Purple, Rock, Scissors

What Purple, Rock, Scissors does

Purple, Rock, Scissors (PRPL) is a privately held creative digital agency headquartered in Orlando, Florida, with a stated footprint across seven US markets (Orlando, San Francisco, New York, Denver, Las Vegas, Dallas, Los Angeles) and a fully remote delivery model. Founded in 2004 by Bobby Jones (CEO), with Rich Wahl serving as President/COO and Michael Parler as SVP of Operations, the agency has delivered over 1,128 projects and earned 127 industry awards across its 20+ year operating history.

PRPL operates a "twin-engine solutions" model that integrates strategy, design, content, engineering, and delivery under a single engagement structure, targeting ambitious enterprise and mid-market brands in verticals such as technology (Google), transportation (Delta, CSX), healthcare (AdventHealth), entertainment (LEGO, Hard Rock, Octagon), museums (Intrepid, Field Museum, Detroit Institute of Arts), higher education (Stetson University), and venture capital (Lux Capital). Its technology stack spans Drupal, WordPress, Laravel, Symfony, Zend, Ruby on Rails, React, and Node.js, with proprietary internal tooling including the Profit App analytics/utilization platform and the Vagrant Flavors development environment system; PRPL Labs also ships Gifn, a social photo-booth app deployed at events such as SXSW and YouTube PlayList Live.

The firm's revenue model is professional services-based, charging fixed-fee project pricing tied to deliverables rather than hours, supplemented by retainer and staff augmentation arrangements. Pricing is not publicly disclosed and is structured around ship dates and team capacity. Distribution is direct sales-led through the agency's website, case studies, conference presence (SXSW, iSummit), and a content-marketing journal. The company is bootstrapped with no disclosed institutional funding, operates as a Florida LLC, and has no subsidiaries, M&A activity, or public-market listing.

Name

Purple, Rock, Scissors

Legal name

Purple, Rock, Scissors, LLC

Website

http://purplerockscissors.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Purple, Rock, Scissors is a bootstrapped Orlando-based creative digital agency that delivers integrated strategy, design, content, and engineering services to enterprise and mid-market clients across healthcare, museums, technology, transportation, and entertainment verticals under a fixed-fee, value-based pricing model.

Ownership category

akta.pro rank

Product category

Creative Digital Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Creative digital agency
• Website design services
• Brand strategy consulting
• Web development services
• Digital experience design

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-Based Digital Services: PRPL generates primary revenue through fixed-fee project engagements for website design, development, branding, and digital strategy. Projects are scoped and priced based on deliverables and outcomes rather than hours worked, with ship dates and team capacity driving profitability.
2. Retainer and Staff Augmentation: Agency also operates retainer-based relationships with clients, charging either day/week rates for guaranteed resource staffing or operating on a monthly budget model. Staff augmentation services provide dedicated talent to client teams for ongoing digital needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Purple, Rock, Scissors (PRPL) is a creative digital agency that delivers integrated strategy, design, content, engineering, and delivery services to ambitious brands. The agency specializes in website design and development, brand identity systems, digital transformation, UX/UI design, content strategy, and staff augmentation. It operates a "twin-engine solutions" model that combines strategy, design, technology, and talent under a single roof for enterprise and mid-market clients.

Product overview

Purple, Rock, Scissors (PRPL) is a creative agency offering strategy, design, content, engineering, and delivery services for digital experiences. The agency has developed internal products including Profit App (an analytics and utilization platform) and Gifn (a social photo booth app created through PRPL Labs). The core offering is service-based rather than a packaged software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Planning Translates data and audience insight into actionable digital strategy, building intentional roadmaps where every click, swipe, and scroll drives results. Offered to enterprise and mid-market brands undertaking digital transformation.
• Creative & Design Crafts brand systems and digital experiences that balance beauty with performance, designed for usability, built to convert, and made to scale. Offered to enterprise and mid-market brands across multiple verticals.
• Content Creates purposeful content that engages, informs, and performs—tailored by platform, optimized by format, and built to move audiences. Offered alongside strategy, design, engineering, and delivery engagements.
• Engineering Builds fast, flexible, and future-ready products with clean code, smart architecture, and seamless integration across every layer of the stack (Drupal, WordPress, Laravel, Symfony, Ruby on Rails, React, Node.js).
• Delivery & Management Execution and project management service covering every detail from launch to lifecycle to ensure flawless delivery and long-term success across every touchpoint.
• Staff Augmentation Provides dedicated talent to client teams for ongoing digital needs through day-rate or monthly budget retainer arrangements. Notable engagement includes supporting Google's AI in Search scaling across visual design, production, motion, and program management.
• Gifn A social photo booth app that takes three photos and stitches them together into a sharable GIF. Created by PRPL Labs and used at major events and brand activations.

