TrueBlue

What TrueBlue does

TrueBlue, Inc. (NYSE: TBI) is a Tacoma, Washington-based public workforce solutions company founded in 1989 (originally as Labor Ready, Inc.) that operates a multi-brand portfolio serving over 50,000 clients and connecting more than 290,000 people with work in 2025. The company delivers full-spectrum staffing, recruitment process outsourcing (RPO), and managed workforce services through six core brands — PeopleReady (on-demand and temporary staffing), PeopleScout (RPO and talent technology including the Affinix AI platform), Staff Management | SMX (contingent workforce management), Centerline (transportation and CDL driver staffing), SIMOS (warehouse process and staffing), and Healthcare Staffing Professionals (acquired 2025) — supported by 1,400+ physical branch locations across the US and additional operations in Canada, the UK, Poland, India, and Australia.

The company's technology stack is anchored by two proprietary platforms: JobStack, a mobile staffing app enabling 24/7 on-demand worker matching with AI-assisted matching combined with local human teams, and Affinix AI, a talent acquisition platform offering generative-AI-powered passive candidate sourcing, intelligent matching, predictive analytics, and workflow automation. Affinix AI was commercialized for direct sale to external client recruiting teams in May 2026, expanding from internal RPO use into a standalone technology offering. The technology layer is validated by Everest Group's 2026 Candidate Experience Enablement Platform Matrix recognition, NelsonHall NEAT Leader designation for RPO, and Forbes' #8 ranking for PeopleReady among America's Best Temporary Staffing Firms.

TrueBlue's revenue model is primarily transactional, generating income through hourly bill rate markups on temporary staffing placements (the largest stream), per-placement fees, RPO subscription/managed service contracts (PeopleScout), and managed services including MSP, employer of record, and IC compliance. Full-year 2025 revenue was $1.6B (+3% YoY) with Q1 2026 revenue of $399M (+8% YoY, comprising 7% organic and 1% from the HSP acquisition). Energy sector revenue grew 60% in 2025 to represent ~15% of portfolio. Despite top-line growth, the company has reported negative EBITDA and net income in 2023, 2024, and 2025, positioning the current operating story as a margin recovery underpinned by sales reorganization, energy vertical momentum, and AI-enabled productivity.

Name

TrueBlue

Legal name

TrueBlue, Inc.

Website

https://trueblue.com

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

TrueBlue (NYSE: TBI) is a multi-brand workforce solutions provider operating 1,400+ US locations, delivering on-demand staffing, RPO, and managed workforce services through PeopleReady, PeopleScout, Centerline, and affiliated brands to over 50,000 clients across retail, energy, healthcare, logistics, and skilled trades.

Ownership category

akta.pro rank

Product category

Workforce Solutions & Staffing Services

NAICS

Employment Services (5613), Temporary Help Services (561320)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363), Services-Management Consulting Services (8742)

akta.pro primary industry

Multi-Site / Branch Network Staffing (BPACACAJ)

Keywords

• Workforce solutions
• Temporary staffing services
• Recruitment process outsourcing
• On-demand staffing
• Talent acquisition

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. On-demand & temporary staffing: Short- and long-term placements, onsite management, and performance-based programs through PeopleReady and Centerline brands. Core revenue driver representing the majority of company revenue at $418M in Q4 2025.
2. Specialized & skilled staffing: Skilled trades, healthcare, energy, and transportation staffing solutions including PeopleReady Skilled Trades, Healthcare Staffing Professionals, and SIMOS. Energy sector revenue more than doubled for the third consecutive quarter in Q1 2026.
3. Recruitment Process Outsourcing (RPO): Integrated RPO, direct sourcing, and talent technology solutions through PeopleScout brand, including Affinix AI platform. PeopleScout ranked among top RPO providers on HRO Today's Baker's Dozen and NelsonHall NEAT Leader.
4. Workforce management & compliance: Managed services (MSP), employer of record/payrolling, and IC compliance for large-scale workforce programs.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

TrueBlue is a workforce solutions company that connects businesses with qualified workers across all major industries through a family of six specialized brands: PeopleReady (on-demand/temporary staffing), PeopleScout (RPO and talent advisory with the Affinix AI platform), Staff Management | SMX (contingent workforce management), Centerline Drivers (transportation/logistics), SIMOS Solutions (warehouse process management), and Healthcare Staffing Professionals (acquired 2025). Core services include short- and long-term placements, onsite management, performance-based staffing programs, full-cycle Recruitment Process Outsourcing, direct sourcing, managed services (MSP), employer of record/payrolling, and IC compliance, all enabled by the proprietary JobStack mobile app and Affinix AI talent acquisition platform.

Product overview

TrueBlue operates as a multi-brand workforce solutions company organized around six core staffing brands plus technology platforms. PeopleReady handles on-demand/temporary staffing; PeopleScout provides RPO and talent advisory with its Affinix AI platform; Staff Management | SMX offers contingent workforce management; Centerline Drivers focuses on transportation/logistics staffing; SIMOS Solutions manages warehouse operations staffing; and Healthcare Staffing Professionals (acquired 2025) covers healthcare sector needs. These brands are supported by proprietary technology including the JobStack staffing app for mobile job matching and the Affinix AI talent acquisition platform for predictive analytics and intelligent candidate matching. The company also offers Managed Services (MSP), employer of record, and payroll compliance services as part of its workforce management suite.

