R&K Marina

What R&K Marina does

R&K Marina is a privately held, multi-location marine dealership and full-service marina operator headquartered at 8917 Willow Road, Rushford, NY 14777 (rkmarina.com). The company serves recreational boaters across the Finger Lakes region of New York through five locations: a flagship Canandaigua Showroom, the Canandaigua Marina, the Canandaigua East Lake Road site, Keuka Lake, and Rushford Lake. Its core product is the retail sale of new and pre-owned boats across at least eight manufacturer brands — Regal, Nautique, Bennington, Lund, Avalon, Revel, NauticStar, and Scout — paired with Mercury, Honda, and Volvo propulsion. New boat pricing spans roughly $46,000 to $185,000+, positioning the company in the mid-to-upper recreational segment.

The company's business model is diversified across multiple recurring and transactional revenue streams: boat sales (primary), authorized service and repair (including upholstery, canvas, gel coat, and fiberglass), parts, indoor and outdoor storage, seasonal wet and dry slip rentals, the RGC Hoist & Dock product line, a vacation rental property, kayak and stand-up paddleboard rentals, and private charters. Distribution is omnichannel — on-site at five physical marinas and through digital booking partners including RecreoGo, with a vacation rental listing distributed via Airbnb-style channels. The company also operates an on-site hospitality concept, COHO Pizza & Wine Bar, and is integrated into Freedom Boat Club and The Boat House Club membership ecosystems, which generate recurring service and referral traffic.

Underlying operations are asset-heavy and service-driven rather than technology-driven: storage facilities, docks, hoists, and a service department with 11-50 employees support the regional footprint. The company is privately held with no disclosed funding rounds, M&A activity, or AI/ML capabilities. Its strategic posture is measured regional expansion combined with product-surface diversification within the existing Finger Lakes footprint, targeting recreational consumers, lake property owners, and boating club members rather than commercial or enterprise accounts.

Name

R&K Marina

Legal name

Seager Marine

Website

https://rkmarina.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

R&K Marina is a privately held, multi-location marine dealership and full-service marina operator in New York's Finger Lakes region, selling and servicing eight boat brands across five locations. It serves recreational boaters, lake property owners, and boating club members through boat sales, service, storage, slip rentals, and hospitality.

Ownership category

akta.pro rank

Product category

Marine Dealership

NAICS

Boat Dealers (441222), Marinas (71393), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Ship & Boat Building & Repairing (3730), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industries

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI), Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)

Keywords

• Boat dealership services
• Marine service center
• Boat storage facilities
• Boat rental services
• Marine parts accessories

Headquarters

HQ city

Rushford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Boat Sales: New and pre-owned boat sales including brands: Regal, Nautique, Bennington, Lund, Avalon, Revel, NauticStar. Engines from Mercury and Honda. Wide range from entry-level to premium wakeboard/wakesurf boats.
2. Boat Rentals: Day boat rentals for families and friends without ownership commitment. Booked through RecreoGo online platform.
3. Service & Repair: Full-service department specializing in upholstery, canvas, gel coat, fiberglass, and general maintenance by factory-trained technicians.
4. Parts Department: Fully stocked parts department for replacement parts and accessories.
5. Seasonal Slip Rentals: Wet and dry seasonal slip rentals for boats, providing safe and convenient dock access year-round.
6. Storage Services: Indoor and outdoor boat storage to protect investments year-round.
7. RGC Hoist & Dock Solutions: Sale and installation of RGC hoists and docks for safe, convenient boating access.
8. House Rental Property: Vacation rental property for boaters visiting Rushford Lake, listed on Airbnb.
9. Kayak & SUP Rentals: Kayak and stand-up paddleboard rentals for water recreation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

R&K Marina (the Rushford Lake location of Seager Marine) is a full-service lakeside marine dealership offering new and pre-owned boat sales across eight brands (Regal, Nautique, Bennington, Lund, Avalon, Revel, NauticStar, Scout) with Mercury, Honda, and Volvo engines. It complements sales with day boat and watercraft rentals, a factory-trained service department handling upholstery, canvas, gel coat, and fiberglass work, a parts department, indoor and outdoor boat storage, wet and dry seasonal slip rentals, RGC hoist and dock sales/installation, and a vacation rental property.

Product overview

Seager Marine is a full-service marina and boat dealership offering a comprehensive boating ecosystem. The core offering includes new and pre-owned boat sales from multiple brands (Bennington, Regal, Nautique, Lund, Avalon, Revel, NauticStar, Scout), complemented by boat rental services, full-service maintenance (upholstery, canvas, gel coat, fiberglass), a parts department, and storage solutions (indoor, outdoor, and seasonal slips). RGC Hoist & Dock Solutions provides dock hardware sales and installation. The company operates multiple Finger Lakes locations (Canandaigua, Keuka, Rushford Lake) and partners with Freedom Boat Club for membership-based boat access, The Boat House Club, and Coho Pizza & Wine Bar for dining. A vacation rental property is also available for visiting boaters.

