CompareHero
CompareHero is a Malaysia-based online comparison platform, operated by Jirnexu Sdn. Bhd., that lets Malaysian consumers compare and apply for credit cards, personal loans, and insurance products from more than 15 partner banks, monetising through referral commissions.
- Company typePrivate
- Founded2012
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What CompareHero does
CompareHero, operated by Jirnexu Sdn. Bhd., is a Malaysian online financial product comparison platform founded in 2012 and headquartered in Kuala Lumpur. The platform enables Malaysian consumers to compare credit cards and personal loans from more than 15 partner banks, including Maybank, RHB, UOB, HSBC, Standard Chartered, Public Bank, AmBank, Alliance Bank, and a growing roster of Shariah-compliant and digital challengers such as GXBank, AEON Bank, HLB Islamic, Al Rajhi, and Bank Muamalat. Core products include the Credit Cards Comparison Platform, the Personal Loans Comparison Platform, a direct insurance purchase capability processed through a Bank Negara Malaysia-approved payment gateway, the CompareHero Blog for financial education, and a chatbot-assisted application workflow with embedded credit checks via CTOS, Experian Malaysia, and Credit Bureau Malaysia. The platform is free for consumers; CompareHero monetises through referral commissions from partner banks for credit card and personal loan applications, and through fees earned by the parent Jirnexu for customer acquisition and lifecycle management services delivered to financial institutions. Go-to-market is product-led and direct-to-consumer via the comparehero.my website, supported by SEO, content marketing, and organic social on Facebook, Instagram, and LinkedIn.
CompareHero firmographics
Firmographics- Name
- CompareHero
- Legal name
- Jirnexu Sdn. Bhd.
- Website
- https://comparehero.my
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CompareHero is a Malaysia-based online comparison platform, operated by Jirnexu Sdn. Bhd., that lets Malaysian consumers compare and apply for credit cards, personal loans, and insurance products from more than 15 partner banks, monetising through referral commissions.
- Ownership category
- akta.pro rank
CompareHero industry classification
Industry- Product category
- Financial Product Comparison Platform
- NAICS
- Activities Related to Credit Intermediation (5223), Credit Bureaus (561450)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
- akta.pro secondary industry
- Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)
Keywords
Where CompareHero is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
CompareHero business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Referral Fees from Financial Institutions: CompareHero generates revenue through referral fees and commissions from banks and financial institutions when users apply for credit cards or personal loans through the platform. The platform is free for consumers to use.
- Customer Acquisition Services for FSIs: As part of Jirnexu Sdn Bhd, CompareHero provides customer acquisition and lifecycle management solutions to financial institutions, earning fees for facilitating customer connections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer access to comparison platform and application services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
CompareHero product offering
Product offeringCore offering
CompareHero operates a free online platform enabling Malaysian consumers to compare credit cards, personal loans, and insurance products from leading partner banks side-by-side and apply directly online. The platform aggregates offerings from over 15 Malaysian financial institutions and generates revenue via referral commissions from banks when consumers successfully apply for products through CompareHero.
Product overview
CompareHero is a free financial comparison platform operated by Jirnexu Sdn Bhd, offering credit card and personal loan comparison services from partner banks in Malaysia. The platform includes the Credit Cards Comparison Platform and Personal Loans Comparison Platform as core offerings, supplemented by a CompareHero Blog for financial education content. Users can access Personalised Recommendations based on their financial profiles, Exclusive Partner Rewards through bank partnerships, and a Chatbot for automated customer service. The platform also supports direct Insurance Purchase through a secure payment gateway. All services are provided free of charge to consumers, with the company generating revenue through referral commissions from financial institutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Credit Cards Comparison Platform A free online comparison platform enabling Malaysian consumers to compare credit cards from multiple partner banks, view side-by-side feature comparisons (cashback, rewards, airmiles, no annual fee, Islamic, balance transfer options), and apply directly online with quick processing.
- Personal Loans Comparison Platform A free online comparison platform for comparing personal loans and Islamic personal financing products from partner banks (conventional, Islamic, and digital), with online application and fast approval options including subcategories for fast approval, low income, and Islamic financing.
