CareGivers America

What CareGivers America does

CareGivers America is a Pennsylvania-based home care services provider founded in 2002, delivering in-home personal care, homemaker, nursing, self-directed, and live-in services to seniors, pediatric patients, and individuals with disabilities across multiple U.S. states. The company operates as a subsidiary of Simplura Health Group (since 2015), which itself sits within ModivCare, giving CareGivers America access to a multi-state operational footprint spanning New York, New Jersey, Massachusetts, Pennsylvania, and Florida, with branch locations serving local markets.

The business runs a direct-to-consumer service delivery model in which hired caregivers and licensed nurses are dispatched to clients' homes. Revenue is generated through fee-for-service arrangements that include private-pay consumers as well as Medicaid (and likely Medicare) reimbursed cases, with self-directed care programs giving consumers direct control over caregiver selection. Pricing is quote-based and varies by service type, frequency, and payer coverage; no standard tiered pricing is publicly disclosed. The technology stack is limited to a corporate website, social media presence, and a parent-operated applicant tracking system for recruiting—there are no proprietary software products, mobile applications, APIs, or disclosed AI capabilities.

The company employs between 1,001 and 5,000 people and positions itself around a "Keep People Home" mission that evolved from non-medical personal care into a broader care continuum. Customer testimonials indicate multi-year retention (8+ years in some cases), and distribution is driven by direct inquiries, healthcare provider referrals, and payer relationships. No patents, certifications, awards, or external funding rounds are disclosed in the available data, and the company is wholly owned through the Simplura/ModivCare parent structure.

Name

CareGivers America

Legal name

CareGivers America

Website

https://CareGiversAmerica.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CareGivers America is a Pennsylvania-based, multi-state home care services provider founded in 2002, offering in-home personal care, nursing, self-directed, and live-in services to seniors, pediatric patients, and disabled individuals as part of Simplura Health Group and ModivCare.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

akta.pro secondary industries

Couples & Family Care 24/7 In-Home Care (Multi-Client Household) (HSABAHAH), In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA), Dementia Personal Care (ADLs) Support (HSABAEAB)

Keywords

• Home care services
• Personal care services
• In-home nursing
• Senior care services
• Disability care services

Headquarters

HQ city

Allentown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. In-Home Personal Care Services: Fee-for-service home care services including personal care, homemaker services, nursing care, self-directed care, and live-in services. Revenue is generated through service fees paid by consumers directly, as well as through payer relationships (government programs such as Medicaid).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

CareGivers America provides in-home health caregiver and nursing services to seniors, pediatric patients, and disabled individuals who wish to remain in their homes rather than enter institutional care. The company offers personal care and homemaker services, professional nursing care, consumer self-directed care programs (including Medicaid-funded options), and live-in around-the-clock care, delivering all services via caregivers and nurses dispatched to clients' homes.

Product overview

CareGivers America is a home care service provider operating as a unified platform offering four interconnected service lines: Caregivers (in-home personal care and homemaker services), Nurses (professional medical care), Self Directed Care (consumer-controlled care options), and Live In Services (continuous around-the-clock care). All services are unified under the company's founding mission to 'Keep People Home,' serving consumers regardless of age, diagnosis, or ability to pay. The company operates as part of the larger ModivCare/Simplura Health Group organization, with the Pennsylvania market continuing to operate under the CareGivers America brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Caregivers (In-Home Personal Care & Homemaker Services) In-home personal care and homemaker services delivered by professional caregivers to help individuals remain in their homes; supports activities of daily living, companionship, and household tasks.
• Nurses (Professional In-Home Nursing Care) Professional nursing services provided in the home for consumers requiring medical care beyond standard caregiver support, including clinical care, medication management, and post-acute support.
• Self Directed Care Self-directed care program allowing consumers to direct their own home care services, including the ability to choose and manage their own caregivers, typically funded through Medicaid self-directed care programs.
• Live In Services Around-the-clock live-in care providing continuous in-home support for individuals who need constant assistance and supervision.

Quantifiable outcome

• Multiple customers report 8+ years of continuous service usage, indicating high satisfaction and retention

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Simplura Health GroupcoreStrategic or Co-development Partner · 1 January 2015CareGivers America became part of Simplura Health Group in 2015. Simplura is a larger healthcare organization with operations across multiple states including New York, New Jersey, Massachusetts, Pennsylvania, and Florida. CareGivers America continues to operate under its brand in the Pennsylvania market while benefiting from the broader organizational infrastructure and resources of the parent company.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Bayada Home Health Care: Large multi-state home health and personal care services provider serving pediatric, adult, and senior populations across the U.S. Directly comparable to CareGivers America in service mix (personal care, nursing, pediatric and adult home care) and multi-branch operating model.
• Home Instead Senior Care: Franchise-based in-home personal care provider focused on seniors with broad U.S. footprint. Competes head-to-head with CareGivers America's core personal care and companionship offering for aging-in-place seniors.
• Visiting Angels: National franchise network providing non-medical in-home care including personal care, companionship, and respite care for elderly clients. Highly comparable in target market, service lines, and franchise-driven distribution model.
• BrightStar Care: Franchise home care and medical staffing provider offering both non-medical personal care and skilled nursing, similar to CareGivers America's combined caregiver/nurse model.
• Comfort Keepers: Franchise-based in-home care provider offering personal care, companionship, and specialty dementia care. Direct overlap with CareGivers America's elderly in-home care services.
• Senior Helpers: National in-home senior care franchise offering personal care, companionship, and specialized dementia and Parkinson's care programs. Comparable in client base and service breadth to CareGivers America.
• Aveanna Healthcare: Public home health and private duty nursing provider serving adult and pediatric patients across multiple states. Comparable in private-duty nursing and personal care services mix, particularly for pediatric and complex-care populations.
• Help at Home: Large multi-state personal care services provider focused on Medicaid-funded home and community-based services for seniors and disabled individuals. Closely comparable in payer mix (heavy Medicaid reliance) and elderly/disabled client base.

Broad incumbents

• ModivCare: Parent organization of Simplura Health Group and CareGivers America; broader personal care, non-emergency medical transportation, and monitoring services provider. Relevant as the strategic owner and as a comparable at the broader enterprise level.
• Pennant Group: Holding company operating home health, hospice, and senior living businesses across the U.S. Overlaps with CareGivers America in home-based personal care and clinical services, with broader senior care exposure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cgiversamerica
• Facebookfacebook.com/ModivCare
• LinkedInlinkedin.com/company/caregivers-america

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CareGivers America