Latimer
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Latimer firmographics
Firmographics- Name
- Latimer
- Legal name
- Latimer Developments Limited
- Website
- https://latimerhomes.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Latimer industry classification
Industry- Product category
- Residential Property Development
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (23611)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industries
- Residential Affordable Housing Development & Construction (IMAFABAI), Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
Keywords
Where Latimer is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Latimer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Shared Ownership Property Sales: Sale of shared ownership properties where buyers purchase 25-75% share and pay subsidised rent on remaining share. Latimer sells through regulated panel mortgage advisors with affordability assessments.
- Private Sale Properties: Outright sale of new-build homes at full market value to private purchasers.
- Leasehold Services: Revenue from administration fees for lease extensions, remortgaging, staircasing, transfer of ownership, and other leasehold services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Shared ownership at The Cocoa Works, York |
| Subscription | Monthly | Shared ownership at Morwick Springs, Leeds |
| One time/ perpetual license | Pay-as-you-go | Outright sale at Cocoa Gardens, York |
| Other | Pay-as-you-go | Family Values - Deposit Stake |
| Other | Pay-as-you-go | Family Values - Deposit Boost |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Latimer product offering
Product offeringCore offering
Latimer designs, develops, and markets new-build residential homes across England as the development arm of Clarion Housing Group. Its homes are sold via two routes — Shared Ownership (buyers purchase 25–75% of the property and pay subsidised rent on the remainder, with the option to staircase to 100%) and Buy Outright at full market value. The company delivers mixed-tenure, energy-efficient developments including heritage, urban regeneration, and family housing schemes, supported by related services such as Help to Buy, Family Values deposit assistance, staircasing, resales, and land acquisition.
Product overview
Latimer by Clarion Housing Group is a housing development company offering a portfolio of new-build homes across the UK through two primary purchase routes: Shared Ownership (where buyers purchase 25-75% and pay subsidised rent on the remainder, with ability to staircase to 100%) and Buy Outright (full market value purchases). The company operates numerous named developments including The Cocoa Works in York, Crescent Gardens in Croydon, Dyecoats in Leeds, and Cocoa Gardens in York, among many others nationwide. Supporting services include Help to Buy, Family Values (deposit assistance programs), staircasing, resales, My Home self-service portal, buying off-plan, and land acquisition. The website features Recite Me accessibility technology. Latimer has won multiple awards including the 2026 Gold Award for Customer Satisfaction and 2025 First Time Buyer Readers' Awards.
Differentiator
Problem solved
Functional benefit
Products and services
- Shared Ownership Homes A government-backed purchase route where buyers purchase 25-75% of a new-build Latimer home and pay a subsidised rent on the remaining share, with the option to staircase to 100% ownership over time. Marketed to first-time buyers and lower-to-middle income households who cannot afford full market value homes, with affordability assessments through a regulated panel of mortgage advisors.
- Buy Outright Homes Full market value sale of new-build Latimer homes to private purchasers, with no shared ownership arrangement. Properties are energy-efficient with NHBC warranties, integrated appliances, and lower maintenance costs.
- The Cocoa Works (York) A development of one, two and three bedroom apartments and penthouses within the iconic former Rowntree's Factory in York. Features include concierge, co-working space, a community pavilion, restaurant, and revitalised gardens.
- Crescent Gardens (Croydon) Brand new two-bedroom apartments in Croydon, East London, featuring rooftop gardens, large private balconies, and 180-degree views. Highlighted development in Latimer's buyer case studies.
- Lumina Village (Trafford) Modern homes in Trafford with excellent transport links, including Old Trafford tram stop within walking distance. Designed for comfortable everyday living in a well-connected community.
- Cocoa Gardens (York) Family homes in the suburbs of York with 2, 3 and 4 bedroom options, set in a new neighbourhood with communal open spaces. Outright sale prices from £420,000 to £550,000.
- Morwick Springs (Leeds) New-build family homes in Scholes, Leeds, with 3 and 4 bedroom homes sold through shared ownership. Four-bedroom townhouses from £140,000 for a 35% share (full market value £400,000). All homes now fully reserved.
- Dyecoats (Leeds) The largest residential-led regeneration in Leeds for a generation, comprising 13 buildings with over 1,800 apartments and 30,447 square foot of mixed-use retail, hospitality, and community spaces.
- Sherford (Plymouth) Large-scale new-build development in Plymouth delivered in partnership with Vistry Homes. Won Best Large Development and Best Large Development in the South at the 2025 First Time Buyer Readers' Awards.
- Family Values Program A homebuyer assistance programme helping family members support first-time buyers, with three options: Deposit Stake (a family member contributes to the mortgage deposit which transfers to an equity stake in the home), Deposit Unlock (a 5% cash gift), and Deposit Boost (Latimer adds 5% to a buyer's 10% deposit to reach a 15% mortgage requirement). Not applicable to shared ownership purchases.
- Staircasing Service A service that allows shared ownership homeowners to purchase additional shares in their property, reducing the rent they pay. If a buyer staircases to 100% ownership, they become outright owners and pay no rent.
- Resales Service A service helping shared ownership homeowners sell their Latimer property. Latimer markets the home for a four-week nomination period through Urban Moves to find suitable shared ownership buyers before wider listing.
- Buying Off-Plan A service allowing buyers to reserve a new-build Latimer home before it is fully built. Buyers can review floor plans, image galleries, virtual tours, and show homes before exchange of contracts.