- Insurance Purchase Platform Platform feature enabling direct purchase of insurance products, with policy purchases processed through a secure Bank Negara Malaysia approved payment gateway and contracts executed between the user and insurer.
- Online Application Service Digital application processing system allowing users to apply for credit cards and personal loans directly through the CompareHero platform, with streamlined documentation and quick processing routed to partner banks.
Quantifiable outcome
- 10,000+ Malaysians have found smarter deals on the platform
Companies that use CompareHero
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
CompareHero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature5 records
CompareHero partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, minor and flagship.
- Standard CharteredcoreStandard Chartered Bank - Malaysia's first and oldest bank with over 140 years of history. Partner for credit card distribution through CompareHero's online platform.
- UOBcoreUnited Overseas Bank Malaysia - subsidiary of UOB Limited, incorporated in 1993. Offers 8 different credit cards and 1 personal loan through the platform. Multinational bank with 40+ branches.
- MaybankcoreMalayan Banking Berhad - Malaysia's largest bank, recognized by Forbes Global as one of the top 500 companies in the world. Offers 24 different credit cards and personal loans through the platform.
- HSBCcoreHSBC Bank Malaysia - international bank partner for credit card distribution on the CompareHero platform.
- Alliance BankcoreAlliance Bank Malaysia Berhad - multinational bank with 60+ branches. Offers credit cards, personal loans, and mortgage facilities. Formed in 2001, named Best SME Bank in 2015.
- RHB BankcoreRHB Bank Berhad - Malaysia's fourth largest fully integrated financial services group. Offers 7 credit cards, 2 personal loans, and 2 mortgages. 190+ branches including Islamic banking subsidiary.
- AmBankcoreAmBank Group - one of Malaysia's largest financial institutions with AMMB Holdings Berhad publicly listed on Bursa Malaysia Main Board. Offers personal loans including AmMoneyLine.
- Public BankcorePublic Bank Malaysia - one of the largest financial providers in Malaysia, operating for 50 years with over 250 branches and 1,800+ self-service terminals. Offers 10 credit cards.
- AEONcoreAEON Bank (M) Berhad - Malaysia's first Islamic digital bank, licensed by Bank Negara Malaysia. Joint venture between AEON Financial Service (Japan) and AEON Credit Service (M).
- MBSB BankminorMalaysia Building Society Berhad - evolved from being first property financier to offering innovative financial products. Scheduled Institution with 40+ branches. Offers 3 personal loans and 5 mortgages.
- Al Rajhi BankcoreAl Rajhi Bank Malaysia (ARBM) - wholly owned subsidiary of the world's largest Islamic bank (based in Saudi Arabia). Offers 1 personal loan and 2 mortgages. Multinational Islamic bank with 20+ branches.
- Bank MuamalatcoreBank Muamalat Malaysia Berhad - full suite of Shariah-compliant banking services since October 1999. Member of DRB-HICOM Group with Khazanah Nasional as key shareholder. Offers Cash-i SMART personal financing.
- Co-opbank PertamaminorKoperasi Co-opbank Pertama Malaysia Berhad (CBP) - Malaysian cooperative bank regulated by SKM and Bank Negara Malaysia. Specializes in Syariah-compliant products including personal financing up to RM400,000.
- First N EverminorFirst N Ever - licensed financial provider and credit community registered with KPKT. In the industry for over 20 years. Offers personal financing from RM5,000 to RM300,000.
- GXBankcoreGXBank - Malaysia's first-ever fully digital bank licensed by Bank Negara Malaysia (BNM). Offers GX FlexiCredit unsecured personal loan with instant approval and interest rates from 3.78% p.a.
- HLB IslamiccoreHLB Islamic - Islamic banking arm of Hong Leong Bank Berhad, part of Hong Leong Group Malaysia. Offers Shariah-compliant unsecured financing up to RM150,000 with no guarantor required.
