What Upsquare® does

Upsquare Technologies (Upsquare®) is a privately held technology holding company and incubator founded in 2012 by Utpal "UV" Vaishnav and headquartered in Amsterdam, Netherlands, with a primary development center in Ahmedabad, India, and additional regional offices in Singapore and Africa. The company operates 14 legal entities and runs an integrated portfolio of 11 wholly-owned business brands spanning technology consulting (UCS), IT services (Valuetree), staff augmentation (UCS People), Microsoft consulting (UCS Platforms), game development (Yories Games), venture building (House of Starts), and SaaS products including 2ndPhone VoIP telephony (40,000+ North American users), SignPe e-signature, VCardr digital business cards, Knolzi EdTech, and Workplate project management. Upsquare claims 300+ team members, 600+ projects delivered, 97% repeat business, and 10+ JV partners.

The underlying technology stack is full-stack and multi-disciplinary: web and mobile development on .NET, Python, Java, Kotlin, Swift, Flutter, React, Node.js, Angular, Vue, Django, Spring Boot, and Laravel; cloud delivery on AWS, Azure, and Google Cloud; game and digital-twin work on Unity 3D and Cocos Creator; and an AI/ML capability layer spanning TensorFlow, PyTorch, GPT-4/LLaMA/Gemini integration, NLP, computer vision, predictive analytics, generative AI, RAG, and autonomous agents. Strategic partnerships with Microsoft, Oracle, NetSuite, SAP, and Odoo anchor the ERP and digital transformation service lines.

Upsquare runs a hybrid go-to-market: direct enterprise field sales for consulting, ERP implementations, digital transformation, product engineering, and AI/ML services, paired with self-serve/PLG distribution for its SaaS subsidiaries. Revenue is generated primarily through professional services (project-based consulting, custom development, staff augmentation, managed services), supplemented by subscription/recurring revenue from the SaaS portfolio and a venture-building/licensing model via House of Starts. The company is founder-owned, with no disclosed external funding, M&A transactions, or revenue figures, and no certifications, awards, patents, or regulatory actions were reported in the source data.

Name

Upsquare®

Legal name

Upsquare Technologies

Website

https://upsquaretech.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Upsquare Technologies is a privately held technology holding company and incubator headquartered in Amsterdam, operating 14 legal entities and 11 integrated brands across consulting, IT services, staffing, gaming, SaaS, and venture building for enterprise, mid-market, and SMB clients.

Ownership category

akta.pro rank

Product category

IT Services and Technology Consulting

NAICS

Custom Computer Programming Services (541511), Human Resources Consulting Services (541612), Employment Placement Agencies (561311)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Incumbent Worker Training & Upskilling (EDAAAOAE)

Keywords

• IT consulting services
• Enterprise software development
• Staff augmentation
• ERP implementation services
• Digital transformation consulting

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Technology Consulting Services: Strategy consulting, application modernization, and digital transformation services for enterprise clients. Revenue generated through project-based consulting engagements and retainers.
2. IT Services & Software Development: Custom software development, ERP implementations, and IT solutions via Valuetree subsidiary. Project-based development and managed services.
3. Staffing & Recruitment: Staff augmentation and offshore recruitment services through UCS People for adding talent to client organizations.
4. Product/SaaS Subscriptions: VoIP telephony (2ndPhone), e-signature (SignPe), and digital business card (VCardr) products potentially operating on subscription or usage-based models.
5. Game Development: Unity 3D and Cocos Creator game development services via Yories Games studio.
6. Venture Building: House of Starts venture builder - co-creating and accelerating new ventures and startups.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Upsquare is a technology holding company that operates multiple integrated business brands delivering technology consulting, IT services, custom software development, ERP implementation (Microsoft, Oracle, NetSuite, SAP, Odoo), staff augmentation, AI/ML and generative AI services, digital transformation, and game development to enterprise and mid-market clients. It also builds and sells proprietary SaaS products including VoIP telephony (2ndPhone), e-signature (SignPe), digital business cards (VCardr), edtech (Knolzi), and project management (Workplate), and runs a venture builder (House of Starts) that incubates new technology startups.

Product overview

Upsquare® is a technology holding company and incubator headquartered in the Netherlands with offices in Singapore, Africa, and India, operating 14 legal entities. The company offers a portfolio of distinct products and services across multiple business arms. Their product portfolio includes: VoIP telephony (2ndPhone), e-signature solutions (SignPe), digital business cards (vcarrd), game development (Yories Games), edtech (Knolzi), and project management tools (Workplate). Services are delivered through subsidiaries including UCS (consulting & services), UCS People (staffing & recruitment), Valuetree (IT services), UCS Platforms (Microsoft consulting), and House of Starts (venture builder). Upsquare also provides specialized technology services including Generative AI Development, Artificial Intelligence Development, ERP Software Development, Product Engineering, and Digital Transformation services.

