, firmware changes, or costly receivers. By integrating onocoy's decentralized worldwide network, Tupaia offers broad, reliable coverage enabling any GNSS device to achieve high precision anywhere in the world. Key benefits include global expansion with minimal effort and reduced operational overhead.
• OscilloquartzcoreTechnology or IntegrationOscilloquartz and Tupaia showcased high-precision GNSS positioning using existing timing infrastructure. Real-world drive tests demonstrated how Oscilloquartz grandmasters support Tupaia's cloud-positioning service, reducing typical multi-meter GNSS errors to centimeter-level accuracy. This enables mobile operators to offer centimeter-level positioning using existing infrastructure without dedicated reference-station networks.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Swift Navigation: Provides cloud-based precise GNSS positioning (Skylark) for automotive, ADAS, and autonomous applications. Direct peer to Tupaia's cloud GNSS positioning as a service with similar horizontal SaaS go-to-market and per-device subscription pricing.
• Point One Navigation: Cloud-based precise GNSS positioning service targeting automotive, robotics, and IoT use cases. Direct peer offering centimeter accuracy via cloud API similar to Tupaia's positioning-as-a-service model.
• FocalPoint Positioning: Cloud-based GNSS positioning with a strong focus on spoofing detection and signal authentication, mirroring Tupaia's positioning + security thesis. Direct peer competing for the same automotive and defense use cases.

Broad incumbents

• u-blox: GNSS chipset and module vendor with pointPerfect correction service for IoT and automotive. Closely adjacent offering through both chipsets (similar to Sony partnership angle for Tupaia) and cloud correction services.
• Septentrio: Established GNSS receiver manufacturer with high-precision positioning products serving automotive, robotics, and surveying. Broader incumbent with hardware portfolio, while Tupaia is hardware-agnostic and cloud-only — closely adjacent positioning technology.
• Trimble: Global leader in precision GNSS positioning for agriculture, construction, and automotive. Incumbent in traditional RTK correction services; the potential cloud-based competitor Tupaia would face as it expands into these verticals.
• Hexagon / NovAtel: High-precision GNSS receivers (NovAtel) and correction services (Hexagon) serving automotive, defense, and industrial markets. Established incumbent that could add a cloud correction layer to compete directly with Tupaia.

Emerging players

• SBG Systems: High-precision inertial + GNSS sensor and positioning solutions for autonomous vehicles, surveying, and robotics. Adjacent technology approach focused on integrated inertial/GNSS rather than purely cloud-based correction, competing for similar robotic use cases.
• Xona Space Systems: Developing a LEO satellite constellation dedicated to precision GNSS positioning. Emerging competing architecture whose mass-market positioning claims overlap with Tupaia's cloud-based positioning thesis.

Others

• onocoy: Decentralized GNSS reference station network and Tupaia's named partner. Ecosystem participant that supplies reference infrastructure used by Tupaia and could also enable competing positioning services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tupaia-pos

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tupaia