- Jirnexu Sdn BhdflagshipCompareHero is part of Jirnexu Sdn Bhd, Asia's leading full-stack FinTech solutions provider. Jirnexu empowers FSIs and service providers with customer acquisition and lifecycle management solutions. Founded in 2012 in Kuala Lumpur.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
CompareHero competitors and assessment
Company assessmentDirect peers
- MoneyHero Group: Hong Kong-listed SEA financial product comparison group operating MoneyHero Malaysia and SingSaver. Direct competitor in Malaysia's credit card and personal loan comparison space with a publicly traded parent (MePlus) that gives it capital scale advantages.
- iMoney: Malaysia/SEA financial comparison platform offering credit card, personal loan and broadband comparisons. Closest external competitor to CompareHero in Malaysia on product breadth and bank-partner model.
- RinggitPlus: Malaysia-based financial product comparison platform also owned by Jirnexu Sdn Bhd. Directly competes with CompareHero in credit cards, personal loans and Islamic financing comparisons for the same Malaysian consumer and bank-partner base.
Broad incumbents
- LendingTree: US-listed financial services marketplace connecting consumers with multiple lenders across credit cards, personal loans, mortgages and insurance. Comparable marketplace/aggregator business model, though much larger and broader in product scope.
- NerdWallet: US-listed consumer finance content and comparison platform generating affiliate revenue across credit cards, loans, banking and insurance. Comparable in pairing financial education content with affiliate-driven product comparison.
Others
- Experian: Global credit bureau integrated into CompareHero's application workflow for credit scoring. Functions as an infrastructure/data vendor rather than a direct competitor, but its expansion into direct consumer credit products places it adjacent to CompareHero's funnel.
Regional players
- GoBear: ASEAN-headquartered financial aggregator (Singapore, Thailand, Philippines, Indonesia, Vietnam) offering credit card, loan and insurance comparisons. Comparable business model with regional rather than Malaysian focus.
- Moneyduck: Thailand-headquartered financial comparison and advisory platform. Comparable emerging-market comparison business model covering credit, insurance and investment products in an adjacent ASEAN market.
- SingSaver: Singapore-based financial comparison platform owned by MoneyHero Group. Comparable on business model (affiliate referrals from banks) and product categories (credit cards, personal loans), serving a neighboring ASEAN market rather than Malaysia directly.
Emerging players
- BankBazaar: India-based financial product comparison and credit card issuance platform. Comparable on affiliate-referral revenue model, comparison engine for credit cards and personal loans, though operating in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CompareHero social profiles
Digital presenceCompareHero financial estimates
Financial estimateRevenue estimate
Valuation estimate
CompareHero leadership team
Management profileNumber of profiles
CompareHero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CompareHero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CompareHero
What does CompareHero do?
CompareHero operates a free online platform enabling Malaysian consumers to compare credit cards, personal loans, and insurance products from leading partner banks side-by-side and apply directly online. The platform aggregates offerings from over 15 Malaysian financial institutions and generates revenue via referral commissions from banks when consumers successfully apply for products through CompareHero.
Is CompareHero a public or private company?
CompareHero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CompareHero founded?
CompareHero was founded in 2012. It employs 11 to 50 people.
Where is CompareHero based?
CompareHero is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does CompareHero make money?
Two revenue lines are on record. Referral Fees from Financial Institutions are the primary driver. The others are customer Acquisition Services for FSIs.
Who are CompareHero's main competitors?
Direct peers on record are MoneyHero Group, iMoney and RinggitPlus. Broad incumbents are LendingTree and NerdWallet. Experian is listed as an others. Regional players are GoBear, Moneyduck and SingSaver. BankBazaar is listed as an emerging player.
Does CompareHero have an API?
No public API is recorded for CompareHero.
What industry is CompareHero in?
CompareHero's product category is Financial Product Comparison Platform. Its primary akta.pro industry code is BPAMAAAJ, Comparison Shopping & Price Discovery Portals, with a secondary code of FSALABAJ, Mortgage Comparison, Marketplace & Rate-Shopping Platforms. Its NAICS code is 5223 and its SIC code is 7320.