What TerraClear does

TerraClear is a privately held agricultural technology company founded in 2017 by serial entrepreneur Brent Frei and headquartered in Issaquah, Washington, with field operations in Grangeville, Idaho and additional offices in Iowa and South Dakota. The company builds AI-augmented precision agriculture solutions that close the loop from high-resolution field imagery to executable prescriptions for existing farm equipment, initially focused on automated rock detection and removal and now expanding into weed management. Its technology stack layers ultra-high-resolution image capture (drones plus the TerraScout autonomous ground robot with 1mm GSD resolution, 8 onboard cameras, Starlink connectivity, and onboard edge compute), proprietary computer-vision models trained on hundreds of thousands of rock images and weed samples from a North American dataset of nearly 1 million mapped acres, and prescription/mission-plan outputs that integrate with farm management systems including John Deere Operations Center.

The company monetizes through a multi-stream model: per-acre Rock Mapping service (MSRP $3.95 USD / $5.50 CAD per acre), custom-quoted Rock Picking Service ($8-$16/acre typical), one-time TC100 Rock Picker hardware sales at $28,000, and emerging per-acre Weed Mapping services including a specialty Giant Ragweed product for organic row crop producers. Distribution combines direct sales via Regional Account Managers, a Service Provider/Independent Data Partner network for drone pilots and rock-picking operators, a $1,000-per-customer Referral Partner program, self-serve mobile-app ordering (iOS/Android), and agricultural cooperative and OEM partnerships — most notably a recently announced 110,000-acre deployment with Iowa-based Five Star Cooperative. Customer renewals reportedly exceed 95%, with cumulative funding of approximately $38M+ led by Madrona Venture Group, a Davidson Prize (2023) and Farm Bureau Ag Innovation Challenge finalist pedigree, and a recently refreshed leadership team under CEO Devin Lammers (appointed August 2024) and Director of Robotics Eric Rombokas (appointed April 2026) executing the transition from a services-led rock-management company to a multi-product AI-and-robotics platform targeting the North American precision agriculture market.

Name

TerraClear

Legal name

TerraClear, Inc

Website

https://terraclear.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

TerraClear builds AI-augmented precision agriculture solutions — rock mapping, weed mapping, and the TerraScout autonomous scouting robot — that turn high-resolution field imagery into executable prescriptions for existing farm equipment, serving broad-acre commercial growers, organic row crop farmers, and agricultural cooperatives across the U.S. Midwest, Northern Plains, Pacific Northwest, and Canada.

Ownership category

akta.pro rank

Product category

Precision Agriculture Technology

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Agricultural Implement Manufacturing (33311), Crop Production (111)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Autonomous Field Robots & Tractors (Driverless tractors, robotic carriers) (AFAAAGAA)

akta.pro secondary industries

Robotic Harvesting & Picking Systems (Fruit/Vegetable harvest robots) (AFAAAGAD), Autonomous Spraying & Crop-Care Robots (Targeted application, spot spraying) (AFAAAGAE), Drone/UAS Application Services (Spraying, Spreading, Seeding) (AFACAIAB)

Keywords

• Precision agriculture technology
• Agricultural robotics systems
• AI rock detection
• Autonomous field scouting
• Weed mapping services

Headquarters

HQ city

Issaquah

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Rock Mapping Service: Per-acre mapping fee (MSRP $3.95 USD / $5.50 CAD per acre) with volume discounts available; delivered through the TerraClear mobile app for guided picking.
2. Rock Picking Service: Custom-quoted per-job rock removal service using AI-generated maps and TerraClear field teams (or partner service providers). Average $8-$16/acre on a 160-acre field with normal rock density; customers can pick size ranges.
3. TC100 Rock Picker Hardware Sales: One-time hardware sale of the TC100 precision rock picker at $28,000 USD + shipping and tax; 1-year parts-only warranty with 30-day satisfaction guarantee.
4. Weed Mapping / Giant Ragweed Mapping Service: Drone-based weed mapping service sold per acre/booking (alternative manual scouting costs $20-$50/acre). Early access bookings for the 2026 mapping window.
5. Referral Partner Commissions: $1,000 commission paid quarterly to referral partners for each new customer completing ≥250 acres of mapping; partners also receive product training and co-marketing materials.
6. Service Provider Program Revenue Share: TerraClear pays service providers (drone and rock-picking operators) for completed mapping/picking jobs and offers the TC100 without required purchase; bi-monthly payout schedule.
7. Deferred Payment Financing Referral: 0% / 4.9% / 9.4% APR deferred payment financing offered through CFi (third-party platform) until January 15, 2027; revenue relationship via financing partner.

Pricing tiers

Go-to-market motion5 records

Distribution channels8 records

Marketing channels9 records

Core offering

TerraClear uses AI and robotics to precisely map farms and deliver actionable plans tailored to farmers' rock and weed management goals. Its core offering combines AI-powered Rock Maps and Weed Maps (per-acre mapping services), the TerraScout autonomous field scouting robot, the TC100 precision rock picker hardware, and a mobile app that delivers GPS-guided prescriptions to existing farm equipment. The platform closes the loop from imagery capture through AI detection to executable mission plans.

Differentiator

Problem solved

Functional benefit

Brands

• TerraScout: Fully autonomous field scouting platform/engineered to capture ultra-high-resolution ground imagery and produce real-time prescriptions for rock and weed management in large-acre row crops. Marketed as TerraScout™ on the company's website.
• TerraClear Rock Map
• TC100 Rock Picker
• TerraClear Mobile

Products and services

• Rock Management (Rock Map) AI-powered rock mapping service that turns high-resolution aerial or ground imagery into actionable field-ready rock maps identifying rock size, density, location, and optimal removal path down to rocks 8 inches and larger. Delivered to farmers via the TerraClear mobile app for guided picking. Available now.
• Weed Management (Weed Maps) AI-driven weed management solution that detects weeds 1/4 inch and larger, identifies species, maturity, density, and a chemical-effectiveness (Killocity) score on a 1 sq. ft. grid. Outputs prescription maps that integrate directly with farm management systems and sprayers. Coming soon (early access).
• Giant Ragweed Mapping Service Specialized AI weed mapping service for organic row crop producers using drone-based aerial imaging and machine learning to identify exact GPS locations of giant ragweed escapes during the late-July to early-August detection window. Replaces $20-50/acre walking crews with targeted removal plans.
• TerraScout Autonomous Field Scout TerraClear's first fully autonomous scouting platform. Captures ultra-high-resolution ground imagery with 8 cameras at 1.5mm GSD, performs onboard edge compute for real-time map and prescription generation, maps 1,000+ acres/day at up to 15 mph with a 60-foot swath, 49HP diesel engine (~7-hour runtime), Starlink connectivity, and operates at <4 PSI ground pressure in most field/weather conditions.
• TC100 Rock Picker Hydraulically powered precision rock picker attachment for skid steers and compact track loaders. Picks rocks 6-26 inches in diameter at up to 400 rocks/hour with minimal soil disturbance. Available exclusively to TerraClear Service Providers; $28,000 USD.
• Rock Picking Service Full-service rock removal delivered by TerraClear field teams or independent Service Providers using AI-generated Rock Maps and the TC100 Rock Picker. Picks rocks 8 inches and larger. Custom quoted per job; typical pricing $8-$16/acre on a 160-acre field. Available in select U.S. Midwest states, parts of Canada, and additional regions.
• TerraClear Mobile App iOS and Android mobile application that delivers Rock Maps, Weed Maps, and TerraScout prescriptions to farmers in the field. Provides GPS-guided rock picking, real-time tracking, filterable weed/rock attributes, prescription exports to FMS systems, and field-boundary management with John Deere Operations Center import.

Quantifiable outcome

• Up to 80% less time spent picking rocks
• +10 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered flagship — largest disclosed enterprise rollout to date, strategic hire — talent/partnership at the engineering layer, strategic — enables distribution through world's largest ag equipment ecosystem, operational — enables financing offer to farmers, core channel — third-party drone pilots capture terraclear imagery at scale, core channel — third-party operators use tc100 to deliver terraclear-branded rock picking services, core — multi-tier referral program that turns local advisors into a distributed sales force and strategic — reduces friction for service providers and farmers to adopt tc100.

