What Grassfish does

Grassfish is a European In-Store Experience Management (IXM) platform vendor that enables retailers and brands to unify digital signage, retail media, DOOH (Digital Out-of-Home), in-store audio, and sales-companion workflows on a single cloud-native, API-first software stack. The company was founded in Vienna in 2005 by Roland Grassberger and is now operated as part of the Sweden-headquartered Vertiseit Group following the May 2021 merger of Grassfish with Nordic peer Vertiseit; the combined business maintains legal entities Grassfish Marketing Technologies GmbH (Vienna, Austria) and Grassfish AB (Varberg, Sweden) and reports 100+ employees across Austria, Germany, Sweden, Denmark and Norway. The flagship product is the IXM Platform, which powers 200,000+ digital touchpoints for 1,500+ brands globally and is sold as a modular subscription with adjacent services including Digital Signage Networks, Retail Media Networks, DOOH Networks, and a full stack of consulting deliverables spanning strategy, UX, content, integration, and operations. Customers are large enterprises - including BMW, Porsche, Lufthansa, Commerzbank, O2 Telefonica, SPAR, Lindex and J.Lindeberg - across automotive, fashion retail, grocery, telecom, banking, and aviation, all addressed via direct enterprise field sales supplemented by co-creation partnerships (notably with umdasch The Store Makers). Revenue mechanics combine recurring IXM subscriptions, professional services/consulting, and ASP-style managed services; pricing is not publicly disclosed and engagements are custom. ISO 9001 and ISO/IEC 27001 certifications underpin enterprise procurement, and distribution is concentrated in DACH and Nordics with selected international deployments (e.g., a UAE Carrefour rollout).

Name

Grassfish

Legal name

Grassfish Marketing Technologies GmbH

Website

https://grassfish.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Grassfish is a European In-Store Experience Management (IXM) platform vendor that unifies digital signage, retail media, DOOH, in-store audio, and sales-companion workflows on a cloud-native SaaS stack, serving 1,500+ enterprise brands across automotive, retail, banking, telecom, and aviation with direct field sales, consulting services, and a partner ecosystem.

Ownership category

akta.pro rank

Product category

In-Store Experience Management Software (Digital Signage & Retail Media)

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (541810)

SIC

Services-Computer Programming Services (7371), Services-Advertising (7310)

akta.pro primary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

akta.pro secondary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Digital signage platform
• In-store experience management
• Retail media networks
• Digital out-of-home software
• Enterprise retail technology

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. IXM Platform Subscription: Cloud-based platform subscription providing access to IXM Platform and modules. Customers pay for platform access, updates, hosting, and security as a managed service. Revenue derived from software-as-a-service model with recurring subscription fees.
2. Consulting Services: Strategic, solution, and technical consulting services for digital in-store implementation. Includes operations support, monitoring, content management, training, and platform management.
3. ASP Services: Application Service Provider services enabling customer access to Grassfish databases and platform functionality.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Grassfish sells the IXM (In-Store Experience Management) Platform, a cloud-native, API-first, AI-ready SaaS that unifies digital signage, in-store audio, sales companion tools, DOOH/SSP, and retail media network management for global retailers and brands. It layers module-based software, network operations, and consulting/implementation services on top of the core platform, with named customers such as BMW, Porsche, O2 Telefonica, Commerzbank, Lufthansa, Lindex, and SPAR. The platform powers 200,000+ digital touchpoints for 1,500+ brands across Europe.

Product overview

Grassfish is a Digital In-store company offering the IXM Platform as its core enterprise-grade In-Store Experience Management Platform. The platform is modular, combining a central platform with add-on modules including Digital Signage, Sales Companion, DOOH & SSP, and In-Store Audio. Above the platform level, Grassfish provides sector-specific Solutions such as Campaigns, Lift and Learn, Gamification, Endless Aisle, Configurators, Connected Fitting Rooms, Digital Mannequin, and Visual Merchandising. The company also operates Network Services (Digital In-Store Networks, Retail Media Networks, DOOH Networks) and offers Consulting Services spanning strategy, solution, and technical consulting. This platform-plus-modules architecture is complemented by a partner ecosystem and is designed to be cloud-native, API-first, AI-ready, and built for speed.

Differentiator

Problem solved

Functional benefit

Brands

• IXM Platform: Enterprise-grade In-Store Experience Management Platform that powers digital touchpoints for brands, unifying digital in-store, retail media, and customer experiences.

