Hollaback!
Right To Be (formerly Hollaback!) is a Brooklyn-based nonprofit that trains individuals and organizations to intervene in harassment using its proprietary 5Ds framework, delivers free public trainings alongside fee-based workplace programs, and operates a 32,000+-story storytelling platform for harassment survivors.
- Company typePrivate
- Founded2005
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Hollaback! does
Hollaback! — now operating as Right To Be — is a Brooklyn-headquartered 501(c)-style nonprofit founded in 2005 with 11-50 employees, focused on building a world free of harassment through bystander intervention training, storytelling, and community organizing. The organization trains individuals and organizations to recognize, respond to, and intervene in harassment using a proprietary pedagogical framework called the 5Ds of Bystander Intervention (Distract, Delegate, Document, Delay, Direct), codified across 25+ training topics and a published book, "I've Got Your Back," by Emily May and Jorge Arteaga. Its technology footprint centers on a web-based storytelling platform (stories.righttobe.org) and the Hate and Hope Tracker, which together have aggregated 32,000+ stories of harassment, plus dedicated sites for the Allies Solidarity Network and Expert Voices Together. Free public trainings are self-serve via the website and promoted through a multi-channel marketing presence (newsletter, Instagram, Facebook, LinkedIn, TikTok, YouTube), while customized workplace trainings are sold directly to organizational clients; supplementary revenue streams include donations (including a matching gifts program), branded merchandise via Big Cartel, and book sales. Named organizational clients/partners include L'Oréal Paris (co-branded "Stand Up Against Street Harassment" campaign), NASA Jet Propulsion Lab (private training), and the NAACP Legal Defense Fund (joint training with Asian Americans Advancing Justice). Leadership is anchored by Emily May as President and Co-Founder; no parent company, institutional investors, or subsidiaries are evidenced.
Hollaback! firmographics
Firmographics- Name
- Hollaback!
- Website
- https://ihollaback.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Right To Be (formerly Hollaback!) is a Brooklyn-based nonprofit that trains individuals and organizations to intervene in harassment using its proprietary 5Ds framework, delivers free public trainings alongside fee-based workplace programs, and operates a 32,000+-story storytelling platform for harassment survivors.
- Ownership category
- akta.pro rank
Hollaback! industry classification
Industry- Product category
- Anti-Harassment Training and Advocacy Services
- NAICS
- Human Rights Organizations (813311), Other Individual and Family Services (624190), Social Advocacy Organizations (8133), Child and Youth Services (62411), Educational Support Services (611710)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Human Rights & Anti-Discrimination Organizations (BPAGAFAB)
- akta.pro secondary industries
- Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying) (EDAJAIAG), Family & Community Support Services (Case Management, Referrals) (EDAJAIAK)
Keywords
Where Hollaback! is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
Hollaback! business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Private Organizational Training: Right To Be offers fee-based private training experiences for workplaces and organizations, which can be customized in collaboration with the training team. This is a primary revenue stream for the nonprofit.
- Donations and Philanthropy: The organization solicits donations from the public and corporate partners. A matching gifts program is also referenced. Free trainings are made possible by the generosity of the community.
- Merchandise Sales: Right To Be operates an online merchandise store (righttobe.bigcartel.com) selling branded goods to supporters.
- Book Sales: The organization published 'I've Got Your Back: The Indispensable Guide to Stopping Harassment When You See It' by Emily May and Jorge Arteaga, available for order through the website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Public Trainings |
| Other | Multi-year contract | Private Organizational Trainings |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Hollaback! product offering
Product offeringCore offering
Right To Be (formerly Hollaback!) is a nonprofit movement that trains individuals and organizations to respond to, intervene in, and heal from harassment, using its proprietary 5Ds of Bystander Intervention methodology (Distract, Delegate, Document, Delay, Direct). It delivers this through free public trainings on over 25 topics, customized fee-based private workplace trainings, a safe storytelling platform for survivors, and the Hate and Hope Tracker that has collected 32,000+ harassment stories.
