What MCR info Electronic does

MCR info Electronic, S.L. is a privately held Spanish B2B technology wholesaler founded in 2000 and headquartered in Getafe (Madrid). The company distributes IT hardware, components, peripherals, networking equipment, smartphones, and consumer electronics to more than 10,000 authorized resellers across Spain and Portugal — including system integrators, specialized retailers, gaming stores, photography shops, appliance stores, TV/image/sound retailers, and security installers. MCR positions itself as Spain's first national-capital wholesaler and one of the top five in the country, with a portfolio of more than 20,000 product references from over 150 manufacturers (HP, Intel, Samsung, Microsoft, Kingston, Corsair, AMD, ASUS, Lexar, and others).

The company's core platform is a wholesale distribution portal (mcr.com.es) backed by three proprietary integration services — EDI (Electronic Data Interchange), MCR WebService, and OpenMCR — that allow resellers to embed MCR's catalog, real-time pricing, availability, and ordering into their own management systems via XML/CSV feeds. Operations are supported by 18,000 m² of warehouse space across four Iberian offices (Madrid, Barcelona, Valencia, Lisbon), enabling 24-hour mainland Spain delivery and same-day Madrid Premium delivery. MCR operates dedicated sub-brands for adjacent verticals: MCR PRO (professional channel), MCR Mobile (telephony/ruggedized devices), MCR SE — Seguridad Electrónica (electronic security), and ab materials (stationery/office supplies), the last through a separate registered entity, Notebook Mobile, S.L.

Revenue is generated through standard wholesale distribution margins on hardware resale, supplemented by dropshipping services, credit/financing facilities extended to approved resellers, RMA handling, and public-administration consulting. The company is privately held, with Pedro Quiroga serving as CEO. No parent entity, external institutional investors, funding rounds, or revenue figures are publicly disclosed in the available source data. MCR's economic model is fundamentally volume-driven B2B distribution with logistics, integration, and credit services as the principal value-added levers.

Name

MCR info Electronic

Legal name

MCR INFO ELECTRONIC, S.L.

Website

https://mcr.com.es

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

MCR info Electronic is a Spanish B2B technology wholesaler founded in 2000, distributing IT hardware and consumer electronics from 150+ manufacturers to over 10,000 resellers across Spain and Portugal via EDI/WebService/OpenMCR integration platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Product Distribution: MCR generates revenue through the distribution and sale of technology products (computers, components, peripherals, networking, smartphones, consumer electronics) to over 10,000 authorized distributors. They act as a national capital wholesaler, purchasing products from manufacturers and reselling to distribution channel partners with margins on the difference.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MCR info Electronic is a Spanish national capital wholesaler that purchases IT, technology, and consumer electronics products from more than 150 manufacturers and resells them to over 10,000 authorized distributors across Spain and Portugal. The company operates a wholesale distribution platform with 20,000+ product references, supported by 18,000 m2 of warehouse capacity, 24-hour mainland delivery, same-day Madrid delivery, dropshipping services, and B2B integration tools (EDI, WebServices, OpenMCR).

Product overview

MCR info Electronic operates as a national wholesaler and distributor of IT, technology, and consumer electronics products in Spain and Portugal. The company offers a wholesale distribution platform as its core product, featuring over 20,000 product references from more than 150 manufacturer brands including HP, Intel, Samsung, Lexar, ASUS, Kingston, and AMD. The company is structured with specialized divisions: MCR PRO serves the professional technology channel; ab materials focuses on stationery and office supplies; and SEGURIDAD ELECTRONICA handles electronic security products. MCR also provides integration services including EDI (Electronic Data Interchange), MCR WEBSERVICE for online connectivity, and OPENMCR for catalog integration, enabling distributors to connect their business systems with MCR's product catalog and order management.

Differentiator

Problem solved

Functional benefit

Brands

• MCR PRO: Professional technology channel providing advanced technologies for ambitious projects and business process improvement
• MCR Mobile
• ab materials
• MCR SE (Seguridad Electrónica)

Products and services

• MCR Wholesale Distribution Platform B2B wholesale distribution platform for IT, technology and consumer electronics products. Registered distributor customers can browse the catalog, check prices and availability, place orders, manage logistics and access integration services.
• MCR PRO

Quantifiable outcome

• Deliveries within 24 hours to mainland Spain
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves2 records

Expansion highlights5 records

Regional players

• Westcoast: UK-based IT distributor serving resellers with PCs, components, peripherals, and consumer electronics; similar channel and product focus but UK-centric.
• Computer Gross Italia: Italy-focused IT value-added distributor with adjacent Iberian ambitions; operates a similar SMB-reseller model with comparable vendor mix.
• RP Tech (Rashi Peripherals): India-based IT and consumer electronics distributor serving a large reseller base; comparable distribution-led model and product portfolio but operates in a different geography.

Direct peers

• Esprinet: Pan-European IT and consumer electronics distributor with direct operations in Spain and Portugal, offering overlapping product categories (PCs, components, peripherals, networking) to a similar reseller/integrator customer base.
• GTI Software & Networking: Spain-headquartered value-added IT distributor specializing in software, cloud, and networking products to resellers; overlaps with MCR's Spanish channel and several shared vendor relationships.

Broad incumbents

• Ingram Micro: Global IT distribution incumbent with significant Iberian operations; competes with MCR across PCs, components, peripherals, and consumer electronics while offering broader portfolio and scale.
• TD Synnex: Global IT distributor (formed via Tech Data–Synnex merger) with established presence across Europe; serves resellers with overlapping IT hardware and consumer electronics categories.
• ALSO Group: European IT distribution and services group operating in multiple countries including Spain; comparable in product breadth and reseller-channel focus, with larger pan-European scale.
• Arrow Electronics: Global technology distributor with components and enterprise solutions across Europe; overlaps with MCR in components, networking, and peripherals distribution.

Emerging players

• Portech / Crambo (alternative Iberian IT distributors): Smaller Spanish IT and AV distribution specialists with partial overlap in components, peripherals, and AV categories relevant to MCR's MCR PRO and consumer segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MCRinfo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCR info Electronic