What MIGNOW does

MIGNOW is a privately held Brazilian software company, founded in 2019 and headquartered in São Paulo as part of the Essence IT Group, that provides an AI and machine learning-powered platform for migrating enterprise SAP environments — primarily converting legacy SAP ECC systems to SAP S/4HANA. The proprietary platform automates tasks historically performed by large consulting teams, including custom ABAP/Z-code conversion, structured data migration, parallel testing during cutover, system cleanup, and readiness diagnostics, and claims 97% Z-code automation, 85% process automation, and 5x faster migrations than traditional methods. Its product portfolio is organized around a four-wave customer journey — strategy and planning (MIG Pre-Check, MIG ExploreAI), technical conversion (MIG Conversion, MIG CustomCodeFix, MIG DualMaintenance, MIG CI Automation), stabilization (MIG Archiving, MIG CleanUp/HouseKeeping), and evolution (MIG Upgrade, MIG Agents, MIG Clean Core) — extending the offering beyond one-time migration into ongoing SAP lifecycle automation.

The company sells to large global enterprises running SAP ECC or older SAP versions, targeting C-level executives and boards facing end-of-mainstream-maintenance deadlines. Distribution combines direct enterprise field sales, a partner channel program for SAP implementation consultancies, and presence in the SAP Store as an official SAP partner, with AWS as a referenced cloud-infrastructure partner in customer cases. Revenue is generated through subscription-based software licensing combined with professional services for migration project execution, supported by plan-based monthly billing and a free trial entry point. The customer base of 130+ enterprises spans retail (Carrefour, Nike, KFC, Lulu Group, Pague Menos), financial services (BTG Pactual, XP Investimentos, SWIFT, Brookfield Asset Management), industrial and metals (ArcelorMittal, Cummins, Suzano), energy (Vibra, White Martins), and agriculture (AMAGGI, Fiagril), with active operating geographies across LATAM, North America, Europe, the Middle East, and Asia.

Name

MIGNOW

Legal name

MIGNOW

Website

https://mig-now.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

MIGNOW is a Brazilian software company that provides AI and machine learning-powered automation for migrating enterprise SAP ECC systems to S/4HANA, serving large global enterprises across retail, financial services, industrial, energy, and agriculture sectors.

Ownership category

akta.pro rank

Product category

SAP Migration Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• SAP migration software
• Enterprise ERP modernization
• SAP S/4HANA conversion
• ABAP code automation
• AI-powered SAP tools

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Software Licensing and Services: MIGNOW operates as a software company with aggregated services. Unlike traditional body-shop consulting models based on selling human hours, MIGNOW replaces manual work with advanced algorithms, real AI, and machine learning for data and code conversion. Revenue comes from software licensing combined with professional services for implementation and migration projects.
2. Account-based Subscription: Access to MIGNOW Services is subject to a Fee. Upon sign-up, clients select a Plan with different rates applying to different plans. All fees are non-refundable and inclusive of all taxes. Plans can be upgraded during the subscription period.
3. Professional Services: Technical support and professional services provided during project execution, including certified consultant deployment for migration projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

MIGNOW provides an AI and Machine Learning-powered software platform that automates the migration of enterprise SAP ECC systems to SAP S/4HANA. The platform converts data and custom ABAP (Z-code) with high automation rates, performs readiness assessments, enables parallel testing during migration, and prepares systems for Clean Core architecture. The offering is sold as a software platform bundled with certified SAP professional services for enterprise migration projects.

Product overview

MIGNOW is a software company that provides AI-powered SAP migration and modernization solutions. The core offering is MIG Conversion, which uses Machine Learning to automate SAP ECC to S/4HANA migrations with speed and precision. The platform follows a four-wave journey: Strategy and Planning (MIG Pre-Check, MIG ExploreAI), Technical Conversion (MIG Conversion, MIG CustomCodeFix, MIG DualMaintenance, MIG CI Automation), Stabilization and Optimization, and Evolution and Innovation (MIG Agents, MIG Clean Core). Additional modules include MIG Upgrade for version updates, MIG BusinessCase for ROI validation, MIG Archiving for data management, and MIG CleanUp/HouseKeeping for system optimization. MIGNOW combines proprietary AI technology with SAP expertise to accelerate migrations 3-4x faster than traditional methods while reducing manual effort by 90%.

Differentiator

Problem solved

Functional benefit

Brands

• MIG Pre-Check: Diagnostic tool for SAP system readiness assessment using AI
• MIG Conversion
• MIG Upgrade
• MIG Agents
• MIG Clean Core
• MIG ExploreAI
• MIG BusinessCase
• MIG Archiving
• MIG CustomCodeFix
• MIG DualMaintenance

Products and services

• MIG Conversion Core AI and Machine Learning-powered software engine that automates the conversion of SAP ECC environments to SAP S/4HANA, radically reducing migration time while maintaining security and compliance. Designed for large enterprises undergoing SAP modernization.
• MIG Pre-Check AI-powered readiness diagnostic that assesses SAP system preparedness for migration, generates effective action plans, and provides accurate project timelines and cost estimates based on MIGNOW's project history. Complements or replaces SAP Readiness Check.
• MIG Upgrade SAP version upgrade solution that leverages proprietary AI software to perform upgrades in record time, ensuring enterprises can access functionalities they already pay for from SAP. Targets companies needing SAP version updates without full migration.
• MIG Agents Solution enabling creation of intelligent agents using SAP Business Technology Platform (BTP) and AI to automate processes and decisions without compromising the Clean Core of SAP systems. Supports complex multi-step workflows within the SAP ecosystem.
• MIG Clean Core Prepares SAP systems for continuous technological evolution by achieving Clean Core status, keeping companies at the technological forefront and ready to adopt new SAP innovations and upgrades over time.

Quantifiable outcome

• 5x faster SAP migration compared to traditional methods
• +6 more outcomes

Named customers50 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• SAPcoreTechnology or IntegrationMIGNOW is an official SAP partner with certified solutions for SAP S/4HANA migration. Their software is available in the SAP Store and certified for conversion and upgrade capabilities. The partnership enables MIGNOW to serve as a trusted automation partner within the SAP ecosystem.
• AWSsupportingTechnology or IntegrationAWS is mentioned as the cloud infrastructure partner in several customer case studies, including AMAGGI and Eternit, where MIGNOW AI-powered migration was combined with AWS cloud deployment for SAP transformations.
• SAP Implementation PartnerscoreChannel Partner/ Reseller/ DistributorMIGNOW works with other SAP implementation consultancies and partners. The technology is described as agnostic and can serve as the automation engine for partners while they focus on change management and business optimization. Partners can lead projects directly or have MIGNOW provide the underlying automation technology.

Scale indicators8 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• SNP SE: SNP CrystalBridge is the leading dedicated automated SAP migration and transformation platform, directly competing with MIGNOW's MIG Conversion offering for ECC-to-S/4HANA projects at large enterprises globally.
• Panaya: Panaya provides automated SAP testing, code remediation, and migration acceleration tools that overlap directly with MIGNOW's MIG CustomCodeFix and MIG DualMaintenance modules.
• Tricentis: Tricentis offers SAP-focused test automation and migration acceleration (Tricentis LiveCompare) that competes with MIGNOW's automated testing and code conversion capabilities for SAP S/4HANA projects.

Emerging players

• Avantra: Avantra provides AIOps-style automation for SAP operations, monitoring, and upgrades — overlapping with MIGNOW's MIG Clean Core, MIG Upgrade, and ongoing optimization modules.
• UiPath: UiPath's RPA platform is widely used for SAP automation and migration scripting, representing the RPA-based approach MIGNOW explicitly differentiates against with its ML-native engine.
• Redwood Software: Redwood automates SAP job scheduling, batch operations, and migration workflows, competing in adjacent SAP automation territory with MIGNOW's CI Automation and HouseKeeping modules.
• SAP LeanIX: Owned by SAP, LeanIX provides enterprise architecture and transformation management for SAP estates, often bundled as part of RISE with SAP assessments that overlap with MIGNOW's MIG Pre-Check and ExploreAI.

Broad incumbents

• Accenture: Accenture runs the largest global SAP S/4HANA migration practice and is both a potential channel partner and competitor, having invested in proprietary migration accelerators and automation tooling.
• Deloitte: Deloitte's SAP practice delivers large-scale ECC-to-S/4HANA programs with internal automation assets, competing for the same enterprise migration budgets that MIGNOW targets.
• Capgemini: Capgemini operates a global SAP migration and RISE practice and competes with MIGNOW for large enterprise transformation engagements, while also serving as a potential implementation partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Mignow
• LinkedInlinkedin.com/company/mig-now
• Instagraminstagram.com/mig_now

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIGNOW