War Room
War Room is a Vancouver-based paid media agency offering AI-driven campaign management across 15+ DSPs via its proprietary platform Kedet, serving enterprise and mid-market brands in eCommerce, hospitality, travel, entertainment, and financial services across North America.
- Company typePrivate
- Founded2010
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What War Room does
War Room (War Room Holdings Inc.) is a Vancouver, Canada-based paid media agency founded in 2009-2010 that provides managed paid media services to enterprise and mid-market brands across North America. The company operates a platform-plus-services model centered on Kedet, its proprietary AI-powered paid media control center that unifies 15+ demand-side platforms (including Meta, Google, Amazon, Pinterest, Snapchat, TikTok, Reddit, and Expedia) into a single ecosystem for real-time bidding, cross-channel attribution, and optimization. Complementary services include programmatic advertising, PPC/paid search, paid social, technical marketing (GA4 migration, server-side tracking, BigQuery integration, cookie consent management), performance creative, and Klick & Mortar geolocation-based foot traffic attribution. The SCORE methodology (Strategize, Compete, Optimize, Report, Explore) is the agency's proprietary five-step campaign management framework.
War Room's business model combines managed services with advertising cost pass-through. Clients pay ad spend directly plus a management fee, with a minimum recommended programmatic budget of $15-20K per month. Pricing is custom and quote-based; clients retain full ownership of ad accounts and data. The agency holds Google Premier Partner status (top 3% in Canada), Meta Business Partner certification, and Google Marketing Platform Certified Partner credentials across Campaign Manager, Display & Video 360, Search Ads 360, Tag Manager, and Analytics. Distribution is exclusively via direct consultative enterprise sales with a "Book a Consult" funnel, targeting CMOs and marketing leaders at brands in eCommerce, hospitality, travel, entertainment, financial services, automotive, real estate, retail, and health and beauty verticals. Notable clients include adidas, Subway, ONNIT, Vancouver Whitecaps FC, Vancouver Canucks, Concord Pacific, SkiBig3, Accord Financial, DUER Jeans, Sun Peaks Resort, Eminence Organic Skincare, and Whistler Medical Aesthetics.
The company is privately held with no disclosed institutional investors, operates with a small leadership team of approximately six named executives (CEO Mike Tyler, CGO Kirstie Satchwell), and serves markets in Canada and the United States. Financial details including revenue, headcount growth, and ownership structure are not publicly disclosed.
War Room firmographics
Firmographics- Name
- War Room
- Legal name
- War Room Holdings Inc.
- Website
- https://warroominc.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- War Room is a Vancouver-based paid media agency offering AI-driven campaign management across 15+ DSPs via its proprietary platform Kedet, serving enterprise and mid-market brands in eCommerce, hospitality, travel, entertainment, and financial services across North America.
- Ownership category
- akta.pro rank
War Room industry classification
Industry- Product category
- Paid Media Agency Services
- NAICS
- Media Buying Agencies (54183), Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB)
- akta.pro secondary industry
- Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where War Room is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
War Room business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Managed Paid Media Services: Full-service paid media management including campaign management (programmatic, PPC/paid search, paid social), technical marketing, and performance creative. Clients pay advertising costs upfront plus management fees. Minimum recommended spend of $15-20K/month in programmatic.
- Advertising Cost Pass-Through: Client pays full costs of purchasing advertising placements in advance. Company acts as agent managing ad spend across DSPs and platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Enterprise managed services with custom pricing based on spend volume and service scope |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
War Room product offering
Product offeringCore offering
War Room is a B2B paid media agency that delivers managed campaign management, technical marketing, and performance creative services through its proprietary AI-powered platform, Kedet. Kedet centralizes 15+ DSPs (Meta, Google, Amazon, Pinterest, Snapchat, TikTok, Reddit, Expedia) into one unified view and executes 24/7 real-time bid and budget optimization. Services are sold to enterprise and mid-market brands on a managed-fee basis with a minimum recommended programmatic spend of $15-20K per month, plus advertising cost pass-through.
Product overview
War Room is a paid media agency offering a unified platform-plus-services architecture centered on Kedet, its proprietary AI-powered paid media platform. Kedet serves as the central control center that unifies all paid media channels (programmatic, PPC/search, paid social) into a single ecosystem, surfaces real-time optimization opportunities, and executes automated adjustments 24/7. The three core service modules—Campaign Management (programmatic, PPC, paid social, Klick & Mortar), Technical Marketing (GA4, data warehousing, server-side tracking, CRM integration via Kedet Intelligence), and Performance Creative—work as an integrated system with Kedet, each making the others more effective. Additional offerings include Google Marketing Platform partnership services and proprietary resources like the ROAS Power Band.
Differentiator
Problem solved
Functional benefit
Brands
- Kedet: AI-powered paid media platform that centralizes campaign management across multiple DSPs and advertising channels, providing real-time optimization and performance insights.
- Klick & Mortar
Products and services
- Kedet AI-powered paid media control center that centralizes programmatic, PPC, paid social, and Klick & Mortar channels into a unified view, surfaces optimization opportunities in real time, and executes 24/7 automated adjustments for enterprise and mid-market brands.
- Campaign Management Comprehensive managed paid media service covering programmatic, PPC/paid search, paid social, and Klick & Mortar, delivered as a unified growth engine on top of the Kedet AI platform.
- Programmatic Advertising
Quantifiable outcome
- 6.98x average ROAS across client campaigns
- +4 more outcomes
Companies that use War Room
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles4 records
War Room technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature5 records
War Room partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- GooglecoreGoogle Premier Partner (top 3% in Canada) and certified Google Marketing Platform Partner. War Room has early access to beta features, senior-level campaign oversight, rigorous data governance, and proprietary optimization frameworks. Certified in Campaign Manager, Display & Video 360, Search Ads 360, Tag Manager, and Analytics.
- Meta (Facebook & Instagram)coreMeta Business Partner with rigorous technical mastery certification and proven revenue growth track record. Provides insider data, advanced algorithmic insights, and direct line to Meta for campaign scaling without interruption.
- Google BigQuerycoreKedet integrates with BigQuery for super-charged data collection and analysis, delivering 10-20% more key metrics, boosted conversions, optimization intelligence, and targeting accuracy.
- Display & Video 360 (DV360)coreGoogle's demand-side platform supported within Kedet ecosystem. Enables programmatic media buying with premium inventory, precision bidding, and cross-media reach with real-time optimization.
- Google Tag ManagercoreCertified Tag Manager implementation for future-proof data collection, streamlined and scalable tag deployment across digital properties.
- Demand-Side Platforms (DSPs)coreKedet supports 15+ DSP platforms including Meta, Google, Amazon, Pinterest, Snapchat, TikTok, Reddit, and Expedia - providing broader DSP access than single-platform approaches.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
War Room competitors and assessment
Company assessmentDirect peers
- Jellyfish: Jellyfish (part of Brandtech Group) is a global digital media agency with deep Google and partner credentials and proprietary technology for cross-channel media buying. Comparable to War Room on Google Premier Partner positioning, multi-DSP campaign management, and enterprise brand client roster.
- PMG: PMG is an independent global agency delivering data-driven programmatic, search, and social campaigns with proprietary technology. Comparable to War Room on enterprise client focus, AI-driven media buying, and a premium positioning in the paid media space with marquee US and global brands.
- Brainlabs: Brainlabs is a global data-driven digital media agency focused on programmatic, paid search, paid social, and analytics. Directly comparable to War Room on AI-led optimization, programmatic buying across multiple DSPs, and a tech-forward agency model centered on proprietary analytics tooling.
- Croud: Croud is a global digital marketing agency operating a proprietary 'Croud Control' platform for cross-channel paid media management. Directly comparable to War Room on the platform-plus-services architecture (Kedet ↔ Croud Control), programmatic and paid social execution, and Google partner credentials.
- Tinuiti: Tinuiti is one of the largest independent US paid media agencies specializing in programmatic, paid search, and paid social across Google, Meta, and Amazon. Directly comparable to War Room on service mix (campaign management + analytics), vertical depth (retail, travel, finance), and partner credentials (Google Premier Partner, Meta Business Partner).
Regional players
- Cossette: Cossette is a major Canadian-owned marketing and communications agency offering advertising, media, and digital services. Comparable to War Room on Canadian geography and enterprise brand work, but operates as a broader full-service creative+media agency rather than a paid-media specialist.
- DAC Group: DAC Group is a Canada-founded, now global digital marketing agency with strong paid media, SEO, and analytics offerings. Directly comparable to War Room on Canadian origin, paid media focus, and enterprise service model — but operates at materially larger scale across multiple geographies.
Broad incumbents
- iProspect: iProspect is Dentsu's global digital performance agency brand focused on paid search, programmatic, and SEO across enterprise clients. Comparable to War Room on enterprise paid media execution and Google partner credentials, but operates at far larger scale and as part of a holding-company network.
- GroupM (WPP): GroupM is WPP's media investment group operating Mindshare, Wavemaker, Essence, and other agency brands at massive global scale. Comparable to War Room on programmatic and cross-channel paid media services, but competes as a holding-company incumbent offering broader portfolio services.
- Publicis Media: Publicis Media is the media arm of Publicis Groupe, encompassing Starcom, Zenith, Digitas, and other agency brands with enterprise paid media capabilities. Comparable to War Room on enterprise client roster and programmatic expertise, but at materially larger scale and as a holding-company incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
War Room social profiles
Digital presenceWar Room compliance and trust
Trust signalCompliance2 records
War Room financial estimates
Financial estimateRevenue estimate
Valuation estimate
War Room leadership team
Management profileNumber of profiles
Profiles6 records
War Room funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
War Room M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about War Room
What does War Room do?
War Room is a B2B paid media agency that delivers managed campaign management, technical marketing, and performance creative services through its proprietary AI-powered platform, Kedet. Kedet centralizes 15+ DSPs (Meta, Google, Amazon, Pinterest, Snapchat, TikTok, Reddit, Expedia) into one unified view and executes 24/7 real-time bid and budget optimization. Services are sold to enterprise and mid-market brands on a managed-fee basis with a minimum recommended programmatic spend of $15-20K per month, plus advertising cost pass-through.
Is War Room a public or private company?
War Room is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was War Room founded?
War Room was founded in 2010. It employs 1 to 10 people.
Where is War Room based?
War Room is headquartered in Vancouver, Canada, in the North America region.
How does War Room make money?
Two revenue lines are on record. Managed Paid Media Services are the primary driver. The others are advertising Cost Pass-Through.
Who are War Room's main competitors?
Direct peers on record are Jellyfish, PMG, Brainlabs, Croud and Tinuiti. Regional players are Cossette and DAC Group. Broad incumbents are iProspect, GroupM (WPP) and Publicis Media.
Does War Room have an API?
No public API is recorded for War Room.
What industry is War Room in?
War Room's product category is Paid Media Agency Services. Its primary akta.pro industry code is MPAAABAB, Programmatic Media Buying & Trading Desks (DV360/TTD, RTB), with a secondary code of MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 54183 and its SIC code is 7370.