Seager Marine

What Seager Marine does

Seager Marine is a privately held, full-service marina and multi-brand boat dealership founded in 1967 and headquartered on the Canandaigua City Pier in Western New York. The company operates five waterfront locations across the Finger Lakes region — three in Canandaigua plus Keuka Lake and Rushford Lake — and is an authorized dealer for twelve or more premium boat and marine engine brands, including Nautique, Scout Boats, Avalon Pontoon Boats, Lund Fishing Boats, Bennington, Nauticstar, Revel, and Regal, along with Honda, Mercury, and Yamaha outboards. Service is delivered across the full boat ownership lifecycle: new and pre-owned sales with financing and warranty add-ons, a service center and parts department, indoor and outdoor boat storage, seasonal slip rentals, and dock and hoist sales through a partnership with RGC Marine.

The business model blends transactional, recurring, and usage-based revenue streams. One-time boat sales (new and pre-owned) represent the largest ticket items, with new-boat list prices ranging from roughly $31,000 to $115,000 across the current model lineup and pre-owned boats from approximately $13,500 to $34,000. Recurring revenue is generated through seasonal slip rentals, indoor/outdoor storage, and the Freedom Boat Club membership franchise at Canandaigua (with a new club being launched at Rushford Lake following the 2025 acquisition of R&K Marina). Usage-based revenue comes from boat rentals, private and public charters, and kayak and SUP rentals. Finishing the on-property experience are two partner-operated venues, The Boat House and COHO Pizza & Wine Bar. The go-to-market motion is direct-to-consumer across physical showrooms, supplemented by a website with full inventory browsing, an email newsletter, local SEO, and community events.

In 2025, Seager Marine executed two acquisitions — East Bluff Harbor Marina in June and R&K Marina in August — expanding its footprint and introducing new rental offerings and a second Freedom Boat Club location. The company serves consumer segments that include family boaters, anglers and fishing enthusiasts, watersports participants, Finger Lakes regional residents seeking access without ownership, and lakefront property owners purchasing docks and lifts. The platform runs on a conventional marine dealership technology stack (web, phone, email, SMS) with no disclosed AI or proprietary software capabilities.

Name

Seager Marine

Legal name

Seager Marine

Website

https://seagermarine.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Seager Marine is a privately held, full-service marina and multi-brand boat dealership founded in 1967 in Canandaigua, NY, operating five Finger Lakes locations that sell new and pre-owned boats, provide service and storage, and offer rentals, charters, and Freedom Boat Club memberships to recreational boaters in Western New York.

Ownership category

akta.pro rank

Product category

Marine Dealership and Full-Service Marina

NAICS

Boat Dealers (441222), Marinas (713930), Marinas (71393), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)

Keywords

• Boat sales
• Marine services
• Boat rentals
• Boat storage
• Marina operations

Headquarters

HQ city

Canandaigua

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. New Boat Sales: Sale of new boats from manufacturer brands including Nautique, Scout Boats, Avalon Pontoon Boats, Lund Fishing Boats, Bennington, Nauticstar, and Revel. Revenue generated from retail pricing of boats with optional financing arranged through the dealership.
2. Pre-Owned Boat Sales: Sale of used and pre-owned boats taken in trade. Provides inventory diversity at various price points for different customer budgets.
3. Boat Service and Parts: Full service center offering boat maintenance, repairs, and parts department. Provides recurring revenue from existing boat owners in the region.
4. Boat Storage and Seasonal Slips: Boat storage services including seasonal slips, dry storage, and dock services. Provides recurring seasonal revenue from boat owners needing storage.
5. Boat Rentals and Charters: Boat rental services including private and public charters, kayak and SUP rentals. Revenue from time-based rental of watercraft and experiences.
6. Freedom Boat Club: Franchise operation of Freedom Boat Club at Canandaigua location. Members pay membership fees for boat access through the club.
7. Financing: Arranges financing for boat purchases through lending partners, generating referral income or interest revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Seager Marine is a full-service marina and boat dealership that sells new and pre-owned boats from 8+ premium manufacturers, operates a service and parts center, and provides boat storage, seasonal slips, dock and hoist sales. It also runs boat rental experiences, private and public charters, kayak and SUP rentals, and a Freedom Boat Club franchise, supported by five physical locations across the Finger Lakes region of New York.

Product overview

Seager Marine is a full-service marina and boat dealership operating since 1967, located on Canandaigua City Pier in New York's Finger Lakes region. The company operates a multi-location dealership network (Canandaigua Showroom, Canandaigua Marina, Canandaigua East Lake Road, Keuka Lake, and Rushford Lake) offering comprehensive marine services. The product portfolio consists of new and pre-owned boat sales across multiple premium brands including Bennington pontoon boats, Lund fishing boats, Avalon pontoon boats, Scout boats, Nauticstar boats, Revel, Nautique, and Regal. Core services include a full-service boat sales operation, service center, parts department, boat storage, seasonal slips, dock and hoist sales (via RGC Marine), and boat warranties. The company also operates experiential offerings including boat rentals, private and public charters, kayak and SUP rentals, Freedom Boat Club membership, and on-site dining via COHO Pizza & Wine Bar and The Boat House. Recent expansion includes acquiring R&K Marina in Rushford Lake (August 2025) and another Finger Lakes marina (June 2025).