Products and services

• IXM Platform Enterprise-grade In-Store Experience Management Platform that powers digital touchpoints for brands, unifying digital in-store, retail media, and customer experiences. Cloud-native, API-first, AI-ready, and built for speed.
• Digital Signage Module Module within the IXM Platform for managing and displaying digital content on screens throughout retail environments, enabling dynamic content delivery and brand messaging.
• Sales Companion Module IXM Platform module designed to assist sales staff with digital tools and information, making sales conversations more personalized and relevant to customers in retail environments.
• DOOH & SSP Module Digital Out-of-Home and Sell-Side Platform module enabling retailers to operate and monetize their digital advertising networks, including programmatic capabilities.
• In-Store Audio Module IXM Platform module for managing audio content in retail environments, allowing retailers to create immersive soundscapes that reflect brand personality and enhance customer experience.
• Digital In-Store Networks Network solutions enabling retailers to deploy and manage digital touchpoints across store locations, combining data, dynamic content, and advertising to deliver value on every screen.
• Retail Media Networks In-store media network solutions allowing retailers to own and operate their own media networks, evolving from digital banners into full-scale omnichannel ecosystems.
• DOOH Networks Digital Out-of-Home network solutions for expanding retail advertising reach beyond the store into public spaces, festivals, hospitals, and transport stations.
• Consulting Services Strategic, solution, and technical consulting expertise including Strategy & Concept, UX & UI Design, Content, Development & Integration, IXM Platform & Workflows, and Project Management for digital in-store implementations.
• Campaigns Solution Digital in-store campaign solution for designing and managing retail campaigns with specific goals such as clearing inventory, launching products, or increasing sales during particular periods.
• Lift and Learn (Product Discovery) Solution Interactive product discovery solution using sensors or RFID technology that displays relevant product information on screens when customers lift items, enabling informed purchasing decisions.
• Gamification Solution Loyalty program enhancement solution adding fun game elements to the shopping experience, including interactive games, challenges, and rewards to boost customer engagement.
• Endless Aisle Solution Virtual inventory solution extending the retail in-store shelf, enabling customers to access and order products not physically available in the store.
• Configurators Solution Product customization and visualization solution empowering customers to configure and visualize products in real-time, spanning retail, automotive, and interior design use cases.
• Connected Fitting Rooms Solution Smart fitting room solution using RFID technology to identify garments, display product information, provide styling suggestions, and enable customers to request different sizes or call for staff assistance.
• Digital Mannequin Solution Dynamic retail display solution combining high-resolution screens and motion sensors to showcase products in engaging ways, displaying various outfits and responding to customer interactions.
• Visual Merchandising Solution In-store brand presentation solution that maximizes sales by strategically designing retail spaces, including shop windows, product placement, and lighting to guide customers toward purchases.

Quantifiable outcome

• 68% sales uplift achieved for Sensodyne campaign in 23 Carrefour stores in UAE over 20 days using AI-driven content delivery

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Three partnerships are on record, tiered core and major.

• VertiseitcoreStrategic or Co-development Partner · 1 May 2021In May 2021, Grassfish and Vertiseit joined forces to become the market-leading Digital In-store platform in Europe. Vertiseit was a leading Digital In-store company in the Nordics that grew from a retail tech start-up. The merger combined Grassfish's DACH leadership with Vertiseit's Nordic presence.
• BMWcoreStrategic or Co-development PartnerBMW dealers use Grassfish digital signage solution worldwide. It assists the sales staff and makes the sales conversation more personalized and relevant. Grassfish supports BMW to deliver exceptional customer experience in their dealerships.
• umdasch The Store MakersmajorStrategic or Co-development Partnerumdasch uses Grassfish market-leading platform for digital in-store experiences, enabling innovative store concepts for their customers using the comprehensive functionality of the platform.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• ScreenCloud: ScreenCloud (which acquired Yodeck) is a SaaS digital signage platform serving enterprise retailers and brands with similar content management and screen orchestration capabilities. Directly comparable on cloud-native architecture and B2B SaaS go-to-market.
• Poppulo (formerly Four Winds Interactive): Poppulo acquired Four Winds Interactive (FWI), a leading enterprise digital signage platform serving global brands. Competes directly with Grassfish on enterprise-grade signage CMS, content workflows, and analytics for multi-location retailers.
• Reflect Systems: Reflect Systems delivers digital signage and in-store experience solutions for retail and quick-service restaurants, directly overlapping with Grassfish's retail vertical focus. Comparable on in-store media networks and audience-aware content delivery.
• Scala (by STRATACACHE): Scala is one of the longest-standing digital signage and in-store experience management platform competitors, serving global retailers with comparable CMS, content scheduling, and analytics capabilities. Operates in the same enterprise signage/in-store experience category as Grassfish's IXM Platform.
• Signagelive: Signagelive is a cloud-based digital signage SaaS platform targeting enterprise customers, directly comparable to Grassfish's cloud-native IXM offering. Both compete on API-first architecture, multi-screen management, and integration with retail media networks.

Broad incumbents

• Mood Media: Mood Media is a global in-store media company offering in-store audio, digital signage, and scent marketing to enterprise retailers. Overlaps with Grassfish on In-Store Audio and signage modules, but operates as a broader multi-sensory media incumbent.
• STRATACACHE: STRATACACHE is a large US-headquartered digital media/signage conglomerate and parent of Scala, with broader retail media, sensor, and analytics offerings than Grassfish. Represents a scaled incumbent competing across Grassfish's full IXM, DOOH, and retail media footprint.
• Samsung (MagicINFO): Samsung bundles MagicINFO signage CMS with its display hardware, competing in the same digital signage category as Grassfish's IXM Digital Signage module. Represents a hardware-anchored incumbent that can offer integrated solutions to enterprise buyers.

Emerging players

• Yodeck: Yodeck is a cloud-based digital signage SaaS platform with a strong SMB tilt but increasingly serving mid-market retailers. Comparable on cloud-native signage platform mechanics, though smaller in enterprise penetration than Grassfish.
• MeldCX: MeldCX is an emerging in-store experience platform focused on AI-driven customer engagement and analytics at retail endpoints. Comparable to Grassfish on AI-ready personalization and analytics, though smaller in scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grassfish-marketing-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grassfish