Zion Natl Park Forever Project
Zion National Park Forever Project is a 501(c)(3) nonprofit and official NPS partner that operates six park stores, a Shopify storefront, and donation programs to fund conservation, youth education, and infrastructure across Zion NP and three other Utah public-land units.
- Company typePrivate
- Founded1966
- HeadquartersSpringdale, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Zion Natl Park Forever Project does
Zion National Park Forever Project (legal name: Zion Natural History Association; EIN 87-0256961) is a 501(c)(3) nonprofit and the official NPS Cooperating Association for Zion National Park, Cedar Breaks National Monument, Pipe Spring National Monument, and Dixie National Forest, collectively covering roughly 2 million acres of public land in Utah. Founded in 1966 and rebranded under its current name in 2017, the organization operates two wholly owned subsidiaries — Zion Canyon Field Institute (education, est. 2003) and ZNHA Foundation (est. 2007) — and is led by President & CEO Natalie Cappuccio Britt with CFO/COO Chris Horton. The combined enterprise generated approximately $19.7M in total revenue and support in FY2025, of which $12.7M came from six retail park stores and a Shopify e-commerce storefront, $6.2M from individual and corporate donations, $1.1M from benefit events, and $631,286 from endowment investment income.
The organization's business model is a hybrid retail-plus-philanthropy engine. Six captive park stores sell branded apparel, books, collectibles, drinkware, and games; a 816-product e-commerce site extends the catalog globally; and 100% of administrative cost is covered by retail, allowing donations to pass through to programs at a 79% program-spend ratio. Donations flow through multiple pricing tiers: one-time gifts ($25-$500), monthly Legacy Donor subscriptions, Zion Circle membership ($50-$1,000/yr with 15% discount at partner park stores), planned giving via the FreeWill tool, IRA QCDs, DAFs, and Utah DMV specialty license plates. Fundraising events (Backstage Zion concert raised $1M in 2025; Art Invitational raised $100K; Red Rock Blue Sky scheduled for July 4, 2026) layer episodic large gifts on top of recurring streams.
Programs funded include $4.7M in direct aid to parks in 2025 (47% of Zion's operating budget), wildlife conservation (California condor tracking, bighorn sheep programs, Adopt-A-Bighorn/Longhorn), youth education (27,000+ Junior Rangers sworn in, 45,000 booklets distributed), historic preservation, and trail and infrastructure projects across the four partner units. Technology stack is intentionally conventional — Shopify for ecommerce, Stripe for donations processing, Microsoft 365 for back-office, and standard POS and warehouse systems — with no disclosed AI or proprietary software. The organization has no venture or private equity backing, is governed by an 8-member Board of Directors (majority Utah residents), and holds a 2026 Candid Platinum Seal of Transparency.
Zion Natl Park Forever Project firmographics
Firmographics- Name
- Zion Natl Park Forever Project
- Legal name
- Zion Natural History Association
- Website
- https://zionpark.org
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zion National Park Forever Project is a 501(c)(3) nonprofit and official NPS partner that operates six park stores, a Shopify storefront, and donation programs to fund conservation, youth education, and infrastructure across Zion NP and three other Utah public-land units.
- Ownership category
- akta.pro rank
Zion Natl Park Forever Project industry classification
Industry- Product category
- National Park Conservation Nonprofit Services
- NAICS
- Nature Parks and Other Similar Institutions (71219), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- National Park & Protected Area Tours (THAJAIAA)
- akta.pro secondary industry
- Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)
Keywords
Where Zion Natl Park Forever Project is headquartered
LocationHeadquarters
- HQ city
- Springdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zion Natl Park Forever Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Others, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Retail Revenue: Revenue from six park stores and online e-commerce selling apparel, books, collectibles, drinkware, and branded merchandise. In 2025, retail revenue was $12,658,196 with online retail at $125,423.
- Donations and Contributions: One-time, monthly, quarterly, and yearly donations from individual supporters. 2025 donations totaled $6,237,682. A government shutdown surge in Oct-Nov 2025 brought $184,709 in two weeks. Monthly donors average $40,632.
- Zion Circle Membership: Annual membership program offering 15% discount on purchases, valid at partner park stores nationwide. Tiers at $50/yr, $100/yr, $500/yr, and $1,000/yr.