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales
• Pre-Owned Boat Sales
• Boat Financing
• Boat Service Center
• Parts Department
• Boat Storage
• Seasonal Slips
• Dock & Hoist Sales (RGC Marine)
• Boat Rentals
• Private and Public Charters
• Kayak & SUP Rentals
• Freedom Boat Club
• Pro Shop
• Sell/Trade Boat Service
• Boat Warranties
• Bennington Pontoon Boats
• Lund Fishing Boats
• Avalon Pontoon Boats
• Scout Boats
• Nauticstar Boats
• Nautique Boats
• Revel Boats
• Regal Boats

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• R&K MarinacoreStrategic or Co-development Partner · 26 August 2025Seager Marine acquired R&K Marina located in Rushford, New York in August 2025. The acquisition expands Seager Marine's operations and services to a new location at Rushford Lake. Plans include preserving the community focus of the marina while introducing new rental options and a Freedom Boat Club location. This represents a strategic expansion of geographic footprint.
• Freedom Boat ClubcoreChannel Partner/ Reseller/ DistributorSeager Marine operates as a Freedom Boat Club franchise location at Canandaigua. The franchise provides members with access to boats through membership subscriptions. This partnership adds recurring revenue through membership fees and introduces new customers who may convert to boat purchases.
• The Boat HouseminorGTM or Marketing PartnerLinked as an experience partner - The Boat House restaurant/club accessible from the marina location. Cross-promotional relationship with adjacent waterfront dining/entertainment venue.
• COHO Pizza & Wine BarminorGTM or Marketing PartnerLinked as an experience partner - COHO Pizza & Wine Bar is a marina-adjacent dining venue. Cross-promotional relationship with waterfront dining option for marina customers.
• RGC MarinecoreChannel Partner/ Reseller/ DistributorRGC Marine provides docks and lifts sold and installed by Seager Marine. Offers prefab and custom dock options for waterfront solutions. Revenue stream for dock sales and installation services.
• NautiquecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Nautique wake boats and watersports boats. Part of the portfolio of 12+ boat brands represented.
• Scout BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Scout Boats - luxury offshore fishing and family boats known for cutting-edge design.
• AvaloncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Avalon pontoon boats - luxury pontoons for relaxation and entertainment.
• LundcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Lund fishing boats - known for durability and fishing-first design.
• BenningtoncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Bennington pontoon boats - luxury pontoons setting industry standard.
• Honda MarinecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Honda marine engines. Many boats powered by Honda outboards.
• Mercury MarinecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Mercury marine engines and outboards.
• Yamaha MarinecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Yamaha marine engines. Featured as one of the key engine brands.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• OneWater Marine: Publicly traded multi-brand boat retailer with a network of dealerships and marinas across the U.S. Closely comparable to Seager Marine in business model — new/pre-owned boat sales, service, storage, and F&I — but at materially greater scale and geographic breadth.
• Freedom Boat Club (corporate/franchisor): National franchise system for boat club memberships. Seager Marine operates as a Canandaigua franchisee with a second location being added via the R&K Marina acquisition, making the franchisor a directly relevant peer in the membership and rental business line.
• MarineMax: Largest recreational boat dealer in the U.S., operating multi-brand dealerships and marinas across multiple regions. Directly comparable to Seager Marine as a multi-brand, multi-location boat retailer and marina operator with attached service, storage, and financing offerings.
• Suntex Marina Investors: Owner and operator of a large portfolio of marinas across the U.S., focused on slip rentals, storage, and boat club operations. Comparable to Seager Marine's marina/storage/club revenue streams, though Seager pairs that with a boat dealership business model.

Others

• Brunswick Corporation: Major marine manufacturer producing boats (Sea Ray, Boston Whaler) and marine engines (Mercury). Not a direct peer since Seager Marine is a dealer rather than a manufacturer, but Brunswick is a key supplier and a strategic counterpart whose OEM decisions affect Seager's product availability and margins.
• Boat Trader: Leading online marketplace for new and used boat listings. Not a competing dealer but a channel that influences Seager Marine's customer acquisition and pricing dynamics for both new and pre-owned inventory.

Broad incumbents

• West Marine: National marine retail chain selling parts, accessories, and services across U.S. stores and online. Overlaps with Seager Marine's parts department, pro shop, and broader marine retail activities, but operates at far greater scale and without new-boat sales or marinas.
• Bass Pro Shops / Cabela's: Outdoor recreation retailer with marine offerings (e.g., Tracker Boats) and broad fishing/boating product lines. Overlaps with Seager Marine's fishing-boat segment and retail accessory categories but does not operate as a full-service marina or multi-brand dealership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/seagermarine
• Facebookfacebook.com/seagermarineinc
• LinkedInlinkedin.com/company/seager-marine-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seager Marine