WP Event Manager
WP Event Manager is a Surat, India-based software company that develops a WordPress event management plugin and ticketing platform, serving SMB event organizers globally with 30,000+ active installs and over 1 billion events powered.
- Company typePrivate
- Founded2009
- HeadquartersSurat, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What WP Event Manager does
WP Event Manager is a Surat, India-based software company that develops a WordPress event management and ticketing plugin distributed through the official WordPress.org repository. The core product enables event organizers to publish event listings, manage registrations, sell tickets, and administer attendee data directly within a WordPress site. The company reports 30,000+ active installs, 830,054+ downloads, 500,000+ professionals using the platform, and a cumulative total of 1 billion+ events powered. The Managing Director is Ghanshyam Dudhat, and the company operates as a private, bootstrapped entity with 1-10 employees.
The platform uses a freemium model: the base plugin is free, while premium add-ons are sold individually and in bundles. Bundle pricing ranges from approximately $49 to $399 per year and covers capabilities including recurring events, booking, front-end event submission, payment gateway integration, and seat allocation. The technical architecture is plugin-based and native to WordPress, with extensibility delivered through 100+ third-party integrations spanning WooCommerce, PayPal, Stripe, Zoom, Google Maps, OpenStreetMap, Mailchimp, Salesforce, and HubSpot. Related product lines include WPSeats (reserved seating) and vertical sub-brands FoodMato (restaurant and food events) and Tech Summit (technology conference platform).
Revenue mechanics are driven by paid add-on attach rates on the free install base, cross-sell into vertical sub-brands, and the bundled premium tier. The company has received the Best Event Management Software award from SoftwareSuggest in both 2023 and 2024, plus the Top Performer Spring 2024 designation. AI-powered attendee matchmaking was launched in 2024 as a feature addition. Geographic reach is global, served through the multilingual WordPress ecosystem, with no disclosed enterprise anchor customers or named large accounts.
WP Event Manager firmographics
Firmographics- Name
- WP Event Manager
- Legal name
- WP Event Manager
- Website
- https://wp-eventmanager.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WP Event Manager is a Surat, India-based software company that develops a WordPress event management plugin and ticketing platform, serving SMB event organizers globally with 30,000+ active installs and over 1 billion events powered.
- Ownership category
- akta.pro rank
WP Event Manager industry classification
Industry- Product category
- Event Management Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)
- akta.pro secondary industries
- Abstract, Speaker & Session Management Systems (THAHAFAI), On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing) (THAHAOAN)
Keywords
Where WP Event Manager is headquartered
LocationHeadquarters
- HQ city
- Surat
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
WP Event Manager business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Add-on Sales: Individual premium add-ons sold as annual subscriptions providing additional features like ticketing, calendar, registrations, virtual event support, marketing automation. Each add-on licensed per site with pricing tiers from $49 for single site to $399 for unlimited sites.
- Bundle Subscriptions: Four bundle tiers: Event Manager Plus (20 plugins), Event Manager Pro (27 plugins), Virtual Event Manager Pro (30 plugins), and All Events Manager Pro (all plugins). Bundles offer savings up to $259 compared to individual add-on purchases.
- Freemium Core Plugin: Free core WordPress plugin generates revenue through add-on upsell. Plugin includes basic event listing, submission, and management features without charge.
- Customization Services: Custom development and customization services for enterprise clients with specific requirements beyond standard add-on functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Event Manager Plus Bundle - 20 plugins starting at $99/year |
| Subscription | Annual | Event Manager Pro Bundle - 27 plugins |
| Subscription | Annual | Virtual Event Manager Pro - 30 plugins |
| Subscription | Annual | All Events Manager Pro - All Plugins |
| Unit Pricing | Annual | Sell Tickets Add-on - Individual plugin pricing |
| Freemium | Pay-as-you-go | Free Core Plugin |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
WP Event Manager product offering
Product offeringCore offering
WP Event Manager builds and sells a WordPress event management plugin platform consisting of a free core plugin for event listings, frontend submission, and calendar display, supplemented by a catalog of premium add-ons and tiered bundles covering ticketing, registrations, virtual events, AI-powered matchmaking, seating management, marketing automation, and CRM integrations. The company also offers customization services and dedicated WordPress event themes.
Product overview
WP Event Manager is a comprehensive WordPress event management platform with a modular architecture consisting of a free core plugin supplemented by premium add-on bundles and individual plugins. The product portfolio includes four main bundles: Event Manager Plus (20 plugins), Event Manager Pro (27 plugins with ticketing), Virtual Event Manager Pro (30 plugins with virtual features), and All Events Manager Pro (complete all-plugins bundle). Key product modules include ticketing (Sell Tickets), event calendar, seating management (WPSeats), AI-powered matchmaking, pre-scheduled 1:1 meeting scheduling, virtual event platform, event marketplace for multi-vendor ticket sales, marketing automation with CRM integrations, mobile event apps, and custom digital badges. The platform integrates natively with WooCommerce, Stripe, PayPal, Zoom, and multiple CRM/email marketing tools (HubSpot, Mailchimp, Salesforce, Sendinblue, Active Campaign, Constant Contact, Zoho CRM) plus Twilio SMS gateway. The ecosystem also includes dedicated WordPress event themes, REST API access, and professional customization services.
Differentiator
Problem solved
Functional benefit
Brands
- Tech Summit: A brand under WP Event Manager's portfolio.
- FoodMato
Products and services
- WP Event Manager Core Plugin Free core WordPress plugin that enables event listing creation, frontend event submission and management, event calendar display, and basic event management features. Rated 4.4/5 on WordPress with 30,000+ active installs.
- Sell Tickets
- Event Calendar Calendar add-on for displaying events in calendar view with multiple display options and filtering capabilities.
- WPSeats Seating chart management add-on for creating and managing event seat reservations with customizable venue layouts.
- AI Matchmaking & Networking AI-powered networking feature that uses machine learning algorithms to match attendees based on mutual interests, roles, industry, goals, and availability.
- Pre-Scheduled Meetings 1:1 meeting scheduling software enabling attendees to book meetings before events. Supports 1-to-1, 1-to-many, and many-to-many meeting formats with calendar integration.
- Event Marketplace Multi-vendor marketplace solution allowing multiple event organizers to list and sell tickets on a single platform, earning commission from ticket sales.
- Event App Mobile event management app for organizers to track attendee check-ins, manage event status, and monitor ticket sales from iOS and Android devices.
- WordPress Event Themes WordPress event themes designed to be fully compatible with WP Event Manager plugins.
- OpenStreetMap OpenStreetMap integration providing alternative mapping solution for event locations as an alternative to Google Maps.
- Customization Services Custom development and customization services for tailoring WP Event Manager to specific business requirements, offered for enterprise clients.
Quantifiable outcome
- Virtual event engagement boost of 3.2x with virtual event solution
- +2 more outcomes
Companies that use WP Event Manager
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles3 records
WP Event Manager technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability2 records
Feature8 records
WP Event Manager partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, featured and new.
- WooCommercecorePrimary payment and commerce integration. WP Event Manager's Sell Tickets plugin integrates with WooCommerce to enable ticket sales, multiple payment gateways, and order management through WooCommerce's ecosystem.
- StripecorePayment gateway integration for processing ticket payments. Stripe Split Payment add-on enables organizers to receive payments directly.
- PayPalcoreAlternative payment gateway integrated through WooCommerce for ticket transactions.
- ZoomfeaturedVirtual event integration enabling hybrid events by adding Zoom meeting links alongside physical venue information.
- ElementorcoreDIVI Elements add-on provides native compatibility with Elementor page builder for visual event page creation.
- Google MapsfeaturedLocation mapping integration for displaying event venues on interactive maps.
- HubSpotfeaturedCRM integration for attendee data management and automated email marketing campaigns.
- MailchimpfeaturedEmail marketing integration for sending event updates, confirmations, and promotional campaigns.
- SalesforcefeaturedEnterprise CRM integration for managing attendee data and marketing automation at scale.
- SendinbluefeaturedEmail marketing and automation platform integration for event communications.
- TwiliofeaturedSMS gateway integration for real-time event notifications and alerts via text messages.
- BuddyPressfeaturedSocial networking integration for community features and member profiles in event websites.
- Google AnalyticsfeaturedAnalytics integration for tracking event page views, user behavior, and conversion metrics.
- OpenStreetMapnewFree map alternative to Google Maps for displaying event locations. Launched as new OpenStreetMap add-on.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
WP Event Manager competitors and assessment
Company assessmentEmerging players
- vFairs: vFairs is a virtual and hybrid event platform with attendee networking, exhibitor booths, and matchmaking capabilities. Its AI matchmaking and expo features overlap directly with WP Event Manager's Virtual Event Manager Pro bundle and AI Matchmaking add-on.
- WPForms: WPForms is a popular WordPress form plugin that overlaps with WP Event Manager's Registrations and event-related form-building capabilities. Operates in the same WordPress distribution and plugin economy with similar SMB/agency customer base.
- Calendly: Calendly is a leading scheduling platform whose 1:1 pre-scheduled meeting functionality overlaps with WP Event Manager's Pre-Scheduled Meetings feature and broader attendee scheduling workflow for events.
- Amelia (by TMS): Amelia is a WordPress booking and appointment plugin that overlaps with WP Event Manager's scheduling and registration use cases. Comparable freemium + premium add-on model within the WordPress ecosystem.
Broad incumbents
- Bizzabo: Bizzabo is an enterprise event experience platform offering registration, ticketing, virtual events, and event marketing. Overlaps with WP Event Manager's premium feature set (virtual events, marketing automation, CRM integrations) but targets larger enterprises.
- Eventbrite: Eventbrite is the dominant global online event ticketing and discovery platform. While not WordPress-native, it competes for the same end customers (event organizers) and has import/export integrations relevant to WP Event Manager's user base.
Others
- HoneyBook: HoneyBook is a small business client management platform that includes event-related workflow features (inquiries, bookings, invoicing). Serves overlapping SMB customer segments as WP Event Manager.
Direct peers
- Event Espresso: Event Espresso is a long-standing WordPress event registration and ticketing plugin offering similar paid event management features (registration forms, ticketing, payment integration). Direct competitor within the WordPress event ecosystem.
- EventON: EventON is a premium WordPress event calendar plugin sold as a standalone product with add-on extensions, serving the same organizer and SMB segment with similar event listing, calendar, and styling capabilities.
- The Events Calendar (by StellarEvents / Modern Tribe): The Events Calendar is the most established WordPress event plugin, with similar free core + paid add-on architecture (ticketing, registrations, virtual events, calendar views). Direct competitor serving the same SMB/organizer base on WordPress with overlapping feature set.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
WP Event Manager social profiles
Digital presenceWP Event Manager financial estimates
Financial estimateRevenue estimate
Valuation estimate
WP Event Manager leadership team
Management profileNumber of profiles
Profiles4 records
WP Event Manager funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WP Event Manager M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WP Event Manager
What does WP Event Manager do?
WP Event Manager builds and sells a WordPress event management plugin platform consisting of a free core plugin for event listings, frontend submission, and calendar display, supplemented by a catalog of premium add-ons and tiered bundles covering ticketing, registrations, virtual events, AI-powered matchmaking, seating management, marketing automation, and CRM integrations. The company also offers customization services and dedicated WordPress event themes.
Is WP Event Manager a public or private company?
WP Event Manager is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WP Event Manager founded?
WP Event Manager was founded in 2009. It employs 1 to 10 people.
Where is WP Event Manager based?
WP Event Manager is headquartered in Surat, India, in the Asia region.
How does WP Event Manager make money?
Four revenue lines are on record. Premium Add-on Sales are the primary driver. The others are bundle Subscriptions, freemium Core Plugin and customization Services.
Who are WP Event Manager's main competitors?
Emerging players on record are vFairs, WPForms, Calendly and Amelia (by TMS). Broad incumbents are Bizzabo and Eventbrite. HoneyBook is listed as an others. Direct peers are Event Espresso, EventON and The Events Calendar (by StellarEvents / Modern Tribe).
Does WP Event Manager have an API?
Yes. WP Event Manager offers a REST API plugin that enables developers to build or automate event management functionality. The WPEM REST API plugin is available for direct download from the company website as it is temporarily unavailable on WordPress.org. The API allows integration with external applications and enables programmatic access to event data. Developer documentation is at wp-eventmanager.com/wp-content/uploads/wpem-rest-api.zip.
What industry is WP Event Manager in?
WP Event Manager's product category is Event Management Software. Its primary akta.pro industry code is HSACAAAO, Virtual, Hybrid & Livestream Event Coordination, with a secondary code of THAHAFAI, Abstract, Speaker & Session Management Systems. Its NAICS code is 541511 and its SIC code is 7370.