ExpertVoice
ExpertVoice is a B2B2C marketplace platform founded in 2004 that connects 40+ premium brand partners with verified working professionals across nine segments, offering up to 60% discounts and monetizing through brand-side transaction fees rather than member subscriptions.
- Company typePrivate
- Founded2004
- HeadquartersSalt Lake City, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What ExpertVoice does
ExpertVoice is a Salt Lake City-based B2B2C platform founded in 2004 that connects brand partners with a curated, verified audience of working professionals to deliver exclusive employee discount programs. The company serves nine distinct member segments — retail employees, healthcare professionals, military and veterans, fitness instructors, first responders, guides and outfitters, resort employees and golf professionals, brand representatives, and coaches and athletes — who access discounts up to 60% on premium outdoor, athletic, tactical, eyewear, drinkware, and consumer technology products through the ExpertVoice web platform and mobile app, which has accumulated 59K+ App Store reviews. ExpertVoice's core products consist of a consumer-facing member discount platform and an enterprise offering, ExpertVoice for Business, through which brands reach qualified professional audiences via sponsored deals; the company's proprietary technology stack is not publicly disclosed.
The business model is transaction-fee and commission-based: ExpertVoice explicitly charges no subscription fees to members, monetizing instead from brand partners who pay for access to the verified professional audience. Go-to-market combines a self-serve consumer join flow with a sales-led motion targeting brand-side enterprise accounts, supported by 18+ named brand partners including Garmin, Oakley, Carhartt, Brooks, Stanley, Merrell, Danner, Benchmade, Ray-Ban, Crocs, JBL, Vortex, Smith, Ariat, Mammut, Altra, 5.11, and Lenovo. ExpertVoice has raised approximately $32M in disclosed funding across rounds in 2005, 2006, 2014, and 2016, with the 2016 round led by Sorenson Capital and supported by Bain Capital Ventures and Rally Ventures; that same year the company acquired ReadyPulse to extend platform capabilities into influencer and user-generated content. The company operates with 101-250 employees and has not disclosed revenue, ARR, or recent funding activity, suggesting a mature, operationally self-sustaining platform rather than an aggressive venture-scale growth profile.
ExpertVoice firmographics
Firmographics- Name
- ExpertVoice
- Website
- https://ExpertVoice.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ExpertVoice is a B2B2C marketplace platform founded in 2004 that connects 40+ premium brand partners with verified working professionals across nine segments, offering up to 60% discounts and monetizing through brand-side transaction fees rather than member subscriptions.
- Ownership category
- akta.pro rank
ExpertVoice industry classification
Industry- Product category
- Employee Discount & Brand Influencer Marketing Platform
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)
- akta.pro secondary industry
- Specialty Membership Clubs (Category-Focused) (CRAEADAI)
Keywords
Where ExpertVoice is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Markets served
ExpertVoice business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Brand Partner Commissions / Transaction Fees: ExpertVoice operates on a commission/transaction-based model where brands pay for access to the member platform and employee audience. The company explicitly states 'No subscription fees — ever!' for members, indicating revenue comes from brand partners rather than consumer subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Not disclosed | Free membership for qualified consumers; enterprise pricing for brands not disclosed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ExpertVoice product offering
Product offeringCore offering
ExpertVoice operates a two-sided B2B2C platform that connects brands with verified professional audiences. On one side, brands (e.g., Garmin, Oakley, Carhartt, Brooks, Stanley) pay for access to a curated member base and offer exclusive discounts of up to 60% off products. On the other side, verified professionals — retail employees, healthcare workers, military/veterans, fitness instructors, first responders, guides/outfitters, resort employees, golf professionals, brand reps, and coaches/athletes — join for free and redeem those discounts via web and mobile.
Product overview
ExpertVoice is a single unified platform consisting of two sides: the consumer-facing member platform allowing professional groups to access exclusive discounts on brand products, and the ExpertVoice for Business offering that enables brands to reach targeted professional audiences through sponsored deals and member discounts. The platform serves retail employees, healthcare professionals, military/veterans, fitness instructors, first responders, guides & outfitters, resort employees, golf professionals, brand reps, and coaches/athletes, offering savings up to 60% with no subscription fees.
