Diff Agency
Diff Agency is a Shopify Platinum Partner digital commerce agency delivering enterprise Shopify Plus builds, custom applications, ERP integrations, UX design, and growth analytics for 150+ brands. Since 2011 and now part of VML/WPP, it serves global enterprise clients across retail, fashion, food, and entertainment.
- Company typePrivate
- Founded2011
- HeadquartersMontreal, Canada
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Diff Agency does
Diff Agency is a Montreal-headquartered digital commerce agency founded in 2011, operating as Shopify's longest-standing partner agency and holding Shopify Platinum Partner status. The firm delivers a five-pillar professional services portfolio: Tailored Commerce Builds (Shopify Plus builds, headless Hydrogen implementations, modular theme architecture, and migrations from Salesforce, Adobe Commerce, BigCommerce, WooCommerce, and Magento), Integration Solutions (ERP, OMS, PIM, CRM, 3PL, POS, subscription, and payment/tax integrations), UX/UI Design (research, mobile-first and accessibility-first interfaces, design systems), Growth & Analytics (CRO, A/B testing, analytics setup, full-funnel optimization), and Bespoke Application Development (custom OMS, customer portals, dashboards, fraud monitoring, loyalty platforms, B2B portals).
The technology stack is anchored in Shopify Plus, with deep capability across Shopify Hydrogen for headless commerce, Shopify Subscriptions API, Shopify B2B, and Shopify POS. Differentiation comes from 200+ custom Shopify apps built, 60+ ERP integrations (SAP, Microsoft Dynamics AX, NetSuite and others), and reusable architectural patterns such as multi-region Shopify deployments and modular component libraries. Technology partners include Algolia, Bloomreach, Yotpo, Recharge, Contentful, Nosto, Loop, Gorgias, Acquia, Adobe Experience Manager, Webflow, and Ordergroove, providing an integrated commerce stack rather than proprietary AI.
Commercially, Diff operates as a bespoke professional services firm with project-based and likely retainer pricing; no public pricing is disclosed. Go-to-market is direct enterprise field sales supplemented by Shopify partner referrals. The customer base spans 150+ enterprise brands across fashion and apparel (Kith, Tommy John, Gorjana, Fashion Nova, Gymshark, Rocky Brands), home and furnishing (Boll & Branch, Tonies), food and beverage (Sakara Life, DAVIDsTEA, Wild Fork), retail (Giant Tiger), professional services (BDO), and entertainment (Lionsgate). In 2025, the agency was acquired by VML, part of WPP, integrating Diff into a global commerce and marketing network while preserving its Shopify specialization.
Diff Agency firmographics
Firmographics- Name
- Diff Agency
- Legal name
- Diff Agency
- Website
- https://diffagency.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Diff Agency is a Shopify Platinum Partner digital commerce agency delivering enterprise Shopify Plus builds, custom applications, ERP integrations, UX design, and growth analytics for 150+ brands. Since 2011 and now part of VML/WPP, it serves global enterprise clients across retail, fashion, food, and entertainment.
- Ownership category
- akta.pro rank
Diff Agency industry classification
Industry- Product category
- E-commerce Development Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Diff Agency is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Diff Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services - Shopify Plus Implementation: End-to-end Shopify Plus store builds including custom storefronts, migration services from platforms like Salesforce Commerce Cloud, Adobe Commerce, BigCommerce, WooCommerce, and Magento. Services include UX/UI design, custom development, and deployment.
- Custom Application Development: Bespoke software development including custom OMS, customer portals, loyalty programs, fraud monitoring tools, and mobile applications tailored to specific business needs.
- System Integration Services: Integration solutions connecting commerce platforms with ERPs, OMS, PIM, CRM, CDP, 3PL, and other backend systems. Includes API development and middleware solutions.
- Growth Strategy & Analytics Consulting: Conversion rate optimization, growth audits, customer insights, A/B testing, and analytics setup services to drive measurable performance improvements.
