The Events Calendar
The Events Calendar is a WordPress plugin launched in 2009 that enables event organizers to create, promote, and sell tickets with zero commissions, serving 800,000+ active installs across solo organizers, agencies, nonprofits, universities, and venues under Liquid Web/Nexcess ownership.
- Company typePrivate
- Founded2009
- HeadquartersLansing, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What The Events Calendar does
The Events Calendar is a WordPress plugin for event management and ticketing, founded in 2009 and operated as a product brand under Liquid Web, LLC (a Nexcess Corp. entity). The product enables organizers to create, promote, and sell tickets for online and in-person events directly from their own WordPress sites, offering seven calendar display views (month, list, week, day, photo, map, summary), recurring event support, multi-venue management, QR-code-based check-in, custom registration forms, WooCommerce integration, and — at the Elite tier — Promoter email marketing automation and an interactive seat map builder. Payment processing is handled through native Stripe, PayPal, and Square integrations.
The business model is a three-tier annual SaaS subscription: Essentials at $259/year, Pro at $399/year, and Elite at $599/year, with a 48-hour free trial and no credit card required. Crucially, the model carries zero commissions and no per-ticket fees on ticket sales, with all ticket revenue going to the organizer — a deliberate contrast to third-party ticketing platforms that typically charge 5-10%. Go-to-market is product-led growth via direct self-serve purchase on Liquid Web's software store, augmented by the WordPress plugin ecosystem and managed WordPress hosting partner channels.
The customer base is highly distributed and horizontal: 800,000+ active installs serve solo organizers, agencies managing client event sites, universities, nonprofits, and large multi-venue operators. The product is positioned as part of the broader Liquid Web/Nexcess WordPress software portfolio alongside Kadence (themes), LearnDash (LMS), and Give (donations), with no external funding events or investor disclosures in the available data.
The Events Calendar firmographics
Firmographics- Name
- The Events Calendar
- Legal name
- Liquid Web, LLC
- Website
- https://theeventscalendar.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Events Calendar is a WordPress plugin launched in 2009 that enables event organizers to create, promote, and sell tickets with zero commissions, serving 800,000+ active installs across solo organizers, agencies, nonprofits, universities, and venues under Liquid Web/Nexcess ownership.
- Ownership category
- akta.pro rank
The Events Calendar industry classification
Industry- Product category
- Event Management Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Event Discovery, Listings & Calendar Platforms (MPAGAJAL)
- akta.pro secondary industry
- Event Marketing & Audience Development Services (MPAGAJAD)
Keywords
Where The Events Calendar is headquartered
LocationHeadquarters
- HQ city
- Lansing
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Events Calendar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annual Software Subscription: Three-tier annual subscription model (Essentials $259/year, Pro $399/year, Elite $599/year). Revenue is recurring annual subscription based with no commission on ticket sales - all ticket revenue goes to the event organizer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essentials - $259/year - Core event management for independent organizers |
| Subscription | Annual | Pro - $399/year - Ticketing and promotion for growing events |
| Subscription | Annual | Elite - $599/year - Full control for scaled operations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The Events Calendar product offering
Product offeringCore offering
The Events Calendar is a WordPress plugin that enables event organizers to create, promote, and sell tickets for in-person, virtual, and hybrid events directly from their own website, without redirecting audiences to third-party platforms. The product offers customizable calendar views, zero-commission ticketing via Stripe/PayPal/Square, QR code check-in, multi-venue management, WooCommerce integration, recurring events, community submissions, and email marketing automation, sold through annual subscription tiers.
Product overview
The Events Calendar is a WordPress event management plugin offering a three-tier pricing structure. The core product (The Events Calendar) provides essential calendar display, event management, and basic ticketing capabilities. The Essentials Plan ($259/year) serves as the entry point with seven calendar views, basic ticket sales via Stripe/PayPal/Square, and community event submissions. The Pro Plan ($399/year) adds zero-commission ticketing, WooCommerce integration for combined product/ticket sales, revenue splitting for community organizers, custom registration forms, and QR code check-in. The Elite Plan ($599/year) extends with branded email marketing via Promoter, automated attendee communications, and interactive venue seat map builder with assigned seating.
Differentiator
Problem solved
Functional benefit
Products and services
- The Events Calendar WordPress event management plugin providing tools to create, promote, and sell tickets for online, in-person, virtual, and hybrid events directly from a WordPress site. Offers seven customizable calendar views, ticketing via Stripe/PayPal/Square, QR code check-in, recurring events, community submissions, WooCommerce integration, multi-venue management with seat mapping, revenue splitting, and email marketing automation. Powers over 1 billion events with 800,000+ active installs, sold via annual subscription tiers (Essentials $259/yr, Pro $399/yr, Elite $599/yr).
Quantifiable outcome
- 800,000+ active installs
- +2 more outcomes
Companies that use The Events Calendar
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
The Events Calendar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature12 records
The Events Calendar partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- WooCommercecoreNative integration allowing users to sell tickets alongside products in one checkout. Available on Pro and Elite plans. Enables coupon application and bundle discounts.
- StripecorePayment processor for ticket sales integrated into the ticketing system. Available across all plan tiers.
- PayPalcorePayment processor for ticket sales integrated into the ticketing system. Available across all plan tiers.
- SquarecorePayment processor for ticket sales integrated into the ticketing system. Available across all plan tiers.
- Liquid Web / NexcessflagshipParent company and primary distribution channel. The Events Calendar is part of the Liquid Web software portfolio. Backed by decades of experience building tools for web professionals. First launched in 2009.
Scale indicators4 records
Recent moves1 record
Expansion highlights4 records
The Events Calendar competitors and assessment
Company assessmentDirect peers
- Eventbrite: Leading self-service event ticketing and management platform. Direct competitor on the ticketing and event-management axis, but delivered as a SaaS marketplace rather than a WordPress plugin; TEC's zero-commission pitch is explicitly positioned against Eventbrite's per-ticket fees.
- Sugar Calendar: WordPress event calendar plugin from Sandhills Development. Competes in the lightweight event-listing category within WordPress and shares a similar SMB-friendly positioning.
- WP Event Manager: WordPress event management plugin used by solo organizers and nonprofits. Direct competitor in the WP plugin category, often compared head-to-head with The Events Calendar.
- EventON: Popular premium WordPress event calendar plugin focused on visual calendar displays. Direct peer competing on calendar functionality and event listings within the WordPress ecosystem.
- Event Espresso: WordPress plugin for event registration and ticketing. Closest direct peer in the WordPress ecosystem, offering similar ticket sales and attendee management features on WordPress sites.
Broad incumbents
- Bizzabo: Broader event experience platform serving mid-market and enterprise event organizers. Overlaps with TEC's higher-tier feature set (registration, ticketing, analytics) but at a different scale and price point.
- Cvent: Enterprise event management suite for large organizations. Operates in the same event-software space but targets enterprise and corporate events at much larger contract sizes than TEC.
- Whova: Event management and community engagement platform with ticketing, agenda, and networking features. Comparable functionality to TEC's higher tiers, particularly for conferences and association events.
- Squarespace Events: Native event and ticketing functionality built into the Squarespace website platform. Comparable to TEC's calendar and ticketing offering but bundled into a hosted website builder rather than a WordPress plugin.
- Wix Events: Native event management and ticketing feature within the Wix website builder. Competes indirectly by giving Wix users integrated event tools without needing a WordPress plugin.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The Events Calendar social profiles
Digital presenceThe Events Calendar financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Events Calendar leadership team
Management profileNumber of profiles
The Events Calendar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Events Calendar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Events Calendar
What does The Events Calendar do?
The Events Calendar is a WordPress plugin that enables event organizers to create, promote, and sell tickets for in-person, virtual, and hybrid events directly from their own website, without redirecting audiences to third-party platforms. The product offers customizable calendar views, zero-commission ticketing via Stripe/PayPal/Square, QR code check-in, multi-venue management, WooCommerce integration, recurring events, community submissions, and email marketing automation, sold through annual subscription tiers.
Is The Events Calendar a public or private company?
The Events Calendar is a private company. It is classified as corporate owned and is currently operating.
When was The Events Calendar founded?
The Events Calendar was founded in 2009. It employs 101 to 250 people.
Where is The Events Calendar based?
The Events Calendar is headquartered in Lansing, United States, in the North America region.
How does The Events Calendar make money?
One revenue line is on record: annual Software Subscription.
Who are The Events Calendar's main competitors?
Direct peers on record are Eventbrite, Sugar Calendar, WP Event Manager, EventON and Event Espresso. Broad incumbents are Bizzabo, Cvent, Whova, Squarespace Events and Wix Events.
Does The Events Calendar have an API?
No public API is recorded for The Events Calendar.
What industry is The Events Calendar in?
The Events Calendar's product category is Event Management Software. Its primary akta.pro industry code is MPAGAJAL, Event Discovery, Listings & Calendar Platforms, with a secondary code of MPAGAJAD, Event Marketing & Audience Development Services. Its NAICS code is 7113 and its SIC code is 7990.