Differentiator
Problem solved
Functional benefit
Products and services
- ExpertVoice Platform (Member Discount Platform) Consumer-facing platform that gives verified professionals — retail employees, healthcare workers, military/veterans, fitness instructors, first responders, guides/outfitters, resort employees, golf professionals, brand reps, and coaches/athletes — free membership and access to exclusive discounts up to 60% off partner brands across outdoor, athletic, tactical, workwear, footwear, drinkware, audio, eyewear, and lifestyle categories. Accessible via web (expertvoice.com) and mobile app (59K+ App Store reviews).
- ExpertVoice for Business Business-facing offering that enables brands (manufacturers) to set up exclusive member discounts and sponsored deals on the ExpertVoice platform, gaining access to a qualified audience of verified professionals across outdoor, athletic, tactical, and lifestyle categories. Brand partners include Garmin, Oakley, Carhartt, Brooks, Stanley, Merrell, Danner, Benchmade, Ray-Ban, Crocs, JBL, Vortex, Smith, Ariat, Mammut, Altra, 5.11, and Lenovo.
Quantifiable outcome
- Members can save up to 60% on products from partner brands
Companies that use ExpertVoice
Customer profileNamed customers18 records
Segments9 records
Ideal customer profiles2 records
ExpertVoice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ExpertVoice partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- GarmincoreExpertVoice partners with Garmin to offer employees of partner retailers exclusive discounts on Garmin fitness technology, GPS devices, and outdoor wearables. Garmin is featured prominently in the brand logo section of the ExpertVoice platform.
- OakleycoreOakley partners with ExpertVoice to provide employee discount programs for retail workers, fitness professionals, and outdoor enthusiasts who sell or recommend Oakley products.
- CarharttcoreCarhartt offers exclusive employee pricing through ExpertVoice to retail employees, first responders, and outdoor professionals who use Carhartt workwear.
- BrookscoreBrooks Running partners with ExpertVoice to provide fitness instructors, coaches, and retail employees access to discounted running footwear and athletic apparel.
- StanleycoreStanley offers employee discount programs through ExpertVoice, targeting outdoor professionals, first responders, and fitness enthusiasts who purchase Stanley drinkware and gear.
- MerrellcoreMerrell partners with ExpertVoice to offer outdoor guides, resort employees, and retail workers access to discounted hiking and outdoor footwear.
- DannercoreDanner provides employee discount programs for ExpertVoice members, targeting outdoor professionals and first responders who use Danner boots.
- BenchmadecoreBenchmade partners with ExpertVoice to offer discounts on premium cutlery and tools for outdoor professionals and brand representatives.
- Ray-BancoreRay-Ban partners with ExpertVoice to provide retail employees and fitness professionals with access to discounted eyewear products.
- CrocscoreCrocs offers employee discount programs through ExpertVoice to healthcare professionals, retail workers, and resort employees.
- JBLcoreJBL partners with ExpertVoice to provide fitness professionals, outdoor guides, and retail employees access to discounted audio products.
- VortexcoreVortex Optics partners with ExpertVoice to offer outdoor guides, hunters, and shooting professionals access to discounted optical products.
- SmithcoreSmith Eyewear and Optics partners with ExpertVoice to provide outdoor professionals and fitness instructors access to discounted sports optics.
- AriatcoreAriat provides western and equestrian apparel discounts through ExpertVoice, targeting brand reps and retail employees in relevant industries.
- MammutcoreMammut partners with ExpertVoice to offer outdoor professionals, guides, and resort employees access to discounted outdoor apparel and equipment.
- AltracoreAltra Running partners with ExpertVoice to provide fitness instructors and retail employees access to discounted running footwear.
- 5.11core5.11 Tactical partners with ExpertVoice to provide first responders, military personnel, and outdoor professionals access to discounted tactical apparel and gear.
- LenovocoreLenovo offers employee discount programs through ExpertVoice to professionals who need technology products for work.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
ExpertVoice competitors and assessment
Company assessmentDirect peers
- ID.me: ID.me is an identity-verification network that connects verified professionals, students, military, and other groups with exclusive brand discounts and offers. It is the most direct competitor to ExpertVoice's model of pairing credentialed professional audiences with brand partner offers.
