What Sneaks Up does

Sneaks Up (legally Saha Mağazacılık Anonim Şirketi) is a Turkish omni-channel specialty retailer of premium sneakers, sports footwear, and sports apparel, founded in 2014 and headquartered in Sarıyer, Istanbul. The company operates more than 65 physical retail stores across Turkey alongside a proprietary e-commerce platform (sneaksup.com) and native mobile applications for iOS and Android, supported by a Click & Collect service that bridges online and offline purchasing. The product assortment is organized around major global brands — Nike, Jordan, adidas, New Balance, Puma, Vans, Converse, Crocs, Champion, On, and Birkenstock — across dedicated categories including sneakers, basketball (with NBA player signature lines such as LeBron, KD, and Zoom Freak), running, sports clothing, accessories, and an emerging eco-friendly line.

The core target customers are young consumers and street culture enthusiasts in Turkey, including men, women, and children, with secondary segments in basketball fans and parents purchasing branded athletic footwear. Revenue is generated through direct one-time retail transactions priced in Turkish Lira, with individual product prices ranging from approximately 1,000 TL to 13,500 TL, free shipping offered on orders over 5,000 TL, and installment payment options through credit card partners such as Yapı Kredi. Customer engagement is driven by exclusive product raffles (Lansman), an in-app priority access mechanic, the SneaksUp Friends loyalty program offering token rewards, and the company's official sponsorship of the Turkish Basketball National Teams.

The business is domestic-only, with international shipping unavailable, and operates at a headcount band of 501-1,000 employees. The underlying technology is described as a standard e-commerce platform with mobile applications and a loyalty system; no proprietary AI/ML capabilities, patents, or differentiated technology assets are disclosed. In May 2025, Sneaks Up received an undisclosed growth investment from Maxis Girişim Sermayesi and Lycian Capital (part of Italian asset manager Azimut Group), with stated intent to expand both physical and digital channels.

Name

Sneaks Up

Legal name

Saha Mağazacılık Anonim Şirketi

Website

https://sneaksup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sneaks Up is a Turkish omni-channel specialty retailer, founded in 2014, operating 65+ physical stores and an e-commerce platform selling premium branded sneakers, sports footwear, and sports apparel to young consumers and street culture enthusiasts across Turkey.

Ownership category

akta.pro rank

Product category

Premium Sneaker and Sports Fashion Retail

NAICS

Shoe Retailers (45821), Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Casual & Lifestyle Footwear Retail (CRAAADAB), Performance Footwear (Running, Training, Court) (CRAAAEAI)

Keywords

• Premium sneaker retail
• Sports footwear apparel
• Athletic apparel retail
• Streetwear fashion retail
• Basketball footwear retail

Headquarters

HQ city

Avcilar

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Sneaks Up generates revenue through direct retail sales of premium sneakers, sports footwear, and sports apparel. Products are sold through physical stores and digital channels (website and mobile app) at transaction-based prices in Turkish Lira.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sneaks Up is a Turkish multi-channel retailer that sells premium branded sneakers, sports footwear, sports apparel, and accessories through 65+ physical stores nationwide, an e-commerce website, and iOS/Android mobile apps. The catalog covers global brands such as Nike, adidas, New Balance, Jordan, Puma, Vans, Crocs, Champion, On, Birkenstock, and Converse, organized by category including sneakers, basketball, running/outdoor footwear, clothing, and accessories. Supporting services include the SneaksUp Friends loyalty program, a digital raffle system for exclusive launches, and Click & Collect for online orders picked up in physical stores.

