Heinen Brothers Agra Services

What Heinen Brothers Agra Services does

Heinen Brothers Agra Services is a family-owned aerial application and aviation services company founded in 1994 by brothers Scott and Glenn Heinen in Seneca, Kansas. The company specializes in aerial crop application, using a large fleet of high-capacity turbine aircraft, including Air Tractor fixed-wing models (402B, 502B, 602, 802A) and MD 500 helicopters, equipped with GPS-guided precision application systems, variable rate technology for liquid and dry applications, CP nozzles, electrostatic booms, GNSS receivers, liquid flow controllers, lightbar guidance, and DriftWatch buffer zone integration. The company delivers crop spraying, cover crop seeding, and pasture weed management services to row crop farmers, ranchers, and livestock operators across seven central US states (Kansas, Nebraska, Iowa, Illinois, Missouri, Oklahoma, and Texas).

Beyond core aerial application, Heinen Brothers operates an in-house aircraft maintenance facility, an aerial firefighting service supporting local, state, and federal agencies, a TerraClear-powered AI/GPS rock picking service, an authorized Robinson Helicopter dealership and classified aircraft sales channel (helicopters, planes, UAVs), and an HBA Financing Program offering competitive rates for aerial services and select agricultural inputs. Customers manage accounts through the HBAChoice.com online portal. The company employs 51–100 people and has no disclosed external funding, institutional investors, or M&A activity. Revenue is generated primarily through per-acre transaction fees for application work, supplemented by professional services revenue from firefighting and maintenance, one-time aircraft sales, and financing income.

Name

Heinen Brothers Agra Services

Legal name

Heinen Brothers Agra Service, Inc.

Website

https://heinenbrosag.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Heinen Brothers Agra Services is a family-owned aerial application company that provides GPS-guided crop spraying, aerial firefighting, aircraft maintenance, rock picking, and aircraft sales to farmers, ranchers, and government agencies across seven central US states.

Ownership category

akta.pro rank

Product category

Agricultural Aviation Services

NAICS

Support Activities for Crop Production (11511), Support Activities for Crop Production (1151)

SIC

Agricultural Services (700)

akta.pro primary industry

Manned Aerial Application (Fixed-Wing & Helicopter Crop Dusting) (AFACAIAA)

akta.pro secondary industries

Aerial Pesticide/Herbicide/Fungicide Application (AFACAIAE), Aerial Fertilizer & Micronutrient Application (AFACAIAD), Aerial Seeding & Cover Crop Broadcasting (AFACAIAC), Aerial Application Compliance & Drift Management Services (Recordkeeping, Buffer Planning) (AFACAIAM)

Keywords

• Aerial application services
• Agricultural aviation
• Crop spraying services
• Aerial firefighting
• Agricultural aircraft maintenance

Headquarters

HQ city

Seneca

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Aerial Application Services: Crop spraying services for herbicides, fungicides, insecticides, cover crops, and fertilizers applied to agricultural fields and pastures. Revenue is generated per acre treated with variable rate capabilities.
2. Aerial Firefighting Services: Wildfire suppression support provided to local, state, and federal agencies. Services include initial attack and ongoing support for ground crews.
3. Aircraft Maintenance Services: In-house maintenance facility providing inspection, repair, and parts services for agricultural aircraft including planes and helicopters.
4. Aircraft Sales: Sales of helicopters, airplanes, and UAVs through classified listings. Company is an authorized Robinson dealer and service center.
5. Rock Picking Services: Automated rock removal services using TerraClear mapping technology to identify and clear rocks from fields.
6. Agricultural Financing Program: HBA Financing Program offering low competitive rates for aerial spraying services and in select regions, agricultural inputs including generic chemicals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Heinen Brothers Agra Services provides aerial application (crop spraying) services using fixed-wing aircraft and helicopters to apply herbicides, fungicides, insecticides, cover crops, and fertilizers to row crops and pastures across seven central U.S. states. The company also operates aerial firefighting for government agencies, runs an in-house aircraft maintenance facility, sells helicopters/airplanes/UAVs through classified listings as an authorized Robinson dealer, and offers automated rock picking using TerraClear mapping technology.