Differentiator

Problem solved

Functional benefit

Brands

• UCS: Consulting & Services - Strategy Consulting, Application Modernization, Digital Transformation
• Valuetree
• UCS People
• Yories Games
• 2ndPhone
• SignPe
• VCard
• Knolzi
• House of Starts
• Workplate

Products and services

• UCS (Upsquare Consulting & Services) Technology consulting services providing strategy consulting, application modernization, digital transformation, and Microsoft consulting solutions for business optimization. Targeted at enterprise organizations seeking end-to-end technology transformation.
• Valuetree IT services partner offering cost-effective IT and software solutions for businesses seeking reliable technology outsourcing, including custom software development and managed IT services.
• UCS People Staff augmentation and offshore recruitment services providing access to skilled talent pools for adding personnel to business operations.
• UCS Platforms Microsoft consulting services and solutions focused on Dynamics 365 and related Microsoft enterprise platforms for business efficiency and profitability.
• Yories Games Game development studio creating Unity 3D or Cocos Creator games and digital twins with passionate game developers.
• House of Starts Venture building and co-creation platform that develops and launches new business ideas while accelerating entrepreneurial potential.
• 2ndPhone VoIP telephony solution trusted by 40,000+ users across North America, providing reliable internet-based telephone services for businesses.
• SignPe Electronic signature solution enabling secure digital document signing and centralized searchable digital repository for business document management.
• VCardr (VCard) Digital business card solution enabling professionals to share contact details and network digitally.
• Knolzi Educational technology platform providing edtech solutions for learning and skill development.
• Workplate Project management solution for tracking projects, team performance, operations, and customer interactions with real-time insights.
• Generative AI Development Services AI development services including generative AI strategy, custom model development, LLM fine-tuning, AI agent development, and integration for creating intelligent solutions. Targeted at enterprises adopting AI capabilities.
• Artificial Intelligence Development Services Comprehensive AI/ML services including machine learning development, computer vision, NLP, predictive analytics, data science, and AI integration for business automation and optimization.
• ERP Software Development Services Custom ERP software development including consulting, implementation, migration, and support for Microsoft Dynamics, Oracle, NetSuite, SAP, Odoo, and ERPNext platforms.
• Product Engineering Services End-to-end product engineering from ideation to deployment covering system/hardware engineering, mechanical product engineering, embedded systems, software product engineering, and prototyping.
• Digital Transformation Services Strategic digital transformation consulting and implementation including application modernization, cloud integration, ML/AI model production, big data management, and business restructuring.

Quantifiable outcome

• 97% repeat business rate
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• Microsoft (Dynamics, Azure)coreTechnology or IntegrationStrategic technology partnership with Microsoft for Dynamics ERP implementations, Azure cloud services, and Microsoft 365 solutions. Upsquare operates dedicated Microsoft consulting practices under UCS Platforms brand.
• Oracle (Oracle ERP Cloud)coreTechnology or IntegrationOracle ERP Cloud implementation and consulting partnership offering cloud-based ERP solutions with real-time insights and seamless collaboration features.
• NetSuitecoreTechnology or IntegrationNetSuite ERP implementation partnership providing real-time dashboards, financial reporting, inventory management, and supply chain optimization.
• SAPcoreTechnology or IntegrationSAP ERP solutions partnership covering accounting, HR, CRM integration with cloud ERP systems for enhanced productivity.
• OdoocoreTechnology or IntegrationOdoo ERP development company partnership offering end-to-end Odoo services including customization, integration, implementation, and maintenance.
• House of StartscoreStrategic or Co-development PartnerInternal venture builder entity within Upsquare ecosystem for developing and co-creating new ventures and startups. Operates as a separate brand for venture acceleration.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Globant: Globant is a digital transformation and IT services firm that, like Upsquare, operates a multi-brand, multi-region delivery model with strong AI/ML engineering practices and a venture-style culture of building digital products. It is the closest analog in structure and GTM among publicly traded peers.
• Endava: Endava provides custom software development and digital transformation services with distributed delivery centers in India, Latin America, and Europe. Similar mid-sized services scale, multi-region footprint, and enterprise customer mix.
• Nagarro: Nagarro is a global IT services and digital engineering firm with a multi-brand holding structure, deep India-based delivery, and AI/ML engineering offerings. Directly comparable on services breadth and geographic model.
• ThoughtWorks: ThoughtWorks is a digital transformation and custom software consultancy with India-heavy delivery and strong enterprise clients. Comparable on services-led GTM and focus on application modernization.
• Happiest Minds Technologies: Happiest Minds is an Indian-origin IT services firm with explicit focus on AI, analytics, cloud, and digital transformation. Smaller-scale peer with similar India delivery center and AI services emphasis.

Broad incumbents

• Infosys: Infosys is a global IT services giant with deep Microsoft, Oracle, and SAP partnerships and a large Indian delivery network. Represents the large incumbent Upsquare competes against in ERP implementation and digital transformation deals.
• Capgemini: Capgemini is a global consulting and IT services firm with a strong enterprise transformation and AI services practice. Competes with Upsquare in European enterprise digital transformation mandates.
• RingCentral: RingCentral is the dominant cloud VoIP/telephony provider for business users. Upsquare's 2ndPhone product (40,000+ North American users) competes directly against RingCentral in the SMB telephony market.
• DocuSign: DocuSign is the leading e-signature platform. Upsquare's SignPe subsidiary operates in the same digital signature category as DocuSign, though at a much smaller scale.
• Wipro: Wipro is a global IT services and consulting firm with significant staff augmentation, application development, and ERP practices. Competes with Upsquare's Valuetree and UCS People brands for enterprise outsourcing mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/upsquaretech
• LinkedInlinkedin.com/company/upsquaretech
• Instagraminstagram.com/upsquaretech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upsquare®