Wall Art
- Company typePrivate
- Founded2007
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Wall Art firmographics
Firmographics- Name
- Wall Art
- Legal name
- K&L Wall Art GmbH
- Website
- https://wall-art.de
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wall Art industry classification
Industry- Product category
- Home Décor & Wall Art
- NAICS
- Art Dealers (459920), Paint and Wallpaper Retailers (444120)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)
- akta.pro secondary industries
- Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG), Architectural & Decorative Paints (IMAEAHAA)
Keywords
Where Wall Art is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Wall Art business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- E-commerce Product Sales: Direct-to-consumer sales of wall decoration products through own e-commerce storefronts. Revenue generated from one-time product purchases across multiple categories (wall pictures, decals, wallpapers, wall colors, decorations).
- Personalized/Custom Products: Customization services allowing customers to upload photos for printing on various materials (canvas, glass, aluminum, wood, photo wallpapers).
- B2B Digital Printing: B2B commercial printing services under the alenio.de brand for business customers across Germany, including digital prints and advertising technology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small decor items and window decorations |
| Unit Pricing | Pay-as-you-go | Mid-range wall pictures and decals |
| Unit Pricing | Pay-as-you-go | Premium XXL and multi-piece wall decorations |
| Unit Pricing | Pay-as-you-go | Personalized photo products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Wall Art product offering
Product offeringCore offering
Wall Art (K&L Wall Art GmbH) is a German e-commerce retailer and manufacturer of wall decoration products. The company sells and produces a broad range of items including canvas prints, wall decals (Wandtattoos), wallpapers, photo wallpapers, wall pictures (wood, glass, aluminum Dibond, acrylic), decorative signs, wall clocks, lamps, and wood decorations, with strong customization and made-to-order production capabilities at its Berlin facility.
Product overview
Wall Art operates as a comprehensive e-commerce platform for wall decoration products, offering a unified portfolio of customizable décor solutions. The core offerings include Wandbilder (wall pictures) available as canvas prints, glass pictures, wood pictures, aluminum Dibond, and acrylic glass prints; Wandtattoos (wall decals) in various themes; Tapeten (wallpapers) including photo wallpapers; Wandfarben (wall paints); and Dekoration items such as wall clocks, decorative letters, decorative signs, and wood decorations. The platform emphasizes made-in-Germany production with modern printing technology at their Berlin facility. A key differentiator is the 'Ihr Foto als Wandbild' personalization service allowing customers to print custom photos on various materials. They serve both B2C consumers and B2B commercial customers through their alenio.de brand. The company positions itself as a pioneer in e-commerce for wall decoration since 2007.
Differentiator
Problem solved
Functional benefit
Brands
- alenio.de: B2B brand offering digital printing and advertising technology services for commercial customers, operated by K&L Wall Art GmbH at its Berlin location.
Products and services
- Wandbilder (Wall Pictures) A diverse range of wall pictures including canvas prints, glass pictures, wood pictures, aluminum Dibond pictures, acrylic glass pictures, and XXL formats for various room settings, sold to individual consumers.
- Leinwandbilder (Canvas Prints) High-quality canvas prints produced in Germany on canvas material, stretched onto stable wooden frames for home decoration.
- Wandtattoos (Wall Decals) Self-adhesive wall decorations including quotes, illustrations, 3D designs, and themed collections for various rooms including children's rooms and kitchens.
- Tapeten (Wallpapers) Extensive selection of wallpapers including patterned, structured, photo, 3D, self-adhesive, and overpainting varieties in numerous colors and designs.
- Fototapeten (Photo Wallpapers) Custom photo wallpapers printed on high-quality 130 g/m² matte non-woven material made in Germany, easy to apply without soaking time.
- Wandfarben (Wall Paints) Premium wall paints in white and various colors, including wood stains, for room redesign with high-quality finishes.
- Wanddeko (Wall Decorations) Decorative wall objects including 3D letters, wall clocks, acrylic decorations, wood decorations, and decorative signs in various materials and styles.
- Dekobuchstaben (Decorative Letters) 3D decorative letters and word signs in various materials including acrylic, wood, and MDF for personalized room decoration.
- Wanduhren (Wall Clocks) Wall clocks combining functionality and aesthetics in various styles including XXL, glass, wood, and combined tattoo clocks.
- Dekoschilder (Decorative Signs) Decorative signs in wood, acrylic glass, metal and foam materials including window pictures, key boards, and table displays.
- Lampen & Leuchten (Lamps & Lighting) Lighting solutions including ceiling lights, pendant lights, floor lamps, table lamps, and spotlights for room decoration.
