What Flow Agency (formerly Flow SEO) does

Flow Agency (formerly Flow SEO) is a Berlin-registered, founder-owned boutique B2B marketing agency founded in 2018 by Viola Eva Schenkel. Operating as a remote team of approximately 12 people, the firm serves B2B SaaS companies and professional services firms across more than 100 cumulative client engagements, with named logos spanning HR tech (Betterworks, Beekeeper, Enboarder), field service management (Simpro, Aroflo), financial close automation (Floqast), conversational AI (Uniphore), and other SaaS verticals. The firm's service portfolio spans B2B SEO, Paid Media (Google Ads, Microsoft Ads, LinkedIn Ads), Backlinks & Mentions, and — most distinctively — GEO and LLM Optimization services designed to secure client visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.

The firm is a services business, not a software product company; its core technical assets are advisory frameworks (an AEO/GEO quarterly strategy framework, an LLM SEO Guide Series), free content tools (LLM Traffic Dashboard, Branded Search Checklist, content and keyword mapping templates), and proprietary research on AI search behavior. Distribution runs through inbound content marketing (blog, podcast, YouTube, newsletter), thought leadership at conferences such as BrightonSEO, and consultative direct sales. Revenue is generated through professional services engagements on what appears to be retainer or project basis; no pricing is publicly disclosed. The company is bootstrapped, with no external funding or parent ownership identified, and is recognized through multiple European and US Search Awards in 2022–2024.

Name

Flow Agency (formerly Flow SEO)

Legal name

Flow Agency – Endless – Digital Media GmbH

Website

https://flow-agency.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Flow Agency is a Berlin-based boutique B2B marketing agency serving SaaS and professional services firms with integrated SEO, paid media, and GEO/LLM optimization services. Founded in 2018 by Viola Eva, the firm operates with a remote team of ~12 people and has served 100+ B2B clients.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B search marketing
• Generative engine optimization
• B2B SEO services
• Paid media management
• Digital PR link building

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. B2B Marketing Consulting Services: Flow Agency generates revenue by providing bespoke B2B marketing services to SaaS and professional services companies. Services include GEO & LLM Optimization, Paid Media, B2B SEO, and Backlinks & Mentions. Revenue is earned through professional services engagements, likely on a retainer or project basis.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Flow Agency is a boutique B2B marketing agency that builds, measures, and scales integrated organic and paid search marketing campaigns for B2B SaaS and professional services companies. Core services include GEO & LLM Optimization, Paid Media (Google Ads, Microsoft Ads, LinkedIn Ads), B2B SEO, and Backlinks & Mentions. The firm also offers a free LLM Traffic Dashboard and educational guides to support AI-era search visibility.

Product overview

Flow Agency is a boutique B2B marketing agency (formerly Flow SEO) offering integrated organic and paid marketing services. Their core portfolio includes GEO & LLM Optimization, Paid Media (Google/Microsoft/LinkedIn Ads), B2B SEO, and Backlinks & Mentions services. They differentiate through Answer Engine Optimization and AI SEO services that combine traditional SEO with generative engine optimization to help B2B brands appear in AI-generated answers across ChatGPT, Perplexity, Claude, and Gemini. The agency also offers free tools including an LLM Traffic Dashboard for tracking AI referral traffic, and provides educational content through their SEO for LLMs guide series and various marketing templates.

Differentiator

Problem solved

Functional benefit

Products and services

• GEO & LLM Optimization Services Optimization services that increase B2B brand visibility in AI-powered search engines including ChatGPT Search, Perplexity, Gemini, and Google AI Overviews, targeting early-mover advantage for generative engine optimization (GEO).
• Paid Media Services Holistic, full-funnel paid media campaign management including remarketing, bottom-of-funnel search, social awareness, and lead generation across Google Ads, Microsoft Ads, and LinkedIn Ads for B2B clients.
• B2B SEO Services Full-spectrum SEO support including technical SEO and website infrastructure, content calendar and content briefs, outreach, and backlink building for B2B SaaS and professional services clients.
• Backlinks & Mentions Services Digital PR-driven link building service that secures quality backlinks from relevant websites through strategic B2B outreach, combining content marketing with link acquisition.
• Answer Engine Optimization (AEO) Services Bespoke AEO strategy tailored to client go-to-market approach, combining traditional SEO with answer engine optimization to increase visibility in LLM-generated answers from ChatGPT, Perplexity, Gemini, Claude, and Copilot.
• AI SEO Services Generative engine optimization (GEO) services combining traditional SEO with AI visibility strategies to increase brand presence in AI-generated answers and AI-powered platforms.

Quantifiable outcome

• Flow Agency clients' prospects who clicked links in AI-generated answers convert at an average rate of 0.7%, and up to 2.3% at the top end.
• +3 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Single Grain: Full-service digital marketing agency focused on B2B SaaS and SaaS-adjacent clients, offering SEO, paid media, content, and CRO. Highly comparable to Flow Agency in vertical focus and integrated organic/paid motion.
• Directive Consulting: B2B marketing agency specializing in performance marketing, SEO, and content for SaaS and technology companies. Closest direct comparable to Flow Agency in client segment (mid-market B2B SaaS), integrated service model, and senior-led delivery.
• KlientBoost: B2B SaaS-focused paid media and CRO agency with strong content-led thought leadership. Comparable to Flow Agency in target client base and use of content marketing to drive inbound demand for agency services.
• Victorious SEO: SEO agency serving B2B and SaaS clients with technical SEO, content, and link building. Comparable to Flow Agency's SEO-centric service stack and B2B client mix.
• Siege Media: SEO-focused content marketing agency serving enterprise and B2B SaaS clients. Comparable to Flow Agency's organic-led, content-and-link-building service line and senior consultant model.
• Demandwell: SEO and content agency purpose-built for SaaS companies, combining strategy with proprietary tooling. Comparable to Flow Agency in SaaS-only vertical focus and the blending of services with a software/dashboard layer (e.g., Flow's LLM Traffic Dashboard).
• Ironpaper: B2B marketing and ABM agency offering demand generation, content, and SEO for B2B technology and SaaS clients. Comparable to Flow Agency's B2B focus, ABM-adjacent positioning, and integrated lead-gen motion.
• Omniscient Digital: B2B SaaS SEO and content agency offering strategy, content production, and link earning. Comparable to Flow Agency in SaaS-only positioning, content-and-SEO-led model, and boutique senior-consultant delivery.

Broad incumbents

• WebFX: Large, established performance marketing and SEO agency serving thousands of clients across verticals. Comparable in service breadth (SEO, paid media, content, links) but operates at much larger scale than Flow's boutique model.

Emerging players

• Refine Labs: B2B marketing agency focused on demand generation, content, and category design for SaaS and tech companies. Comparable in client segment and content-led thought leadership, though positioned more as an emerging challenger than an established boutique.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@flow-agency
• LinkedInlinkedin.com/company/flow-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flow Agency (formerly Flow SEO)