- Licensing and Partnership Proceeds: 20% of proceeds from Coalatree sustainable outdoor gear collection supporting the organization. Partnerships with brands for co-branded merchandise.
- Fundraising Events: Major events including Backstage Zion concert ($1M raised in 2025) and Art Invitational ($100K raised in 2025) generate contributions and sponsorships.
- Investment Revenue: Investment income from endowment and reserve funds. 2025 investment revenue was $631,286.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Zion Circle membership with 15% discount on all eligible purchases |
| Transaction based/ take rate | Pay-as-you-go | One-time donation tiers |
| Subscription | Monthly | Monthly recurring donation program |
| Unit Pricing | Pay-as-you-go | Apparel and merchandise pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Zion Natl Park Forever Project product offering
Product offeringCore offering
Zion Forever Project is the official nonprofit partner of Zion National Park, Cedar Breaks National Monument, Pipe Spring National Monument, and Dixie National Forest. It operates a six-store retail network (plus e-commerce) selling branded apparel, books, collectibles, drinkware, and puzzles, while running conservation, education, and fundraising programs that channel more than $4.7M annually into park operations. Revenue is generated from retail sales, charitable donations, Zion Circle memberships, planned giving, corporate sponsorships, and signature benefit events.
Product overview
Zion Forever Project operates a multi-channel nonprofit enterprise centered on retail, donations, and conservation programs. The core offering is its network of six park stores selling branded merchandise across five categories: Apparel & Headwear (t-shirts, hoodies, hats, socks), Books & Publications (trail guides, history books, the annual Zion Field Guide), Collectibles (magnets, patches, pins, stickers, tokens, ornaments), Drinkware (mugs, water bottles), and Games & Puzzles (jigsaw puzzles, playing cards, plush animals). Supporting revenue streams include membership (Zion Circle, 15% discount), donation programs (one-time, monthly/legacy, planned giving via FreeWill), and fundraising events (Red Rock Blue Sky benefit concert, Art Invitational). The retail and donation operations fund youth education (Junior Ranger, Concrete-to-Canyons), wildlife conservation (Adopt-A-Bighorn/Longhorn, condor tracking), trail projects, and infrastructure across Zion National Park, Cedar Breaks, Pipe Spring National Monuments, and Dixie National Forest.
Differentiator
Problem solved
Functional benefit
Products and services
- Park Store Retail Operations Six physical park stores plus e-commerce platform selling Zion-branded apparel, books, collectibles, drinkware, games, puzzles, plush items, and accessories. Retail revenue ($12.7M in 2025) fully covers administrative overhead so 100% of donations flow to parks.
- Zion Circle Membership Annual membership program offering 15% discount on all eligible purchases in-store and online, plus valid at partner national park stores nationwide. Tiers at $50, $100, $500, and $1,000 per year, with tax-deductible donation component.
- Annual & Recurring Donation Programs One-time, monthly, quarterly, and yearly donation programs for individuals. 2025 donation income was $6.2M. Monthly donors average $40,632; pre-set tiers at $25, $50, $100, $250, $500 with custom amounts and optional merchant-fee coverage (+$1.80).
- Legacy & Planned Giving Program Free online estate planning via FreeWill partnership for wills and living trusts with charitable bequest option. Also accepts Donor Advised Fund grants and IRA qualified charitable distributions (age 70½+); accepts gifts of securities via LPL Financial.
- Junior Ranger & Youth Education Programs Free educational programming including Junior Ranger (27,000+ sworn in during 2025), Concrete-to-Canyons youth outreach, Title I school field trips, distance learning, Zion You Stewards program, and college internships. 45,000 Junior Ranger booklets distributed annually.
- BARK Ranger Program Pet-focused program allowing dogs to become official Bark Rangers with branded merchandise (bandanas, patches, dog tags, plush key clips, water bowls). Combines conservation engagement with retail revenue.
- Wildlife Adoption Programs Adopt-A-Bighorn program (plush desert bighorn sheep, $30) and Adopt-A-Longhorn program (plush longhorn, $20). Each adoption includes a certificate with QR code linking to the animal's page with exclusive updates, photos, and population insights for one year.
- Annual Fundraising Events (Red Rock Blue Sky, Backstage Zion, Art Invitational) Major annual fundraising events. Backstage Zion 2025 raised $1M (featuring Sting); Art Invitational 2025 raised $100K; Red Rock Blue Sky 2026 scheduled for July 4, 2026 at O.C. Tanner Amphitheater, Springdale UT, featuring Luke Grimes. Sponsored by Zions Bank, Cliff Rose Lodge, Hotel Novo.
- Zion Field Guide (Annual Publication) Annual publication cataloging funded conservation, education, and restoration projects across Zion National Park, Cedar Breaks, Pipe Spring, and Dixie National Forest. The 2026 edition documents projects with fundraising targets totaling over $11.7M.
- Pine Valley Heritage Center Educational Programs Educational outreach, interpretive programs, and community engagement at the Pine Valley Heritage Center, part of Dixie National Forest. Managed by Zion Forever Project since 2024 under the Dixie National Forest partnership.
Quantifiable outcome
- $4.7M in annual aid to park, covering 47% of operating budget
- +3 more outcomes
Companies that use Zion Natl Park Forever Project
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Zion Natl Park Forever Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Zion Natl Park Forever Project partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- CoalatreecorePartnership with outdoor brand Coalatree to launch sustainable outdoor gear collection inspired by Zion's natural beauty. 20% of proceeds support Zion Forever Project. Collection includes apparel, blankets, and accessories celebrating exploration and conservation.
- FreeWillcoreFree online estate planning tool partnership enabling supporters to create legally valid wills in 20 minutes with option to include Zion Forever Project. Supports legacy giving and bequest programs.
- LPL FinancialminorStock transfer brokerage for gifts of securities. DTC #0075, Account #58620208. Enables tax-efficient stock donations to the organization.
- Utah DMVcoreZion Forever Project custom license plate available through Utah DMV. Every purchase funds critical park projects and serves as ongoing brand visibility.
- National Park ServicecoreOfficial nonprofit partner for Zion National Park, Cedar Breaks NM, Pipe Spring NM, and Dixie National Forest. NPS Cooperating Association status enables retail operations and project funding within park boundaries.
- Cliff Rose LodgeminorEvent sponsor for Red Rock Blue Sky benefit concert on July 4, 2026.
- Hotel NovominorEvent sponsor for Red Rock Blue Sky benefit concert on July 4, 2026.
- Zions BankminorEvent sponsor for Red Rock Blue Sky benefit concert on July 4, 2026.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Zion Natl Park Forever Project competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Zion Natl Park Forever Project social profiles
Digital presenceZion Natl Park Forever Project compliance and trust
Trust signalCompliance2 records
Zion Natl Park Forever Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zion Natl Park Forever Project leadership team
Management profileNumber of profiles
Profiles11 records
Zion Natl Park Forever Project subsidiaries and ownership
Company hierarchySubsidiaries2 records
Zion Natl Park Forever Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zion Natl Park Forever Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zion Natl Park Forever Project
What does Zion Natl Park Forever Project do?
Zion Forever Project is the official nonprofit partner of Zion National Park, Cedar Breaks National Monument, Pipe Spring National Monument, and Dixie National Forest. It operates a six-store retail network (plus e-commerce) selling branded apparel, books, collectibles, drinkware, and puzzles, while running conservation, education, and fundraising programs that channel more than $4.7M annually into park operations. Revenue is generated from retail sales, charitable donations, Zion Circle memberships, planned giving, corporate sponsorships, and signature benefit events.
Is Zion Natl Park Forever Project a public or private company?
Zion Natl Park Forever Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Zion Natl Park Forever Project founded?
Zion Natl Park Forever Project was founded in 1966. It employs 11 to 50 people.
Where is Zion Natl Park Forever Project based?
Zion Natl Park Forever Project is headquartered in Springdale, United States, in the North America region.
How does Zion Natl Park Forever Project make money?
Six revenue lines are on record. Retail Revenue is the primary driver. The others are donations and Contributions, zion Circle Membership, licensing and Partnership Proceeds, fundraising Events and investment Revenue.
Does Zion Natl Park Forever Project have an API?
No public API is recorded for Zion Natl Park Forever Project.
What industry is Zion Natl Park Forever Project in?
Zion Natl Park Forever Project's product category is National Park Conservation Nonprofit Services. Its primary akta.pro industry code is THAJAIAA, National Park & Protected Area Tours, with a secondary code of BPAGAHAA, Museums & Heritage Sites (History, Science, Specialty). Its NAICS code is 71219 and its SIC code is 7997.