- SheerID: SheerID provides identity-verification technology that brands use to gate exclusive offers to verified professional, student, and consumer segments. It competes directly with ExpertVoice's curated-audience offering and increasingly powers similar employee-discount programs in-house.
Broad incumbents
- Rakuten: Rakuten is a global cashback and coupon platform that connects brands with deal-seeking consumers. While it serves a much broader (unverified) audience, it competes for the same brand-partner promotional budgets and member mindshare as ExpertVoice.
- Honey (PayPal): Honey, owned by PayPal, is a scaled coupon and cashback browser/mobile platform serving broad consumer audiences. It competes for brand promotional spend and end-consumer discount demand that ExpertVoice also targets through its professional members.
- RetailMeNot: RetailMeNot operates a large consumer-facing coupon and deals marketplace funded by brand promotional spend. It is a broader, mass-market competitor to ExpertVoice's curated professional-discount model.
- Slickdeals: Slickdeals is a large community-driven deals platform monetized through brand partnerships. It overlaps with ExpertVoice on the brand-deal side and competes for deal-seeking consumer attention, though it lacks the verified professional audience layer.
Emerging players
- LTK: LTK (formerly LiketoKnow.it) is an influencer-driven commerce platform connecting creators with brands and shoppers. It is an adjacent professional-audience commerce model that overlaps with ExpertVoice on the brand-influencer/member angle, though focused on lifestyle creators.
- BrandBacker: BrandBacker connects brands with influencers and content creators for sponsored campaigns. It overlaps with ExpertVoice on the brand-influencer marketing angle but lacks the verified-employee discount infrastructure that defines ExpertVoice.
Others
- Impact: Impact is a partner and affiliate marketing platform managing brand-to-publisher promotional programs. It is comparable to ExpertVoice as adjacent infrastructure for the brand promotional budgets ExpertVoice monetizes, rather than a direct end-consumer competitor.
- Acceleration Partners: Acceleration Partners is a global affiliate and partnership marketing agency. It operates adjacent to ExpertVoice in the ecosystem of brand promotional spend, helping brands run partner programs rather than competing for the same end-consumer audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ExpertVoice social profiles
Digital presenceExpertVoice financial estimates
Financial estimateRevenue estimate
Valuation estimate
ExpertVoice leadership team
Management profileNumber of profiles
Profiles6 records
ExpertVoice funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ExpertVoice M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ExpertVoice
What does ExpertVoice do?
ExpertVoice operates a two-sided B2B2C platform that connects brands with verified professional audiences. On one side, brands (e.g., Garmin, Oakley, Carhartt, Brooks, Stanley) pay for access to a curated member base and offer exclusive discounts of up to 60% off products. On the other side, verified professionals — retail employees, healthcare workers, military/veterans, fitness instructors, first responders, guides/outfitters, resort employees, golf professionals, brand reps, and coaches/athletes — join for free and redeem those discounts via web and mobile.
When was ExpertVoice founded?
ExpertVoice was founded in 2004. It employs 101 to 250 people.
Where is ExpertVoice based?
ExpertVoice is headquartered in Salt Lake City, United States, in the North America region.
How does ExpertVoice make money?
One revenue line is on record: brand Partner Commissions / Transaction Fees.
Who are ExpertVoice's main competitors?
Direct peers on record are ID.me and SheerID. Broad incumbents are Rakuten, Honey (PayPal), RetailMeNot and Slickdeals. Emerging players are LTK and BrandBacker. Others are Impact and Acceleration Partners.
Does ExpertVoice have an API?
No public API is recorded for ExpertVoice.
What industry is ExpertVoice in?
ExpertVoice's product category is Employee Discount & Brand Influencer Marketing Platform. Its primary akta.pro industry code is CRAFABAI, Sporting Goods, Outdoor & Fitness Marketplaces, with a secondary code of CRAEADAI, Specialty Membership Clubs (Category-Focused). Its SIC code is 8600.