Differentiator

Problem solved

Functional benefit

Products and services

• New & Pre-Owned Boat Sales Sale of new and pre-owned boats from multiple manufacturers including Regal, Nautique, Bennington, Lund, Avalon, Revel, NauticStar, and Scout, paired with Mercury, Honda, and Volvo engines. For retail consumers seeking personal or family recreational boats.
• Boat Rentals Day boat rentals for families and friends who want to use the water without ownership, booked through the RecreoGo online platform at the Rushford Lake location.
• Kayak & SUP Rentals Rental of kayaks and stand-up paddleboards for water recreation at Rushford Lake, available to visiting consumers.
• Private Charters Private and public charter experiences providing guided on-water excursions for customers seeking a hosted boating outing.
• Service Center Full-service department specializing in upholstery, canvas, gel coat, fiberglass repairs, and general boat maintenance, performed by factory-trained technicians for boat owners.
• Parts Department Fully stocked parts department providing replacement parts and accessories to keep boats running smoothly for owners.
• Boat Storage Secure indoor and outdoor storage options designed to protect boats year-round and keep them ready for use, sold as recurring storage arrangements.
• Seasonal Slip Rentals Wet and dry seasonal slip rentals offering safe and convenient docking solutions for boats throughout the boating season on a recurring subscription basis.
• RGC Hoist & Dock Solutions Sale and installation of RGC hoists and docks for safe, convenient boating access, provided as a turnkey dock solution.
• House Rental Property Vacation rental property providing accommodations for Rushford Lake visitors, listed on Airbnb for up to 6 guests.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Freedom Boat ClubminorChannel Partner/ Reseller/ DistributorFreedom Boat Club franchise partnership. Seager Marine hosts the Freedom Boat Club of Canandaigua location, offering boat club membership access to Rushford Lake members. Membership provides alternative to boat ownership.
• The Boat House ClubminorGTM or Marketing PartnerLocal club partnership. Referenced as part of the Seager Marine experience ecosystem, offering membership-based boat access and amenities.
• COHO Pizza & Wine BarminorGTM or Marketing PartnerFood and beverage partner located on-site or nearby, offering dining as part of the overall customer experience for Seager Marine visitors and boaters.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MarineMax: MarineMax is the largest recreational boat and yacht retailer in the United States, operating 130+ locations nationwide with a multi-brand portfolio, financing, service, and storage. It is a broad incumbent comparison to Seager Marine's regional multi-brand dealership approach, though operating at vastly greater scale.
• West Marine: West Marine is the largest marine parts, accessories, and apparel retailer in North America with 200+ stores. Comparable to Seager Marine's parts department business, though West Marine is parts-focused while Seager Marine is a full-service dealer and marina operator.
• Bass Pro Shops / Cabela's: Bass Pro Shops is a large outdoor retailer with boats, fishing, and marine accessories as major categories. Comparable to Seager Marine's boat sales and parts retail operations, though Bass Pro operates at national destinations rather than marina-integrated locations.
• OneWater Marine: OneWater Marine is a publicly traded multi-brand boat retailer with 100+ locations across the U.S., offering new and pre-owned boats, parts, service, and marina operations. Directly comparable business model to Seager Marine, including premium brand portfolios and full-service marina/dealer operations.
• Suntex Marina Investors: Suntex is one of the largest pure-play marina operators in the U.S., owning and operating 100+ marinas. Comparable to the slip rental, storage, and marina service operations at Seager Marine, though at much larger scale and with a focus on marina asset ownership rather than boat sales.
• Brunswick Corporation: Brunswick is a major marine manufacturer and parts supplier, operating brands like Mercury Marine, Sea Ray, Boston Whaler, and Lund. It is comparable to Seager Marine as both an OEM supplier (Mercury, Lund) and as a competing vertically-integrated marine business.
• Safe Harbor Marinas: Safe Harbor Marinas is the largest marina operator in the U.S. with 130+ locations. Comparable to Seager Marine's marina and storage operations, including slip rentals and seasonal contracts, though Safe Harbor is marina-only and does not operate a boat sales dealership.

Direct peers

• Freedom Boat Club: Freedom Boat Club is the largest boat membership club in the U.S., with 400+ locations. Seager Marine hosts the Freedom Boat Club of Canandaigua franchise, making it a direct channel partner and market comparison for the membership-based boat access model.
• Tracker Boats (Bass Pro): Tracker Boats is a major aluminum boat manufacturer (fishing and pontoon) sold through Bass Pro and other dealer networks. Comparable to Seager Marine's fishing boat lineup (Lund, NauticStar) and aluminum pontoon offerings (Avalon, Bennington).

Others

• Marinas.com / Montage Insurance Solutions (BoatUS): BoatUS is a major membership, insurance, and towing services provider for recreational boaters. Adjacent to Seager Marine's service and slip offerings, providing ecosystem services that complement marina operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/r-k-marine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R&K Marina