Paytend
Paytend is a Lithuania-based electronic money institution offering personal e-wallets, prepaid cards, and international payments services. Founded in 2018 and headquartered in Vilnius, it serves consumer payments users within the European fintech market.
- Company typePrivate
- Founded2018
- HeadquartersVilnius, Lithuania
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Paytend does
Paytend is a private electronic money institution headquartered in Vilnius, Lithuania, founded in 2018. The company offers a consumer-oriented payments stack built around three pillars: a personal e-wallet for storing and transferring e-money, prepaid card products for online and point-of-sale use, and an international payments service for cross-border transactions. Its regulatory position as a Lithuanian EMI places it within the EU PSD2 framework, allowing it to issue e-money and provide payment services in Lithuania and, via passporting, in other EEA jurisdictions, subject to capital, safeguarding, and AML/KYC obligations.
The technology stack is not publicly documented: no proprietary platform description, API surface, SDK, integration partners, or mobile-app footprint are disclosed in the available source data. The website surfaces only a logo image and minimal placeholder content, and no pricing, interchange economics, FX margin, or subscription terms are published, leaving the revenue model opaque to outside observers.
Commercially, the customer base, segment mix, geographic distribution, and GTM motion are not disclosed; the only named executive is Thibault Verbiest as Chairman. With 11-50 employees and no public funding, revenue, or transaction-volume figures, Paytend's commercial scale cannot be reliably assessed from public information. The company appears to be an early-stage, EU-regulated consumer fintech whose strategic profile is currently read primarily through its regulatory license and product taxonomy rather than through any disclosed traction metrics.
Paytend firmographics
Firmographics- Name
- Paytend
- Website
- https://paytend.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Paytend is a Lithuania-based electronic money institution offering personal e-wallets, prepaid cards, and international payments services. Founded in 2018 and headquartered in Vilnius, it serves consumer payments users within the European fintech market.
- Ownership category
- akta.pro rank
Paytend industry classification
Industry- Product category
- Electronic Money Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
- akta.pro secondary industries
- Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF), Bank-to-Bank Transfers & Pay-by-Bank (Consumer & Merchant) (FSAMAFAC)
Keywords
Where Paytend is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Markets served
Paytend business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure
Paytend product offering
Product offeringCore offering
Paytend is an electronic money institution that provides personal e-wallets, prepaid cards, and international payments services. Operating from Vilnius, Lithuania, it serves customers seeking regulated digital money instruments and cross-border money transfer capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal E-Wallets
Companies that use Paytend
Customer profileIdeal customer profiles1 record
Paytend technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paytend partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Paytend competitors and assessment
Company assessmentDirect peers
- N26: German-headquartered digital bank operating in the EEA with e-money accounts and card products. Comparable consumer wallet and card offering, though materially larger and broader than Paytend.
- PaySend: UK-based e-money institution focused on international money transfers and card issuing. Comparable peer on cross-border payments and prepaid card issuance, with similar sub-scale positioning relative to Revolut/Wise.
- Remitly: US-headquartered cross-border remittance provider with a regulated e-money footprint in Europe and consumer wallet/card features. Comparable on the international payments axis, especially for migrant/remittance corridors Paytend could serve.
- Viva Wallet: Greek electronic money institution offering e-wallets, prepaid and debit cards, and merchant/acquiring services. Closely comparable EMI peer with a similar wallet + card + payments stack, focused on SEPA-region customers.
- Revolut: UK-headquartered neobank originally licensed as a UK e-money institution and operating through a Bank of Lithuania-licensed entity in Lithuania. Directly comparable to Paytend: e-wallets, prepaid cards, and international payments are core product lines.
- Paysera: Lithuania-based electronic money institution offering personal wallets, payment cards, and international transfers. Most directly comparable peer given shared domicile, shared EMI status, and the same product trio (wallet + card + cross-border payments).
- Wise: Cross-border payments specialist offering multi-currency accounts (wallet functionality) and a debit card. Comparable to Paytend on the international payments and prepaid card axes, with much greater scale.
- Payoneer: Cross-border payments and multi-currency account provider for individuals and businesses. Comparable on the international payments and wallet use cases, though primarily B2B/marketplace-tilted versus Paytend's personal e-wallet positioning.
Regional players
- Walletto (myPOS / Walleto UAB): myPOS is a Bulgaria-based e-money institution offering e-wallets, prepaid cards, and international payment acceptance for SMEs. Comparable product set to Paytend, positioned regionally in the Balkans/SEE rather than Lithuania, but overlapping on EMI-enabled wallet + card + cross-border stack.
Others
- Veriff: Estonia-headquartered identity verification / KYC provider widely used by European EMIs and fintechs. Not a competitor but an enabler in Paytend's stack — payments EMIs depend on KYC/AML vendors of this kind to onboard users and meet regulatory obligations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks7 records
Key highlights5 records
Customer concentration
Paytend social profiles
Digital presencePaytend financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paytend leadership team
Management profileNumber of profiles
Profiles1 record
Paytend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paytend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paytend
What does Paytend do?
Paytend is an electronic money institution that provides personal e-wallets, prepaid cards, and international payments services. Operating from Vilnius, Lithuania, it serves customers seeking regulated digital money instruments and cross-border money transfer capabilities.
Is Paytend a public or private company?
Paytend is a private company. It is classified as unknown and is currently operating.
When was Paytend founded?
Paytend was founded in 2018. It employs 11 to 50 people.
Where is Paytend based?
Paytend is headquartered in Vilnius, Lithuania, in the Europe region.
Who are Paytend's main competitors?
Direct peers on record are N26, PaySend, Remitly, Viva Wallet, Revolut, Paysera, Wise and Payoneer. Walletto (myPOS / Walleto UAB) is listed as a regional player. Veriff is listed as an others.
Does Paytend have an API?
No public API is recorded for Paytend.
What industry is Paytend in?
Paytend's product category is Electronic Money Services. Its primary akta.pro industry code is FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets), with a secondary code of FSAGAAAF, Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P). Its NAICS code is 52232 and its SIC code is 6199.