Product overview
Right To Be (formerly Hollaback!) operates as a unified anti-harassment platform offering a comprehensive suite of products and services centered on bystander intervention training, storytelling, and community support. The core product portfolio consists of free and private training programs teaching the 5Ds methodology (Distract, Delegate, Document, Delay, Direct), a storytelling platform for sharing and supporting harassment victims, and the Hate and Hope Tracker for story collection. Supplementary offerings include the Expert Voices Together program for journalists, 5Ds For Youth training, the Allies Solidarity Network, a published book on bystander intervention, collaborative campaigns, and an extensive library of resources and guides. The organization provides training on over 25 anti-harassment topics with a reported 98.8% attendee efficacy rate.
Differentiator
Problem solved
Functional benefit
Products and services
- Free Training Programs Free, publicly accessible anti-harassment training experiences on over 25 topics (bystander intervention, conflict de-escalation, implicit bias, online harassment, public harassment, workplace harassment, resilience training, etc.), funded by community donations and corporate partnerships, delivered via monthly online and in-person sessions.
- Private Training Experience Customizable, fee-based private workplace anti-harassment training programs developed in collaboration with Right To Be's training team for organizations seeking to build employee intervention capability and a harassment-free culture.
- Storytelling Platform A safe digital platform (stories.righttobe.org) where individuals who have experienced harassment can share their stories for affirmation and peer support, and where others can read and offer support to storytellers.
- Hate and Hope Tracker A crowdsourced story-collection platform that has gathered over 32,000 stories of harassment, allowing individuals to share their experiences, view others' stories, and document the scope of harassment in public spaces.
- I've Got Your Back (Book) A published book by Emily May and Jorge Arteaga that walks readers through the 5Ds of bystander intervention (Distract, Delegate, Document, Delay, Direct), with chapters on applying the framework in public, online, and workplace harassment contexts.
- 5Ds For Youth A youth-focused training program that teaches the 5Ds bystander intervention methodology to young people for use in schools and communities.
- Allies Solidarity Network A free nonprofit network connecting allies and supporters in the anti-harassment movement, providing grassroots engagement and peer community.
- Collaborative Campaigns Partnership-based anti-harassment campaigns co-developed and co-branded with corporate and nonprofit partners (most prominently L'Oréal Paris' "Stand Up Against Street Harassment") that enable scale and amplify impact.
Quantifiable outcome
- 98.8% of attendees leave training feeling they have at least one actionable response to witnessed harassment
- +2 more outcomes
Companies that use Hollaback!
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Hollaback! technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hollaback! partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- L'Oréal PariscoreL'Oréal Paris co-sponsors the 'Stand Up Against Street Harassment' training program with Right To Be (formerly Hollaback!). This is a branded collaborative campaign where L'Oréal Paris provides support as a corporate partner, enabling free public bystander intervention training. The partnership appears on the Right To Be website with co-branding.
- NAACP Legal Defense FundcoreThe NAACP Legal Defense Fund participated in a joint training program with Right To Be and AAJC (Asian Americans Advancing Justice). President and Director-Council Sherrilyn Ifil expressed appreciation for the training, noting it provided real strategies for intervention and addressed fundamental human obligations to one another.
- Asian Americans Advancing Justice (AAJC)coreAAJC collaborated with Right To Be (formerly Hollaback!) and the NAACP Legal Defense Fund on anti-harassment training initiatives, focusing on bystander intervention strategies for communities targeted by hate and harassment.
- Expert Voices TogetherminorExpert Voices Together is an initiative providing support for journalists and researchers facing online abuse. While separate in operation (expertvoicestogether.org), it is referenced as a Right To Be program serving a specialized audience experiencing online harassment.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Hollaback! competitors and assessment
Company assessmentBroad incumbents
- RAINN (Rape, Abuse & Incest National Network): Largest US anti-sexual-violence nonprofit, operating a national hotline and prevention education programs. Comparable to Right To Be in addressing harassment-related trauma and delivering prevention education, with substantially larger scale and institutional reach.