Quantifiable outcome

• 80,000+ site visits in 30 days for CSX Perfect Weather Chasers campaign, with 85% mobile traffic
• +4 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NASAcoreStrategic or Co-development Partner · 1 October 2014NASA selected PRPL to help create the Integrated Display and Environmental Awareness System (IDEAS)—a wearable computer with optical heads-up display providing augmented reality data and communications for astronauts and ground crews. The project is part of NASA's Early Career Initiative (ECI) pilot program, conducted in partnership with Abacus Technology and Florida Institute of Technology. PRPL served as Lead UX Architect & Designer, contributing user-centered design, agile methodology, and progressive wearable technology perspectives.
• GooglecoreStrategic or Co-development PartnerPRPL has been an incredible partner supporting Google's AI in Search scaling efforts, providing staff augmentation across visual design, production, motion, and program management to support high-priority projects. Michelle Morrison, Senior Staff UX Program Manager at Google, cited PRPL as a key partner in finding top talent for their teams.
• MullenminorGTM or Marketing PartnerPRPL partnered with Mullen, a leading advertising agency, to develop the Perfect Weather Chasers campaign microsite for their client CSX. Mullen served as CSX's agency of record and coordinated social media, advertising efforts, and employee activation, while PRPL planned, designed, and built the campaign hub.
• AdventHealth (Florida Hospital)coreStrategic or Co-development PartnerPRPL partnered with AdventHealth (formerly Florida Hospital) on multiple digital transformation initiatives, including website redesigns and content organization across multiple departments. PRPL worked with various healthcare departments to align priorities for a unified, user-friendly website, including integration with Epic EHR/EMR systems.
• Storyboardist (Erika Brown Ekiel)minorStrategic or Co-development PartnerPRPL worked with Erika Brown Ekiel of Storyboardist as content strategist to define the voice and tone for Lux Capital's website redesign, providing strategic direction for how the brand would present itself in the digital space.
• Real ThreadminorOthersPRPL commissioned a custom designer t-shirt collection printed by Real Thread, collaborating with notable designers including Jessica Hische, Jon Contino, Clark Orr, Danny Jones, and Ross Moody to create a limited run of 216 garments representing PRPL's core values.
• Gifn (PRPL Labs Product)coreStrategic or Co-development PartnerGifn was created by PRPL Labs as a social photo booth app—taking three photos and stitching them into a sharable GIF. It evolved from a birthday party hack into a full-fledged product used at major events including Facebook SXSW, YouTube PlayList Live, Warner Music CMA Fest, Nike tournaments, and Orlando Magic games. PRPL Labs continues to develop and expand the product.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• R/GA: Global digital agency offering strategy, design, technology, and communications under one roof. Closely comparable to PRPL's 'twin-engine' integrated model and enterprise client focus.
• Huge Inc. Digital agency combining strategy, design, and technology for ambitious brands. Comparable business model and target enterprise client base to PRPL.
• Big Spaceship: Independent digital agency with strategy, design, and engineering capabilities serving enterprise clients. Comparable integrated-services model to PRPL at similar scale.
• Mekanism: Independent creative agency blending brand storytelling with production and digital experiences. Comparable mid-sized independent creative agency profile to PRPL.
• Code and Theory: Digital-first creative agency with strategy, design, and engineering capabilities serving enterprise and consumer brands. Direct peer to PRPL's integrated digital experience model.

Broad incumbents

• Droga5: Major global creative agency (now part of Accenture Song) with brand, advertising, and digital capabilities. Larger incumbent serving overlapping enterprise client categories as PRPL.
• Wieden+Kennedy: Independent global creative agency with strong brand and digital capabilities. Larger broad incumbent operating in adjacent creative services space.
• Accenture Song: Global digital transformation and creative services arm of Accenture. Competes for the same enterprise digital transformation mandates as PRPL at significantly larger scale.
• Deloitte Digital: Large-scale digital agency and consultancy inside Deloitte. Competes with PRPL for enterprise digital transformation engagements, particularly with healthcare and regulated-industry clients.

Regional players

• Mobelux: Mid-sized digital agency with design, engineering, and content capabilities serving enterprise clients. Comparable in size and service mix to PRPL.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prplrckscssrs
• LinkedInlinkedin.com/company/purple-rock-scissors
• Instagraminstagram.com/prplrckscssrs
• Facebookfacebook.com/purplerockscissors

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple, Rock, Scissors