- UX/UI Design Services: User experience research, strategy, visual design, design systems, and creative direction for commerce platforms.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Diff Agency product offering
Product offeringCore offering
Diff Agency is a Shopify Platinum Partner agency that builds, migrates, and optimizes enterprise Shopify Plus commerce stores for retail brands. Services span end-to-end storefront development (including headless Hydrogen implementations and migrations from Salesforce, Adobe Commerce, Magento, BigCommerce, and WooCommerce), backend system integrations with ERPs and 3PLs, UX/UI design, conversion-rate optimization, and bespoke application development such as custom OMS, loyalty, and fraud-monitoring apps.
Product overview
Diff Agency is a Shopify Platinum Partner and eCommerce agency offering a comprehensive suite of professional services centered on Shopify Plus platform development. The core offering consists of five main service pillars: Tailored Commerce Builds (end-to-end store development, headless implementations, migrations), Integration Solutions (ERP/OMS integrations, API development, third-party connectivity), UX/UI Design (research, mobile-first design, accessibility), Growth & Analytics (CRO, A/B testing, analytics), and Bespoke Application Development (custom OMS, portals, dashboards, fraud monitoring, loyalty programs). The agency builds custom Shopify applications and integrates with enterprise systems like NetSuite, SAP, Microsoft Dynamics, and various 3PL/CRM/CDP platforms. Founded in 2011 and part of VML/WPP, Diff has delivered 1000+ projects for 150+ clients including high-profile brands like Gymshark, Fashion Nova, and Kith.
Differentiator
Problem solved
Functional benefit
Products and services
- Tailored Commerce Builds End-to-end Shopify Plus store development service for enterprise brands, covering enterprise-grade storefronts, headless and Hydrogen implementations, modular theme architecture, B2B and D2C customization, checkout enhancements, and internationalization support.
- Integration Solutions Backend development services connecting Shopify storefronts with ERPs, OMS, PIM, 3PL, CRM, CDP, subscription and loyalty platforms, shipping and returns, POS, and payment/tax systems via custom APIs and middleware.
- UX/UI Design Design services including UX research and strategy, mobile-first UI design, accessibility-first WCAG-compliant interfaces, path-to-purchase optimization, creative direction, visual systems, and brand-aligned microinteractions.
- Growth & Analytics Growth strategy services including conversion rate optimization, growth audits, customer insights and segmentation, A/B testing and experimentation, Shopify analytics and attribution setup, and full-funnel optimization.
- Bespoke Application Development Custom application development service covering custom order management systems, self-service customer portals, reporting and analytics dashboards, mobile tools, product customization interfaces, fraud monitoring and order validation apps, loyalty program platforms, B2B portals, and internal operations and admin tools.
Quantifiable outcome
- Boll & Branch achieved $116M+ annual revenue on Shopify (430% growth)
- +5 more outcomes
Companies that use Diff Agency
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles2 records
Diff Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature6 records
Diff Agency partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- ShopifyflagshipShopify Platinum Partner - the highest-tier partner status. Diff Agency is Shopify's longest-standing partner agency, having helped shape the platform's evolution since 2011. Receives referrals from Shopify's enterprise sales team and access to exclusive partner resources.
- AlgoliacoreTechnology integration partner for site search and discovery solutions. Algolia provides enterprise search infrastructure integrated into Diff's Shopify builds for enhanced product discovery and conversion.
- BloomreachcoreTechnology partner for content experience and personalization. Bloomreach's CMS and personalization capabilities integrated into Diff's commerce builds.
- YotpocoreIntegration partner for loyalty, reviews, and SMS marketing. Yotpo's platform integrated into Diff's Shopify implementations for customer retention.
- RechargecoreSubscription management platform partner integrated into Diff's builds for brands requiring recurring billing and subscription commerce capabilities.
- ContentfulcoreHeadless CMS partner enabling content-rich commerce experiences. Integrated into headless Shopify builds for flexible content management.
- SAPcoreERP integration partner for enterprise clients requiring SAP connectivity. Diff implements SAP integrations for inventory, orders, and financials synchronization.
- Microsoft DynamicscoreERP integration partner (including Dynamics AX). Implemented for clients like Rudsak for real-time inventory sync and order management across stores and e-commerce.
