Singsaver

What Singsaver does

SingSaver is Singapore's largest personal finance aggregation and comparison platform, founded in 2015 and headquartered at 70 Shenton Way, Singapore. The platform enables Singapore consumers to research, compare, and apply for more than 380 financial products from over 60 financial institutions, spanning credit cards, insurance (travel, car, maid, home, pet, life and health), personal and specialty loans, banking products, and investments. The platform processes approximately 1.3 million product applications annually and reaches over 2 million monthly users when combined with sister brand Seedly, functioning as a digital intermediary between consumers and financial providers.

The platform is operated by SingSaver Pte. Ltd., while insurance product transactions are arranged and administered by SingSaver Insurance Brokers Pte. Ltd., a wholly-owned subsidiary licensed by the Monetary Authority of Singapore (MAS) as a registered insurance broker. The technology stack is not publicly disclosed; the platform operates as a web-based content and comparison marketplace with mobile-optimized web experience, SEO-driven organic acquisition, blog content library, email newsletters, social channels, and a Reward Tracker dashboard plus Best Deal Guarantee feature. There is no disclosed proprietary AI or ML capability underpinning product matching, recommendation, or personalization.

SingSaver monetizes exclusively through affiliate referral commissions and marketing fees paid by financial product providers when users apply for and successfully obtain products through the platform — the consumer-facing service is free. SingSaver is a wholly-owned subsidiary of MoneyHero Limited (NASDAQ: MNY), a Greater Southeast Asia personal finance aggregation and comparison company, and is also associated with Hyphen Group. Promotional campaigns offering sign-up bonuses and rewards (S$46M+ in rewards fulfilled across 113K+ redemptions in 2023) function as the core conversion lever to differentiate SingSaver from direct-to-provider channels.

Name

Singsaver

Legal name

SingSaver Pte. Ltd.

Website

https://singsaver.com.sg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

SingSaver is Singapore's leading personal finance comparison platform, enabling consumers to compare and apply for 380+ financial products from 60+ providers across credit cards, insurance, loans, banking, and investments, monetizing through affiliate commissions as a MoneyHero Group subsidiary.

Ownership category

akta.pro rank

Product category

Personal Finance Comparison Platform

NAICS

Marketing Consulting Services (541613)

SIC

Loan Brokers (6163), Investment Advice (6282)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)

Keywords

• Financial product comparison
• Credit card comparison
• Insurance comparison platform
• Personal loan comparison
• Investment product comparison

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Others

Revenue model

1. Affiliate Commission from Financial Product Providers: SingSaver generates revenue through referral commissions and marketing fees paid by financial institutions (banks, insurers, lenders) when users apply for and successfully obtain financial products through the SingSaver platform. The platform facilitates product applications for credit cards, insurance, loans, and investment accounts from 60+ financial providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SingSaver is a price comparison and aggregation platform that allows Singapore consumers to compare, evaluate, and apply for financial products including credit cards, insurance (travel, car, home, pet, maid, life & health), personal loans (debt consolidation, balance transfer, education, renovation, car), banking products (savings accounts, debit cards, priority banking), and investments (stocks, ETFs, mutual funds, REITs, CFDs, forex, robo-advisors). The platform is free for consumers and monetizes via affiliate commissions paid by 60+ financial providers when users successfully apply for products.

Product overview

Singsaver is Singapore's leading personal finance aggregation and comparison platform, operating as part of the MoneyHero Group (NASDAQ: MNY). The platform offers a unified comparison marketplace spanning credit cards, insurance products (travel, car, maid, home, pet, life & health), personal loans (including debt consolidation and education loans), banking products (debit cards, savings accounts, priority banking), and investment products (stocks, ETFs, mutual funds, REITs, CFDs, forex, robo-advisors, brokerage accounts). Key features include a Reward Tracker for monitoring applications and a Best Deal Guarantee. The platform aggregates over 380 financial products from 60+ providers and facilitates approximately 1.3 million product applications annually, serving as an intermediary between consumers and financial institutions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• S$46M+ worth of rewards fulfilled in 2023
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered major and core.

• DBSmajorGTM or Marketing PartnerMajor banking partner offering credit cards, personal loans, and home loans featured prominently on SingSaver platform with promotional campaigns and sign-up rewards.
• CitibankmajorGTM or Marketing PartnerBanking partner with credit cards and loan products featured on SingSaver platform with promotional campaigns and rewards.
• OCBCmajorGTM or Marketing PartnerBanking partner with credit cards and loan products featured on SingSaver platform with promotional campaigns and rewards.
• UOBmajorGTM or Marketing PartnerBanking partner with credit cards and loan products featured on SingSaver platform with promotional campaigns and rewards.
• Standard Chartered BankmajorGTM or Marketing PartnerBanking partner with credit cards and loan products featured on SingSaver platform with promotional campaigns and rewards.
• HSBCmajorGTM or Marketing PartnerBanking partner with credit cards and loan products featured on SingSaver platform with promotional campaigns and rewards.
• Monetary Authority of Singapore (MAS)coreOthersSingSaver Insurance Brokers Pte. Ltd. is a registered insurance broker licensed by MAS. This regulatory relationship enables SingSaver to arrange and administer insurance product transactions.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CompareHero: CompareHero is MoneyHero Group's Malaysian comparison platform for credit cards, loans and insurance; operates the same affiliate-driven model as SingSaver in a neighboring market.
• ValueChampion: ValueChampion is a Singapore-based financial product comparison platform covering credit cards, insurance, loans and banking products; direct local competitor with overlapping audience and provider relationships.
• BankBazaar: BankBazaar is a leading financial product comparison and marketplace platform in India covering credit cards, loans and insurance; highly comparable in affiliate-driven model, category coverage and PLG acquisition motion.
• GoCompare: GoCompare is a UK-based price comparison marketplace covering financial products including credit cards, loans and insurance; directly comparable business model and product taxonomy to SingSaver.
• Finder: Finder is a global personal finance comparison platform operating across multiple geographies (US, UK, Australia, Singapore) covering credit cards, banking, loans and insurance; competes with SingSaver in the same vertical with similar affiliate revenue model.
• Seedly: Seedly is a sister brand under MoneyHero Group in Singapore, focused on personal finance content, community and product comparisons; it overlaps directly with SingSaver in target audience and financial product reviews.

Broad incumbents

• MoneySupermarket: MoneySupermarket Group operates leading UK financial comparison brands (MoneySupermarket, MoneySavingExpert) covering insurance, banking, loans and energy; comparable at the business-model level but operates at far larger scale.
• MoneyHero: MoneyHero is the NASDAQ-listed parent group of SingSaver, operating similar financial product comparison platforms across Greater Southeast Asia (Hong Kong, Philippines, Taiwan); directly comparable as the umbrella brand and operational parent.
• NerdWallet: NerdWallet is a leading US-based consumer finance comparison and content platform covering credit cards, banking, loans and investments; comparable model of free consumer tools monetized via affiliate referrals.
• Credit Karma: Credit Karma (owned by Intuit) is a US personal finance platform offering free credit scores, credit card and loan comparisons; highly comparable affiliate-driven model, though with deeper free tooling layered on top.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbfYokLqIzzINPV1W_so9WQ
• Facebookfacebook.com/singsaver.com.sg
• LinkedInlinkedin.com/company/singsaver-com-sg
• Instagraminstagram.com/SingSaver_sg
• Xx.com/singsaversg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singsaver