Product overview

Heinen Brothers Agra Services operates as an aerial application and aviation services company offering a unified portfolio of aviation-based agricultural services. The core offerings include Aerial Application (crop spraying using Air Tractor fixed-wing aircraft and MD 500 helicopters), Aerial Firefighting (wildfire suppression), Aircraft Maintenance (in-house facility), and Rock Picking using TerraClear technology. The company also operates a classified aircraft marketplace and provides ancillary services including financing (HBA Financing Program) and online account management through their portal. The services are delivered across a multi-state operating region using a large fleet of high-capacity, technologically-equipped aircraft.

Differentiator

Problem solved

Functional benefit

Brands

• TerraClear: Rock picking service using TerraClear's Rock Mapping technology that provides precise, high-resolution view of rocks in fields to eliminate manual searches and reduce rock-picking time.

Quantifiable outcome

• Up to 5% yield loss prevention from avoiding soil compaction and crop trampling compared to ground application
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature13 records

Partnerships

Three partnerships are on record, tiered core.

• National Agricultural Aviation Association (NAAA)coreOthersProfessional membership organization for agricultural aviation. Heinen Brothers and their pilots are members, and the company participates in NAAREF programs including PAASS (Professional Agricultural Aviation Resource Efficiency and Drift Minimization) and Operation S.A.F.E. fly-ins for pattern testing.
• TerraClearcoreTechnology or IntegrationTerraClear's rock mapping technology provides AI and GPS-based rock identification and mapping for the company's rock picking service, eliminating manual searches and reducing rock-picking time from days to hours.
• Robinson Helicopter CompanycoreOEM/ Whitelabel/ Licensing PartnerAuthorized Robinson dealer and service center. Company sells and services Robinson R44 and R66 helicopter models.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wilbur-Ellis: Large, diversified ag input and services distributor with aerial application and crop protection operations across the western US. Comparable as a broad incumbent offering ag-services portfolios that include aerial application alongside other input categories.
• AeroVironment: Public drone and unmanned systems company with an agriculture analytics/sensor business. Comparable as a broad incumbent in agricultural UAV platforms and data services that could converge with custom application over time.
• CHS Inc. US ag cooperative with energy, agronomy, and crop-protection operations including custom application. Comparable as a broad incumbent serving similar Midwest row-crop customers with bundled input and application services.
• Simplot: Diversified agribusiness with retail, crop protection, and custom application services across the western and central US. Comparable broad incumbent whose Grower Solutions division competes in custom application.
• Helena Agri-Enterprises: National ag input distributor offering crop protection products, fertilizer, and custom application services. Directly comparable on the aerial and ground application service line targeting commercial row-crop operations.
• Nutrien Ag Solutions: Retail ag-services arm of Nutrien offering crop inputs, application services, and agronomy across North America. Overlaps with HBA on custom application and crop protection delivery to commercial growers.

Emerging players

• Pyka: Developer of autonomous electric fixed-wing ag aircraft (Pelican) for crop protection application. Emerging disruptor targeting the same per-acre aerial application category HBA serves, particularly for smaller or sensitive-acre jobs.
• PrecisionHawk: Drone-based aerial imaging and analytics provider for precision agriculture. Adjacent emerging player pushing drone-based field data and, increasingly, application services that intersect with HBA's precision-application stack.
• American Robotics (Ondas Holdings): Developer of autonomous drone systems for agricultural scouting and treatment, now part of Ondas. Direct emerging threat in autonomous crop application, with regulatory approvals increasingly enabling commercial spraying.
• Sentera: Provider of drone-based imagery, analytics, and field sensors for precision agriculture. Adjacent emerging player whose data and analytics overlap with HBA's variable rate and GNSS-driven precision application offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heinenbrothers
• YouTubeyoutube.com/channel/UCWDLFQzCAYZFVuEHl6gBmgg
• Facebookfacebook.com/heinenbrosag
• Instagraminstagram.com/heinenbrosag
• TikToktiktok.com/@heinenbrosag

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heinen Brothers Agra Services