The Events Calendar

What The Events Calendar does

The Events Calendar is a WordPress plugin for event management and ticketing, founded in 2009 and operated as a product brand under Liquid Web, LLC (a Nexcess Corp. entity). The product enables organizers to create, promote, and sell tickets for online and in-person events directly from their own WordPress sites, offering seven calendar display views (month, list, week, day, photo, map, summary), recurring event support, multi-venue management, QR-code-based check-in, custom registration forms, WooCommerce integration, and — at the Elite tier — Promoter email marketing automation and an interactive seat map builder. Payment processing is handled through native Stripe, PayPal, and Square integrations.

The business model is a three-tier annual SaaS subscription: Essentials at $259/year, Pro at $399/year, and Elite at $599/year, with a 48-hour free trial and no credit card required. Crucially, the model carries zero commissions and no per-ticket fees on ticket sales, with all ticket revenue going to the organizer — a deliberate contrast to third-party ticketing platforms that typically charge 5-10%. Go-to-market is product-led growth via direct self-serve purchase on Liquid Web's software store, augmented by the WordPress plugin ecosystem and managed WordPress hosting partner channels.

The customer base is highly distributed and horizontal: 800,000+ active installs serve solo organizers, agencies managing client event sites, universities, nonprofits, and large multi-venue operators. The product is positioned as part of the broader Liquid Web/Nexcess WordPress software portfolio alongside Kadence (themes), LearnDash (LMS), and Give (donations), with no external funding events or investor disclosures in the available data.

Name

The Events Calendar

Legal name

Liquid Web, LLC

Website

https://theeventscalendar.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

The Events Calendar is a WordPress plugin launched in 2009 that enables event organizers to create, promote, and sell tickets with zero commissions, serving 800,000+ active installs across solo organizers, agencies, nonprofits, universities, and venues under Liquid Web/Nexcess ownership.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

akta.pro secondary industry

Event Marketing & Audience Development Services (MPAGAJAD)

Keywords

• WordPress event management
• Event ticketing software
• Online event registration
• Calendar plugin
• Event marketing platform

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Annual Software Subscription: Three-tier annual subscription model (Essentials $259/year, Pro $399/year, Elite $599/year). Revenue is recurring annual subscription based with no commission on ticket sales - all ticket revenue goes to the event organizer.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Events Calendar is a WordPress plugin that enables event organizers to create, promote, and sell tickets for in-person, virtual, and hybrid events directly from their own website, without redirecting audiences to third-party platforms. The product offers customizable calendar views, zero-commission ticketing via Stripe/PayPal/Square, QR code check-in, multi-venue management, WooCommerce integration, recurring events, community submissions, and email marketing automation, sold through annual subscription tiers.

Product overview

The Events Calendar is a WordPress event management plugin offering a three-tier pricing structure. The core product (The Events Calendar) provides essential calendar display, event management, and basic ticketing capabilities. The Essentials Plan ($259/year) serves as the entry point with seven calendar views, basic ticket sales via Stripe/PayPal/Square, and community event submissions. The Pro Plan ($399/year) adds zero-commission ticketing, WooCommerce integration for combined product/ticket sales, revenue splitting for community organizers, custom registration forms, and QR code check-in. The Elite Plan ($599/year) extends with branded email marketing via Promoter, automated attendee communications, and interactive venue seat map builder with assigned seating.

Differentiator

Problem solved

Functional benefit

Products and services

• The Events Calendar WordPress event management plugin providing tools to create, promote, and sell tickets for online, in-person, virtual, and hybrid events directly from a WordPress site. Offers seven customizable calendar views, ticketing via Stripe/PayPal/Square, QR code check-in, recurring events, community submissions, WooCommerce integration, multi-venue management with seat mapping, revenue splitting, and email marketing automation. Powers over 1 billion events with 800,000+ active installs, sold via annual subscription tiers (Essentials $259/yr, Pro $399/yr, Elite $599/yr).

Quantifiable outcome

• 800,000+ active installs
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature12 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• WooCommercecoreTechnology or IntegrationNative integration allowing users to sell tickets alongside products in one checkout. Available on Pro and Elite plans. Enables coupon application and bundle discounts.
• StripecoreTechnology or IntegrationPayment processor for ticket sales integrated into the ticketing system. Available across all plan tiers.
• PayPalcoreTechnology or IntegrationPayment processor for ticket sales integrated into the ticketing system. Available across all plan tiers.
• SquarecoreTechnology or IntegrationPayment processor for ticket sales integrated into the ticketing system. Available across all plan tiers.
• Liquid Web / NexcessflagshipOEM/ Whitelabel/ Licensing PartnerParent company and primary distribution channel. The Events Calendar is part of the Liquid Web software portfolio. Backed by decades of experience building tools for web professionals. First launched in 2009.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Eventbrite: Leading self-service event ticketing and management platform. Direct competitor on the ticketing and event-management axis, but delivered as a SaaS marketplace rather than a WordPress plugin; TEC's zero-commission pitch is explicitly positioned against Eventbrite's per-ticket fees.
• Sugar Calendar: WordPress event calendar plugin from Sandhills Development. Competes in the lightweight event-listing category within WordPress and shares a similar SMB-friendly positioning.
• WP Event Manager: WordPress event management plugin used by solo organizers and nonprofits. Direct competitor in the WP plugin category, often compared head-to-head with The Events Calendar.
• EventON: Popular premium WordPress event calendar plugin focused on visual calendar displays. Direct peer competing on calendar functionality and event listings within the WordPress ecosystem.
• Event Espresso: WordPress plugin for event registration and ticketing. Closest direct peer in the WordPress ecosystem, offering similar ticket sales and attendee management features on WordPress sites.

Broad incumbents

• Bizzabo: Broader event experience platform serving mid-market and enterprise event organizers. Overlaps with TEC's higher-tier feature set (registration, ticketing, analytics) but at a different scale and price point.
• Cvent: Enterprise event management suite for large organizations. Operates in the same event-software space but targets enterprise and corporate events at much larger contract sizes than TEC.
• Whova: Event management and community engagement platform with ticketing, agenda, and networking features. Comparable functionality to TEC's higher tiers, particularly for conferences and association events.
• Squarespace Events: Native event and ticketing functionality built into the Squarespace website platform. Comparable to TEC's calendar and ticketing offering but bundled into a hosted website builder rather than a WordPress plugin.
• Wix Events: Native event management and ticketing feature within the Wix website builder. Competes indirectly by giving Wix users integrated event tools without needing a WordPress plugin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TheEventsCal
• Facebookfacebook.com/theeventscalendar
• LinkedInlinkedin.com/company/the-events-calendar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Events Calendar