- NAVEX Global: Large enterprise ethics, risk, and compliance platform including harassment prevention and bystander training modules. Comparable to Right To Be in serving the same enterprise compliance buyer for harassment training, but as part of a much broader governance/risk/compliance suite.
- Anti-Defamation League (ADL): Large, established nonprofit fighting antisemitism and all forms of hate, with extensive education and training programs including workplace anti-bias training. Comparable to Right To Be in offering bystander and hate-prevention training to enterprises, but with much broader scope and scale.
- LRN Corporation: Provider of ethics and compliance training and advisory for global enterprises, including harassment prevention modules. Comparable to Right To Be in the enterprise anti-harassment training category, but bundled inside a much broader ethics-and-culture portfolio.
- Catalyst: Global nonprofit driving workplace inclusion and equity for women, with research, advisory, and training offerings. Comparable to Right To Be in the workplace harassment/D&I buyer segment, with a broader research-and-advisory positioning rather than bystander training specialization.
Direct peers
- Callisto: Nonprofit building a college-focused sexual assault reporting and matching platform, with educational programming. Comparable to Right To Be in combining a survivor-facing storytelling/reporting platform with prevention training for institutions.
- Vault Platform: SaaS workplace misconduct and harassment reporting/prevention platform sold to enterprises. Comparable to Right To Be's Private Training Experience in serving the same enterprise buyer addressing workplace harassment, but with a software-led delivery model.
- Traliant: Online compliance and harassment-prevention training provider for mid-market and enterprise customers. Directly comparable to Right To Be's Private Training Experience in delivering customizable anti-harassment courses to workplaces, but with a for-profit SaaS model.
- Stop Street Harassment: Nonprofit organization focused on documenting, addressing, and preventing street harassment. Highly comparable to Hollaback!/Right To Be's original mission on public-space harassment, with overlapping research and policy goals.
Emerging players
- GLAAD: Nonprofit LGBTQ+ advocacy organization with media programs and some training/education initiatives. Comparable to Right To Be in supporting targeted communities (e.g., Right To Be's bystander training to support LGBTQIA+ communities) but with an advocacy-led rather than training-led focus.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Hollaback! social profiles
Digital presenceHollaback! financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hollaback! leadership team
Management profileNumber of profiles
Profiles2 records
Hollaback! funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hollaback! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hollaback!
What does Hollaback! do?
Right To Be (formerly Hollaback!) is a nonprofit movement that trains individuals and organizations to respond to, intervene in, and heal from harassment, using its proprietary 5Ds of Bystander Intervention methodology (Distract, Delegate, Document, Delay, Direct). It delivers this through free public trainings on over 25 topics, customized fee-based private workplace trainings, a safe storytelling platform for survivors, and the Hate and Hope Tracker that has collected 32,000+ harassment stories.
Is Hollaback! a public or private company?
Hollaback! is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hollaback! founded?
Hollaback! was founded in 2005. It employs 11 to 50 people.
Where is Hollaback! based?
Hollaback! is headquartered in Brooklyn, United States, in the North America region.
How does Hollaback! make money?
Four revenue lines are on record. Private Organizational Training is the primary driver. The others are donations and Philanthropy, merchandise Sales and book Sales.
Who are Hollaback!'s main competitors?
Broad incumbents on record are RAINN (Rape, Abuse & Incest National Network), NAVEX Global, Anti-Defamation League (ADL), LRN Corporation and Catalyst. Direct peers are Callisto, Vault Platform, Traliant and Stop Street Harassment. GLAAD is listed as an emerging player.
Does Hollaback! have an API?
No public API is recorded for Hollaback!.
What industry is Hollaback! in?
Hollaback!'s product category is Anti-Harassment Training and Advocacy Services. Its primary akta.pro industry code is BPAGAFAB, Human Rights & Anti-Discrimination Organizations, with a secondary code of EDAJAIAG, Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying). Its NAICS code is 813311 and its SIC code is 8300.