Product overview

Sneaks Up is a Turkish sports fashion retailer operating a multi-channel platform combining 65+ physical stores with an e-commerce website and mobile applications. The core offering centers on premium sneakers from Nike, adidas, New Balance, Jordan, Puma, Vans, Crocs, Champion, On, and Birkenstock, organized into dedicated sections for sneakers, basketball (featuring NBA player signature lines), general sports footwear, sports clothing, accessories, and eco-friendly products. The platform also operates a loyalty program (SneaksUp Friends), a digital raffle system for exclusive launches, and Click & Collect services. The product portfolio serves men, women, and children targeting young consumers and street culture enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Sneaks Up E-commerce Platform Full-featured online retail storefront for premium sneakers, sports footwear, and sports apparel, integrated with 65+ physical stores and mobile apps for browsing, purchasing, order tracking, and delivery across Turkey.
• Sneakers Core sneaker category featuring premium models from Nike, adidas, New Balance, Jordan, Puma, Vans, Crocs, Champion, On, Birkenstock, and Converse, including icons such as Nike Air Force 1, Nike Dunk, adidas Samba, adidas Spezial, New Balance 530, New Balance 9060, and Jordan Air 1. Sold to men, women, and children.
• Basketball Footwear & Apparel Dedicated basketball section offering NBA player signature shoes (Nike LeBron, Nike KD/Kevin Durant, Nike Zoom Freak/Giannis Antetokounmpo, Nike Ja/Ja Morant, Nike Kobe, Nike Book/Devin Booker, Scoot) plus basketball apparel, jerseys, shorts, socks, and equipment.
• Sports Footwear Athletic footwear including running shoes (Asics GEL, On Running CloudTec, adidas Ultraboost), outdoor shoes, sandals, slippers, and basketball shoes for men, women, and children.
• Sports Clothing Athletic apparel including t-shirts, sweatshirts, track pants, shorts, leggings, outerwear/jackets, and hoodies from Nike, adidas, Champion, and other brands, with gender-specific collections for men, women, and children.
• Accessories Sports accessories including hats/caps, socks, bags/backpacks, wallets, thermoses, sneaker care products (CleanX), and stationery items targeting active lifestyle consumers.
• Lifestyle & Streetwear Street-culture-oriented products featuring retro-style sneakers, lifestyle shoes, and fashion-forward athletic wear appealing to young consumers and street-culture enthusiasts.
• Eco-Friendly Products Sustainable and environmentally friendly product line featuring recycled materials and eco-conscious manufacturing, including Nike Dunk Low Next Nature and other green initiatives.
• SneaksUp Friends Loyalty Program Customer loyalty program enabling members to earn tokens on purchases, access exclusive benefits including free shipping on all orders, priority raffle participation, and priority customer service.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Turkish Basketball National TeamsflagshipStrategic or Co-development PartnerSneaks Up is the Official Sponsor of Turkish Basketball National Teams, providing official uniforms and apparel for national team competitions. This partnership positions the brand at the center of basketball culture in Turkey.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Flo (MAKRO GROUP): Flo is Turkey's largest footwear specialty retailer, operating hundreds of stores and an e-commerce platform selling athletic, casual, and formal footwear across multiple brands. It is the most directly comparable Turkish footwear retailer to Sneaks Up by category and omni-channel model.
• Network: Network is a major Turkish multi-brand apparel and footwear retailer with extensive physical stores and a strong digital presence, targeting young and trend-conscious consumers with premium brands — directly overlapping Sneaks Up's positioning in Turkey.
• Boyner (Boyner Büyük Mağazacılık): Boyner is a leading Turkish multi-category department store chain offering premium apparel, footwear, and accessories from global brands both in-store and online, comparable to Sneaks Up in brand portfolio and premium positioning.

Broad incumbents

• LC Waikiki: LC Waikiki is one of Turkey's largest apparel retailers with thousands of stores and a strong e-commerce platform, operating across value and mid-market segments. While broader than Sneaks Up in assortment, it competes for the same Turkish consumer wallet share.
• DeFacto: DeFacto is a Turkish-founded apparel retailer with extensive store presence across Turkey and international markets, targeting fashion-conscious families. It competes for the same mid-market consumer and serves as an adjacent omni-channel apparel comparison.
• Foot Locker: Foot Locker is a global specialty athletic footwear and apparel retailer operating stores in multiple countries. While it does not currently operate in Turkey at scale, it represents the global benchmark for premium sneaker retail that Sneaks Up aspires to.
• JD Sports: JD Sports is a leading global multi-brand sports fashion retailer with stores across Europe and globally, carrying Nike, adidas, and Jordan premium products. It is a direct global analog to Sneaks Up's premium sneaker/street culture positioning.

Regional players

• Beymen: Beymen is Turkey's leading luxury multi-brand retailer offering premium apparel, footwear, and accessories from global luxury and contemporary brands. While more luxury-skewed than Sneaks Up, it competes for the same affluent Turkish consumer spending on premium branded footwear.
• Koton: Koton is a Turkish apparel and accessories retailer with extensive store presence across Turkey and the Middle East, offering fast-fashion and casual apparel. It overlaps with Sneaks Up's men/women/kids apparel offering at a more value-oriented price point.

Emerging players

• Stadium (Stadium Group): Stadium is a sports-inspired fashion retailer with multi-brand assortments across Europe, focused on athletic footwear, apparel, and accessories from brands like Nike, adidas, and Puma. It serves as an emerging direct peer in the sports specialty retail category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sneaks__up
• YouTubeyoutube.com/channel/UCoP5rBxb7eS3XPQBCFCthAw
• Facebookfacebook.com/Sneaksup
• Instagraminstagram.com/sneaksup
• TikToktiktok.com/@sneaks_up

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sneaks Up