- Land Opportunities Service A service for landowners and businesses to sell land to Latimer for residential development. Latimer acquires sites in London, the South West, South East, East, West Midlands, and Greater Manchester, for immediate development or longer-term planning. Minimum 100 new homes required.
- Leasehold Services Administration services for existing Latimer homeowners covering lease extensions, remortgaging, staircasing, transfer of ownership, and other ongoing leasehold management functions.
Quantifiable outcome
- 90%+ customer recommendation score based on feedback from surveyed customers.
- +2 more outcomes
Companies that use Latimer
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles5 records
Latimer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
Latimer partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, core and minor.
- Winvic Construction LtdmajorAppointed as main works contractor for £112m Digbeth residential development (481 homes) with construction scheduled to start October 2026.
- City of York CouncilcoreJoint venture partner in The Cocoa Works development (279 apartments) at the former Rowntree's Factory site, acquired by Latimer in 2017.
- Homes EnglandcoreStrategic partnership for affordable housing delivery targeting 3,000 new properties annually. Latimer seeks to extend strategic partner status in the new £39bn funding round.
- Manchester City CouncilcoreSelected as development partner for Gorton regeneration project representing a ten-year commitment to deliver up to 400 homes alongside local authorities and land partners.
- Henry Boot ConstructionmajorConstruction partner for The Cocoa Works development transformation of Rowntree's Factory.
- Vistry HomesmajorJoint development partner on Northampton South Sustainable Urban Extension (360+ homes) and Sherford, Plymouth (Best Large Development awards).
- Lagan HomesminorJoint partner on Northampton South Sustainable Urban Extension final phase.
- Linley and SimpsonminorAppointed as selling agent at Morwick Springs, Leeds development.
- Clarion Housing GroupcoreLatimer is the development arm of Clarion Housing Group, the UK's largest social landlord. Surplus is reinvested into delivering more homes.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Latimer competitors and assessment
Company assessmentDirect peers
- Peabody: One of the UK's largest housing associations and developers, operating a shared ownership and outright sale new-build model across London and the South East. Most directly comparable to Latimer in combining affordable and market-tenure delivery backed by a large charitable landlord.
- Notting Hill Genesis: Major UK housing association developing shared ownership, private sale, and affordable rental homes. Closely mirrors Latimer's model of building mixed-tenure developments while operating within a large social landlord parent group.
- L&Q: Large UK housing association with a substantial development pipeline of shared ownership and private sale homes. Operates a similar charitable parent structure and competes for Homes England strategic partner status with Latimer.
- Hyde Group: UK housing association developing shared ownership and market sale homes across London and the South. Directly comparable as a charitable landlord with a development arm targeting the same buyer segments as Latimer.
- Vistry Group: One of the UK's largest housebuilders with a Partnerships division focused on affordable and mixed-tenure developments. Active JV partner with Latimer on Sherford and Northampton, and a competitor for similar affordable housing contracts.
- Network Homes: London and South East housing association developing shared ownership and private sale homes. Similar scale, charitable landlord structure, and shared ownership focus as Latimer's London and Home Counties developments.
Broad incumbents
- Barratt Developments: One of the UK's largest volume housebuilders delivering new-build homes at scale. Competes for outright sale demand and prime land, although it operates a for-profit public model rather than a charitable landlord structure.
- Taylor Wimpey: Major UK housebuilder with broad geographic coverage of new-build homes. Adjacent competitor in outright sale segment, particularly in regions where Latimer also delivers market-rate homes such as Yorkshire and the Midlands.
- Berkeley Group: London-focused premium housebuilder developing large mixed-tenure schemes including affordable housing quotas. Comparable in delivering high-density, mixed-tenure urban regeneration projects similar to Digbeth and Croydon schemes.
Emerging players
- Avant Homes: Private UK housebuilder operating in the Midlands, Yorkshire, and North West, overlapping geographically with several Latimer regions. A regional competitor in the outright sale segment of Latimer's developments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Latimer social profiles
Digital presenceLatimer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latimer leadership team
Management profileNumber of profiles
Profiles3 records
Latimer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latimer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latimer
What does Latimer do?
Latimer designs, develops, and markets new-build residential homes across England as the development arm of Clarion Housing Group. Its homes are sold via two routes — Shared Ownership (buyers purchase 25–75% of the property and pay subsidised rent on the remainder, with the option to staircase to 100%) and Buy Outright at full market value. The company delivers mixed-tenure, energy-efficient developments including heritage, urban regeneration, and family housing schemes, supported by related services such as Help to Buy, Family Values deposit assistance, staircasing, resales, and land acquisition.
Is Latimer a public or private company?
Latimer is a private company. It is classified as corporate owned and is currently operating.
When was Latimer founded?
Latimer was founded in 2017. It employs 11 to 50 people.
Where is Latimer based?
Latimer is headquartered in London, United Kingdom, in the Europe region.
How does Latimer make money?
Three revenue lines are on record. Shared Ownership Property Sales are the primary driver. The others are private Sale Properties and leasehold Services.
Who are Latimer's main competitors?
Direct peers on record are Peabody, Notting Hill Genesis, L&Q, Hyde Group, Vistry Group and Network Homes. Broad incumbents are Barratt Developments, Taylor Wimpey and Berkeley Group. Avant Homes is listed as an emerging player.
Does Latimer have an API?
No public API is recorded for Latimer.
What industry is Latimer in?
Latimer's product category is Residential Property Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of IMAFABAI, Residential Affordable Housing Development & Construction. Its NAICS code is 236117 and its SIC code is 6552.