• Five Star Cooperativeflagship — largest disclosed enterprise rollout to dateStrategic or Co-development Partner · 7 April 2026Iowa-based farmer-owned agricultural cooperative partnering with TerraClear to deliver AI-powered rock and weed mapping. Starting with 10,000 acres of Rock Mapping in 2026 and expanding to 100,000 acres of Weed Mapping using TerraScout in Spring 2027. Will combine TerraScout with drone-based data collection for hybrid coverage.
• Eric Rombokas (ex-University of Washington / Cornerstone Research Group)strategic hire — talent/partnership at the engineering layerOthers · 1 April 2026Eric Rombokas joined as Director of Robotics and Hardware from the University of Washington (Affiliate Associate Professor in Mechanical Engineering and ECE) and Cornerstone Research Group. Brings 15+ years of autonomous-systems experience; key hire for hardening TerraScout field autonomy and scaling sensing systems.
• John Deere (Operations Center)strategic — enables distribution through world's largest ag equipment ecosystemTechnology or Integration · 19 December 2025TerraClear integrated with John Deere Operations Center so farmers can quickly import existing field boundaries into the TerraClear mobile app, eliminating manual data entry and enhancing mapping accuracy across Deere-compatible equipment.
• CFi (Connected Finance)operational — enables financing offer to farmersGTM or Marketing PartnerCFi provides TerraClear's Deferred Payment Plan (0% / 4.9% / 9.4% APR, all payments deferred until Jan 15, 2027). CFi is described as a technology platform that makes financing and commerce seamless for farmers.
• Independent Data Partners (IDP) — Drone Service Providerscore channel — third-party drone pilots capture terraclear imagery at scaleChannel Partner/ Reseller/ DistributorIndependent Data Partners fly high-accuracy aerial data collection using DJI Matrice 350/400 RTK drones with Zenmuse P1 cameras to support TerraClear's image capture programs. Must hold FAA Part 107 license (or Canadian equivalent) and meet specific equipment requirements. A typical IDP may support 5,000–10,000 acres over a sales year.
• Rock Picking Service Providers (SP)core channel — third-party operators use tc100 to deliver terraclear-branded rock picking servicesChannel Partner/ Reseller/ DistributorService Provider program for operators delivering rock removal services using the TC100 or compatible skid steers (≥18 GPM, 2900 PSI, 8,600 lb tipping load). A typical SP may cover 3,000–6,000 acres over a sales year; bi-monthly compensation schedule.
• Referral Partners (advisors / ag retailers)core — multi-tier referral program that turns local advisors into a distributed sales forceGTM or Marketing PartnerRock Solid Referral Program pays $1,000 per new customer completing ≥250 acres of mapping. Includes product training, co-marketing materials, and direct access to TerraClear's partner team. Quarterly payments the month following quarter close.
• OEM Equipment Partners (Skid Steer / CTL Manufacturers)strategic — reduces friction for service providers and farmers to adopt tc100OEM/ Whitelabel/ Licensing PartnerTerraClear continues to expand partnerships with OEMs (skid steer / compact track loader manufacturers) so the TC100 Rock Picker and TerraClear platform integrate with existing farm equipment. Reduces need for new equipment investment for farmers and service providers.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Taranis: AI-powered aerial imagery and field intelligence platform for row-crop and broad-acre growers. Directly comparable to TerraClear on drone-based high-resolution capture, AI weed/disease/stand-count detection, and prescription-map delivery to ag retailers and growers.
• Sentera: Drone and satellite imagery plus AI analytics for agriculture, including stand counts, weed detection, and field scouting. Closely comparable to TerraClear's drone + AI + prescription stack and similar customer base of ag retailers and broad-acre growers.
• Verdant Robotics: Autonomous agricultural robotics platform combining computer vision, AI, and actuation for precision spraying and weeding. Directly comparable to TerraClear's TerraScout autonomy vision and AI-driven weed prescription workflow.

Emerging players

• Small Robot Company: UK-based developer of small, autonomous field robots for weeding and crop scouting using AI vision. Comparable to TerraScout's autonomous-per-acre scouting and AI-driven weed detection, though focused on European small-acreage row crops.
• Swarm Farm Robotics: Australian autonomous agricultural robot platform offering AI-guided spraying and weeding services at scale. Comparable to TerraClear's autonomous-robot + AI-prescription thesis, though focused on broad-acre Australian conditions.

Broad incumbents

• Climate FieldView (Bayer): Bayer-owned digital agriculture platform with the largest installed base of precision-ag data, imagery, and prescription tools. Comparable as a broad incumbent competing for the same prescription-map workflow on broad-acre row-crop farms.
• John Deere (Smart Ag / See & Spray): World's largest ag-equipment OEM with increasing AI and autonomy investments (See & Spray, Operations Center). Comparable as both a partner (via TerraClear's Operations Center integration) and the most consequential competitive incumbent in AI-driven spraying and field intelligence.
• Precision Planting (AGCO): AGCO-owned precision-agriculture business delivering planting, sensing, and prescription tools to broad-acre row-crop growers. Comparable on the equipment-integrated, prescription-driven precision-ag workflow TerraClear targets.
• Raven Industries (CNH Industrial): CNH-owned precision-ag technology provider covering application control, guidance, and computer-vision spraying (See & Spray Select). Directly comparable to TerraClear's AI-driven spraying and equipment-integration story at a much larger scale.
• Trimble Ag (AgriTech / Trimble Autonomy): Trimble's agriculture division provides GPS guidance, field data management, and prescription tools integrated across major equipment brands. Comparable as a broad incumbent offering overlapping field-data and prescription capabilities to TerraClear's target customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/terraclearinc
• Facebookfacebook.com/TerraClearInc
• LinkedInlinkedin.com/company/terraclearinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TerraClear