Differentiator

Problem solved

Functional benefit

Brands

• PeopleReady: On-demand and temporary staffing services connecting businesses with workers for short- and long-term placements.
• PeopleScout
• Staff Management | SMX
• Centerline
• SIMOS
• Healthcare Staffing Professionals
• JobStack

Products and services

• PeopleReady TrueBlue's flagship on-demand and temporary staffing brand connecting businesses with workers for short- and long-term placements across 1,400+ US branch locations; includes onsite management and performance-based programs, with AI-supported matching via the JobStack app.
• PeopleScout TrueBlue's Recruitment Process Outsourcing (RPO) and talent technology brand offering full-cycle RPO, direct sourcing, talent advisory, and the Affinix AI talent acquisition platform for enterprise clients globally.
• Staff Management | SMX Specialized staffing and contingent workforce management brand providing on-site workforce solutions and managed staffing programs for large client accounts across industries.
• Centerline Drivers Transportation and logistics staffing brand providing CDL-certified drivers and fleet operations talent for airport, warehousing, and last-mile delivery operations.
• SIMOS Solutions Warehouse process management and staffing brand specializing in analyzing and improving warehouse operations while managing workforce solutions within distribution centers.
• Healthcare Staffing Professionals Healthcare staffing division providing clinical and compliance-role staffing for healthcare facilities, added to TrueBlue's portfolio via the 2025 acquisition of Healthcare Staffing Professionals, Inc.
• JobStack Proprietary mobile staffing app (iOS/Android) enabling on-demand workers to find and accept shifts while allowing managers 24/7 access to staffing orders, ability to request staff at the last minute, rate workers, and invite preferred workers back; combines AI-supported job matching with local human team oversight.
• Affinix AI AI-powered talent acquisition platform offering passive candidate sourcing, intelligent matching, predictive analytics, and workflow automation; modular so organizations can deploy the complete suite or individual modules; now directly available to enterprise client recruiting teams as well as PeopleScout RPO deployments.
• Managed Services (MSP) Workforce management and compliance services for large-scale workforce programs including employer of record, payrolling, and IC (independent contractor) compliance delivered via Staff Management | SMX and PeopleScout.

Quantifiable outcome

• 95%+ fill rate for airport operations
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Independent Electrical Contractors (IEC)coreStrategic or Co-development Partner · 17 April 2025PeopleReady Skilled Trades named Official Professional Staffing and Labor Provider for IEC, a nonprofit federation representing over 4,100 member businesses with 53 educational campuses nationwide. Partnership addresses electrical industry's severe skilled labor shortage by providing contractors immediate access to qualified workers across all electrical specialties—from residential and industrial electricians to linemen and apprentices—along with industry insights through educational content, webinars, and conferences.
• Group Purchasing Organization (unnamed)coreChannel Partner/ Reseller/ DistributorStrategic partnership with a group purchasing organization to capture approximately $15 million in annualized new business wins, representing significant GTM channel for the company's workforce solutions.
• Everest GroupminorOthersPeopleScout recognized in Everest Group's 2026 Candidate Experience Enablement Platform Matrix, providing industry validation of its talent technology capabilities.
• NelsonHallminorOthersPeopleScout named Leader in NelsonHall's Global NEAT Vendor Evaluation for RPO, validating its position in the RPO market.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Aerotek: Aerotek is one of the largest US industrial and professional staffing firms, directly competing with TrueBlue's PeopleReady and Centerline in light industrial, skilled trades, and logistics staffing. It is named alongside TrueBlue in the top-5 US industrial staffing cohort representing 29% of the market.
• Express Employment Professionals: One of the largest US industrial staffing franchises with a multi-site branch network, directly competing with PeopleReady's generalist light-industrial staffing model. Named in the same top-5 US industrial staffing cohort as TrueBlue.
• Employbridge: Largest industrial staffing firm in the US by revenue, directly competing with TrueBlue's PeopleReady and SIMOS brands in light industrial and warehouse staffing. Part of the top-5 industrial staffing cohort and a key competitor in TrueBlue's core on-demand segment.
• Kelly Services: US-listed staffing and workforce solutions company with comparable segments in industrial staffing, professional staffing, and RPO/talent advisory. Directly comparable in scale and service mix to TrueBlue's multi-brand portfolio.
• HireQuest: Direct competitor in blue-collar and on-demand staffing; recently made an unsolicited $105M cash bid for TrueBlue's PeopleReady On-Demand segment, demonstrating direct operational overlap and intimate knowledge of the segment economics.

Broad incumbents

• Randstad: Global staffing leader operating across industrial, professional, and RPO segments including Randstad Sourceright, where TrueBlue CEO Taryn Owen previously worked. Directly competes with TrueBlue in industrial staffing, RPO (PeopleScout), and MSP, but with broader geographic and service-line scale.
• ManpowerGroup: Global workforce solutions company offering staffing, RPO, and talent advisory across industrial and professional segments. Competes with TrueBlue in temporary staffing and PeopleScout's RPO offerings, with significantly larger international footprint.
• Adecco: Global staffing leader with significant US industrial and professional staffing operations, competing directly with PeopleReady and PeopleScout. Has broader geographic and service-line scale than TrueBlue, including significant RPO capability through its parent AKKA.
• Robert Half: Specialized staffing firm focused on finance, accounting, and professional roles, with an emerging RPO and managed solutions practice. Comparable to TrueBlue's professional staffing and PeopleScout's RPO segments, though concentrated in office-based rather than industrial roles.

Emerging players

• ASGN Incorporated: Provider of IT and professional staffing with overlapping technology-enabled talent acquisition capabilities similar to PeopleScout's Affinix AI platform. Comparable as a talent-technology-enabled staffing peer though concentrated in IT rather than industrial verticals.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TBStaffing
• Facebookfacebook.com/TrueBlueInc
• LinkedInlinkedin.com/company/trueblue-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrueBlue