The Poster Club

What The Poster Club does

The Poster Club, legally The Poster Club ApS, is a Copenhagen-based direct-to-consumer e-commerce retailer of curated art prints founded by CEO Thomas Nissen. The company sells prints, canvases, X-Large museum-sized prints, three-dimensional Wall Objects, and complementary solid-oak framed editions through theposterclub.com, drawing from a network of 100+ international artists whose exclusive works form the backbone of the assortment. Free framing is bundled into purchases, and an in-house Art Wall Designer tool allows customers to mock up wall layouts by color, size, and arrangement before buying; curated pairings ('Perfect Match') and pre-styled 'Art Wall Gallery' edits drive higher basket composition.

The business operates three commercial motions layered on a single catalog: (1) D2C e-commerce with worldwide shipping and local fulfillment hubs in the US and Europe, with all duties and taxes pre-paid; (2) B2B via the TPC Design Partner program for interior designers (project pricing) and the TPC Retail Partner program for physical retailers (wholesale), each with a dedicated sales inbox; and (3) physical experiential revenue through the Palette sub-brand, which runs corporate team workshops, private sessions, and artist-led events at The Poster Club Apartment in central Copenhagen, in collaboration with Another Art Project. Print pricing ranges roughly EUR 43–269 with oak frames starting at EUR 69 and curated pairs priced near EUR 256–276. The primary customer base is individual home decorators, supplemented by professional designers and retailers.

The platform is built on standard e-commerce infrastructure with no disclosed proprietary ML, no public API, and no mobile app; the Art Wall Designer and Perfect Match are merchandising features rather than AI-driven recommendation systems. The company is privately held with 11–50 employees, no disclosed funding rounds, no parent company, and a wholly-owned Palette subsidiary. Reach spans Denmark, the broader EU, the US, and the UK, with no material geographic restrictions despite artist and logistical concentration in Northern Europe.

Name

The Poster Club

Legal name

The Poster Club ApS

Website

https://theposterclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Poster Club is a Copenhagen-based private e-commerce retailer of curated art prints, canvases, XL prints, wall objects, and oak-framed editions from 100+ international artists, selling direct to consumers worldwide, to designers and retailers through partner programs, and through Copenhagen-based Palette workshops.

Ownership category

akta.pro rank

Product category

Art Prints & Wall Décor Retail

NAICS

Art Dealers (45992), Art Dealers (459920)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Art prints retail
• Curated wall decor
• Online art gallery
• Framed artwork
• Home interior prints

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Art Print Sales: The primary revenue stream comes from selling art prints created by a curated network of international artists. Prints are sold in various sizes with multiple framing options, ranging from EUR 43 to EUR 269+ per print.
2. Framing Services: The company offers framing services including solid oak frames with real glass, sold as add-ons to art prints. Frames range from EUR 69 for standard sizes.
3. Art Workshops (Palette): Creative workshops and art experiences hosted at The Poster Club Apartment in Copenhagen, including team workshops, private workshops, and artist-led events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Poster Club is a Copenhagen-based online retailer that curates and sells premium art prints (paper, canvas, XL museum-sized) and complementary oak frames from a network of more than 100 established and emerging international artists, complemented by gift cards and curated print pairings (Perfect Match). It also operates a complimentary framing service with every print, offers an in-browser Art Wall Designer preview tool, and runs Palette — a creative workshop brand offering in-person art experiences in central Copenhagen.

Product overview

The Poster Club is an art print e-commerce platform offering a curated marketplace of premium art prints from established and emerging artists worldwide. The product portfolio includes core offerings of Art Prints (paper prints in multiple sizes), Canvas Art Prints (textured canvas surfaces), X-Large Art Prints (large museum-sized prints), Wall Objects (3D sculptural pieces), and complementary Oak Frames. The platform features curation tools including Perfect Match (curated print pairs/trios), Art Wall Designer (visualization tool), and Art Wall Gallery (pre-styled edits). Additional services include Palette (in-person art workshops and experiences in Copenhagen) and Gift Cards. The platform provides worldwide shipping and a free framing service.