- NetSuitecoreERP integration partner implemented for clients like Boll & Branch. Connects Shopify storefronts with NetSuite for real-time data orchestration.
- WPPflagshipParent company (© 2026 Diff Agency, A WPP Company). WPP acquisition provides access to global scale, resources, and cross-agency collaboration while maintaining specialized Shopify expertise.
Scale indicators20 records
Recent moves7 records
Expansion highlights6 records
Diff Agency competitors and assessment
Company assessmentDirect peers
- We Are Plus: We Are Plus is a Shopify Plus-focused agency that delivers enterprise commerce builds, migrations, and integrations — directly competing with Diff for the same enterprise brand clients within the Shopify ecosystem.
- First Pier: First Pier is a Shopify Plus agency specializing in custom development, design, and growth strategy for commerce brands, comparable in service breadth and Shopify-specialist positioning to Diff.
- Coalition Technologies: Coalition Technologies is a full-service Shopify Plus agency offering design, development, SEO, and growth services — directly overlapping with Diff's five service pillars for mid-market and enterprise Shopify brands.
- Outerbox: Outerbox is a digital agency with strong Shopify Plus credentials, offering commerce design, development, and marketing services targeting similar enterprise and mid-market retail clients.
- Lform Design: Lform Design is a Shopify Plus partner agency focused on custom commerce builds, design systems, and integrations — competing with Diff in the same Shopify-specialist enterprise segment.
Broad incumbents
- Publicis Sapient: Publicis Sapient is a global digital transformation consultancy that delivers enterprise commerce implementations (including Shopify Plus) at much larger scale, competing for the largest brand engagements that Diff also targets.
- Accenture Song: Accenture Song is Accenture's creative and commerce arm, offering end-to-end commerce transformation including Shopify Plus work for Fortune 500 brands — a broader incumbent that competes for enterprise replatforming budgets.
- Deloitte Digital: Deloitte Digital provides enterprise commerce consulting and implementation services across platforms including Shopify, serving the same large global brand client base that Diff targets through WPP/VML.
- Capgemini Engineering: Capgemini, which acquired Blue Acorn iCommerce, delivers enterprise commerce implementation and digital transformation at global scale, overlapping with Diff in the Shopify Plus enterprise segment.
- Slalom: Slalom is a global consulting firm with a strong commerce practice delivering Shopify Plus and adjacent platform implementations, competing for mid-market and enterprise engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Diff Agency social profiles
Digital presenceDiff Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diff Agency leadership team
Management profileNumber of profiles
Profiles2 records
Diff Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diff Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diff Agency
What does Diff Agency do?
Diff Agency is a Shopify Platinum Partner agency that builds, migrates, and optimizes enterprise Shopify Plus commerce stores for retail brands. Services span end-to-end storefront development (including headless Hydrogen implementations and migrations from Salesforce, Adobe Commerce, Magento, BigCommerce, and WooCommerce), backend system integrations with ERPs and 3PLs, UX/UI design, conversion-rate optimization, and bespoke application development such as custom OMS, loyalty, and fraud-monitoring apps.
Is Diff Agency a public or private company?
Diff Agency is a private company. It is classified as corporate owned and is currently operating.
When was Diff Agency founded?
Diff Agency was founded in 2011. It employs 101 to 250 people.
Where is Diff Agency based?
Diff Agency is headquartered in Montreal, Canada, in the North America region.
How does Diff Agency make money?
Five revenue lines are on record. Professional Services - Shopify Plus Implementation is the primary driver. The others are custom Application Development, system Integration Services, growth Strategy & Analytics Consulting and UX/UI Design Services.
Who are Diff Agency's main competitors?
Direct peers on record are We Are Plus, First Pier, Coalition Technologies, Outerbox and Lform Design. Broad incumbents are Publicis Sapient, Accenture Song, Deloitte Digital, Capgemini Engineering and Slalom.
Does Diff Agency have an API?
No public API is recorded for Diff Agency.
What industry is Diff Agency in?
Diff Agency's product category is E-commerce Development Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.