- Holzdeko (Wood Decorations) Natural wood decorations crafted from mahogany, poplar, and other woods featuring tree designs, birds, cranes, mandalas, and other motifs.
- Küchenrückwände (Kitchen Backwalls) Custom-printed kitchen backwalls in aluminum and other materials for kitchen decoration with personalized photo options.
- Ihr Foto als Wandbild (Your Photo as Wall Art) Personalized wall decoration service allowing customers to upload their own photos and have them printed on canvas, glass, poster, aluminum Dibond, acrylic glass, wood, or as photo wallpaper.
- Holzbilder (Wood Pictures) Pictures printed on FSC-certified wood with visible wood grain, featuring birch plywood base and high-resolution direct printing using certified UV ink.
- B2B / Gewerbekunden (B2B Services via alenio.de) B2B digital printing and advertising technology services for commercial customers across Germany, operated through the alenio.de brand by K&L Wall Art GmbH.
Companies that use Wall Art
Customer profileSegments4 records
Ideal customer profiles3 records
Wall Art technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wall Art partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FC Bayern MünchencoreLicensed partner for FC Bayern München branded wall decorations and wall decals. Wall Art is authorized to sell official FC Bayern merchandise including wallpapers and wall decorations under this partnership.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Wall Art competitors and assessment
Company assessmentDirect peers
- JUNIQE: Berlin-based online retailer of curated art prints, posters, and wall décor sold D2C. German home-market peer with shared positioning on affordable, design-led wall art for consumers.
- Poster Store: Nordic e-commerce brand selling posters, art prints, and frames D2C. Directly competes on selection, pricing, and Scandinavian design positioning, overlapping with Wall Art's DACH/Nordics markets.
- Society6: US-based online marketplace for art prints, wall art, and home décor from independent artists. Comparable on art-led wall décor e-commerce though operates a marketplace model rather than vertically integrated production.
- PosterXXL: German online retailer of posters, canvas prints, and picture frames with D2C customization. Direct DACH-market competitor with overlapping product categories and pricing.
- Icanvas: Online art retailer offering canvas prints, framed art, and posters D2C. Closely mirrors Wall Art's core canvas/wall picture business with similar customization and material options.
- Photowall: Swedish manufacturer and D2C retailer of custom photo wallpapers, murals, and posters. Directly comparable on made-to-order photo wallpaper and customization technology.
- Desenio: Swedish-founded e-commerce pure-play for posters, art prints, and framed wall art sold D2C across Europe. Most direct competitor given shared wall art focus, D2C model, and European multi-market footprint.
Broad incumbents
- Westwing: European D2C home and living e-commerce platform operating across multiple countries. Overlaps on home décor but covers furniture and broader lifestyle categories beyond wall art.
- Home24: German-founded large online retailer of furniture and home accessories across Europe. Comparable e-commerce and home décor adjacency, though broader category scope than Wall Art's wall focus.
- Wayfair: Major US-based home goods e-commerce platform with extensive wall art and décor categories. Comparable D2C wall décor offering at scale, though much broader home assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Wall Art social profiles
Digital presenceWall Art financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wall Art leadership team
Management profileNumber of profiles
Wall Art subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wall Art funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wall Art M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wall Art
What does Wall Art do?
Wall Art (K&L Wall Art GmbH) is a German e-commerce retailer and manufacturer of wall decoration products. The company sells and produces a broad range of items including canvas prints, wall decals (Wandtattoos), wallpapers, photo wallpapers, wall pictures (wood, glass, aluminum Dibond, acrylic), decorative signs, wall clocks, lamps, and wood decorations, with strong customization and made-to-order production capabilities at its Berlin facility.
Is Wall Art a public or private company?
Wall Art is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wall Art founded?
Wall Art was founded in 2007. It employs 11 to 50 people.
Where is Wall Art based?
Wall Art is headquartered in Berlin, Germany, in the Europe region.
How does Wall Art make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are personalized/Custom Products and B2B Digital Printing.
Who are Wall Art's main competitors?
Direct peers on record are JUNIQE, Poster Store, Society6, PosterXXL, Icanvas, Photowall and Desenio. Broad incumbents are Westwing, Home24 and Wayfair.
Does Wall Art have an API?
No public API is recorded for Wall Art.
What industry is Wall Art in?
Wall Art's product category is Home Décor & Wall Art. Its primary akta.pro industry code is CRAIACAA, Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings), with a secondary code of IMADAKAG, Specialty Wallcoverings (Wallpaper, Vinyl, Fabric). Its NAICS code is 459920 and its SIC code is 2590.