Differentiator

Problem solved

Functional benefit

Brands

• Palette: Creative Playground offering curated art workshops and experiences in Copenhagen. Presented by The Poster Club.

Products and services

• Art Prints Premium art prints on paper from a curated network of established and emerging international artists, available in multiple sizes (e.g., EUR 43 to EUR 269+).
• Canvas Art Prints Selected artworks printed on textured canvas surfaces, adding depth and dimension to walls.
• X-Large (XL) Art Prints Large museum-sized art prints (420 size category) designed to create a captivating focal point with grandeur and elegance.
• Wall Objects Three-dimensional wall reliefs and sculptural pieces, including works from artists such as Clara Selina Bach.
• Oak Frames Solid oak frames with real glass, available in various sizes (e.g., EUR 69 for standard 50x70 cm or 30x40 cm) to complement art prints.
• Perfect Match (Curated Print Pairs and Trios) Curated pairs and trios of complementary art prints designed to enhance and balance each other for cohesive wall arrangements (e.g., Perfect Pair No. 005 and Perfect Pair No. 006).
• Gift Cards Gift cards available for purchase, designed for gifting art experiences and prints.
• Palette Creative Workshops Creative workshops and art experiences hosted at The Poster Club Apartment in central Copenhagen, including Art & Wine workshops, artist-led workshops (with Another Art Project), private workshops, and corporate team building events.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• PalettecoreStrategic or Co-development PartnerPalette is a creative workshop concept presented by and hosted at The Poster Club. Palette offers curated art experiences including creative workshops and art events in Copenhagen, held at The Poster Club Apartment. Services include team workshops, private workshops, artist-led workshops with Another Art Project, and Art & Wine sessions.
• Another Art ProjectminorStrategic or Co-development PartnerAnother Art Project collaborates with Palette (hosted by The Poster Club) for artist-led workshops that include meeting the artist and conclude with a shared dinner experience.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Minted: US-based marketplace for independent artist-designed paper goods including art prints. Adjacent curated-artist retail model at much larger scale and broader category scope.
• Society6: Large online marketplace for artist-designed prints, framing, and home decor. Overlaps with The Poster Club on art print/framing sales but at vastly larger scale and lower curation control.
• Fine Art America: Large online art print marketplace with framing and home-decor options across styles. Competes with The Poster Club on the print-plus-frame purchase motion but with far less curated/lifestyle branding.
• Saatchi Art: Global online art gallery selling original art and limited-edition prints from a broad artist base. Comparable in curatorial framing of art sales, but operates at a higher price point and broader remit than The Poster Club.

Direct peers

• Desenio: Swedish online retailer of curated posters and art prints with framing add-ons and worldwide shipping. Closest direct competitor: same Nordic roots, similar curated catalog, framing bundles, and price band.
• Poster Store: Scandinavian online poster retailer offering curated prints with framing options and global delivery. Competes head-on with The Poster Club on assortment, framing, and Scandinavian-curated positioning.
• Abstract House: UK-based curated art print brand with subscription and one-time purchase options. Comparable curated brand play and gifting/subscription angles adjacent to The Poster Club's gift card and bundled product strategy.
• JuniperPrint: Danish online art print shop with curated artist collections and framing services. A direct Nordic competitor with overlapping artist network and pricing model.
• Wall-art: European online art print retailer offering framed prints across styles and sizes. Overlaps with The Poster Club on curated assortment, framing, and European/global shipping footprint.

Emerging players

• Fy!: UK-based curated home-decor platform featuring wall art, prints, and lifestyle products. Emerging competitor overlapping with The Poster Club's curated style and gift/gifting-eccentric merchandising.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/palette.art.space
• Xx.com/theposterclub
• Facebookfacebook.com/theposterclub
• LinkedInlinkedin.com/company/the-poster-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Poster Club